Beautyrest Names Anomaly As Its New Agency Of Record
ATLANTA, Oct. 10, 2017 – Simmons Bedding Company, LLC, a subsidiary of Serta Simmons Bedding, LLC (SSB) and maker of the Beautyrest® premium brand mattress, announced its selection of Anomaly as the company’s new lead agency, and will partner with the company on strategy and creative development.
The move comes after an agency review and is part of SSB’s overall efforts to expand and refresh its advertising and marketing activities to further reach and engage consumers.
“After a thoughtful and thorough review, we determined that Anomaly is an outstanding fit for the Beautyrest brand, based on their understanding of our business and creative vision,” said Warren Kornblum, Interim Chief Marketing Officer for SSB. “We expect that Anomaly will bring unique, creative ideas and campaigns that will propel the brand forward. Their past work speaks for itself, and I am fully confident that their future work will be a breakthrough for the Beautyrest brand.”
“We look forward to creating a new partnership with Anomaly to accelerate our current momentum,” said Jim Gallman, Executive Vice President, Marketing for the Simmons Beautyrest brand. Kirshenbaum Bond Senecal + Partners (KBS) previously led the Simmons Beautyrest creative account. “We would like to thank KBS for their past partnership,” Gallman added.
“We’re excited to partner with the Beautyrest team on their next chapter,” said Franke Rodriguez, Partner and CEO of Anomaly. “The Beautyrest line of mattresses is one of the best in the industry — anchored by a long history of developing great products and driving product innovation — so the chance to really strengthen the brand and drive relevance with consumers is an exciting one.”
About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other licensees who manufacture mattresses in the United States, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow, a direct-to-consumer mattress brand. The company operates 39 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.
Founded just over 10 years ago, Anomaly is a difficult to define, but exciting to work at ‘new model’ agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Clients include: Anheuser-Busch InBev, Beats, The Campbell Soup Company, Carnival Cruises, Converse, Diageo, Electrolux, Google, Hershey’s, Lego, MINI, Nike, Sally Hansen, The Coca-Cola Company and Vroom.com. Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies – among the usual suspects. Anomaly has also been honored with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for hmbldt, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns. www.anomaly.com.