BRAND
TIMELINE

1870


Simmons founded

1925

Beautyrest brand debuts with mass production of Pocketed Coil springs

1931


Serta founded with introduction of Perfect Sleeper, the first tuftless innerspring mattress

1958

Beautyrest introduces queen and king size mattresses

2003

National Bedding Company L.L.C. (NBC) increases stake in Serta to 80%

2005

Ares and Ontario Teachers (AOT) acquire National Bedding Company, consolidate NBC with Serta

2008

Beautyrest pioneers hybrid technology

2010


AOT acquires Simmons and joins Simmons and NBC under one company, Serta Simmons Bedding (SSB)

2011

Serta becomes #1 mattress brand and introduces Cool Action gel foam

2017

Beautyrest climbs and joins Serta as the top two best-selling brands in the US

2018

Serta Simmons Bedding merges with Tuft & Needle