Author: Todd Phelps

Two beloved brands come together to celebrate the iconic holiday tradition and a milestone moment in sleep

DORAVILLE, Ga. – Oct. 23, 2025 – Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Serta® will join the 99^th Macy’s Thanksgiving Day Parade^® with a float traveling down the streets of Manhattan to 34^th Street on Thursday, November 27 to help kick off the holiday season alongside larger-than-life balloons, fantastical floats, and electrifying performances.

“The Macy’s Thanksgiving Day Parade has brought joy and wonder to generations of families, and we’re thrilled to celebrate our beloved Serta Counting Sheep in such an iconic way,” said Anne Edwards, senior vice president, Serta Brand Marketing. “With our debut float we’re blending holiday celebration with Serta comfort to help families create meaningful memories – and get a great night’s sleep!”

This year’s Parade will mark the first appearance of The Counting Sheep’s Dream Generator, a brand new float designed to showcase the beloved Counting Sheep in a whimsical, family-friendly display. Made with signature nighttime ingredients, like stars, moons and cloud fluff, this whimsical machine helmed by Serta’s enthusiastic flock features multiple lighting and spinning effects that are sure to delight and mesmerize spectators on Thanksgiving morning.

“We are overjoyed to welcome Serta and the fun-loving Serta Counting Sheep to this year’s exciting Parade line-up as we celebrate our 99^th march,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “On Thanksgiving morning, with the help of the imaginative Dream Generator, the Serta Counting Sheep will blanket the streets of New York City – and homes across the country – with warmth, wonder, and pure joy as we kick off the holiday season together.”

The Parade debut comes at a milestone moment as 2025 marks the 25^th birthday of the iconic Serta Counting Sheep. To celebrate, the brand has launched the Serta® 34th Street Collection – a limited-edition mattress line inspired by the magic and nostalgia of the Parade.

Drawing inspiration from Macy’s Herald Square and the Parade’s rich legacy, the Serta® 34th Street Collection combines innovative comfort with timeless charm.

Featured product offerings include:

• Serta® Zoned Comfort – targeted support across key areas of the body
• Individually-Wrapped Coil System – durable support and minimized motion transfer
• PillowSoft® Air Foam – cushioning with a gently rippling design to promote airflow
• Cool Twist® Gel Memory Foam – enhanced airflow, heat dissipation, and contouring comfort.
• Special Edition Design – featuring a lovable Counting Sheep illustration on the mattress cover

The brand’s Perfect Sleeper mattress has been putting the Serta Counting Sheep out of business for 25 years, and the new 34^th Street Collection continues that legacy. Families can experience Serta comfort both on the Parade route and at home with the limited-edition collection, available exclusively at Macys.com in twin – California king models, including a split queen, with medium, firm and plush comfort options.

Serta: We make the world’s best mattress.

The 99th Macy’s Thanksgiving Day Parade will air Thursday, November 27 in the U.S. on NBC and stream on Peacock from 8:30 a.m. to 12:00 p.m. in all time zones. To follow and participate in the excitement, check out @serta and @macys on various social platforms and follow #MacysParade. For more information, visit serta.com and macys.com/parade.  

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta^®, which has five other independent licensees, Beautyrest^®, Tuft & Needle^® and Beauty Sleep^®. For more information about SSB and its brands, visit sertasimmons.com

About Macy’s Thanksgiving Day Parade: 

Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. Since 1924, Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade features Macy’s signature giant character balloons, fabulous floats, incredible marching bands, celebrities, clowns, dance and performance groups, and the one and only Santa Claus, spreading holiday cheer. For more information on the Macy’s Parade, please visit macys.com/parade/.

Media Contact:

Jamie Wallis
SSBCommunications@sertasimmons.com

The Next Generation of Comfort: Cooling, Support and Pressure Relief – All in One Mattress

DORAVILLE, Ga. – July 24, 2025 – Serta Simmons Bedding (SSB), a leading global sleep company, today announced the launch of the new Serta^® iSeries NXG^™ mattress collection – the next generation of comfort engineered to deliver what today’s consumers are asking for: immediate cooling, instant pressure relief, and ideal support at accessible premium price points.

“The feedback from consumers was clear,” said Anne Edwards, Senior Vice President, Serta Brand Marketing. “They were saying ‘I want to sleep cooler; I want to toss and turn less; I want to a bed that has my back.’ We are thrilled to launch iSeries with cutting-edge technology and comfort that you can feel – now what we are hearing is ‘I want iSeries!”

The Serta^® iSeries NXG^™ lineup includes a series of high-performance hybrid and all-foam models built for shoppers who expect more from their mattress – not just one feature, but a series of sleep solutions.

“With iSeries NXG, we’re giving our retail partners a powerful new tool to compete in the high-performance segment,” added Dominick Azevedo, Chief Sales Officer, Serta Simmons Bedding. “It’s a strong value story, backed by a trusted brand, that’s designed to resonate with today’s informed shopper and drive sales on the floor and online.”

About the Serta^® iSeries NXG^™ Collection

The iSeries NXG^™ line is offered in four comfort levels (1500, 2500, 3500 and 4500) with each level available in an all-foam or hybrid construction – all designed to offer simple step-ups in performance with each level.

Key features include:

• MaxCold^™ Cover (in all models) for immediate cooling comfort
• Carbon Fiber Memory Foam (in all models) for exceptional pressure relief and temperature regulation
• Serta’s All-New NXG^™ Memory Foam (in all models), combined with high-density memory foams, delivers deep contouring and responsive pressure relief
• 5-Zone Coil Support System (in hybrid models) and High-Density 7” Support Core with BestEdge^® Foam Encasement (in foam models) for enhanced full-body alignment
• UltraCold^® System (in select models only) provides an additional layer of temperature control for hot sleepers
• Micro-Coil Support Layer Systems (in select hybrids) for responsive comfort and improved airflow

The Serta^® iSeries NXG^™ Collection is available in twin – king models, as well as an all-new split-head option (available in queen and king sizes). Suggested queen pricing is $1,999 to $2,999 with multiple comfort options: firm, medium, plush, and ultra-plush.

A Smart Alternative in the Premium Sleep Category

With performance and innovation that rivals luxury competitors at more approachable prices, the iSeries NXG^™ collection is designed to deliver a series of benefits that consumers want – immediate cooling, instant pressure relief and ideal support.

“This launch is about meeting a growing demand for smarter comfort,” said Tim Oakhill, Chief Marketing Officer, Serta Simmons Bedding. “Consumers today expect more from their mattress – more features, more value, more trust – and iSeries NXG delivers on all fronts with clarity, consistency and performance.”

For more information on the full Serta^® assortment, visit https://www.serta.com

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta^®, which has five other independent licensees, Beautyrest^®, Tuft & Needle^® and Beauty Sleep^®. For more information about SSB and its brands, visit https://sertasimmons.com

Media Contact:

Jamie Wallis
SSBCommunications@sertasimmons.com

Convenient Comfort and Zoned Support at Mattress in a Box Price Points

DORAVILLE, Ga. – July 16, 2025 – Serta Simmons Bedding (SSB), a leading global sleep company, today announced the launch of the new Serta^® Perfect Day^® Mattress in a Box (MIB) collection – designed to deliver refreshing sleep, zoned support, and Serta-quality comfort at compelling price points and ultimate convenience.

The new Perfect Day collection includes a range of wrapped coil mattresses engineered for instant recovery and support the moment they’re unboxed: from Box-to-Bed in Seconds^™ making setup simple for consumers for immediate use.

With breathable materials, layers of cushioning foam, and signature 3-Zoned Body Support for enhanced lower-back support, the collection is designed to offer consumers a perfect night’s sleep for an unbeatable value.

“Perfect Day represents the sweet spot between performance, value and convenience,” said Mitch Willingham, Senior Vice President, Brand Marketing. “Whether it’s a guest room upgrade or a first mattress out of college, consumers want reliable comfort from a brand they trust – and Perfect Day delivers exactly that in a box.”

About the Serta^® Perfect Day^® Mattress in a Box Collection

The Perfect Day collection includes four comfort tiers – from a 7″ firm entry-level model at suggested Queen pricing of $199 (level 1) to a 16″ plush pillow top at suggested Queen pricing of $1,099 (level 4) – each designed to meet different sleep preferences while maintaining a consistent standard of quality, breathability, and support.

Key product benefits include:

• Wrapped Coil design for durable support and immediate recovery
• From Box-to-Bed in Seconds^™ convenience for simple setup
• PillowSoft^® Aire (levels 1-4) and Serta^® Foam layers (levels 2-4) for cushioning comfort and breathability
• 3-Zoned Body Support for targeted alignment and enhanced lower back care (levels 2-4)
• Cool Twist^® Gel Memory Foam and CoolFeel^™ Technology for added pressure relief and temperature regulation (level 4)
• Antimicrobial protection for a fresher sleep surface (levels 3-4)

Made in the USA with global components, and available in sizes from twin through California king, the line spans nine models, including firm, medium, plush and pillow top comfort options, with suggested Queen pricing starting at $199 and going up to $1,099.

Driving Growth in the Value Segment

“With Perfect Day, we’re extending the Serta promise to a new generation of value-conscious and convenience-focused shoppers,” said Willingham. “We are meeting consumers where they are – whether that’s online or in-store – and driving performance for our retail partners.”

Perfect Day models are compressed, boxed, and ready to ship or carry home, and they’re also available as flat mattresses for retailer in-store display.

For more information on all Serta products, visit https://www.serta.com

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta^®, which has five other independent licensees, Beautyrest^®, Tuft & Needle^® and Beauty Sleep^®. For more information about SSB and its brands, visit https://sertasimmons.com.

Media Contact:

Jamie Wallis
SSBCommunications@Sertasimmons.com