Tomorrow Sleep, Powered by Serta Simmons Bedding, Launches with Innovative Direct-to-Consumer Sleep System

NEW YORK, June 27, 2017/PRNewswire/ — Tomorrow, a new brand powered by Serta Simmons Bedding, LLC (“SSB”), launched today to deliver a system of innovative sleep products at an incredible value via a direct-to-consumer model.

Leveraging the knowledge and research of SSB, the largest manufacturer and distributor of mattresses in the United States, Tomorrow has created the first truly connected sleep system with smart technology designed to transform the sleep experience, helping people achieve deep and restorative rest.

“We created Tomorrow because we believe a better tomorrow is powered by a sleep-conscious life,” said Bryan Murphy, Founder and President of Tomorrow Sleep. “We saw that people are increasingly becoming aware of the importance of sleep as a cornerstone of wellness and there wasn’t a great solution to address that need in the direct-to-consumer space. We’re excited to bring a truly integrated sleep system to market that will help customers achieve their best sleep possible.”

Tomorrow is able to invest in the highest quality materials and offer unmatched products at the best value controlling its entire supply chain and manufacturing its mattresses in SSB-owned American factories.

“We are excited to launch a unique direct-to-consumer brand that will be independently run and managed, while still leveraging the strong technology, innovation and manufacturing resources within SSB,” said Michael Traub, SSB Chief Executive Officer. “Tomorrow is a fantastic addition to our best-selling portfolio of brands that will address the consumer segment which prefers an online shopping experience.”

All elements of the sleep system that are available include:

The Hybrid Mattress – Tomorrow’s new hybrid mattress combines premium temperature regulating memory foam with a gently stabilizing, wrapped coil system that provides the perfect balance of comfort and support. Expertly designed and tirelessly tested, every coil in the Tomorrow mattress flexes separately to give the user unparalleled head-to-toe support, while the patented ventilated rail system maintains a well-balanced climate all night long. Tomorrow’s mattress is available in two distinct feels, firm and plush.

The SleepTracker® Monitor – Equipped with bio sensors to monitor and record sleep cycles, body movements and heart rate, the SleepTracker monitor delivers personalized suggestions for better sleep.

Pillows – Available in Plush with fluffy hypoallergenic Memorelle® fill and a silky sateen feel, and cool-coated premium Memory Foam with two-sided construction, the pillows are designed to help the user rest easy.

Sheets – Made with 100% USA grown Supima cotton, the 500 thread count sheets are luxuriously soft while keeping the user comfortable and cool.

Comforter – In addition to sheets, Tomorrow offers a modern comforter to help keep the user comfy and keep temperatures under control all year long.

Drapes – Designed to keep unwanted light out of any sleeping area, the drapes create an ideal environment for rest.

Mattress Protector – Tomorrow has created a waterproof cover that works with the mattress to keep temperatures in check and protect from wear and tear

Tomorrow products are sold individually, with mattresses starting at $550, and entire sleep systems starting at $1,300. All items are available for purchase at

About Tomorrow Sleep, LLC

Tomorrow Sleep, LLC (“Tomorrow”) is the first sleep company that combines a direct-to-consumer ethos with 100 years of American manufacturing expertise. Leveraging the knowledge and research of industry leader Serta Simmons Bedding, Tomorrow created its innovative, holistic system—hybrid mattress and protector, sheets, pillows, comforter, blackout curtains and digital sleep monitor— designed to help people sleep more efficiently and effectively. For more information on Tomorrow, visit


About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit



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