Chief Executive Officer
Shelley Huff is the Chief Executive Officer of Serta Simmons Bedding (SSB). Under Shelley’s leadership, SSB is focused on driving forward its mission to help people sleep better and live healthier lives.
Shelley joined SSB in July 2020 as Executive Vice President of Direct to Consumer (DTC) and CEO of Tuft & Needle, was promoted to Chief Operating Officer in April 2021 and was named CEO effective December 2021. Shelley also serves on the Board of Directors of Dawn Holdings, Inc., SSB’s parent company.
Shelley came to SSB after spending more than 15 years in the retail industry, most recently serving as President and CEO of Hayneedle.com, a Walmart-owned online home furnishings destination. Prior to that, Shelley held a variety of leadership roles within Walmart’s U.S. division and at Walmart eCommerce, including serving as the Vice President of Operations at Walmart eCommerce, General Manager of Home and Apparel at Walmart.com and Vice President of Housewares at Walmart U.S.
A native Arizonan, Shelley serves as Chair of the University of Arizona Alumni Association Governing Board, where she is an advisor to the Terry J. Lundgren Center for Retailing and the School of Family and Consumer Sciences. She is also a passionate advocate for public education and endowed the Shelley Huff Scholarship for the Dependents of Teachers at the University of Arizona. In addition, Shelley is a member of the Fortune Most Powerful Women community and an investor in the digital fashion company DressX.
Shelley earned her bachelor’s degree in Retailing and Consumer Sciences from the University of Arizona and her master’s degree from the Sam M. Walton College of Business at the University of Arkansas.
Chief of Staff
Ed Babrich was named Chief of Staff for Serta Simmons Bedding in October 2019. He leads development and implementation of the company’s business system that will help SSB achieve its strategic business priorities.
Ed joined SSB from Advent International, the private equity firm that is majority owner of SSB. Ed served as Director in the Portfolio Support Group and had been the primary Advent support lead for SSB since 2018. Prior to joining Advent, Ed spent 11 years in transformation leadership roles, helping drive turnarounds at companies in the United States and Europe, including Bridgestone and Philips.
Earlier in his career, Ed held operational business roles at Thales Avionics, Arris, and Thomson CSF. He began his career as an officer in the United States Air Force and is a decorated Desert Storm veteran.
Ed earned a Bachelor of Science degree in Electrical Engineering from Western New England College. He is a Six Sigma Black Belt and has a wealth of experience in Lean continuous improvement and program management.
Ed and his wife reside in Atlanta.
Executive Vice President and Chief Financial Officer
Barry Canipe joined the Serta Simmons Bedding (SSB) leadership team as Executive Vice President and Chief Financial Officer in August 2019. In this role, Barry serves as strategic business partner to the CEO and is responsible for all aspects of the Company’s finances, including planning and analysis, accounting, risk management, treasury, tax and internal audit, as well as IT functions.
Barry is an experienced and operationally-oriented CFO with 30 years of finance experience. He has a strong track record of value creation and driving large-scale transformation. Barry most recently served as chief administrative officer and chief financial officer of Carestream Health, an international medical imaging systems company.
Prior to his roles with Carestream Health, Barry served in increasingly progressive finance roles with Allied Signal, Honeywell and American Standard Brands, among other organizations. He earned a bachelor’s degree in Business Administration from James Madison University and a Master of Business Administration from the Darden Graduate Business School at the University of Virginia.
Executive Vice President of HR
Dan Goldblatt joined SSB in January 2019 as Executive Vice President of Human Resources and is responsible for the HR strategy supporting SSB’s business plan and strategic direction. He provides leadership and support for SSB’s transformation and growth.
Prior to joining SSB, Dan served as senior vice president of Human Resources for Acuity Brands Lighting, and was the key strategic business partner to President, CEO and CFO. He led the development of all HR strategies for key business functions and provided strategic guidance to the Board of Directors Compensation Committee.
Dan has specialized in HR for more than 20 years. Prior to Acuity, Dan held progressive HR leadership roles with Hexion Specialty Chemicals and Trucolor. He also has experience in manufacturing and distribution.
Dan holds a Bachelor of Arts degree in Political Science and United States History from Brown University of Providence, Rhode Island.
Chief Commercial Officer
Melanie Huet serves as Chief Commercial Officer for Serta Simmons Bedding (SSB) with oversight of the company’s Marketing, Innovation and Sales organizations. Melanie and her team set and execute the strategies that bring SSB’s portfolio of brands to life—from concept to commercialization—and are also responsible for domestic and international licensing. Melanie joined SSB in January 2019 as Executive Vice President of Marketing and Chief Marketing Officer responsible for all marketing and advertising initiatives for SSB’s house of brands and for delivering cutting edge products and technology across the portfolio.
Melanie has extensive marketing experience across multiple categories and disciplines within consumer packaged goods. She has a track record for building high performing teams, developing long-term strategies and consistently architecting and executing turnarounds in declining mature businesses. Most recently, Melanie was Vice President of Marketing, Beverages & Snack Nuts at Kraft Heinz Corporation, where she was responsible for a $4B portfolio including iconic brands like Planters, Capri Sun, Kool-Aid and Maxwell House.
Prior to Kraft Heinz, Melanie progressed through brand management roles at Kimberly-Clark and Unilever. While at Kimberly-Clark, she architected a transformation of PULL-UPS® training pants in North America that reversed several years of declining sales and share and returned the category and the brand to sustained healthy growth. During her tenure at Unilever, Melanie held various roles in Sales including head of Hair Care Sales overseeing a portfolio of 12 brands.
Melanie earned a bachelor’s degree in Advertising and German from the University of St. Thomas and a Master of Business Administration from the William E. Simon School of Business at the University of Rochester.
Chief Sales Officer
Derek Miller serves as Chief Sales Officer for Serta Simmons Bedding (SSB). In this role, Derek directs all sales channels, leads and develops the Sales organization and drives SSB’s sales strategy to expand relationships with customers.
A 20+ year veteran of SSB, Derek first joined the company in 1998 in accounting for our Dallas, Texas factory. Derek became part of the SSB Sales organization in 2000 and rose through the ranks in various account management roles. In 2002, he became a Territory Manager for the north Texas region, and was later promoted to Strategic Account Manager in 2006. In 2011, Derek became a National Account Director. He was then promoted to Vice President of Sales in 2012, responsible for a division of SSB’s national accounts. In 2016, Derek was promoted to Senior Vice President of Sales, with continued focus on driving SSB’s performance in the national account channel.
Derek holds a Bachelor of Arts degree in Communications Studies from the University of North Texas.
Chief Legal Officer & Secretary
Kristen McGuffey was named Executive Vice President, General Counsel & Secretary for Serta Simmons Bedding (SSB) in 2011 and Chief Legal Officer & Secretary in 2020. Kristen is responsible for providing legal counsel to the Serta, Beautyrest, Simmons and Tuft & Needle brands.
Kristen joined Simmons in November 2001 as Vice President, General Counsel & Assistant Secretary. Over the next ten years she served in positions of increasing responsibility including Senior Vice President, General Counsel & Secretary in August 2002 and Executive Vice President, General Counsel & Secretary of Simmons beginning March 2007.
Prior to joining Simmons, Kristen was Executive Vice President, General Counsel at Viewlocity, a global supply chain management software company. Before this role, she was a Partner at Morris, Manning & Martin in the Technology Law Practice. Kristen spent her early legal career as an associate at the firm of the Paul, Hastings, Janofsky & Walker working on matters pertaining to complex litigation, white collar crime, and general corporate law.
She holds a Bachelor of Science degree in Electrical Engineering from Kettering Institute (formerly GMI Engineering Management Institute), a Juris Doctor degree from Harvard Law School, and is a member of the State Bar of Georgia
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