Atlanta, GA. (January 26, 2020) – Serta® is debuting its new iComfort® Hybrid mattress line featuring groundbreaking foam technology and an advanced coil system to offer sleepers a wider range of feel and support options. The Hybrid is the brand’s latest innovation designed to keep consumers uniquely cool during sleep while meeting their diverse comfort needs.

“When research from our consumer insights team showed more than half of people have a difficult time sleeping because mattresses can get too hot, we knew we needed to continue to innovate,” said Onney Crawley, Vice President of Marketing for Serta. “The new iComfort by Serta Hybrid line is designed to provide the perfect cooling temperature for sleep and it exemplifies our commitment to better understanding the preferences of mattress buyers.”

The new self-cooling hybrid mattresses combine exclusive carbon fiber-infused memory foam from the successful iComfort foam line with an innerspring system of individually wrapped coils for customized comfort and support, starting at $1199. The iComfort Hybrid also utilizes the same snowflake iconography as the iComfort Foam line to help shoppers find the perfect level of cooling for them.

The iComfort by Serta Hybrid line offers a truly customizable experience with added features by price point including:

  • Gel Active® Max Memory Foam (in $1,499 beds): Open celled memory foam helps promote airflow, so you don’t have that hot, stuffy feeling when falling asleep.
  • UltraCold System (in $1,799+ beds): A layer of Carbon Fiber Memory Foam that’s engineered to work hard at absorbing excess heat from your body, then channel it away, all while you sleep comfortably.
  • Max Cold Cover (in $1,799+ beds): Made from super cool high-performance fibers for an instant cool-to-the-touch sensation.

Serta will showcase four new offerings under the new line at Las Vegas Market. Attendees can visit Serta at A-701 to sample and experience the full assortment of 2020 products.

For more information, visit or follow along online at, and

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States.  Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. SSB also owns and manages the Simmons brand and Tuft & Needle®, the original direct to consumer mattress brand. SSB operates nearly 30 manufacturing plants throughout the United States and Canada and makes its brands available internationally via licensing partners. For more information about SSB and its brands, visit


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