Category: SSB

Company finishes Third Quarter of 2025 with $160 Million in Total Liquidity and more than $100 Million in Adjusted EBITDA in the previous Twelve Months

Doraville, GA (January 21, 2026) Serta Simmons Bedding, LLC, one of the world’s leading sleep companies, today announced major new product launches for its Serta® and Beautyrest® brands, building on strong 2025 business momentum to drive continued success in the new year.

In addition to adding a new split-head to the popular iSeries line, Serta is introducing the all-new Serta Perfect Sleeper®, offering a new Q4™ Support System, as well as best-in-class, demonstrable cooling, zoned comfort, and thick, impressive profiles.

Beautyrest is expanding the Beautyrest Black® portfolio with the introduction of the all-new Beautyrest Black® Hybrid XCS models, with a new cutting-edge look, elevated technologies, and new split-head sizes.

Closing Third Quarter of 2025 with Strong Sales and Controlled Costs

The new launches are built on very strong company performance, with strong sales and carefully controlled costs resulting in EBITDA growth and expanded liquidity.

“Our performance through Q3 2025 reflects the strength of our strategy and the discipline of our execution,” said Jim Loree, CEO, Serta Simmons Bedding. “As of the third quarter of 2025, we delivered more than $100 million in adjusted EBITDA through the last twelve months, with EBITDA margins averaging approximately 8% of net sales, while our gross margin expanded to roughly 40%—a clear signal that the quality of our revenue continues to improve.”

“At the same time, excluding Mattress Firm and Big Lots, we were up 5% in net sales, building strong momentum through the end of Q3. That growth is built on a foundation of operational rigor: we’ve become a leaner, more focused organization, reducing SG&A by 350 basis points since 2024 through smarter resource allocation and more effective use of capital.”

As of the end of the third quarter of 2025, SSB had $125 million in cash on-hand and $160 million in total liquidity.

“We have the financial flexibility to continue investing in innovation and our retail partners,” said Loree. “Since 2023, we’ve sharpened our focus on those relationships and we have added more than 100 new retail accounts in the last 18 months, reinforcing our position as a trusted, long-term growth partner across the industry.”

Powerful Brand Launches for 2026

The new products from Serta and Beautyrest will be showcased to retailers at the upcoming Winter Las Vegas Market inside Serta Simmons Bedding’s dedicated suites B1265 and B1201. Retailers can begin ordering the products at the tradeshow in advance of the product launches starting this spring.

“We are thrilled to be coming to the Winter Las Vegas Market and completing our product portfolio,” said Tim Oakhill, Chief Marketing Officer of Serta Simmons Bedding.

“When we launched our Serta and Beautyrest collections two years ago, we established clear value propositions and compelling merchandising platforms that created distinct, differentiated swim lanes for each brand—allowing them to stand on their own with unique and powerful selling stories.”

“We are now completing that model,” Oakhill added. “With the introduction of the new Serta Perfect Sleeper and the new Beautyrest Black Hybrid XCS models, these innovations will serve as catalysts for a strong step-up story, supported by clearly articulated, retailer-ready selling narratives. 2026 is going to be an incredible year.”

Serta Perfect Sleeper: Perfect Sleep Night After Night ™

Serta is pleased to introduce the all-new Perfect Sleeper®, designed to deliver night-after-night support, comfort and cooling with meaningful, consumer-relevant upgrades. At its core is the new Q4™ Support System, featuring Serta’s innovative 4-in-1 perfectly linked coils for even weight distribution and stable support to help prevent aches and pains.  With best-in-class, demonstrable cooling, zoned comfort for additional comfort where you need it most, and thick, impressive profiles, Perfect Sleeper delivers support and comfort you can feel — and see — night after night.

Elevated aesthetics and bold new branding (featuring the iconic Serta Counting Sheep) give the line strong showroom presence and marketing impact. All models feature the Q4™ Support System for long lasting support, along with a touch of wool (in select models), higher density foams for improved comfort and engineered with CoolFeel® Fabrics for better cooling performance.

Perfect Sleeper® is offered in multiple levels designed to drive trade-up across the line:

• Entry Model – Suggested pricing starts at $699
• Level One – Suggested pricing from $799–$899
• Level Two – Suggested pricing from $999–$1,199, stepping up with enhanced demonstrable cooling in the top panel, up to 1.5” of memory foam in the quilt for added surface comfort, and eight handles for easier maneuverability
• Hybrid Models – Suggested pricing from $1,099–$1,299, combining the new Q4™ coil system, (CoolFeel + Fabric) enhanced cooling, thick profiles and bold Counting Sheep branding

Perfect Sleeper® delivers long lasting support and zoned comfort, cooling- value and performance — beautifully built for today’s shopper and priced to drive trade-up across the line. 

Beautyrest® – Redefining Hybrid Luxury with Black Hybrid XCS

Beautyrest® is pleased to introduce the all-new Beautyrest Black® Hybrid XCS models, expanding the successful hybrid assortment that debuted in 2024. This portfolio expansion is designed to redefine hybrid performance with a cutting-edge new look, elevated technologies, and new split-head sizes, while continuing to deliver meaningful hero feature step-ups across the Beautyrest Black® Collection.

Engineered with the highest-grade HD foams, the exclusive Triple-Stranded Pocketed Coil® advanced support system, and bold new aesthetics, XCS models are built to push the boundaries of luxury sleep. All models are adjustable base compatible and available in Split-Head Queen and Split-Head King sizes for customizable comfort.

Each model features FORM™ HD Material for signature melting comfort and deep pressure relief, along with elevated cooling from new BlackICE® Max Cooling Technology, a unique phase-change material that delivers 30% more cooling power for immediate, long-lasting temperature management.

All XCS models deliver unparalleled individualized support and motion separation, paired with contouring foams and a Sleep Climate™ Surface cool-to-the-touch cover for a cool, luxurious sleep experience.

Beautyrest Black® Hybrid XCS Series:

• Series Three XCS (Silver) —  Suggested pricing starts at $3,999 (14.5” Firm, Medium, Plush)

Features Triple-Stranded Pocketed Coil® Technology for advanced individualized support and motion separation, FORM™ HD Material and high-density comfort foams, plus BlackICE® Max Cooling Technology for 30% more cooling power.

• Series Four XCS (Gold) — Suggested pricing starts at $4,499 (14.75” Firm) and $4,999 (15” Medium)

Includes all Series Three technologies plus FORM™ HD Max Material and TotalEmbrace™ XHD Memory Foam for deep pressure relief and freedom of movement, with 2K Micro Coils for enhanced conformability and support.

• Series Five XCS (Silver + Gold) — Suggested pricing starts at $5,699 (15” Plush)

Adds 3″ of additional FORM™ HD Material, a high-density racetrack edge system for extended edge support and stability, and 4K Micro Coils for the ultimate in individualized conformability and support.

The Beautyrest Black® Hybrid XCS launch signals what’s next for the Beautyrest Black® legacy — competitive, future-forward, and visually striking.

Looking to the Future

“I’m really pleased with the outstanding work happening across Serta Simmons – from marketing to sales to operations, our team is driving innovation and introducing great new products, supporting our retail partners, and providing unbeatable service,” said Loree. “As we build momentum going into 2026, I’m excited about the opportunities for SSB and I am confident this team will continue to deliver.”

About Serta Simmons Bedding

Serta Simmons Bedding, LLC (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands including Serta®, Beautyrest®, Tuft & Needle® and Simmons®.

For more information, visit sertasimmons.com.

Media Contact:
SSBCommunications@sertasimmons.com

 

Two beloved brands come together to celebrate the iconic holiday tradition and a milestone moment in sleep

DORAVILLE, Ga. – Oct. 23, 2025 – Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Serta® will join the 99^th Macy’s Thanksgiving Day Parade^® with a float traveling down the streets of Manhattan to 34^th Street on Thursday, November 27 to help kick off the holiday season alongside larger-than-life balloons, fantastical floats, and electrifying performances.

“The Macy’s Thanksgiving Day Parade has brought joy and wonder to generations of families, and we’re thrilled to celebrate our beloved Serta Counting Sheep in such an iconic way,” said Anne Edwards, senior vice president, Serta Brand Marketing. “With our debut float we’re blending holiday celebration with Serta comfort to help families create meaningful memories – and get a great night’s sleep!”

This year’s Parade will mark the first appearance of The Counting Sheep’s Dream Generator, a brand new float designed to showcase the beloved Counting Sheep in a whimsical, family-friendly display. Made with signature nighttime ingredients, like stars, moons and cloud fluff, this whimsical machine helmed by Serta’s enthusiastic flock features multiple lighting and spinning effects that are sure to delight and mesmerize spectators on Thanksgiving morning.

“We are overjoyed to welcome Serta and the fun-loving Serta Counting Sheep to this year’s exciting Parade line-up as we celebrate our 99^th march,” said Jordan Dabby, producer of Macy’s Thanksgiving Day Parade. “On Thanksgiving morning, with the help of the imaginative Dream Generator, the Serta Counting Sheep will blanket the streets of New York City – and homes across the country – with warmth, wonder, and pure joy as we kick off the holiday season together.”

The Parade debut comes at a milestone moment as 2025 marks the 25^th birthday of the iconic Serta Counting Sheep. To celebrate, the brand has launched the Serta® 34th Street Collection – a limited-edition mattress line inspired by the magic and nostalgia of the Parade.

Drawing inspiration from Macy’s Herald Square and the Parade’s rich legacy, the Serta® 34th Street Collection combines innovative comfort with timeless charm.

Featured product offerings include:

• Serta® Zoned Comfort – targeted support across key areas of the body
• Individually-Wrapped Coil System – durable support and minimized motion transfer
• PillowSoft® Air Foam – cushioning with a gently rippling design to promote airflow
• Cool Twist® Gel Memory Foam – enhanced airflow, heat dissipation, and contouring comfort.
• Special Edition Design – featuring a lovable Counting Sheep illustration on the mattress cover

The brand’s Perfect Sleeper mattress has been putting the Serta Counting Sheep out of business for 25 years, and the new 34^th Street Collection continues that legacy. Families can experience Serta comfort both on the Parade route and at home with the limited-edition collection, available exclusively at Macys.com in twin – California king models, including a split queen, with medium, firm and plush comfort options.

Serta: We make the world’s best mattress.

The 99th Macy’s Thanksgiving Day Parade will air Thursday, November 27 in the U.S. on NBC and stream on Peacock from 8:30 a.m. to 12:00 p.m. in all time zones. To follow and participate in the excitement, check out @serta and @macys on various social platforms and follow #MacysParade. For more information, visit serta.com and macys.com/parade.  

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta^®, which has five other independent licensees, Beautyrest^®, Tuft & Needle^® and Beauty Sleep^®. For more information about SSB and its brands, visit sertasimmons.com

About Macy’s Thanksgiving Day Parade: 

Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. Since 1924, Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade features Macy’s signature giant character balloons, fabulous floats, incredible marching bands, celebrities, clowns, dance and performance groups, and the one and only Santa Claus, spreading holiday cheer. For more information on the Macy’s Parade, please visit macys.com/parade/.

Media Contact:

Jamie Wallis
SSBCommunications@sertasimmons.com

The Next Generation of Comfort: Cooling, Support and Pressure Relief – All in One Mattress

DORAVILLE, Ga. – July 24, 2025 – Serta Simmons Bedding (SSB), a leading global sleep company, today announced the launch of the new Serta^® iSeries NXG^™ mattress collection – the next generation of comfort engineered to deliver what today’s consumers are asking for: immediate cooling, instant pressure relief, and ideal support at accessible premium price points.

“The feedback from consumers was clear,” said Anne Edwards, Senior Vice President, Serta Brand Marketing. “They were saying ‘I want to sleep cooler; I want to toss and turn less; I want to a bed that has my back.’ We are thrilled to launch iSeries with cutting-edge technology and comfort that you can feel – now what we are hearing is ‘I want iSeries!”

The Serta^® iSeries NXG^™ lineup includes a series of high-performance hybrid and all-foam models built for shoppers who expect more from their mattress – not just one feature, but a series of sleep solutions.

“With iSeries NXG, we’re giving our retail partners a powerful new tool to compete in the high-performance segment,” added Dominick Azevedo, Chief Sales Officer, Serta Simmons Bedding. “It’s a strong value story, backed by a trusted brand, that’s designed to resonate with today’s informed shopper and drive sales on the floor and online.”

About the Serta^® iSeries NXG^™ Collection

The iSeries NXG^™ line is offered in four comfort levels (1500, 2500, 3500 and 4500) with each level available in an all-foam or hybrid construction – all designed to offer simple step-ups in performance with each level.

Key features include:

• MaxCold^™ Cover (in all models) for immediate cooling comfort
• Carbon Fiber Memory Foam (in all models) for exceptional pressure relief and temperature regulation
• Serta’s All-New NXG^™ Memory Foam (in all models), combined with high-density memory foams, delivers deep contouring and responsive pressure relief
• 5-Zone Coil Support System (in hybrid models) and High-Density 7” Support Core with BestEdge^® Foam Encasement (in foam models) for enhanced full-body alignment
• UltraCold^® System (in select models only) provides an additional layer of temperature control for hot sleepers
• Micro-Coil Support Layer Systems (in select hybrids) for responsive comfort and improved airflow

The Serta^® iSeries NXG^™ Collection is available in twin – king models, as well as an all-new split-head option (available in queen and king sizes). Suggested queen pricing is $1,999 to $2,999 with multiple comfort options: firm, medium, plush, and ultra-plush.

A Smart Alternative in the Premium Sleep Category

With performance and innovation that rivals luxury competitors at more approachable prices, the iSeries NXG^™ collection is designed to deliver a series of benefits that consumers want – immediate cooling, instant pressure relief and ideal support.

“This launch is about meeting a growing demand for smarter comfort,” said Tim Oakhill, Chief Marketing Officer, Serta Simmons Bedding. “Consumers today expect more from their mattress – more features, more value, more trust – and iSeries NXG delivers on all fronts with clarity, consistency and performance.”

For more information on the full Serta^® assortment, visit https://www.serta.com

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta^®, which has five other independent licensees, Beautyrest^®, Tuft & Needle^® and Beauty Sleep^®. For more information about SSB and its brands, visit https://sertasimmons.com

Media Contact:

Jamie Wallis
SSBCommunications@sertasimmons.com

Convenient Comfort and Zoned Support at Mattress in a Box Price Points

DORAVILLE, Ga. – July 16, 2025 – Serta Simmons Bedding (SSB), a leading global sleep company, today announced the launch of the new Serta^® Perfect Day^® Mattress in a Box (MIB) collection – designed to deliver refreshing sleep, zoned support, and Serta-quality comfort at compelling price points and ultimate convenience.

The new Perfect Day collection includes a range of wrapped coil mattresses engineered for instant recovery and support the moment they’re unboxed: from Box-to-Bed in Seconds^™ making setup simple for consumers for immediate use.

With breathable materials, layers of cushioning foam, and signature 3-Zoned Body Support for enhanced lower-back support, the collection is designed to offer consumers a perfect night’s sleep for an unbeatable value.

“Perfect Day represents the sweet spot between performance, value and convenience,” said Mitch Willingham, Senior Vice President, Brand Marketing. “Whether it’s a guest room upgrade or a first mattress out of college, consumers want reliable comfort from a brand they trust – and Perfect Day delivers exactly that in a box.”

About the Serta^® Perfect Day^® Mattress in a Box Collection

The Perfect Day collection includes four comfort tiers – from a 7″ firm entry-level model at suggested Queen pricing of $199 (level 1) to a 16″ plush pillow top at suggested Queen pricing of $1,099 (level 4) – each designed to meet different sleep preferences while maintaining a consistent standard of quality, breathability, and support.

Key product benefits include:

• Wrapped Coil design for durable support and immediate recovery
• From Box-to-Bed in Seconds^™ convenience for simple setup
• PillowSoft^® Aire (levels 1-4) and Serta^® Foam layers (levels 2-4) for cushioning comfort and breathability
• 3-Zoned Body Support for targeted alignment and enhanced lower back care (levels 2-4)
• Cool Twist^® Gel Memory Foam and CoolFeel^™ Technology for added pressure relief and temperature regulation (level 4)
• Antimicrobial protection for a fresher sleep surface (levels 3-4)

Made in the USA with global components, and available in sizes from twin through California king, the line spans nine models, including firm, medium, plush and pillow top comfort options, with suggested Queen pricing starting at $199 and going up to $1,099.

Driving Growth in the Value Segment

“With Perfect Day, we’re extending the Serta promise to a new generation of value-conscious and convenience-focused shoppers,” said Willingham. “We are meeting consumers where they are – whether that’s online or in-store – and driving performance for our retail partners.”

Perfect Day models are compressed, boxed, and ready to ship or carry home, and they’re also available as flat mattresses for retailer in-store display.

For more information on all Serta products, visit https://www.serta.com

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta^®, which has five other independent licensees, Beautyrest^®, Tuft & Needle^® and Beauty Sleep^®. For more information about SSB and its brands, visit https://sertasimmons.com.

Media Contact:

Jamie Wallis
SSBCommunications@Sertasimmons.com

Beautyrest Celebrates 100^th Anniversary, Marking Centenary with Roaring ‘20s Soiree at Winter Las Vegas Market

Doraville, GA (January 23, 2025) Serta Simmons Bedding (SSB), LLC, a leading global sleep company, announced today the launch of its new Beautyrest^® and Beautyrest^® World Class^™ collections. The new Beautyrest mattresses will begin arriving on retail floors starting in February and March and will be showcased at the Winter Las Vegas Market taking place January 26 – 30, 2025, at Suite B1201.

“These two new collections really complete the Beautyrest portfolio,” said Rolf Sannes, Senior Vice President, Brand Marketing, SSB. “Last year, we launched Beauty Sleep ^® , our value price collection (and an introductory product to the Beautyrest portfolio), and we also relaunched Beautyrest Black, our most premium offering. With Beautyrest and Beautyrest World Class we are offering the right product for every consumer, with step-ups in features between collections, delivering on our value proposition of individualized support and motion separation for a great night’s sleep at every price point.”

“Both the Beautyrest Black and Beauty Sleep collections have surpassed our expectations,” said Jessica Goldberg, Senior Director, Beautyrest Brand Marketing.  “We’re proud to see such strong customer demand and exceptional growth, reinforcing our brand’s dedication to quality and innovative sleep technology.”

2025 marks the 100^th anniversary of Beautyrest, which will be celebrated with a Roaring 20’s themed soirée at Winter Las Vegas Market. Beautyrest is also providing dealers with 100th anniversary in-store materials and incorporating the milestone into its TV advertising campaign, set to air across TV and digital channels this Memorial Day.

“Celebrating 100 years of Beautyrest is a monumental milestone for this brand,” said Tim Oakhill, Chief Marketing Officer. “As we mark this century of sleep innovation, we’re thrilled to introduce two exciting new collections at the Winter Las Vegas Market. We’re not just offering new products, we’re bringing these innovations directly to our retailers, so that our customers can experience the quality sleep they deserve. We look forward to the next 100 years of empowering people to enjoy a good night’s sleep.”

Additionally, SSB is pleased to announce the launch of a new, adjustable line of bases under the brand name baselogic™. The line is in support of the Beautyrest brand and the Serta brand, and will include four base models, which will be available to retailers starting March 1, 2025.

Introducing Beautyrest

With the new Beautyrest mattress collection, 875-density Pocketed Coil^® Technology provides signature individualized support and motion separation, while Beautyrest^® ActiveResponse^™ Memory Foam provides contouring comfort designed to help pressure points and help alleviate aches and pains.

Beautyrest with Pocketed Coil^® Technology delivers the individualized support and unparalleled motion separation needed to ensure a truly undisturbed night’s sleep.

The all new Beautyrest collection models (which sits above Beauty Sleep and below Beautyrest World Class on the brand platform) offer elevated, modern aesthetics and an antimicrobial quilt.

The Beautyrest Collection is offered in two levels:

• Level 1: 4 handles, 875-density Pocketed Coil^® Technology, ½” ActiveResponse^™ Memory Foam and antimicrobial quilting.
• Level 2: 4 handles, 875-density Pocketed Coil^® Technology, ½” ActiveResponse^™ Memory Foam and antimicrobial quilting, as well as ¾” SurfaceTouch™ Gel Memory Foam (in quilt) and InfiniCool ^®

Launch of the new Beautyrest^® World Class^™

The new Beautyrest^® World Class^™ collection features 1000-density Pocketed Coil^® Technology and ActiveResponse^™ Memory Foams and our new Conforming World Class Relief™ HD Foam to provide premier individualized support, pressure relief and motion separation.

The new Beautyrest World Class collection (which sits above Beautyrest and below Beautyrest Black, the brand’s premium mattress offering), features elevated, modern aesthetics and InfiniCool^® or InfiniCool^® MAX (quilted only) Cooling Technology for temperature management.

All Beautyrest World Class mattresses feature four handles, 1000-Density Pocketed Coil ^®, World Class Relief HD Foam, and InfiniCool ^® or InfiniCool ^® MAX (quilted only). In addition:

• Our brand new World Class Relief^™ HD Foam, featured in all Level Three and Level Four Mattresses, offers remarkable pressure relief that responds to your body.
• Level Four mattresses feature twice the SurfaceTouch™ Gel Memory Foam to unlock pressure relief right at the surface.
• InfiniCool^® MAX Technology offers advanced cooling with vertical natural lux fibers in our Beautyrest^® World Class^™ Quilted mattresses.
• Beautyrest^® World Class^™ Hybrid mattresses feature InfiniCool^® Technology and Beautyrest ActiveResponse^™ MAX HD Memory Foam for a cooling sleep surface and added pressure relief.
• Our patent-pending Apex Top Design, featured in our Level Four Medium Hybrid, offers three additional inches of premium memory foam designed for upgraded pressure relief, with a high-density foam perimeter encasement for enhanced edge support.

Suggested pricing starts at $1,399 for Level 3 and $1,699 for Level 4.

For more information on the new Beautyrest products visit https://www.beautyrest.com.

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta^®, which has five other independent licensees, Beautyrest^®, Tuft & Needle^® and Simmons^®. For more information about SSB and its brands, visit https://sertasimmons.com/.

Media Contact:

Jamie Wallis
SSBCommunications@Sertasimmons.com

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Premium product lines, Birthday In A Box, and new baselogic^™ adjustable base program available to view at Suite B1265

Doraville, GA (January 23, 2025) Serta Simmons Bedding (SSB), LLC, a leading global sleep company, is celebrating 25 years of the beloved Serta^® Counting Sheep mascot at the Winter Las Vegas Market, taking place January 26-30, 2025.

“Celebrating 25 years of Serta’s iconic counting sheep is not just about nostalgia—it’s a testament to the enduring power of storytelling in building a brand,” said Anne Edwards, Senior Vice President, Serta Brand Marketing. “Our sheep have become a symbol of comfort, trust, and a promise of a great night’s sleep.”

To commemorate this special occasion, Serta is launching a series of initiatives designed to drive traffic to retailers, increase conversion at retail, and boost average unit selling price with premium products.

Showcasing Premium Product Lines at Las Vegas Market

Serta is showcasing its premium product lines, including the Perfect Sleeper X^™, Perfect Sleeper Pro^™, iComfort^®, and iComfort Pro^™ — all of which are currently available for immediate shipment and at retailers nationwide. These products can be viewed during Las Vegas Market at Suite B1265.

“Our 2024 product launches have resonated broadly with retailers and consumers, and the Serta brand has powerful momentum,” said Kristin Flanagan, Vice President, Serta Brand Marketing. “A great example is the Perfect Sleeper X collection – dealers are reporting double-digit sales growth month-over-month.”

Additionally, SSB is pleased to announce the launch of a new, adjustable line of bases under the brand name baselogic™. The line is in support of the Serta brand and the Beautyrest brand, and will include four base models, which will be available to retailers starting March 1, 2025.

Driving Traffic to Retailers with a Visibility Campaign

To drive foot traffic and increase awareness, Serta will be rolling out a targeted visibility campaign running over key holidays — Memorial Day, Labor Day, and Black Friday. Leveraging nostalgic retro advertising materials and celebrating the rich history of the brand, Serta will bring attention to the beloved sheep mascot that has been a key part of the brand’s identity. These campaigns will serve as a powerful reminder for customers to visit their local retailers, driving demand and awareness at a national scale.

Increasing Conversion at Retail with Special Promos and Celebration Materials

To mark the 25th birthday of the Serta Counting Sheep Serta is also launching National and Evergreen promotions, offering extra savings for customers in honor of the Counting Sheep birthday. In addition, Serta is introducing a unique Birthday In A Box filled with celebratory materials that retailers can use to enhance the in-store experience and engage customers. These materials, along with the promotional discounts, will create a memorable shopping experience that increases conversion rates and encourages customers to celebrate with Serta.

Join the Celebration

The 25th birthday of the Counting Sheep is a momentous occasion for Serta and the sleep industry. With exclusive promotions, new product offerings, and innovative marketing materials, Serta is positioning its retail partners to make the most of this milestone year.

To learn more about Serta’s 25th Counting Sheep birthday celebration and the exciting opportunities for retailers, please stop by the Serta showroom at Winter Las Vegas Market at Suite B1265.

For more information on all Serta products, visit https://www.serta.com.

About Serta Simmons Bedding
Serta Simmons Bedding, LLC (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Simmons®. For more information about SSB and its brands, visit sertasimmons.com.

Media Contact:

Jamie Wallis
SSBCommunications@Sertasimmons.com

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Tuft & Needle Launching New Original Hybrid Mattress to Answer Consumer Demand

Doraville, GA (October 1, 2024)—Serta Simmons Bedding (SSB), LLC, one of the world’s leading sleep companies, is introducing the all-new Tuft & Needle (T&N) mattress collection, with dynamic aesthetics, powerful technologies that include the brand’s new T&N Flex Foam™, and new cooling features to give consumers premium products at an unbeatable value.

As part of that launch, Tuft & Needle is introducing the new Original Hybrid mattress, offering consumers a hybrid version of their most-loved Tuft & Needle Original mattress.

“At Tuft & Needle we are intentionally designing our products for responsive comfort with innovative materials that create a cool sleep environment and enhance overall wellness” said Rolf Sannes, SVP, Brand Marketing, Beautyrest, Beauty Sleep and Tuft & Needle. “Consumers have been asking for a hybrid version of our Original mattress, and we are excited to bring that to market as a key component of our newest collection for Tuft & Needle, which builds on the features consumers love with new, cutting-edge technology for a family of products that will resonate and drive purchase.”

Across the line, the new collection combines the newly-introduced highly-breathable, fast-recovery T&N Flex™ Foam with Tuft & Needle’s existing T&N Adaptive^® foam to offer responsive comfort, exceptional cooling, and bounce-back support for a refreshing sleep experience.

The new Tuft & Needle mattress collection features both Foam mattresses and Hybrid mattresses under the Mint and Original umbrellas, including the new Original Hybrid mattress.

Tuft & Needle Foam Mattress Collection

T&N Original: Tuft & Needle’s most-loved mattress, infused with cooling gel and heat-conducting graphite designed to draw body heat away. Featuring 10” of foam for responsive comfort:

• 7”of Base foam for a supportive, stable foundation;
• 1” of T&N Adaptive® foam to keep you lifted with bounce-back support;
• 1” of T&N Release™ foam for enhanced pressure relief;
• 1” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
• A soft, quality cover that features cooling technology to promote a cool sleeping environment

Available in Twin up to California King, with suggested pricing starting at $645.

T&N Mint: the Mint mattress upgrades everything consumers love about the Original mattress, with 12” of foam for enhanced, responsive comfort:

• 7”of Base foam for a supportive, stable foundation;
• 2” of T&N Adaptive® foam to keep you lifted with bounce-back support;
• 1” of T&N Release™ foam for enhanced pressure relief;
• 2” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
• An antimicrobial cover** with cooling technology which guards against degradation from microorganisms, plus inhibits the growth of bacterial odors

**this product does not protect users or others against bacteria, viruses, germs, or other disease organisms.

Available in Twin up to California King, with suggested pricing starting at $795.

Tuft & Needle Hybrid Mattress Collection

T&N Original Hybrid: an exciting new addition to the Tuft & Needle family, the Original Hybrid mattress couples 6” of foam for responsive comfort and pressure relief with 6” of motion-isolating individually-wrapped coils for motion control for an exceptional sleep experience:

• 1”of Base foam for a supportive, stable foundation;
• 6” of Individually-wrapped coils for motion control between sleepers;
• 2” of Transition foam for added comfort;
• 1” of T&N Adaptive® foam to keep you lifted with bounce-back support;
• 1” of T&N Release™ foam for enhanced pressure relief;
• 1” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
• A soft, quality cover that features cooling technology to promote a cool sleeping environment

Available in Twin up to California King, with suggested pricing starting at $995.

T&N Mint Hybrid: the most enhanced mattress in the Tuft & Needle collection, with 7” of foam for exceptional cooling and bounce-back support and 7” of micro-coils and motion-isolating individually wrapped coils:

• 2” of Base foam for a supportive, stable foundation;
• 6” of Individually-wrapped coils for motion control between sleepers;
• 1” of Micro coils, conforming to your body for personalized support;
• 2” of T&N Adaptive® foam to keep you lifted with bounce-back support;
• 1” of T&N Release™ foam for enhanced pressure relief;
• 2” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
• An Antimicrobial cover** with cooling technology which guards against degradation from microorganisms, plus inhibits the growth of bacterial odors

**this product does not protect users or others against bacteria, viruses, germs, or other disease organisms.

Available in Twin up to California King, with suggested pricing starting at $1,395

New Materials and a Strong Step-Up Story

“We are pleased to unveil the new Tuft & Needle mattress collection – and the new Original Hybrid mattress – designed with innovative materials for responsive comfort and overall enhanced wellness,” said Shay Graffius, Brand Manager, Tuft & Needle. “This collection was developed to offer a clear features/benefits step-up story across models to enhance the consumer shopping experience. We are confident that these products will resonate, and we’re excited to see the consumer response!”

The new collection is available on tuftandneedle.com and Tuft & Needle retail stores beginning September 30, 2024, and will be rolling out to other retailers towards the end of the year.

About Serta Simmons Bedding
Serta Simmons Bedding, LLC (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit sertasimmons.com.

Media Contact:
SSBCommunications@sertasimmons.com

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DORAVILLE, Ga., – Aug. 8, 2024 – Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Tim Yaggi has been appointed to the Board of Directors.

Yaggi joins the Board of Directors with more than 35 years of experience in the consumer durables space, and currently serves as the President and CEO of Pella Corporation, an industry leader in the North American building products market with more than 11,000 associates.

Under his leadership, Pella achieved rapid growth through organic market share gains driven by product innovation, distribution expansion and strategic acquisitions. Prior to joining Pella, Yaggi served as the Chief Operating Officer and Interim CEO at Tempur Sealy International, Inc., where he played a key leadership role in the acquisition and successful integration of Sealy Corporation by Tempur-Pedic.

“I am pleased to welcome Tim to the Board of Directors,” said Mark Genender, Chairman of the Board. “His experience in the bedding industry, coupled with his success as a leader in the consumer durables space, driving growth and achieving results, gives him the perspective we need to continue to drive our turnaround and achieve profitable growth.”

“SSB is an incredible company with a powerful portfolio of brands,” said Yaggi. “I’m excited to join the Board of Directors, and to help build on our growing business momentum to drive increased market share .”

Yaggi earned his undergraduate degree from Princeton University and holds an MBA from Michigan State University. He serves on the Board of Directors of the National Association of Manufacturers (NAM) and the Policy Advisory Board of the Harvard Joint Center for Housing Studies.

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta^®, which has five other independent licensees, Beautyrest^®, Tuft & Needle^® and Beauty Sleep^®. For more information about SSB and its brands, visit https://sertasimmons.com/.

Media Contact

Jamie Wallis
Serta Simmons Bedding
SSBCommunications@sertasimmons.com

 

 

DORAVILLE, Ga., – July 8, 2024 – Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Cesar Perez has been appointed Chief Financial Officer (CFO), effective July 8, reporting into newly appointed Chief Executive Officer Jim Loree. Perez will also serve as a member of the company’s senior leadership team.

As CFO, Cesar will oversee the finance organization, with responsibility for operations, commercial, and corporate financial planning and analysis (FP&A), accounting, finance shared services, internal audit, tax and treasury, as well as information technology and information security.

Perez joins SSB with 19 years of finance leadership experience, including at Electrolux, where he served as CFO for North America and as a member of the global CFO team. In that role, he served as strategic financial partner to the CEO, with P&L responsibility for a $5 billion business across manufacturing, R&D and distribution. Cesar began his career at GE Appliances and spent over a decade in financial management positions of increasing responsibility, ultimately responsible for all aspects of finance for GE Appliance sales and marketing.

“As we continue to execute our strategic business transformation, I am excited to welcome Cesar to Serta Simmons Bedding as our CFO,” said Jim Loree, CEO. “His success as an executive leader, coupled with his extensive operational and finance experience, will be critical in strengthening our organization, driving profitable growth and increasing free cash flow. I look forward to working closely with Cesar and the rest of the senior leadership team to build on our growing business momentum, developing a strong culture of accountability and harnessing the power of our enterprise to drive outstanding financial results.”

“Serta Simmons Bedding has an incredible portfolio of powerful brands,” said Perez. “I look forward to partnering with Jim and the leadership team, the finance team, and broader organization to continue to accelerate SSB’s turnaround.”

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta^®, which has five other independent licensees, Beautyrest^®, Tuft & Needle^® and Beauty Sleep^®. For more information about SSB and its brands, visit https://sertasimmons.com/.

Media Contact

Jamie Wallis
Serta Simmons Bedding
SSBCommunications@sertasimmons.com

Serta Simmons Bedding, LLC (SSB), a leading global sleep company, today announced that Jim Loree, a seasoned executive and a member of the SSB Board of Directors, has been appointed as Chief Executive Officer, effective July 1. He succeeds Mark Genender, Interim Chief Executive Officer, who will remain on the SSB Board of Directors as Chairman and transition with Loree over the coming months.

Loree brings significant consumer durables and retail channel experience, having served in C-suite roles at Stanley Black & Decker, Inc. for almost 25 years, including serving as the company’s CEO from 2016 to June 2022. During his tenure, Loree led growth strategies to increase revenue from $2 billion to $16 billion. Under Loree’s leadership, the company enhanced its advanced manufacturing capabilities, increased operational excellence and responsible business practices, and was recognized as a best workplace for innovators as well as for diversity and inclusion.

“It’s been a privilege to serve as Interim CEO, and I’m proud of the entire SSB team’s commitment to our turnaround efforts,” said Genender. “Over the last eight months, we have successfully relaunched a large portion of our product portfolio, enhanced critical retail relationships, initiated national advertising campaigns, and improved service levels and operating metrics across our plant network. These accomplishments have only been possible through coordination and teamwork across all functions of the organization. We are beginning to see the success of these efforts through regained market share, and we are well positioned for future growth and success.”

“Jim’s appointment follows a thoughtful search for a permanent CEO by our Board of Directors. We are confident he is the right choice to help us continue accelerating our turnaround efforts and drive financial results,” Genender added. “He brings deep experience from Stanley Black & Decker and General Electric and a record of delivering operating and financial results, and I look forward to working closely with him as Board Chairman as we continue to expand our business and drive profitability.”

“I am honored to have the opportunity to lead the Serta Simmons Bedding team into the next phase of our company’s turnaround, grounded in progress and profitable growth,” said Loree. “Mark and the leadership team have laid a strong foundation for success, and I look forward to building on the turnaround strategy and developing a strong culture of accountability focused on driving financial results.”

About Jim Loree

Jim Loree is the former chief executive officer of Stanley Black & Decker, Inc., a position he held from 2016 to June 2022. He also served on the Board of Directors of Stanley Black & Decker, Inc. during that time.  As CEO, Loree led more than 60,000 employees across 60 countries who make power tools, hand tools, outdoor power equipment and industrial products.

Loree originally joined Stanley Black & Decker, Inc., then Stanley Works, as Vice President and CFO in 1999, and was promoted to President and Chief Operating Officer in 2009 and then CEO in 2016. During his nearly 25 years at the company, Loree led growth strategies to increase revenue from $2 billion to $16 billion. Prior to joining Stanley Works, Loree spent 19 years at General Electric Company in a combination of leadership positions in finance, strategic planning and operating management.

Loree holds a bachelor’s degree in economics from Union College, and serves on the board of Whirlpool Corporation, United Natural Foods, Inc., and Quinnipiac University, and is also a director of the Jim and Rebecca Loree Foundation.

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta^®, which has five other independent licensees, Beautyrest^®, Tuft & Needle^® and Beauty Sleep^®. For more information about SSB and its brands, visit https://sertasimmons.com/.

Media Contact

Jamie Wallis
Serta Simmons Bedding
SSBCommunications@sertasimmons.com

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