Serta Simmons Bedding Names Dominick Azevedo Chief Sales Officer

Azevedo to Join the Company in Late June

DORAVILLE, Ga. – June 12, 2023 – Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Dominick Azevedo will be joining the company’s executive leadership team as Chief Sales Officer in late June. In this role, Azevedo will lead the sales function for the organization.

“We are continuing to advance our strategic initiatives which include delivering commercial excellence,” said Shelley Huff, CEO, SSB. “Over the past 18 months, we have strengthened our retail partnerships to drive greater impact of our trusted brands at retail. Dom’s industry expertise and proven track record in both merchandising and generating sales growth will enable us to accelerate these efforts and further enhance our leadership position in the market.”

“The brands in SSB’s portfolio have a deep heritage in delivering industry-leading sleep solutions for consumers,” said Azevedo. “I look forward to partnering with Shelley and the sales team to extend the reach of these brands. We will move with agility and execute decisive and data-driven strategies to grow our, and our retail partners’, businesses.”

Azevedo, who will report to Huff, brings more than 30 years of bedding marketing, merchandising and sales experience to SSB. He most recently served as Vice President of Merchandising and New Business Development at City Mattress, a regional mattress retailer serving Florida and New York. Prior to that, he held senior leadership roles at E.S. Kluft & Company and Advanced Sleep Concepts. Earlier in his career, Azevedo spent more than a decade at Simmons Bedding Company where he ultimately served as Executive Vice President of Sales responsible for all sales functions.

With Azevedo joining SSB, Derek Miller, current Chief Sales Officer, will transition to a new role on the sales team leading key national accounts, reporting to Azevedo.

“I’d like to recognize Derek for his leadership over the sales organization for the past four years, and his commitment to the company for the past 25 years. He will continue to play an important role at SSB as we position the company for the future,” added Huff.

About Serta Simmons Bedding
Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Simmons®. For more information about SSB and its brands, visit

Media Contacts:
Danit Marquardt, Eric Mangan
Serta Simmons Bedding

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