Serta Simmons Bedding Issues Outlook For 2018 U.S. Sleep Market
Predicts continued growth for the almost $9 billion bedding industry
Serta and Beautyrest to Present New Product Innovations and New Campaign Messaging at Las Vegas Market Show
ATLANTA — January 25, 2018 –– Serta Simmons Bedding, LLC (“SSB”), the number one manufacturer and distributor of mattresses in the U.S., provided this year’s predictions for the bedding industry in advance of the Las Vegas Winter Market Show.
Chief Executive Officer Michael Traub expects the almost $9 billion bedding industry’s growth to continue throughout 2018. “Despite facing several challenges in 2017, including the rising costs in raw materials, and physical stores witnessing dramatic consumer shifts to online and direct-to-consumer purchasing, the U.S. bedding industry will remain a stable consumer product sector with moderate growth in 2018.”
Traub continued, “One of the most critical turning points for key players in the industry will be adapting to the evolution of consumer purchasing preferences. E-commerce is growing in our industry, meaning that consumers have even more options for purchasing a mattress. Bedding retailers will need to explore omni-channel strategies by increasing their e-commerce capabilities, and adding in-store offerings to drive more foot traffic.”
Last year, to better serve the needs of its retail partners, SSB added Serta and Beautyrest mattress-in-a-box products to its lineup, that can be sold in retailers’ physical stores or through their online channels. SSB also launched its own direct-to-consumer brand, Tomorrow, which is aimed at the growing segment of consumers who prefer to purchase online.
Traub concluded, “SSB’s portfolio of market leading brands allows our company to offer products across multiple channels and with a range of price points to meet consumer needs. In 2018, we will continue to invest in our brands and introduce new solutions that position our retail partners for success.”
SSB’s most recent product launches include an all-new line of Serta’s iComfort® Hybrid mattresses and new Beautyrest Platinum line. The unveiling of these products will be supported by new brand campaigns for Serta and Beautyrest, who both announced new lead agencies in 2017. Both brands will introduce their new campaign messaging, along with their latest product innovations, at the 2018 Las Vegas Winter Market, January 28 — February 1.
About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®, Sertapedic® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world’s leading hotel groups and resort properties.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.