Category: SSB

Serta Simmons Bedding Launches Beautyrest® and Beautyrest® World Class™ Collections, Completing Brand Portfolio to Support Sleepers at Every Price Point

Beautyrest Celebrates 100th Anniversary, Marking Centenary with Roaring ‘20s Soiree at Winter Las Vegas Market

Doraville, GA (January 23, 2025) Serta Simmons Bedding (SSB), LLC, a leading global sleep company, announced today the launch of its new Beautyrest® and Beautyrest® World Class™ collections. The new Beautyrest mattresses will begin arriving on retail floors starting in February and March and will be showcased at the Winter Las Vegas Market taking place January 26 – 30, 2025, at Suite B1201.

“These two new collections really complete the Beautyrest portfolio,” said Rolf Sannes, Senior Vice President, Brand Marketing, SSB. “Last year, we launched Beauty Sleep ® , our value price collection (and an introductory product to the Beautyrest portfolio), and we also relaunched Beautyrest Black, our most premium offering. With Beautyrest and Beautyrest World Class we are offering the right product for every consumer, with step-ups in features between collections, delivering on our value proposition of individualized support and motion separation for a great night’s sleep at every price point.”

“Both the Beautyrest Black and Beauty Sleep collections have surpassed our expectations,” said Jessica Goldberg, Senior Director, Beautyrest Brand Marketing.  “We’re proud to see such strong customer demand and exceptional growth, reinforcing our brand’s dedication to quality and innovative sleep technology.”

2025 marks the 100th anniversary of Beautyrest, which will be celebrated with a Roaring 20’s themed soirée at Winter Las Vegas Market. Beautyrest is also providing dealers with 100th anniversary in-store materials and incorporating the milestone into its TV advertising campaign, set to air across TV and digital channels this Memorial Day.

“Celebrating 100 years of Beautyrest is a monumental milestone for this brand,” said Tim Oakhill, Chief Marketing Officer. “As we mark this century of sleep innovation, we’re thrilled to introduce two exciting new collections at the Winter Las Vegas Market. We’re not just offering new products, we’re bringing these innovations directly to our retailers, so that our customers can experience the quality sleep they deserve. We look forward to the next 100 years of empowering people to enjoy a good night’s sleep.”

Additionally, SSB is pleased to announce the launch of a new, adjustable line of bases under the brand name baselogic™. The line is in support of the Beautyrest brand and the Serta brand, and will include four base models, which will be available to retailers starting March 1, 2025.

Introducing Beautyrest

With the new Beautyrest mattress collection, 875-density Pocketed Coil® Technology provides signature individualized support and motion separation, while Beautyrest® ActiveResponse™ Memory Foam provides contouring comfort designed to help pressure points and help alleviate aches and pains.

Beautyrest with Pocketed Coil® Technology delivers the individualized support and unparalleled motion separation needed to ensure a truly undisturbed night’s sleep.

The all new Beautyrest collection models (which sits above Beauty Sleep and below Beautyrest World Class on the brand platform) offer elevated, modern aesthetics and an antimicrobial quilt.

The Beautyrest Collection is offered in two levels:

  • Level 1: 4 handles, 875-density Pocketed Coil® Technology, ½” ActiveResponse™ Memory Foam and antimicrobial quilting.
  • Level 2: 4 handles, 875-density Pocketed Coil® Technology, ½” ActiveResponse™ Memory Foam and antimicrobial quilting, as well as ¾” SurfaceTouch™ Gel Memory Foam (in quilt) and InfiniCool ®

Launch of the new Beautyrest® World Class™

The new Beautyrest® World Class™ collection features 1000-density Pocketed Coil® Technology and ActiveResponse™ Memory Foams and our new Conforming World Class Relief™ HD Foam to provide premier individualized support, pressure relief and motion separation.

The new Beautyrest World Class collection (which sits above Beautyrest and below Beautyrest Black, the brand’s premium mattress offering), features elevated, modern aesthetics and InfiniCool® or InfiniCool® MAX (quilted only) Cooling Technology for temperature management.

All Beautyrest World Class mattresses feature four handles, 1000-Density Pocketed Coil ®, World Class Relief HD Foam, and InfiniCool ® or InfiniCool ® MAX (quilted only). In addition:

  • Our brand new World Class Relief™ HD Foam, featured in all Level Three and Level Four Mattresses, offers remarkable pressure relief that responds to your body.
  • Level Four mattresses feature twice the SurfaceTouch™ Gel Memory Foam to unlock pressure relief right at the surface.
  • InfiniCool® MAX Technology offers advanced cooling with vertical natural lux fibers in our Beautyrest® World Class™ Quilted mattresses.
  • Beautyrest® World Class™ Hybrid mattresses feature InfiniCool® Technology and Beautyrest ActiveResponse™ MAX HD Memory Foam for a cooling sleep surface and added pressure relief.
  • Our patent-pending Apex Top Design, featured in our Level Four Medium Hybrid, offers three additional inches of premium memory foam designed for upgraded pressure relief, with a high-density foam perimeter encasement for enhanced edge support.

Suggested pricing starts at $1,399 for Level 3 and $1,699 for Level 4.

For more information on the new Beautyrest products visit https://www.beautyrest.com.

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Simmons®. For more information about SSB and its brands, visit https://sertasimmons.com/.

Media Contact:

Jamie Wallis
SSBCommunications@Sertasimmons.com

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Serta® Celebrates 25th Birthday of the Serta Counting Sheep at Winter Las Vegas Market

Premium product lines, Birthday In A Box, and new baselogic™ adjustable base program available to view at Suite B1265

Doraville, GA (January 23, 2025) Serta Simmons Bedding (SSB), LLC, a leading global sleep company, is celebrating 25 years of the beloved Serta® Counting Sheep mascot at the Winter Las Vegas Market, taking place January 26-30, 2025.

“Celebrating 25 years of Serta’s iconic counting sheep is not just about nostalgia—it’s a testament to the enduring power of storytelling in building a brand,” said Anne Edwards, Senior Vice President, Serta Brand Marketing. “Our sheep have become a symbol of comfort, trust, and a promise of a great night’s sleep.”

To commemorate this special occasion, Serta is launching a series of initiatives designed to drive traffic to retailers, increase conversion at retail, and boost average unit selling price with premium products.

Showcasing Premium Product Lines at Las Vegas Market

Serta is showcasing its premium product lines, including the Perfect Sleeper X™, Perfect Sleeper Pro™, iComfort®, and iComfort Pro™ — all of which are currently available for immediate shipment and at retailers nationwide. These products can be viewed during Las Vegas Market at Suite B1265.

“Our 2024 product launches have resonated broadly with retailers and consumers, and the Serta brand has powerful momentum,” said Kristin Flanagan, Vice President, Serta Brand Marketing. “A great example is the Perfect Sleeper X collection – dealers are reporting double-digit sales growth month-over-month.”

Additionally, SSB is pleased to announce the launch of a new, adjustable line of bases under the brand name baselogic™. The line is in support of the Serta brand and the Beautyrest brand, and will include four base models, which will be available to retailers starting March 1, 2025.

Driving Traffic to Retailers with a Visibility Campaign

To drive foot traffic and increase awareness, Serta will be rolling out a targeted visibility campaign running over key holidays — Memorial Day, Labor Day, and Black Friday. Leveraging nostalgic retro advertising materials and celebrating the rich history of the brand, Serta will bring attention to the beloved sheep mascot that has been a key part of the brand’s identity. These campaigns will serve as a powerful reminder for customers to visit their local retailers, driving demand and awareness at a national scale.

Increasing Conversion at Retail with Special Promos and Celebration Materials

To mark the 25th birthday of the Serta Counting Sheep Serta is also launching National and Evergreen promotions, offering extra savings for customers in honor of the Counting Sheep birthday. In addition, Serta is introducing a unique Birthday In A Box filled with celebratory materials that retailers can use to enhance the in-store experience and engage customers. These materials, along with the promotional discounts, will create a memorable shopping experience that increases conversion rates and encourages customers to celebrate with Serta.

Join the Celebration

The 25th birthday of the Counting Sheep is a momentous occasion for Serta and the sleep industry. With exclusive promotions, new product offerings, and innovative marketing materials, Serta is positioning its retail partners to make the most of this milestone year.

To learn more about Serta’s 25th Counting Sheep birthday celebration and the exciting opportunities for retailers, please stop by the Serta showroom at Winter Las Vegas Market at Suite B1265.

For more information on all Serta products, visit https://www.serta.com.

About Serta Simmons Bedding
Serta Simmons Bedding, LLC (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Simmons®. For more information about SSB and its brands, visit sertasimmons.com.

Media Contact:

Jamie Wallis
SSBCommunications@Sertasimmons.com

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Serta Simmons Bedding Introduces All New Tuft & Needle Mattress Collection

Tuft & Needle Launching New Original Hybrid Mattress to Answer Consumer Demand

Doraville, GA (October 1, 2024)—Serta Simmons Bedding (SSB), LLC, one of the world’s leading sleep companies, is introducing the all-new Tuft & Needle (T&N) mattress collection, with dynamic aesthetics, powerful technologies that include the brand’s new T&N Flex Foam™, and new cooling features to give consumers premium products at an unbeatable value.

As part of that launch, Tuft & Needle is introducing the new Original Hybrid mattress, offering consumers a hybrid version of their most-loved Tuft & Needle Original mattress.

“At Tuft & Needle we are intentionally designing our products for responsive comfort with innovative materials that create a cool sleep environment and enhance overall wellness” said Rolf Sannes, SVP, Brand Marketing, Beautyrest, Beauty Sleep and Tuft & Needle. “Consumers have been asking for a hybrid version of our Original mattress, and we are excited to bring that to market as a key component of our newest collection for Tuft & Needle, which builds on the features consumers love with new, cutting-edge technology for a family of products that will resonate and drive purchase.”

Across the line, the new collection combines the newly-introduced highly-breathable, fast-recovery T&N Flex™ Foam with Tuft & Needle’s existing T&N Adaptive® foam to offer responsive comfort, exceptional cooling, and bounce-back support for a refreshing sleep experience.

The new Tuft & Needle mattress collection features both Foam mattresses and Hybrid mattresses under the Mint and Original umbrellas, including the new Original Hybrid mattress.

Tuft & Needle Foam Mattress Collection

T&N Original: Tuft & Needle’s most-loved mattress, infused with cooling gel and heat-conducting graphite designed to draw body heat away. Featuring 10” of foam for responsive comfort:

  • 7”of Base foam for a supportive, stable foundation;
  • 1” of T&N Adaptive® foam to keep you lifted with bounce-back support;
  • 1” of T&N Release™ foam for enhanced pressure relief;
  • 1” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
  • A soft, quality cover that features cooling technology to promote a cool sleeping environment

Available in Twin up to California King, with suggested pricing starting at $645.

T&N Mint: the Mint mattress upgrades everything consumers love about the Original mattress, with 12” of foam for enhanced, responsive comfort:

  • 7”of Base foam for a supportive, stable foundation;
  • 2” of T&N Adaptive® foam to keep you lifted with bounce-back support;
  • 1” of T&N Release™ foam for enhanced pressure relief;
  • 2” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
  • An antimicrobial cover** with cooling technology which guards against degradation from microorganisms, plus inhibits the growth of bacterial odors

**this product does not protect users or others against bacteria, viruses, germs, or other disease organisms.

Available in Twin up to California King, with suggested pricing starting at $795.

Tuft & Needle Hybrid Mattress Collection

T&N Original Hybrid: an exciting new addition to the Tuft & Needle family, the Original Hybrid mattress couples 6” of foam for responsive comfort and pressure relief with 6” of motion-isolating individually-wrapped coils for motion control for an exceptional sleep experience:

  • 1”of Base foam for a supportive, stable foundation;
  • 6” of Individually-wrapped coils for motion control between sleepers;
  • 2” of Transition foam for added comfort;
  • 1” of T&N Adaptive® foam to keep you lifted with bounce-back support;
  • 1” of T&N Release™ foam for enhanced pressure relief;
  • 1” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
  • A soft, quality cover that features cooling technology to promote a cool sleeping environment

Available in Twin up to California King, with suggested pricing starting at $995.

T&N Mint Hybrid: the most enhanced mattress in the Tuft & Needle collection, with 7” of foam for exceptional cooling and bounce-back support and 7” of micro-coils and motion-isolating individually wrapped coils:

  • 2” of Base foam for a supportive, stable foundation;
  • 6” of Individually-wrapped coils for motion control between sleepers;
  • 1” of Micro coils, conforming to your body for personalized support;
  • 2” of T&N Adaptive® foam to keep you lifted with bounce-back support;
  • 1” of T&N Release™ foam for enhanced pressure relief;
  • 2” of T&N Flex™ foam that firms as you settle into the mattress for responsive, personalized comfort;
  • An Antimicrobial cover** with cooling technology which guards against degradation from microorganisms, plus inhibits the growth of bacterial odors

**this product does not protect users or others against bacteria, viruses, germs, or other disease organisms.

Available in Twin up to California King, with suggested pricing starting at $1,395

New Materials and a Strong Step-Up Story

“We are pleased to unveil the new Tuft & Needle mattress collection – and the new Original Hybrid mattress – designed with innovative materials for responsive comfort and overall enhanced wellness,” said Shay Graffius, Brand Manager, Tuft & Needle. “This collection was developed to offer a clear features/benefits step-up story across models to enhance the consumer shopping experience. We are confident that these products will resonate, and we’re excited to see the consumer response!”

The new collection is available on tuftandneedle.com and Tuft & Needle retail stores beginning September 30, 2024, and will be rolling out to other retailers towards the end of the year.

About Serta Simmons Bedding
Serta Simmons Bedding, LLC (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit sertasimmons.com.

Media Contact:
SSBCommunications@sertasimmons.com

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Serta Simmons Bedding Appoints Tim Yaggi to SSB Board of Directors

DORAVILLE, Ga., – Aug. 8, 2024 – Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Tim Yaggi has been appointed to the Board of Directors.

Yaggi joins the Board of Directors with more than 35 years of experience in the consumer durables space, and currently serves as the President and CEO of Pella Corporation, an industry leader in the North American building products market with more than 11,000 associates.

Under his leadership, Pella achieved rapid growth through organic market share gains driven by product innovation, distribution expansion and strategic acquisitions. Prior to joining Pella, Yaggi served as the Chief Operating Officer and Interim CEO at Tempur Sealy International, Inc., where he played a key leadership role in the acquisition and successful integration of Sealy Corporation by Tempur-Pedic.

“I am pleased to welcome Tim to the Board of Directors,” said Mark Genender, Chairman of the Board. “His experience in the bedding industry, coupled with his success as a leader in the consumer durables space, driving growth and achieving results, gives him the perspective we need to continue to drive our turnaround and achieve profitable growth.”

“SSB is an incredible company with a powerful portfolio of brands,” said Yaggi. “I’m excited to join the Board of Directors, and to help build on our growing business momentum to drive increased market share .”

Yaggi earned his undergraduate degree from Princeton University and holds an MBA from Michigan State University. He serves on the Board of Directors of the National Association of Manufacturers (NAM) and the Policy Advisory Board of the Harvard Joint Center for Housing Studies.

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit https://sertasimmons.com/.

Media Contact

Jamie Wallis
Serta Simmons Bedding
SSBCommunications@sertasimmons.com

 

 

Serta Simmons Bedding Appoints Cesar Perez as Chief Financial Officer

DORAVILLE, Ga., – July 8, 2024 – Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Cesar Perez has been appointed Chief Financial Officer (CFO), effective July 8, reporting into newly appointed Chief Executive Officer Jim Loree. Perez will also serve as a member of the company’s senior leadership team.

As CFO, Cesar will oversee the finance organization, with responsibility for operations, commercial, and corporate financial planning and analysis (FP&A), accounting, finance shared services, internal audit, tax and treasury, as well as information technology and information security.

Perez joins SSB with 19 years of finance leadership experience, including at Electrolux, where he served as CFO for North America and as a member of the global CFO team. In that role, he served as strategic financial partner to the CEO, with P&L responsibility for a $5 billion business across manufacturing, R&D and distribution. Cesar began his career at GE Appliances and spent over a decade in financial management positions of increasing responsibility, ultimately responsible for all aspects of finance for GE Appliance sales and marketing.

“As we continue to execute our strategic business transformation, I am excited to welcome Cesar to Serta Simmons Bedding as our CFO,” said Jim Loree, CEO. “His success as an executive leader, coupled with his extensive operational and finance experience, will be critical in strengthening our organization, driving profitable growth and increasing free cash flow. I look forward to working closely with Cesar and the rest of the senior leadership team to build on our growing business momentum, developing a strong culture of accountability and harnessing the power of our enterprise to drive outstanding financial results.”

“Serta Simmons Bedding has an incredible portfolio of powerful brands,” said Perez. “I look forward to partnering with Jim and the leadership team, the finance team, and broader organization to continue to accelerate SSB’s turnaround.”

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit https://sertasimmons.com/.

Media Contact

Jamie Wallis
Serta Simmons Bedding
SSBCommunications@sertasimmons.com

Jim Loree Named CEO of Serta Simmons Bedding

Serta Simmons Bedding, LLC (SSB), a leading global sleep company, today announced that Jim Loree, a seasoned executive and a member of the SSB Board of Directors, has been appointed as Chief Executive Officer, effective July 1. He succeeds Mark Genender, Interim Chief Executive Officer, who will remain on the SSB Board of Directors as Chairman and transition with Loree over the coming months.

Loree brings significant consumer durables and retail channel experience, having served in C-suite roles at Stanley Black & Decker, Inc. for almost 25 years, including serving as the company’s CEO from 2016 to June 2022. During his tenure, Loree led growth strategies to increase revenue from $2 billion to $16 billion. Under Loree’s leadership, the company enhanced its advanced manufacturing capabilities, increased operational excellence and responsible business practices, and was recognized as a best workplace for innovators as well as for diversity and inclusion.

“It’s been a privilege to serve as Interim CEO, and I’m proud of the entire SSB team’s commitment to our turnaround efforts,” said Genender. “Over the last eight months, we have successfully relaunched a large portion of our product portfolio, enhanced critical retail relationships, initiated national advertising campaigns, and improved service levels and operating metrics across our plant network. These accomplishments have only been possible through coordination and teamwork across all functions of the organization. We are beginning to see the success of these efforts through regained market share, and we are well positioned for future growth and success.”

“Jim’s appointment follows a thoughtful search for a permanent CEO by our Board of Directors. We are confident he is the right choice to help us continue accelerating our turnaround efforts and drive financial results,” Genender added. “He brings deep experience from Stanley Black & Decker and General Electric and a record of delivering operating and financial results, and I look forward to working closely with him as Board Chairman as we continue to expand our business and drive profitability.”

“I am honored to have the opportunity to lead the Serta Simmons Bedding team into the next phase of our company’s turnaround, grounded in progress and profitable growth,” said Loree. “Mark and the leadership team have laid a strong foundation for success, and I look forward to building on the turnaround strategy and developing a strong culture of accountability focused on driving financial results.”

About Jim Loree

Jim Loree is the former chief executive officer of Stanley Black & Decker, Inc., a position he held from 2016 to June 2022. He also served on the Board of Directors of Stanley Black & Decker, Inc. during that time.  As CEO, Loree led more than 60,000 employees across 60 countries who make power tools, hand tools, outdoor power equipment and industrial products.

Loree originally joined Stanley Black & Decker, Inc., then Stanley Works, as Vice President and CFO in 1999, and was promoted to President and Chief Operating Officer in 2009 and then CEO in 2016. During his nearly 25 years at the company, Loree led growth strategies to increase revenue from $2 billion to $16 billion. Prior to joining Stanley Works, Loree spent 19 years at General Electric Company in a combination of leadership positions in finance, strategic planning and operating management.

Loree holds a bachelor’s degree in economics from Union College, and serves on the board of Whirlpool Corporation, United Natural Foods, Inc., and Quinnipiac University, and is also a director of the Jim and Rebecca Loree Foundation.

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit https://sertasimmons.com/.

Media Contact

Jamie Wallis
Serta Simmons Bedding
SSBCommunications@sertasimmons.com

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Serta Simmons Bedding Launches Beauty Sleep® & Serta® Classic® Collections

Quality and Comfort Products at Value Price Points Designed for Retail Velocity

DORAVILLE, Ga. – May 22, 2024– Serta Simmons Bedding (SSB), a leading global sleep company, announced today the launch of its new Beauty Sleep® Collection & Serta® Classic® Collection.

Designed to provide exceptional comfort and support at a compelling value, the new Beauty Sleep collection, with Original Beautyrest® Pocketed Coil® Technology for consistent, supportive sleep, and Serta Classic collection, with 3 comfort zones designed for essential lower back care and classic comfort, were developed with clear step-up merchandising platforms to introduce new consumers to the Beautyrest® and Serta® brand portfolios.

The new products are arriving at retail for Memorial Day and will also be showcased at the Summer Las Vegas Market taking place July 28 – August 1, 2024.

“The value segment is a growth area in the mattress market, but consumers are looking for trusted brands,” said Dominick Azevedo, Chief Sales Officer, SSB. “With the Beauty Sleep and Serta Classic collections, we are launching great new products that offer superior comfort, support and quality at a value price, helping drive velocity for our retail partners.”

The new launches of Beauty Sleep and Serta Classic continue the pace of 2024 new product introductions for SSB. Combined with recent Beautyrest® Black® and Serta® iComfort® launches, SSB expects to deliver more than 25,000 placements at over 6,000 retail store locations over the first half of 2024.

About The New Beauty Sleep Collection

The new Beauty Sleep Collection features Original Beautyrest® Pocketed Coil® Technology for consistent support and comfort designed with value in mind. The collection is available in Quilted Innerspring and Hybrid constructions, both with supportive sleep surfaces made from quality foams.

Key benefits for Beauty Sleep models include:

  • Firm or Plush 815 density Original Beautyrest Pocketed Coil Technology for consistent, comfortable support
  • AllCool™ Gel memory foam* that contours the body for increased pressure relief
  • AirCool® foam with a unique channeled design that allows airflow through the mattress for cool, comfortable sleep*

*Available in select models 

“We developed Beauty Sleep to be separate from but adjacent to Beautyrest,” said Rolf Sannes, SVP, Beautyrest Brand Marketing. “Beauty Sleep was introduced for price-conscious consumers looking for the aesthetics, performance and quality that Beautyrest offers at a value price point.”

The Flat Mattress collection spans 8 models in total that feature clear merchandising step-ups across the line. This collection features options for all sleepers, with 6 Quilted models ranging from firm to ultra plush comfort preferences with suggested pricing starting at $399 (Queen Firm) up to $699 (Queen Ultra Plush) and 2 Hybrid models with medium and plush support with suggested pricing starting at $699 (Queen Medium) up to $799 (Queen Plush).

A Beauty Sleep Mattress in a Box collection will follow in August of 2024.

For more information about Beautyrest products, visit https://www.beautyrest.com/

About the New Serta Classic Collection

All Serta products now feature Zoned comfort that always has your back™. The new Serta Classic Collection was designed to give consumers quality and comfort at an affordable price with 3 support zones designed for essential lower back care and classic comfort.

Serta Classic is offered at two levels – Standard and Enhanced. Each mattress features a soft, breathable cover, as well as PillowSoft® Aire foam to provide enhanced cushioning while promoting airflow through its unique, gently rippling design and 800-density coil support system. The Enhanced level features additional pressure relief for enhanced comfort with Gel Memory Foam.

“The Serta Classic Collection was developed to bring consumers into the Serta family at an approachable price,” said Anne Edwards, Senior Vice President, Serta Brand Marketing. “With supportive, individually wrapped coils and cushioning foam, the new Serta Classic blends the durability you want with the zoned comfort you need to sleep well for years to come.”

The collection spans 6 Quilted models, ranging from firm to plush pillow top support and comfort preferences with suggested pricing starting at $399 (standard Queen Medium) up to $699 (enhanced Queen Plush Pillow Top).

Building Loyalty and Driving a Turnaround

“With these new launches, we’re introducing new consumers to our brands, so they can ultimately start the step-up journey,” said Tim Oakhill, Chief Marketing Officer. “The Serta Classic consumer will one day be a Serta iComfort consumer, and the Beauty Sleep consumer will one day be a Beautyrest Black consumer. We are perfecting our already powerful brand portfolio and have created a value proposition that allows the consumer to find the right products to fit their needs.”

Serta Simmons has a pipeline of exciting new products launching over the coming months. For Serta, this includes Perfect Sleeper X™, iComfortPro™ and Perfect Sleeper Pro™, as well as Serta® Classic® Mattress in a Box. For the Beautyrest platform, this includes Beautyrest Black Hybrid and the Beauty Sleep Mattress in a Box Collection.

“The launch of Beauty Sleep and Serta Classic, designed for retail velocity, are foundational to our turnaround strategy,” said Mark Genender, Interim CEO. “Coupled with our premium Beautyrest Black and Serta iComfort launches earlier this spring and supported with retailer partnerships and our national advertising campaigns, we will continue to regain market share, expand our business, and drive success.”

For more information on all Serta products, visit https://www.serta.com/

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit https://sertasimmons.com/.

Media Contact:

Jamie Wallis
SSBCommunications@Sertasimmons.com

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Serta Simmons Bedding Launches New Serta® iComfort ® Collection

Brand Returns to Roots on Hugely Successful Line

Zoned Comfort That Always Has Your Back™

DORAVILLE, Ga. – May 15, 2024– Serta Simmons Bedding (SSB), a leading global sleep company, announced today the launch of its new Serta® iComfort® Collection. Designed to ensure all-night comfort, the new all-foam collection features 5 support zones for full-body alignment.

The new Serta iComfort mattress collection will start hitting retail floors for Memorial Day and will also be showcased at the Summer Las Vegas Market taking place July 28 – August 1, 2024.

“The original iComfort Collection was one of the most successful lines of all time for Serta,” said Anne Edwards, Senior Vice President, Serta Brand Marketing, SSB. “It was a simple, powerful formula: competitive pricing, clear merchandising, and great feeling beds. That’s what iComfort stands for, and that’s what we are delivering. The consumers who first fell in love with the original collection are back in the market today and will be delighted.”

The collection is on track to have samples shipped to 130 dealers across more than 700 doors by the end of the summer – with 80% on-site by the end of Q2. With this launch the iComfort retail footprint is growing by more than 20%.

“We are bringing our customers products that truly work at retail,” said Dominick Azevedo, Chief Sales Officer, SSB. “When iComfort launched, it had incredible immediate success, and this collection is poised to do the same, with forward-looking fashion aesthetics and simple step-up stories at extremely competitive pricing.”

About The Newest Serta iComfort Collection

iComfort mattresses will now feature 1” to 4.5” of memory foam, including Serta’s 5 ZoneResponse™ Design, providing head-to-toe comfort and support for restorative sleep:

In addition, the iComfort Collection features CoolFeel™ fabric with premium aesthetics to provide cool, restful sleep throughout the night and pressure relieving comfort through Perfect Conform™ memory foam that contours and cradles pressure points.

“With our Serta iComfort launch, we are honoring the legacy of the brand,” said Tim Oakhill, Chief Marketing Officer. “This is a beloved product, and we have made it even more comfortable, with a cohesive and intuitive step-up and merchandising story to welcome consumers to the Serta brand – and to make selling iComfort a dream for our retail partners.”

The collection spans 7 models, ranging from firm to plush support and comfort preferences with suggested pricing starting at $1,299 (Queen Firm) up to $1,999 (Queen Plush).

“Great new product launches like Serta iComfort are foundational to our turnaround strategy,” said Mark Genender, Interim CEO, SSB. “Coupled with close retailer partnerships and broad national advertising, we will continue to regain market share and expand our business. We have an innovative and compelling pipeline of new products including Perfect Sleeper X™, iComfortPro™, Perfect Sleeper Pro™, and our opening price point Serta® Classic®  which will be available in both flat mattresses and Mattress in a Box. I’m excited for us to drive results.”

For more information on all Serta products, visit https://www.serta.com/

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Beauty Sleep®. For more information about SSB and its brands, visit https://sertasimmons.com/.

Media Contact:

Jamie Wallis
SSBCommunications@Sertasimmons.com

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Serta Simmons Bedding Launches New Beautyrest Black® Collection

Unveils New Beautyrest® Marketing Campaign, Reimagining the Bowling Ball Commercial

DORAVILLE, Ga. – May 1, 2024– Serta Simmons Bedding (SSB), a leading global sleep company, announced today the launch of its new Beautyrest Black® Collection. Alongside the launch, the company also announced a new Beautyrest® marketing campaign which brings back a modernized version of the iconic bowling ball commercial which first appeared 29 years ago.

The new Beautyrest Black mattresses, as well as the other anchor products in SSB’s portfolio and elements from the new Beautyrest campaign, will be hitting retail floors throughout the second quarter and will also be showcased at the Summer Las Vegas Market taking place July 28 – August 1, 2024.

“At SSB we are always looking for opportunities to both enhance the overall sleep experience for our consumers, and create the best shoppable experience,” said Rolf Sannes, Senior Vice President, Brand Marketing, SSB. “Each level within the Beautyrest Black portfolio provides the customer with step-ups in features without losing any of the innovations of the previous series.”

The new Beautyrest Black Collection launched in mid-April, and by the end of the second quarter, SSB will have shipped samples to nearly 5,000 retail store locations across more than 190 dealers.

“The response and excitement in the market has been incredible and has exceeded our expectations,” said Dominick Azevedo, Chief Sales Officer, SSB. “With the Beautyrest Black launch, we are bringing our retail partners a collection of products that are not only beautifully designed, but they take comfort to a new level – and their customers will be thrilled.”

About The Newest Beautyrest Black Collection

 

Beautyrest Black is the flagship line of Beautyrest, a leading brand in the luxury innerspring category. With the union of fine materials and premier technology, Beautyrest Black aligns where luxury meets innovation for restorative sleep.

First introduced in 2006, the latest evolution of the product lineup is being brought to the market this year with four levels of quilted innerspring models, branded Beautyrest Black Series One through Four.

All series feature the brand’s exclusive, unique triple-stranded Pocketed Coil® technology for individualized support and motion separation, Sleep Climate™ technology for temperature management, high-density foams, luxurious fashion-inspired aesthetics, quilted borders and eight handles.

The collection spans 20 models, with both Tight Top and Pillow Top options to suit support and comfort preferences with suggested pricing starting at $1,999 (Queen Series One) up to $4,999 (Queen Series Four).

Details of the new collection include:

  • Beautyrest Black Series One: Triple-stranded Pocketed Coil technology combined with Beautyrest gel memory foam and high-density memory foams, and Sleep Climate technology
  • Beautyrest Black Series Two: Addition of quilted memory foam and Micro Diamond™ memory foam
  • Beautyrest Black Series Three: Adds Self Response™ latex and 2K nano coils (Queen Pillow Top models)
  • Beautyrest Black Series Four: Upgrades to 4K nano coils (all Queen models)

New Beautyrest Marketing Campaign—The Bowling Ball Reimagined

The new brand campaign was developed to demonstrate the benefits of SSB’s Beautyrest Pocketed Coil technology, using bowling balls to serve as a symbol of the things that can disturb sleepers during the night – a partner, kids or even pets.

Comfort layers and the Pocketed Coil technology react to the impact and motion of falling bowling balls as they land and settle, demonstrating the incredible motion separation Beautyrest Black mattresses deliver. The campaign is grounded with the tagline “People at their best get their Beautyrest,” underscoring that no matter what drops into a consumer’s life, Beautyrest is there to help them experience peaceful, undisturbed sleep each night.

 

“Our new Beautyrest campaign goes back to our roots,” said Tim Oakhill, Chief Marketing Officer. “The original bowling ball commercial first aired in 1995, and then again in 2006, and we are excited to re-imagine that concept to highlight the individualized support and motion separation that the new Beautyrest Black line delivers.”

The new Beautyrest campaign was shot in early April and launches May 13 with a surround-sound media campaign across video, display, social and search.

“We are incredibly excited about the Beautyrest Black launch and the new campaign,” said Mark Genender,  Interim CEO, SSB. “This is the first of several major product launches we are executing over the coming months – through great new products, national advertising, and close partnerships with our retailers, we will continue to execute our turnaround strategy and regain market share.”

For more information on the new Beautyrest products, visit https://www.beautyrest.com/.

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Simmons®. For more information about SSB and its brands, visit https://sertasimmons.com/.

Media Contact:

Jamie Wallis
SSBCommunications@Sertasimmons.com

 

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New Serta Survey Discovers The Best Way To Achieve Maximum Comfort

Serta is a brand that’s been a champion of comfort for more than 90 years and with winter in full swing, we commissioned a survey with OnePoll* of 2,000 Americans to find out how people are experiencing comfort during these dark and cold winter months.

As part of our study, we discovered that only a fifth of Americans have experienced true comfort — feeling completely relaxed or at ease — in the past 24 hours and uncovered how people unwind, including:

  • The survey revealed that more than anything else, taking a nap (47%) was the top way respondents found true comfort. This was followed by taking a walk outside (41%), with having a spa day (36%) rounding out the top three ways respondents prefer to find comfort in their day.
  • And as the temperatures drop, respondents said they also find true comfort by taking a hot bath (34%) and creating the perfect temperature at home (25%) — which was determined to be 72 degrees Fahrenheit.
  • Catching some shut-eye is clearly a crowd favorite, but actually nodding off can be tricky for some — which is why 86% use a sleep or relaxation trick to help them catch some z’s.

While 46% of Americans surveyed who use a trick still count sheep to help them sleep, survey respondents detailed their must-haves to drift off to dreamland, with bedding revealed to be high in popularity.

  • Half of respondents identified using fresh sheets or pillowcases help them fall asleep, and 43% said using their favorite pillow. Millennials were more likely to attribute a good night’s sleep to fresh sheets (51% vs. 45%), while baby boomers were more likely to depend on their favorite pillow (55% vs. 43%).

Meanwhile, when it comes to blankets, Americans are split if they make the final cut in their nighttime routine, as 54% need to be either fully or partially covered. Regardless of individual sleep preferences, Serta is making it easier to find relaxation this winter by creating offerings across the Serta portfolio that are designed to provide superior comfort.

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*Data from a survey conducted by OnePoll on behalf of Serta, with a panel of 2,000 Americans.