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Beautyrest® Launches New Products at Las Vegas Market

New lines offer simplified brand architecture, build on Beautyrest’s legacy of innovation

(ATLANTA – Jan. 25, 2019) – The Beautyrest® brand, one of the industry’s leading mattress brands, is excited to premier its new products at this month’s Las Vegas Market. Featuring a simplified brand architecture, the 2019 Beautyrest portfolio will include new offerings within the Beautyrest Black®, Beautyrest Silver® and Beautyrest CompleteTM lines as well as the launch of the new Beautyrest Hybrid line and a new promotional Beautyrest line.

“Our goal for 2019 is to have a major impact on the retail landscape by being more consumer-centric in our overall approach, and this is evident in both our new product introductions and our marketing messages,” said Vice President, Beautyrest Marketing, Cara Finger. “We’ve structured our new lines with easy-to-understand step-up stories and model names that reinforce the benefits that each line offers; plus, we’re adopting an omnichannel marketing program so customers will have a consistent experience each time they encounter the brand. By pairing these efforts with benefits-driven messaging, we are making it simpler than ever for customers to realize how Beautyrest helps them Be More Awake.”

BEAUTYREST BLACK
Since its inception, Beautyrest Black has represented the culmination of Beautyrest’s greatest achievements in innovation and design, and 2019 marks the launch of a new Beautyrest Black line that continues this tradition. The new collection includes 12 new models offered in three luxury classes – dubbed L-ClassTM, C-ClassTM and K-ClassTM – with distinctive appearance, highly sophisticated engineering and unparalleled cooling and comfort.

With prices ranging from $1,799 to $3,899, the new Beautyrest Black line showcases T3 Pocketed Coil® Technology, an exclusive design that weaves three steel strands into one coil to absorb energy, reduce motion and provide exceptional resilience for support, durability and undisturbed sleep. The line also features BlackICETM 4.0 Technology, which uses four cooling methods in the brand’s most advanced temperature-management system for cooler, better sleep, as well as specially curated memory foams to reduce pressure points in the hips and shoulders. Select models include the new RightTempTM Memory Foam infused with highly conductive and strong carbon fiber for temperature management and durability.

Beautyrest Black continues to visually distinguish itself on the retail floor with a new sophisticated charcoal gray double-channel quilted border and a modern chevron pattern on the top of the mattress, which adds interest by creating the illusion of motion. L-Class models feature this top panel in a white background with gray pattern while C-Class and K-Class beds display the design in a gray background with white lines. All models also feature an updated medallion design with a simplified logo for a more modern look.

BEAUTYREST HYBRID
Beautyrest Hybrid is a new line designed with one goal in mind: a more conforming mattress. While Beautyrest established the hybrid mattress category in 2008, the 2019 Beautyrest Hybrid line will be the first stand-alone hybrid collection for the brand.

Priced from $999 to $2,299, the new Beautyrest Hybrid line leverages Beautyrest’s history within the hybrid category and features eight models, which rely on key technologies to help sleepers obtain their best rest. Beautyrest Hybrid features the world’s premier support system – its 1000 Series Beautyrest Pocketed Coil

Technology provides motion separation for undisturbed sleep, along with enhanced conforming properties and individualized back support. The exclusive ContourFitTM Design offers a superior stretch and recovery surface, which allows sleepers to engage more closely with pressure-relieving memory foams for deeper, easier sleep.

Models also incorporate one of three hybrid cooling technologies – InfiniCoolTM, a cool-to-the-touch fabric on the mattress sleeping surface; InfiniCool-Plus, which features two cool-to-the-touch layers, on the cover and just below the cover, to offer a cool sensation while falling asleep; or InfiniCool MAX, which pairs the cooling power of InfiniCool-Plus with a layer of RightTemp Memory Foam to pull heat away from the body during the night.

Select models include additional pressure-relieving comfort and support layers, including HD Memory Foam, Beautyrest Gel Memory Foam, Comfort ResponseTM Latex, or BackCare® 3X, a layer of 2,000 additional micro coils that provide triple the number of supporting coils for enhanced pressure relief and conforming comfort.

All Beautyrest Hybrid models are guaranteed to offer lasting comfort, with the line’s warranty reflecting a 3⁄4” impression tolerance. Aesthetically, models feature a chevron pattern on the top panel that ties it to the new Beautyrest Black line but uses lighter gray and yellow tones for a distinct look.

NEW BEAUTYREST SILVER LINE
Premiering this January are 13 Beautyrest Silver models ranging in price from $699 to $1,099. All mattresses in the line focus on offering increased durability, a fresh and cool sleep environment, and pressure-relieving comfort.

Designed to be 15 percent more durable than previous Beautyrest Silver mattresses, the 2019 Beautyrest Silver line includes the world’s premier support system with 900 Series Beautyrest Pocketed Coil Technology, which is paired with either DualCoolTM or DualCool Plus Technologies to maintain comfort during sleep. DualCool Technology keeps the mattress fresh and cool through an antimicrobial performance layer that moves heat and moisture away, while DualCool Plus Technology adds a moisture-wicking technology to the cover to create a comfortable sleeping environment.

Select models also feature Dynamic ResponseTM Memory Foam, which has a supportive and unique feel to optimize every move with conforming back support, or GelTouch® Foam for soothing comfort with exceptional surface contouring and conformability.

BEAUTYREST COMPLETE ADJUSTABLE BASES
For 2019, Beautyrest is introducing three new adjustable bases in its Beautyrest Complete product line, building upon the collection’s original pillow, pillow cover and mattress cover offerings. This new adjustable base lineup enables customers to complete their sleep system at any price point with distinct feature sets.

Priced at $499, $799 and $1,699, the Beautyrest Complete adjustable bases are distinctly different, catering to specific customer needs. Base offerings include:

The Beautyrest Simple Motion Base provides basic motion functions, such as head and foot elevation, which are controlled via wireless remote. This $499 model features a slim profile with single-height legs as well as an attractive performance mesh fabric.
The Beautyrest Advanced Motion Base pairs motion with convenience. This $799 model has a slim profile, massage, USB charging ports and Zero-G preset position. Choose from one of three leg heights or remove the legs for use in a platform bed for added flexibility.
The Beautyrest Black Luxury Base includes beautiful styling along with modern luxury extras. Featuring a furniture-like sleek profile and upholstery-like woven fabric, this $1,699 base marries perfectly with any Beautyrest Black mattress. Natural movements like full head tilt, adjustable lumbar and extended recline are designed to cradle and support more naturally than other bases in any lounge position. The Beautyrest Black Luxury Base is also smart home-enabled, so all of its features, like under-bed lighting, can be controlled through Amazon Echo and Google Home.

BEAUTYREST
The new Beautyrest line offers the peaceful, undisturbed rest that accompanies Pocketed Coil Technology to those who desire value along with quality sleep. Priced at $399 to $699, the line’s seven models offer the world’s premier support system at attainable price points, with 800 Series Pocketed Coil Technology that reduces partner disturbance up to 40 percent when compared with an open-coil mattress.

All models include DualCool Technology to maintain an ideal sleep temperature, while Gel Memory Foam Lumbar Support or GelTouch Foam is available in certain models.

For more information about the Beautyrest brand and its 2019 product introductions, visit www.beautyrest.com.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tomorrow® and Tuft & Needle® direct-to- consumer mattress brands. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Media Contact:
Cameron Purcell
cpurcell@simmons.com
770.206.2710

###

Serta Simmons Bedding and Tuft & Needle Close Merger

SERTA SIMMONS BEDDING AND TUFT & NEEDLE CLOSE MERGER

ATLANTA AND PHOENIX (September 28, 2018) – Today, Serta Simmons Bedding, LLC (SSB), the largest manufacturer and distributor of mattresses in North America, and Tuft & Needle (T&N / tuftandneedle.com), the original market disruptor and one of the nation’s leading direct-to-consumer sleep product companies, have finalized their previously announced merger.

With this merger now complete, SSB will begin integrating the industry-leading direct-to-consumer features refined by Tuft & Needle across its household name brands: Serta, Beautyrest, Simmons and Tomorrow.

With this merger, customer-centric innovations will become the standard for the entire SSB house of brands. Additionally, value-add services will be developed and piloted for SSB’s key retail partners. By accelerating its direct-to-consumer reach and capabilities, SSB will continue to lead in transforming the industry to one that is customer focused.

Tuft & Needle co-founders JT Marino and Daehee Park have been appointed to expanded roles within SSB: Marino is named Chief Strategy Officer and Park is appointed Chief Growth Officer. Both report to SSB CEO Michael Traub.

“As the leader, we will drive the shift in our industry to one that listens to customers, meets their expectations, and truly serves them. We are excited to merge with Tuft & Needle to create the number one customer-centric sleep company with the broadest reach, best-in-class manufacturing and over 150 years of experience,” said Michael Traub, SSB Chief Executive Officer.

“We have opened a new chapter in the mattress industry. Over the coming months, we will begin to showcase to our customers and retail partners key changes in how we operate and go to market. Also, we will offer retail partners new services and tools to support their success in the evolving market. SSB is clearly taking a strong industry-leading position by recognizing the future as delivering best-in-class experiences for customers wherever they choose to shop,” said Tuft & Needle Co-founder JT Marino.

Tuft & Needle joins SSB’s current house of brands which includes Serta, Beautyrest, Simmons, and Tomorrow. All brands will share a commitment to innovation with distinctive products and differentiated customer experiences across channels. Tuft & Needle will continue to deliver and innovate on its exceptional experiences and products.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Majority-owned by Advent International, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand. Based in Atlanta, SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About Tuft & Needle
Tuft & Needle (“T&N” / tuftandneedle.com) is a bootstrapped, Phoenix-based company that is the pioneer and leader among direct-to-consumer mattress startups. The company was founded in 2012 by JT Marino and Daehee Park to create exceptional mattress and bedding products and revolutionize the consumer sleep experience. T&N has served 1 million happy sleepers and was named as Entrepreneur’s Best Company Culture in 2017 and one of TIME’s best inventions. T&N is proud to have earned the highest customer loyalty score (Net Promoter Score® of 74) in the mattress market, with over 95% of customers loving their mattress. T&N stores are available in Scottsdale and, Gilbert AZ and Seattle, and most recently, Kansas City. For more information about T&N, visit tuftandneedle.com.

Media Contact:
Alissa Stevens
Zeno Group
630-390-5568
Alissa.Stevens@zenogroup.com

Serta Simmons Bedding Opens New Manufacturing Plant in Seattle

Expands Regional Presence as Part of $100 Million Manufacturing Investment

SEATTLE, Wash. (September 19, 2018) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the opening of a new, larger plant in Seattle, Washington.

The new plant comes as SSB nears its 100-year mark in Seattle next year. It is also the fourth facility to open as part of SSB’s $100 million investment to expand its manufacturing footprint and support increased consumer demand.

“We are excited to open a new, larger manufacturing facility in Seattle, a city that is a known incubator for game-changing innovation in the US,” said Michael Traub, CEO of Serta Simmons Bedding. “This new site allows us to bring together employees from our former Seattle-Beautyrest factory and Puyallup-Serta factory under one roof and will help meet demand from customers across North America.”

The plant, located in Puyallup, occupies 280,000 square feet, employs approximately 210 people, and produces around 1,000 mattresses per day. Products assembled in the Seattle facility are shipped throughout the Western US region and in other markets as needed.

Over the past year, SSB has also opened new, larger plants in Houston, Texas, Moreno Valley, Calif. and Windsor Locks, Conn. SSB also plans to relocate to new corporate headquarters in Doraville, Ga., in early 2019. The move to Doraville will bring approximately 500 Serta, Beautyrest and SSB corporate employees together under one roof for the first time.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand. The company operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Media Contact:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications
npratscher@sertasimmons.com
770-730-1822

Serta Simmons Bedding, LLC to Merge With Tuft & Needle

Combined Company to Create the Leading Customer-Centric House of Brands in Mattress & Bedding Industry

ATLANTA AND PHOENIX (August 21, 2018) – Serta Simmons Bedding, LLC (SSB) and Tuft & Needle (T&N / tuftandneedle.com) today announced they have entered into a definitive agreement to merge the companies, and create the #1 customer-centric house of brands in mattress and bedding. The transaction brings together the largest manufacturer, marketer and distributor of mattresses in the world with the original market disruptor and one of the nation’s leading direct-to-consumer sleep product companies. Terms of the deal were not disclosed. The transaction is expected to close in the next 60 days.

Through this merger with T&N, SSB will strengthen its market leadership position and expand its offering in the direct-to-consumer segment. The combined company will offer innovative product lines, enhanced services, and better value to consumers, while accelerating Tuft & Needle’s trajectory as a leading direct-to-consumer mattress and bedding brand. The transaction is also expected to generate operational efficiencies in combination of the two companies.

“Tuft & Needle is the original disruptor in the direct-to-consumer mattress industry and is a rare example of an economically healthy, fast growing start-up,” said Michael Traub, SSB chief executive officer. “Combining SSB’s nearly 150-year legacy and leadership in product innovation with Tuft & Needle’s expertise in delivering a best-in-class consumer experience, this merger will greatly accelerate our growth and innovation in the direct-to-consumer segment, and significantly enhance our e-commerce capabilities across brands. Together we have a clear path to transform the consumer experience at scale as well as the future of the industry.”

Tuft & Needle co-founders JT Marino and Daehee Park will report to SSB CEO Michael Traub and join the SSB leadership team. In addition to leading Tuft & Needle, in their expanded roles they will help drive the continued transformation of SSB into an omni-channel, consumer-centric company.

With this merger, SSB’s retail partners will have access to new offerings that will include advanced consumer insights, avenues for generating higher foot traffic, and consumer-centric innovations as key drivers for growth in the evolving market. This retailer program is expected to launch in early 2019. Tuft & Needle will lead the development of these omni-channel marketing tools for retailers.

“We started Tuft & Needle because we saw a clear opportunity for the mattress industry to put the customer at the center of everything it does. The industry is evolving faster than we could have imagined, and we’re proud to have been the catalyst and driver for the transformation,” said JT Marino, T&N co-founder. “Under Michael’s leadership, SSB is actively driving toward evolution within the company and the greater market. By joining the SSB team, we look forward to fully leveraging each organization’s strengths and accelerating our trajectory together towards the vision of being recognized as the global leader in sleep. Tuft & Needle will continue to build our brand and culture in our unique way, while immediately beginning to infuse our learnings and capabilities into the broader SSB organization.”

Following the close of the transaction, each of the brands in the SSB portfolio will remain unique and independent in the market, while sharing a commitment to innovation with distinctive products and differentiated consumer experiences across channels. SSB’s current brand portfolio includes Serta, Beautyrest, Simmons, and Tomorrow. All brands will continue to serve consumers through traditional retail as well as direct-to-consumer channels.

SSB is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the retail and consumer sector.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Majority-owned by Advent International, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand. Based in Atlanta, SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About Tuft & Needle
Tuft & Needle (“T&N” / tuftandneedle.com) is a bootstrapped, Phoenix-based company that is the pioneer and leader among direct-to-consumer mattress startups. The company was founded in 2012 by JT Marino and Daehee Park to create exceptional mattress and bedding products and revolutionize the consumer sleep experience. T&N has served 1 million happy sleepers and was named as Entrepreneur’s Best Company Culture in 2017 and one of TIME’s best inventions. T&N is proud to have earned the highest customer loyalty score (Net Promoter Score® of 74) in the mattress market, with over 95% of customers loving their mattress. T&N stores are available in Scottsdale, Gilbert and Seattle, with Kansas City planned to open in Q3 2018. For more information about T&N, visit tuftandneedle.com.

About Advent International
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 340 private equity transactions in 41 countries and as of March 31, 2018, it had $41 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of over 190 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media and telecom. After more than 30 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. For more information, visit www.adventinternational.com

###Media contact:
Kara Colety
Zeno Group
914-755-2856
Kara.Colety@zenogroup.com

Tomorrow Sleep Partners with CB2 for First Brick-and-Mortar Experience

New York, NY, June 28 — Thursday, June 28th, Tomorrow Sleep’s hybrid mattresses will be available for purchase in CB2 stores nationwide. The American home retailer will be selling twin, full, queen and king-size Tomorrow Sleep mattress in medium soft and medium firm in 13 stores across 9 states.

Born as a subsidiary of mattress expert Serta Simmons Bedding, Tomorrow is new to the growing bed-in-a-box industry, but their rapid expansion and high-customer ratings have made them one of the top contenders in the race to capture direct-to-consumer mattress sales.

This is the first time the one-year-old sleep e-tailer has partnered with a brick-and-mortar company to deliver in-store trials and purchases. “A lot of our customers are looking for a way to try our mattress before they buy it,” says Tomorrow Sleep Founder and President Bryan Murphy. “At CB2 people can finally experience the comfort and quality of our hybrid mattress IRL.”

Born out of Crate & Barrel, CB2 offers stylish home essentials and versatile decor to create environments that complement every lifestyle. “CB2’s sleek, modern aesthetic is a great fit for the Tomorrow mattress” says Tomorrow Sleep Senior Brand Director Anna-Karin Loureiro, “We couldn’t be happier with CB2 being our first retail partner.”

With more DTC brands expanding into brick-and-mortar retail, partnering with CB2 is a natural progression for the young company . “It’s a matter of being in the right place at the right time,” Murphy says. “We can’t imagine a better scenario than providing CB2 shoppers the convenience of pairing their new bed frame with the mattress of their dreams and we’re so grateful that we get to provide that.”

Contact: Lauren Frankel
45 West 45^th St
Floor 12
New York, NY 10036
Phone: 973-568-2520
Email: press@tomorrowsleep.com

Wake Up America, It’s Time to Challenge Your Comfort

Serta Ignites Comfort Conversation Asking People to Share

What Makes Them Extremely Comfortable and Win #SertaComfortable Mattress

As the No. 1 Mattress Manufacturer, Serta Says: “Don’t Settle for ‘Sorta’ Comfortable”

HOFFMAN ESTATES, Ill. (June 19, 2018) – Named the No. 1 mattress manufacturer for the eighth year in a row¹, no one knows comfort better than Serta. Its new ad campaign states Serta believes no one should settle for something “sorta” comfortable, that’s why Serta is asking people to share how they get extremely comfortable with #SertaComfortable on Instagram for a chance to win an iComfort Hybrid Serta Mattress and other prizes every day for a week.

Earlier this year, the brand launched a new exciting advertising campaign “Not just sorta comfortable. Serta comfortable,” building on Serta’s long-standing delivery of unmatched comfort. The campaign rolled out with digital support and is currently airing on television. The bigger “comfort campaign” and call-to-action extends Serta’s position as the best-selling U.S. mattress manufacturer raising the bar when it comes to comfort through its product offering and benefits.

To kick off the conversation, a gigantic (and comfortable) 20 x 20 ft. bed made from 12 queen-sized Serta iComfort Hybrid mattresses will set the stage in Los Angeles on June 19. Fans are invited to visit Hollywood & Highland (6801 Hollywood Boulevard) from 10 a.m. – 3 p.m. PDT to experience firsthand what it means to be Serta comfortable. There, people can test out the giant Serta mattress, capture the moment in GIF form with the onsite photobooth, and engage with an interactive cloud wall by answering “How do you get extremely comfortable every day?”

“Serta has been in the business of making people sleep comfortably for more than 85 years. That’s why we want people across the country to share with us what makes them exceptionally comfortable. We’re igniting the conversation on Instagram and will pay off on comfort the rest of the year in surprising ways. We don’t want anyone to settle for something “sorta” comfortable… especially when it comes to their mattress.” said Warren Kornblum, interim chief marketing officer at Serta Simmons Bedding

Anna Camp of Pitch Perfect fame, and currently filming The Wedding Year will be on site and start the conversation by sharing what makes her “extremely comfortable.” “Balancing a busy career and personal life, I try to make things as comfortable as possible,” she said. “Whether it’s letting my cute pug lick my face, or my husband give me a foot massage after wearing high heels at a red-carpet event, this is what I call #SertaComfortable.”

As the leader in mattress technology, Serta will also participate at the ninth-annual VidCon conference at the Anaheim Convention Center from June 21–23. Attendees can share photos and videos from the gigantic Serta comfortable bed and enter the Instagram sweepstakes.

¹Furniture Today

2 See official rules and details on www.SertaComfortChallenge.com

About Instagram Sweepstakes

Now through June 25, people can participate in the sweepstakes by visiting www.SertaComfortChallenge.com and using #SertaComfortable on Instagram. Every day throughout the week one lucky winner will win a Serta iComfort Hybrid mattress. For official sweepstakes rules and details, fans can visit www.SertaComfortChallenge.com and follow @SertaMattress on Instagram.

About Serta iComfort Hybrid

Serta recently launched its newest iComfort Hybrid mattress collection. Now designed from the inside out with the brand’s most advanced technologies, the new collection is designed to deliver cooling comfort and support using the same TempActiv™ cooling technologies used in the brand’s successful iComfort Foam line and the new Hybrid Coil® Support System, a breakthrough innerspring system.

The new iComfort Hybrid collection offers a variety of models ranging in price from $1,299 – $2,999 (MSRP for a standard queen mattress set). In addition to the iComfort Hybrid collection debut, Serta has a new simplified adjustable base program, which includes a new Motion Plus™ model, along with an iComfort Accessories line of pillows and mattress protectors and its already released Serta® and Serta® Perfect Sleeper® Express Mattress-In-a-Box lines.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is the No. 1 mattress manufacturer in the United States. Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.Serta.com.

Serta Simmons Bedding Opens New Manufacturing Plant in Moreno Valley, Calif.

Third Facility to Open as Part of $100 Million Manufacturing Investment

Moreno Valley, Calif. (May 17, 2018) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the opening of its new plant in Moreno Valley, Calif.

The plant is the third of four facilities set to open as part of SSB’s $100 million investment to expand its manufacturing footprint and support increased consumer demand for its two best-selling brands in the U.S., Serta® and Beautyrest®.

“Serta Simmons Bedding has been a part of the Moreno Valley community for more than 12 years, and, with the opening of this new facility today, we look forward to being here for many more,” said Michael Traub, CEO of Serta Simmons Bedding. “This new facility—which is more than double the size of our previous one, and includes new technology and a larger workforce—will better position Serta Simmons Bedding to meet demand for our best-selling brands.”

The plant occupies 533,000 square feet, employs approximately 350 people, and will produce more than 1,500 mattresses per day. Products assembled in the Moreno Valley facility will be shipped throughout the Western U.S., with orders fulfilled in generally less than 72 hours.

In addition to Moreno Valley, SSB has recently opened new, larger plants in Houston, Texas, and Windsor Locks, Conn. SSB also plans to open a new plant in Seattle, Wash. later this year, and to relocate to new corporate headquarters in Doraville, Ga. by early 2019. The move to Doraville will bring approximately 500 Serta, Beautyrest and SSB corporate employees together under one roof for the first time.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand. The company operates 39 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Media Contact:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications
npratscher@sertasimmons.com
770-730-1822

Beautyrest Urges Consumers to Be More Awake

ATLANTA, May 2, 2018 /PRNewswire/ — Beautyrest®, a leader in the mattress industry, will launch its new Be More Awake campaign on May 14^th, which highlights the impact sleep has on our waking success and challenges consumers to rethink the role the mattress plays in our everyday lives. Each element in the campaign emphasizes the direct connection between the power of sleep and our ability to reach our full potential.

https://www.youtube.com/watch?v=t47Xs6guxQw

The new multi-media campaign, which includes national TV spots, social and digital content, showcases how people have become accustomed to accepting insufficient sleep. Through visceral elements and bold imagery, the new campaign underscores the value of a premium mattress in making you more present, focused and energized the next day. Building excellent mattresses is something Beautyrest has been perfecting for close to 150 years through its research, continued innovation and development of unparalleled mattress technologies.

“The Be More Awake campaign reminds consumers that in order to reach their full personal potential, they need a mattress with advanced technology, and one that fits their individual needs,” said Warren Kornblum, chief marketing officer at Serta Simmons Bedding. “The Beautyrest brand, along with our retail partners, is uniquely positioned to guide consumers through the purchase journey to find their own best mattress. We don’t believe that one mattress design fits all people. Ultimate restorative sleep can only be achieved by sleeping on the perfect mattress for you and that is likely not the same one that’s perfect for me. It’s time to talk about the elements that make up an exceptional sleep experience rather than one-size-fits-all.”

To further emphasize the impact an optimal sleep experience can have on one’s waking success, the brand has engaged in a partnership with renowned composer Max Richter. Beautyrest is bringing Max Richter’s SLEEP, an eight-hour lullaby that explores the restorative journey our bodies experience at night, to North America. The immersive, overnight concert experience developed in tandem with a neuroscientist premiered in the U.S. in Austin, TX in March, and now makes its way to New York City, May 4^th and 5^th. Attendees in both cities experience this one of-a-kind concert on Beautyrest mattresses, not concert seats, embarking on this unique musical journey from the comfort of a superb mattress.

“The opportunity to partner with Max Richter is a perfect fit for the Beautyrest brand,” said Kornblum. “We both recognize that sleep is an active state where restorative forces are at work overnight preparing us to be our best selves the next day, and what better way to communicate our unrivaled mattress technology than by allowing people to experience it first-hand…for eight hours.”

In addition to the break-through Be More Awake campaign and Max Richter SLEEP partnership, Beautyrest will continue to elevate the sleep conversation through its continued partnership with Dr. Rebecca Robbins, a sleep researcher at NYU, whose career is centered around generating awareness about the importance of sleep and its impact on the next day. “My personal career mission is to promote awareness about the link between our sleep and waking success – in all aspects of life,” said Dr. Robbins. “Studies show that optimal sleep has a plethora of benefits, including increased productivity and resilience during the day, an ability to retain more information and much more, which is why the story Beautyrest is telling about being more awake is so important.”

Beautyrest is also committed to supporting charitable organizations, because the brand believes quality sleep should be accessible to everyone. Along with partner Universal Music Group, Beautyrest will be donating upwards of 300 mattresses after all three shows to people in need. In New York City, the mattresses will be donated to the Pajama Program to support families and children in the five boroughs. In Austin, the mattresses were donated to both SAFE Austin and the Austin Disaster Relief Network.

For more information about Beautyrest, visit www.beautyrest.com. If interested in purchasing tickets to Beautyrest Presents: Max Richter’s SLEEP in New York City visit https://www.eventbrite.com/e/beautyrest-presents-sleep-by-max-richter-at-spring-tickets-45081204095.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow™, a direct-to-consumer mattress brand. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

Media Contact:
Jackie Dyer
Hunter Public Relations
Email: jdyer@hunterpr.com

SOURCE Beautyrest

Serta Simmons Bedding Opens New Manufacturing Plant in Windsor Locks, Conn.

Second Facility to Open as Part of $100 Million Manufacturing Investment

Windsor Locks, Conn. (April 11, 2018) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the opening of its new plant in Windsor Locks, Conn. The new plant is home to more than 240 employees, many of whom transferred from its former plant in Springfield, Mass.

The move comes as part of SSB’s plans to expand its manufacturing footprint and support increased consumer demand for its two best-selling brands in the U.S., Serta® and Beautyrest®.

“We’re excited to have opened a new, larger facility in Windsor Locks, which is an important step in our strategy to increase manufacturing capacity,” said Michael Traub, CEO of Serta Simmons Bedding. “By introducing new technology, adding headcount and moving to larger facilities, we’re better positioned to support our retail partners’ great consumer demand in the Northeast region.”

The plant, which is 268,000 square feet and double the size of the former plant in Springfield, is the second of four new manufacturing facilities SSB intends to open by the end of this year. Products assembled in the Windsor Locks facility are shipped throughout the Northeast region, fulfilling orders generally in less than 72 hours.

In addition to Windsor Locks, SSB has recently opened new, larger plants in Houston, Texas, and Moreno Valley, Calif., and plans to open a new plant in Seattle, Wash. later this year. SSB also intends to relocate to new corporate headquarters in Doraville, Ga. by early 2019. The move will bring approximately 500 Serta, Beautyrest and SSB corporate employees together under one roof for the first time.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand. The company operates 39 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Investors Contact:
Serta Simmons Bedding
Paul Dascoli, CFO
pdascoli@sertasimmons.com
770-673-2625

Media Contacts:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications
npratscher@sertasimmons.com
770-730-1822

Beautyrest Presents: Max Richter’s Sleep Set To Make Its North American Debut At SXSW

The entire album will be made available for the first time to digital streaming partners on March 16, “World Sleep Day”

“Many of these pieces conjure dreamy states, where ideas seem fluid and flexible and the world around you seems somehow softer.”

-Pitchfork

“The music is at times so soft and trance-inducing that you can’t help but slip into a relaxed state.””

-Wall Street Journal

March 9, 2018 (New York, NY) – Composer Max Richter will give the North American debut concert of SLEEP made possible by premiere sponsor Beautyrest® and secondary sponsor Philips on March 12 at SXSW in Austin, TX. Beautyrest mattresses will replace traditional concert seating so attendees can immerse themselves into the eight-hour overnight SLEEP experience. Doors open at 11pm on March 12 at Bass Hall and the concert ends at 8:30AM on March 13. Admission is open to SXSW Platinum and Music badges only.

The landmark work SLEEP was released on Deutsche Grammophon in 2015 to great critical acclaim. The eight-hour long piece is intended to send the listener to sleep; “the music is at times so soft and trance-inducing that you can’t help but slip into a relaxed state,” commented the Wall Street Journal. Scored for piano, strings, electronics and vocals, it’s Richter’s “personal lullaby for a frenetic world,” he explains, and “a manifesto for a slower pace of existence.”

After being performed in Berlin, London, Sydney, Madrid, Zürich, Paris and Amsterdam, SLEEP will finally receive its North American concert premiere at SXSW. Universal Music Group and Brands (UMGB), the brand activation unit of Universal Music Group, brought together top-tier brands to elevate this traditional concert experience.

“One of the most pervasive misconceptions of sleep is that it’s simply our bodies ‘turning off,’” said Warren Kornblum, interim Chief Marketing Officer, Serta Simmons Bedding. “Together with Max Richter, Beautyrest is celebrating sleep as an active state, when we restore and repair our bodies overnight in order to reach our full potential tomorrow. At Beautyrest we are dedicated to continued innovation and have been researching sleep and developing unparalleled mattress technology for close to 150 years. And we know that only when we achieve optimal sleep can we be our best awake selves.”

Following the event, Universal Music Group and Beautyrest will donate all mattresses to local Austin-based charities SAFE and Austin Disaster Relief Network.

Additional experiential enhancements will come courtesy of Philips, a global leader in health technology with nearly 40 years of deep clinical expertise in sleep. “We’re particularly interested in what Max has achieved with SLEEP because it aligns with our latest sleep innovations,” says Dr. David White, Chief Scientific Officer at Philips. “Sound and tone interventions during the deepest stage of sleep (called slow-wave sleep) have been shown to enhance slow wave activity, leading to better quality sleep and improved daytime alertness. We’re making strides in this area of research to continue the advancement of our sleep solutions.”

Max Richter stands as one of the most influential figures on the contemporary music scene, producing ground-breaking work as a recording artist, composer, pianist, and collaborator. He is best known for his genre-defining solo albums including The Blue Notebooks, Memoryhouse, Songs From Before, Infra, Three Worlds: Music from Woolf Works and the eight-hour epic SLEEP. His 2012 record Recomposed By Max Richter: Vivaldi, The Four Seasons topped the Classical charts in 22 countries.

Richter has written widely for ballet, opera, and film, his recent projects including Three Worlds: Music from Woolf Works for The Royal Ballet, Hostiles, directed by Scott Cooper, Miss Sloane, directed by John Madden, Black Mirror’s ‘Nosedive’ directed by Joe Wright and Taboo for Tom Hardy, which earned him an Emmy nomination. His music is also featured in Damon Lindelof’s cult HBO series The Leftovers, Martin Scorsese’s Shutter Island, Ari Folman’s Waltz With Bashir and as the opening and end theme in Denis Villeneuve’s Oscar-winning film Arrival.

In celebration of “World Sleep Day” on March 16th, SLEEP will be made available for the first time to digital streaming partners. SLEEP is released by the legendary classical label Deutsche Grammophon, which is distributed by Verve Label Group in the United States. The Verve Label Group (VLG), a division of Universal Music Group based in New York City, is home to many of the most acclaimed artists in Jazz and Classical music, while also strongly focused on championing emerging talent across all genres.

About Deutsche Grammophon
One of the most prestigious names in global classical music since its foundation in 1898, Deutsche Grammophon has always stood for the highest standards of artistry and sound quality. Home to the greatest artists of all time, the famous yellow label is a beacon to which music lovers all over the world look for outstanding recordings and interpretations.

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips’ health technology portfolio generated 2017 sales of EUR 17.8 billion and employs approximately 74,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

About SXSW
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2018 will take place March 9-18, 2018.

Media Contacts:

Max Richter / SLEEP inquiries
Julia Casey
Verve Label Group
Julia.casey@umusic.com
212.331.2078

Sacks & Co.
Carla Sacks, Krista Williams, Chris Schimpf
carla@sacksco.com , krista@sacksco.com , chris.schimpf@sacksco.com
212.741.1000

Beautyrest
Jackie Dyer
Hunter PR
jdyer@hunterpr.com
212.679.6600

Author: ssb_it_admin