Beautyrest Unveils Harmony, Its New, Affordable Luxury Mattress Line
Beautyrest’s Harmony product line features the latest technology in safety, comfort and sustainability for a more luxurious sleep under $1,000
ATLANTA (September 16, 2020) – Beautyrest, owned by top U.S. bedding producer Serta Simmons Bedding, today announced its brand-new Harmony™ line, featuring a suite of luxury innovations at an affordable price point. With safety and sustainable comfort at the forefront, the Beautyrest Harmony line offers antimicrobial, eco-friendly fabrics that help you fall asleep and ensure a great night’s sleep. Following the introduction of Beautyrest’s Harmony™ Lux line earlier this year, the new Harmony line will be available for purchase online in October 2020 and in stores January 2021.
“As a legacy, industry-leading mattress brand, we know that people look to Beautyrest to provide consumer-driven innovations and luxurious sleep,” said Dan Hennessy, Beautyrest senior vice president and general manager. “We believe in making our trusted mattresses accessible to everyone, which is why we’re thrilled to announce this new line. Beautyrest Harmony offers enhanced comfort and safety at the sub-$1,000 price point.”
Serta Simmons Bedding recently announced an exclusive partnership with HeiQ V-Block™ to bring antimicrobial technology to the Beautyrest portfolio. With the retail launch of Beautyrest Harmony in early 2021, V-Block will be available to consumers on Harmony’s Cayman Series mattresses and Emerald Day Series mattresses at no additional cost.
All models in the Harmony line will offer:
- SEAQUAL® sustainable fabric
- Beautyrest is partnering with SEAQUAL to capture ocean plastics and transform them into luxurious, eco-friendly fabrics. Each queen-sized Beautyrest Harmony mattress helps recover and upcycle up to 25 water bottles from the ocean.
- Targeted support powered by T1 Pocketed Coil® Technology
- Beautyrest’s best-in-class support system is powered by a unique and patented coil that has over 50% more steel in the center of the mattress to provide additional support under heavier compression.
- Upgraded comfort and cooling
- TENCEL® is a natural, eco-friendly cooling fabric that makes each Harmony mattress cool to the touch.
- Some Harmony mattresses feature a full layer of premium memory foam with charcoal and GelTouch® HD foams for ultimate comfort.
Earlier this year, Beautyrest launched a new marketing campaign, “Sleep First Class,” inspired by the upgraded level of sleep and life that a Beautyrest mattress can provide. Beautyrest is working on a Harmony extension of this campaign to illustrate its premium, yet affordable features.
Beautyrest will debut the Harmony line at Serta Simmons Bedding’s first-of-its-kind virtual tradeshow taking place Sept. 23 – 25, 2020. The event, themed “Leading the Way,” will be hosted by celebrity chef and TV host G. Garvin and streamed live from SSB’s headquarters in Atlanta. Online registration and the event agenda can be accessed here. Visit www.beautyrest.com for more information about the brand.
About Serta Simmons Bedding LLC
Serta Simmons Bedding, LLC is a leading sleep company and one of the largest manufacturers, marketers and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.
Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies on the market today. HeiQ’s purpose is to improve the lives of billions of people by perfecting an everyday product: Textiles. Combining three areas of expertise – scientific research, specialty materials manufacturing and consumer ingredient branding – HeiQ is the ideal innovation partner to create differentiating and sustainable textile products and capture the added value at the point of sale. With a total capacity of 35,000 tons per year HeiQ manufactures in the USA, Switzerland and Australia serving its chemical specialties in over 60 countries worldwide. For more information about HeiQ, visit www.heiq.com.
The SEAQUAL Initiative challenges plastic pollution and helps to clean our oceans of Marine Litter, helping society move towards a circular economy. The SEAQUAL Initiative is a unique collaborative model involving NGOs, Fishermen, Researchers, Scientists, Authorities and Private Stakeholders to clean the Ocean floor and surface, rivers and estuaries, beaches and coastlines. For more information, visit seaqual.com.