Serta Simmons Bedding Appoints Shelley Huff as CEO of Tuft & Needle and EVP of Direct to Consumer

Seasoned retail business executive brings extensive industry background to a newly broadened role for
Serta Simmons Bedding (“SSB”) and Tuft & Needle (“T&N” /

ATLANTA – May 4, 2020 – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the appointment of Shelley Huff as CEO of Tuft & Needle (“T&N” / and Executive Vice President of Direct to Consumer (DTC) for SSB. Huff will assume the role effective July 1 and report to SSB Chairman and CEO David Swift. She will be based in Phoenix where Tuft & Needle is headquartered.

Huff brings more than 15 years of experience in retail business and a passion for consumers and emerging trends in digital integration, building and leading high-performing teams and delivering financial results. She previously served as President and CEO of, a Walmart-owned online home furnishings retailer. Prior to her role with, she started and spent much of her career with Walmart, serving in a number of leadership roles across both Walmart U.S. and Walmart eCommerce.

In this newly broadened role, Huff will lead T&N as CEO while also serving as a critical member of SSB’s executive leadership team, overseeing the ongoing digital transformation of the total enterprise.

“Shelley brings a unique perspective to both SSB and Tuft & Needle and will foster an even stronger connection between our Phoenix operations and Atlanta headquarters, helping our entire portfolio of brands become more consumer-facing,” said SSB chairman and CEO David Swift. “This appointment is a direct reflection of the important role of direct to consumer to our business—now more than ever—and also highlights how critical the Phoenix DTC team is to our future success.”

“We couldn’t be more excited to welcome Shelley to the Tuft & Needle and SSB family,” said JT Marino, co-founder of Tuft & Needle and chief disruption officer for SSB. “Nearly eight years ago, we started this company to bring high-quality products and an exceptional experience to customers. Her addition to the team will bring the strategy and perspective we need to continue this journey of digital and direct to consumer growth.”

In addition to her previous roles with Walmart, Huff also served as director of home for J.C. Penney & Co. She earned her bachelor’s degree with a technology emphasis in retailing and consumer sciences from the University of Arizona in Tucson, and her master’s degree from the Sam M. Walton School of Business at the University of Arkansas.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 28 plants in the U.S. and Canada. For more information about SSB and its brands, visit

About Tuft & Needle
Tuft & Needle (“T&N” / is a Phoenix-based company that is the pioneer and leader among direct-to-consumer mattress startups. The company was founded in 2012 by JT Marino and Daehee Park to create exceptional mattress and bedding products and revolutionize the customer sleep experience. T&N has served more than 1 million happy sleepers and was named as Entrepreneur’s Best Company Culture in 2017 and one of TIME’s best inventions. T&N is proud to have earned the highest customer loyalty score (Net Promoter Score® of 74) in the mattress market, with over 95% of customers loving their mattress. In September of 2018, T&N merged with Serta Simmons Bedding (SSB), making the combined company the largest sleep brand in the world. T&N stores are available in Scottsdale, Gilbert, Seattle, Kansas City, Raleigh and Portland. For more information, visit

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