Serta Simmons Bedding Officially Opens North American Headquarters in Doraville

Event at New Assembly Development Included Governor Kemp, Doraville Mayor Pittman, Atlanta Business and Civic Leaders, Serta Simmons Bedding Employees

ATLANTA, MAY 7, 2019 — Serta Simmons Bedding (SSB), the largest manufacturer and distributor of mattresses in North America, has officially opened its new headquarters in Doraville, Georgia at the new Assembly Yards development. On Friday, May 3, Georgia Governor Brian Kemp and Doraville Mayor Donna Pittman joined SSB Chairman and CEO Dave Swift at the grand opening and welcomed the company’s Atlanta employees.

The new five acre, 210,000 square foot facility is the new workplace for approximately 500 Serta Simmons Bedding employees as the company combines its four U.S. office locations into one space. The new location allows room for expansive showrooms to showcase its products to retail partners and suppliers. The site features new, on-site innovation and product development facilities to create state-of-the-art products and deliver greater value to customers.

“We are excited to have our corporate and brand teams together in this beautiful new campus in Doraville,” said Serta Simmons Bedding CEO David Swift. “We expect to reap the benefits of better collaboration and building community within Serta Simmons Bedding, and with the broader Doraville area.  As the leading sleep company in North America, we are proud to be the first corporate resident in Assembly Yards, and confirm our commitment to Georgia.”

The 165-acre Assembly project is at the site of the former General Motors Assembly plant along I-285 near the I-85 exchange. SSB selected the location because of its access to public transportation and expansive space for both the corporate headquarters and the research and innovation facility. The mixed use development is already the home of Third Rail Studios and will eventually be the home of additional businesses, residential units, restaurants and parks.

“Serta Simmons Bedding bringing their leadership team to our state is proof that Georgia is open for business. I look forward to working with them in the future to provide more jobs for hardworking Georgians and more investment for local communities, and I thank them for their commitment to the Peach State.” said Georgia Governor Brian Kemp.

About Serta Simmons Bedding

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tuft & Needle® direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit

Noreen Pratscher
Vice President, Corporate Communications
Serta Simmons Bedding, LLC
Mobile: 470-303-4937

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