Serta Simmons Bedding to Consolidate Business in Single Headquarters Location

New campus will house SSB corporate, Serta and Beautyrest employees

Headquarters in Doraville, Georgia to open in early 2019

ATLANTA, June 19, 2017 — Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, has finalized plans to combine all company locations into a single headquarters location at Assembly in Doraville, Georgia. The new campus will house 500 employees, for SSB and its two leading brands, Serta® and Beautyrest®, starting in early 2019.

“Co-locating SSB’s headquarters and our brands on the same campus is an investment in our employees and our company as we continue to expand and strengthen our market leadership,” said Michael Traub, SSB Chief Executive Officer. “An integrated and unified work environment that will foster better collaboration, innovation and teamwork, will better support our growth trajectory. This is what our new location will deliver.”

The approximately 210,000-square foot facility, which will be built and designed specifically for SSB, will span five acres and feature an Innovation Center and multi-brand showrooms. Additionally, Serta and Beautyrest will each have their own separate and distinct spaces on the new campus to maintain brand differentiation.

“We are delighted to welcome Serta Simmons Bedding to Assembly and the Doraville community,” said Mayor Donna Pittman of Doraville. “We appreciate their confidence and investment, and we look forward to a long and fruitful partnership.”

Holder Properties is the selected developer for the new headquarters and Rule Joy Trammell + Rubio are the lead base building architects. Hendrick and Associates will design the headquarters’ interior and JLL serves as the real estate advisor for SSB. Integral is the master developer of Assembly.

“We are thrilled we will be calling Doraville ‘home’,” said Traub. “SSB is pleased to contribute to the growth and development of the Doraville community and we look forward to further expanding our business and joining our teams together here.”

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Architectural Rendering of Building

Investors Contact:
Serta Simmons Bedding
D. Paul Dascoli, CFO

Media Contacts:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications



All news

Latest News

Media Inquiries