The Next Generation of Comfort: Cooling, Support and Pressure Relief – All in One Mattress
DORAVILLE, Ga. – July 24, 2025 – Serta Simmons Bedding (SSB), a leading global sleep company, today announced the launch of the new Serta® iSeries NXG™ mattress collection – the next generation of comfort engineered to deliver what today’s consumers are asking for: immediate cooling, instant pressure relief, and ideal support at accessible premium price points.
“The feedback from consumers was clear,” said Anne Edwards, Senior Vice President, Serta Brand Marketing. “They were saying ‘I want to sleep cooler; I want to toss and turn less; I want to a bed that has my back.’ We are thrilled to launch iSeries with cutting-edge technology and comfort that you can feel – now what we are hearing is ‘I want iSeries!”
The Serta® iSeries NXG™ lineup includes a series of high-performance hybrid and all-foam models built for shoppers who expect more from their mattress – not just one feature, but a series of sleep solutions.
“With iSeries NXG, we’re giving our retail partners a powerful new tool to compete in the high-performance segment,” added Dominick Azevedo, Chief Sales Officer, Serta Simmons Bedding. “It’s a strong value story, backed by a trusted brand, that’s designed to resonate with today’s informed shopper and drive sales on the floor and online.”
About the Serta® iSeries NXG™ Collection
The iSeries NXG™ line is offered in four comfort levels (1500, 2500, 3500 and 4500) with each level available in an all-foam or hybrid construction – all designed to offer simple step-ups in performance with each level.
Key features include:
- MaxCold™ Cover (in all models) for immediate cooling comfort
- Carbon Fiber Memory Foam (in all models) for exceptional pressure relief and temperature regulation
- Serta’s All-New NXG™ Memory Foam (in all models), combined with high-density memory foams, delivers deep contouring and responsive pressure relief
- 5-Zone Coil Support System (in hybrid models) and High-Density 7” Support Core with BestEdge® Foam Encasement (in foam models) for enhanced full-body alignment
- UltraCold® System (in select models only) provides an additional layer of temperature control for hot sleepers
- Micro-Coil Support Layer Systems (in select hybrids) for responsive comfort and improved airflow
The Serta® iSeries NXG™ Collection is available in twin – king models, as well as an all-new split-head option (available in queen and king sizes). Suggested queen pricing is $1,999 to $2,999 with multiple comfort options: firm, medium, plush, and ultra-plush.
A Smart Alternative in the Premium Sleep Category
With performance and innovation that rivals luxury competitors at more approachable prices, the iSeries NXG™ collection is designed to deliver a series of benefits that consumers want – immediate cooling, instant pressure relief and ideal support.
“This launch is about meeting a growing demand for smarter comfort,” said Tim Oakhill, Chief Marketing Officer, Serta Simmons Bedding. “Consumers today expect more from their mattress – more features, more value, more trust – and iSeries NXG delivers on all fronts with clarity, consistency and performance.”
For more information on the full Serta® assortment, visit https://www.serta.com
About Serta Simmons Bedding
Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit https://sertasimmons.com
Media Contact:
Jamie Wallis
SSBCommunications@sertasimmons.com
