Serta Simmons Bedding Announces Plans for New Manufacturing Facility in Janesville, Wisconsin

New 500,000 square-foot facility, scheduled to open in 2023, to produce leading Serta® and Beautyrest® brands

Doraville, GA (April 12, 2022) – Serta Simmons Bedding, LLC (SSB), one of North America’s largest sleep companies, announced today plans to open a new 500,000 square-foot dual-branded manufacturing facility in Janesville, WI. The new facility will be home to both Serta® and Beautyrest® brands and will produce industry-leading lines such as Serta® Perfect Sleeper®, Serta® Arctic, Beautyrest® Harmony® and Beautyrest Black®, among others.

“Our new Janesville manufacturing facility will become one of the largest dual-branded facilities in our network, enabling us to expand our capacity and continue to meet consumer demand for our trusted brands,” said Terry Litwiler, Vice President of Operations, Serta Simmons Bedding. “This new facility is a critical part of our broader effort to optimize our manufacturing footprint to ensure we are delivering for our retail partners and consumers, while creating an industry-leading work environment for our employees.”

Serta Simmons Bedding will consolidate its two existing facilities in Wisconsin, currently located in Janesville and Beloit, into the new state-of-the-art facility, scheduled to open in 2023.The plant will initially employ more than 300 employees. Over the next few years, SSB plans to add additional jobs in areas including general production and warehousing.

“I’m pleased Serta Simmons Bedding has chosen Janesville to expand their operations, which will retain its existing workforce and attract 100 more to the City,” said Mark Freitag, City Manager, Janesville. “We are happy to use one of the few economic development tools we have in the State of Wisconsin to support this development. I’m proud of our team and partners at Rock County for diligently coordinating efforts between Serta Simmons Bedding, the developer, Zilber, and the City.”

SSB has a rich manufacturing history in Wisconsin that goes back more than 150 years. Simmons Company was founded and first began assembling mattresses and foundations in Kenosha in the 1870s, and opened the current plant in Janesville in 1982, producing Beautyrest® mattresses. The current plant in Beloit has been producing Serta® mattresses since its opening in 1987. Over the years, both plants have continued to grow and have produced leading innovations like the recently launched Serta®Arctic line.

“We’re proud to remain one of the largest employers in Southern Wisconsin,” said Jim Fenton, Operations Leader, Serta Simmons Bedding. “We’re opening a new chapter in our history and I’m excited to see how our teams will continue to grow and thrive in the new community, while also continuing to deliver our innovative products that help people sleep better so they can live healthier lives.”

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is one of the largest manufacturers, marketers, and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels, as well as direct-to-consumer platforms, throughout the United States and Canada. SSB also owns the Simmons® and Tuft & Needle® mattress brands. For more information about SSB and its brands, visit

Media Contact:

Danit Marquardt

Serta Simmons Bedding


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