Category: SSB

Top finance executive brings extensive transformation experience to leading bedding company

Atlanta (August 1,  2019) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the appointment of Barry Canipe as chief financial officer, following an extensive search.  The appointment is effective August 26.  Canipe will report to SSB Chairman and CEO Dave Swift.

Canipe brings 30 years of finance experience to SSB, including a strong track record of value creation and driving large-scale transformation.  He most recently served as chief administrative officer and chief financial officer of Carestream Health, an international medical imaging systems company.

 “Barry is a great fit for SSB and I look forward to working with him as a strategic partner as we transform to become a truly consumer-centric company,” Swift commented in making the announcement.  “I look forward to his contributions in retaining and growing SSB’s market leading position,” he added.

“SSB’s brands have a strong history respected for quality and innovation.  The company is led by an experienced team with supportive owners, all of whom are passionate about driving the company forward.  I am excited to join such a dynamic group of leaders,” Canipe said.

In addition to Canipe’s role with Carestream Health, other experience includes increasingly progressive finance roles with Allied Signal, Honeywell and American Standard Brands, among other organizations. He earned a bachelor’s degree in Business Administration from James Madison University and a

Master of Business Administration from the Darden Graduate Business School at the University of Virginia.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tuft & Needle®, the original direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

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Media Contact:

Serta Simmons Bedding

Noreen Pratscher, VP of Corporate Communications

npratscher@sertasimmons.com

770-730-1822

Event at New Assembly Development Included Governor Kemp, Doraville Mayor Pittman, Atlanta Business and Civic Leaders, Serta Simmons Bedding Employees

ATLANTA, MAY 7, 2019 — Serta Simmons Bedding (SSB), the largest manufacturer and distributor of mattresses in North America, has officially opened its new headquarters in Doraville, Georgia at the new Assembly Yards development. On Friday, May 3, Georgia Governor Brian Kemp and Doraville Mayor Donna Pittman joined SSB Chairman and CEO Dave Swift at the grand opening and welcomed the company’s Atlanta employees.

The new five acre, 210,000 square foot facility is the new workplace for approximately 500 Serta Simmons Bedding employees as the company combines its four U.S. office locations into one space. The new location allows room for expansive showrooms to showcase its products to retail partners and suppliers. The site features new, on-site innovation and product development facilities to create state-of-the-art products and deliver greater value to customers.

“We are excited to have our corporate and brand teams together in this beautiful new campus in Doraville,” said Serta Simmons Bedding CEO David Swift. “We expect to reap the benefits of better collaboration and building community within Serta Simmons Bedding, and with the broader Doraville area.  As the leading sleep company in North America, we are proud to be the first corporate resident in Assembly Yards, and confirm our commitment to Georgia.”

The 165-acre Assembly project is at the site of the former General Motors Assembly plant along I-285 near the I-85 exchange. SSB selected the location because of its access to public transportation and expansive space for both the corporate headquarters and the research and innovation facility. The mixed use development is already the home of Third Rail Studios and will eventually be the home of additional businesses, residential units, restaurants and parks.

“Serta Simmons Bedding bringing their leadership team to our state is proof that Georgia is open for business. I look forward to working with them in the future to provide more jobs for hardworking Georgians and more investment for local communities, and I thank them for their commitment to the Peach State.” said Georgia Governor Brian Kemp.

About Serta Simmons Bedding

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tuft & Needle® direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Contact:
Noreen Pratscher
Vice President, Corporate Communications
Serta Simmons Bedding, LLC
Mobile: 470-303-4937
npratscher@sertasimmons.com

Michael Traub to Leave SSB, Executive Chairman Dave Swift to Assume CEO Role

ATLANTA, April 10, 2019 — Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced that Michael Traub will step down as Chief Executive Officer and member of the Board of Directors, effective April 17, 2019. Effective April 18, 2019, David L. Swift, Executive Chairman of SSB’s parent Board of Directors, will assume the role of SSB Chairman and Chief Executive Officer.

Swift is Executive Business Partner at Advent International and has served as Chairman of the Board of Directors for Serta Simmons Bedding since April 2013. He has more than 30 years of experience leading private equity-owned and public entities.

“On behalf of the Company’s Board of Directors, I want to thank Michael for his many contributions to SSB,” said Swift. “Since joining SSB as president of Serta, Inc. in 2014 and becoming CEO of SSB in 2016, Michael has led the company through a period of unprecedented market disruption and transformation. He has positioned SSB for future growth and value creation through the integration of the Serta and Simmons brands, modernizing our manufacturing network and spearheading our merger with Tuft & Needle.”

“While the Board is grateful to Michael for his many contributions, we believe the time is right for this transition,” Swift continued. “We remain committed to creating new growth opportunities for employees and partners, delivering innovative products and a great sleep experience for our consumers, and creating long term value for our shareholders.”

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tuft & Needle®, the original direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Media Contact:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications npratscher@sertasimmons.com
770-730-1822

Atlanta (April 3, 2019) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the appointment of Derek Miller as chief sales officer. Miller reports to SSB CEO Michael Traub.

In this role, Miller directs all sales channels, leads and develops the Sales organization and drives SSB’s sales strategy to expand relationships with retail partners and customers. A 20+ year veteran of SSB, Miller first joined the company in 1998 in its Dallas, Texas factory. He became part of the SSB Sales organization in 2000 and rose through the ranks in various account management roles. Most recently, Miller served as Senior Vice President of Sales, responsible for the company’s national account channel.

“With increasing competitiveness in the bedding market, it’s more important than ever before that our sales strategy is focused on win-win partnerships that ultimately benefit end consumers,” said SSB CEO Michael Traub. “Derek brings an enormous amount of energy and passion to this role, and I am extremely confident in his ability to work with our valued retailers to position SSB for continued growth.”

Miller earned a Bachelor of Arts degree in Communication Studies from the University of North Texas.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tomorrow® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Media Contact:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications
npratscher@sertasimmons.com
770-730-1822

SERTA SIMMONS BEDDING­ AND TUFT & NEEDLE CLOSE MERGER

ATLANTA AND PHOENIX (September 28, 2018) – Today, Serta Simmons Bedding, LLC (SSB), the largest manufacturer and distributor of mattresses in North America, and Tuft & Needle (T&N / TN.com), the original market disruptor and one of the nation’s leading direct-to-consumer sleep product companies, have finalized their previously announced merger.

With this merger now complete, SSB will begin integrating the industry-leading direct-to-consumer features refined by Tuft & Needle across its household name brands: Serta, Beautyrest, Simmons and Tomorrow.

With this merger, customer-centric innovations will become the standard for the entire SSB house of brands. Additionally, value-add services will be developed and piloted for SSB’s key retail partners. By accelerating its direct-to-consumer reach and capabilities, SSB will continue to lead in transforming the industry to one that is customer focused.

Tuft & Needle co-founders JT Marino and Daehee Park have been appointed to expanded roles within SSB: Marino is named Chief Strategy Officer and Park is appointed Chief Growth Officer. Both report to SSB CEO Michael Traub.

“As the leader, we will drive the shift in our industry to one that listens to customers, meets their expectations, and truly serves them. We are excited to merge with Tuft & Needle to create the number one customer-centric sleep company with the broadest reach, best-in-class manufacturing and over 150 years of experience,” said Michael Traub, SSB Chief Executive Officer.

“We have opened a new chapter in the mattress industry. Over the coming months, we will begin to showcase to our customers and retail partners key changes in how we operate and go to market. Also, we will offer retail partners new services and tools to support their success in the evolving market. SSB is clearly taking a strong industry-leading position by recognizing the future as delivering best-in-class experiences for customers wherever they choose to shop,” said Tuft & Needle Co-founder JT Marino.

Tuft & Needle joins SSB’s current house of brands which includes Serta, Beautyrest, Simmons, and Tomorrow. All brands will share a commitment to innovation with distinctive products and differentiated customer experiences across channels. Tuft & Needle will continue to deliver and innovate on its exceptional experiences and products.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Majority-owned by Advent International, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand. Based in Atlanta, SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About Tuft & Needle
Tuft & Needle (“T&N” / TN.com) is a bootstrapped, Phoenix-based company that is the pioneer and leader among direct-to-consumer mattress startups. The company was founded in 2012 by JT Marino and Daehee Park to create exceptional mattress and bedding products and revolutionize the consumer sleep experience. T&N has served 1 million happy sleepers and was named as Entrepreneur’s Best Company Culture in 2017 and one of TIME’s best inventions. T&N is proud to have earned the highest customer loyalty score (Net Promoter Score® of 74) in the mattress market, with over 95% of customers loving their mattress. T&N stores are available in Scottsdale and, Gilbert AZ and Seattle, and most recently, Kansas City. For more information about T&N, visit TN.com.

Media Contact:
Alissa Stevens
Zeno Group
630-390-5568
Alissa.Stevens@zenogroup.com

Expands Regional Presence as Part of $100 Million Manufacturing Investment

SEATTLE, Wash. (September 19, 2018) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the opening of a new, larger plant in Seattle, Washington.

The new plant comes as SSB nears its 100-year mark in Seattle next year. It is also the fourth facility to open as part of SSB’s $100 million investment to expand its manufacturing footprint and support increased consumer demand.

“We are excited to open a new, larger manufacturing facility in Seattle, a city that is a known incubator for game-changing innovation in the US,” said Michael Traub, CEO of Serta Simmons Bedding. “This new site allows us to bring together employees from our former Seattle-Beautyrest factory and Puyallup-Serta factory under one roof and will help meet demand from customers across North America.”

The plant, located in Puyallup, occupies 280,000 square feet, employs approximately 210 people, and produces around 1,000 mattresses per day. Products assembled in the Seattle facility are shipped throughout the Western US region and in other markets as needed.

Over the past year, SSB has also opened new, larger plants in Houston, Texas, Moreno Valley, Calif. and Windsor Locks, Conn. SSB also plans to relocate to new corporate headquarters in Doraville, Ga., in early 2019. The move to Doraville will bring approximately 500 Serta, Beautyrest and SSB corporate employees together under one roof for the first time.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand. The company operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Media Contact:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications
npratscher@sertasimmons.com
770-730-1822

Combined Company to Create the Leading Customer-Centric House of Brands in Mattress & Bedding Industry

ATLANTA AND PHOENIX  (August 21, 2018) – Serta Simmons Bedding, LLC (SSB) and Tuft & Needle (T&N / TN.com) today announced they have entered into a definitive agreement to merge the companies, and create the #1 customer-centric house of brands in mattress and bedding.  The transaction brings together the largest manufacturer, marketer and distributor of mattresses in the world with the original market disruptor and one of the nation’s leading direct-to-consumer sleep product companies. Terms of the deal were not disclosed.  The transaction is expected to close in the next 60 days.

Through this merger with T&N, SSB will strengthen its market leadership position and expand its offering in the direct-to-consumer segment. The combined company will offer innovative product lines, enhanced services, and better value to consumers, while accelerating Tuft & Needle’s trajectory as a leading direct-to-consumer mattress and bedding brand.  The transaction is also expected to generate operational efficiencies in combination of the two companies.

“Tuft & Needle is the original disruptor in the direct-to-consumer mattress industry and is a rare example of an economically healthy, fast growing start-up,” said Michael Traub, SSB chief executive officer.  “Combining SSB’s nearly 150-year legacy and leadership in product innovation with Tuft & Needle’s expertise in delivering a best-in-class consumer experience, this merger will greatly accelerate our growth and innovation in the direct-to-consumer segment, and significantly enhance our e-commerce capabilities across brands. Together we have a clear path to transform the consumer experience at scale as well as the future of the industry.”

Tuft & Needle co-founders JT Marino and Daehee Park will report to SSB CEO Michael Traub and join the SSB leadership team. In addition to leading Tuft & Needle, in their expanded roles they will help drive the continued transformation of SSB into an omni-channel, consumer-centric company.

With this merger, SSB’s retail partners will have access to new offerings that will include advanced consumer insights, avenues for generating higher foot traffic, and consumer-centric innovations as key drivers for growth in the evolving market.  This retailer program is expected to launch in early 2019. Tuft & Needle will lead the development of these omni-channel marketing tools for retailers.

“We started Tuft & Needle because we saw a clear opportunity for the mattress industry to put the customer at the center of everything it does. The industry is evolving faster than we could have imagined, and we’re proud to have been the catalyst and driver for the transformation,” said JT Marino, T&N co-founder. “Under Michael’s leadership, SSB is actively driving toward evolution within the company and the greater market. By joining the SSB team, we look forward to fully leveraging each organization’s strengths and accelerating our trajectory together towards the vision of being recognized as the global leader in sleep. Tuft & Needle will continue to build our brand and culture in our unique way, while immediately beginning to infuse our learnings and capabilities into the broader SSB organization.”

Following the close of the transaction, each of the brands in the SSB portfolio will remain unique and independent in the market, while sharing a commitment to innovation with distinctive products and differentiated consumer experiences across channels. SSB’s current brand portfolio includes Serta, Beautyrest, Simmons, and Tomorrow. All brands will continue to serve consumers through traditional retail as well as direct-to-consumer channels.

SSB is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the retail and consumer sector.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Majority-owned by Advent International, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand.  Based in Atlanta, SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About Tuft & Needle
Tuft & Needle (“T&N” / TN.com) is a bootstrapped, Phoenix-based company that is the pioneer and leader among direct-to-consumer mattress startups. The company was founded in 2012 by JT Marino and Daehee Park to create exceptional mattress and bedding products and revolutionize the consumer sleep experience. T&N has served 1 million happy sleepers and was named as Entrepreneur’s Best Company Culture in 2017 and one of TIME’s best inventions. T&N is proud to have earned the highest customer loyalty score (Net Promoter Score® of 74) in the mattress market, with over 95% of customers loving their mattress. T&N stores are available in Scottsdale, Gilbert and Seattle, with Kansas City planned to open in Q3 2018. For more information about T&N, visit TN.com.

About Advent International
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 340 private equity transactions in 41 countries and as of March 31, 2018, it had $41 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of over 190 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media and telecom. After more than 30 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. For more information, visit www.adventinternational.com

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Media contact:
Kara Colety
Zeno Group
914-755-2856
Kara.Colety@zenogroup.com

New York, NY, June 28 — Thursday, June 28th, Tomorrow Sleep’s hybrid mattresses will be available for purchase in CB2 stores nationwide. The American home retailer will be selling twin, full, queen and king-size Tomorrow Sleep mattress in medium soft and medium firm in 13 stores across 9 states.

Born as a subsidiary of mattress expert Serta Simmons Bedding, Tomorrow is new to the growing bed-in-a-box industry, but their rapid expansion and high-customer ratings have made them one of the top contenders in the race to capture direct-to-consumer mattress sales.

This is the first time the one-year-old sleep e-tailer has partnered with a brick-and-mortar company to deliver in-store trials and purchases. “A lot of our customers are looking for a way to try our mattress before they buy it,” says Tomorrow Sleep Founder and President Bryan Murphy. “At CB2 people can finally experience the comfort and quality of our hybrid mattress IRL.”

Born out of Crate & Barrel, CB2 offers stylish home essentials and versatile decor to create environments that complement every lifestyle. “CB2’s sleek, modern aesthetic is a great fit for the Tomorrow mattress” says Tomorrow Sleep Senior Brand Director Anna-Karin Loureiro, “We couldn’t be happier with CB2 being our first retail partner.”

With more DTC  brands expanding into brick-and-mortar retail, partnering with CB2 is a natural progression for the young company . “It’s a matter of being in the right place at the right time,” Murphy says. “We can’t imagine a better scenario than providing CB2 shoppers the convenience of pairing their new bed frame with the mattress of their dreams and we’re so grateful that we get to provide that.”

Contact: Lauren Frankel
45 West 45^th St
Floor 12
New York, NY 10036
Phone: 973-568-2520
Email: press@tomorrowsleep.com

Third Facility to Open as Part of $100 Million Manufacturing Investment

Moreno Valley, Calif. (May 17, 2018) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the opening of its new plant in Moreno Valley, Calif.

The plant is the third of four facilities set to open as part of SSB’s $100 million investment to expand its manufacturing footprint and support increased consumer demand for its two best-selling brands in the U.S., Serta® and Beautyrest®.

“Serta Simmons Bedding has been a part of the Moreno Valley community for more than 12 years, and, with the opening of this new facility today, we look forward to being here for many more,” said Michael Traub, CEO of Serta Simmons Bedding. “This new facility—which is more than double the size of our previous one, and includes new technology and a larger workforce—will better position Serta Simmons Bedding to meet demand for our best-selling brands.”

The plant occupies 533,000 square feet, employs approximately 350 people, and will produce more than 1,500 mattresses per day. Products assembled in the Moreno Valley facility will be shipped throughout the Western U.S., with orders fulfilled in generally less than 72 hours.

In addition to Moreno Valley, SSB has recently opened new, larger plants in Houston, Texas, and Windsor Locks, Conn. SSB also plans to open a new plant in Seattle, Wash. later this year, and to relocate to new corporate headquarters in Doraville, Ga. by early 2019. The move to Doraville will bring approximately 500 Serta, Beautyrest and SSB corporate employees together under one roof for the first time.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand. The company operates 39 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Media Contact:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications
npratscher@sertasimmons.com
770-730-1822

Second Facility to Open as Part of $100 Million Manufacturing Investment

Windsor Locks, Conn. (April 11, 2018) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the opening of its new plant in Windsor Locks, Conn. The new plant is home to more than 240 employees, many of whom transferred from its former plant in Springfield, Mass.

The move comes as part of SSB’s plans to expand its manufacturing footprint and support increased consumer demand for its two best-selling brands in the U.S., Serta® and Beautyrest®.

“We’re excited to have opened a new, larger facility in Windsor Locks, which is an important step in our strategy to increase manufacturing capacity,” said Michael Traub, CEO of Serta Simmons Bedding. “By introducing new technology, adding headcount and moving to larger facilities, we’re better positioned to support our retail partners’ great consumer demand in the Northeast region.”

The plant, which is 268,000 square feet and double the size of the former plant in Springfield, is the second of four new manufacturing facilities SSB intends to open by the end of this year. Products assembled in the Windsor Locks facility are shipped throughout the Northeast region, fulfilling orders generally in less than 72 hours.

In addition to Windsor Locks, SSB has recently opened new, larger plants in Houston, Texas, and Moreno Valley, Calif., and plans to open a new plant in Seattle, Wash. later this year. SSB also intends to relocate to new corporate headquarters in Doraville, Ga. by early 2019. The move will bring approximately 500 Serta, Beautyrest and SSB corporate employees together under one roof for the first time.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow®, a direct-to-consumer mattress brand. The company operates 39 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Investors Contact:
Serta Simmons Bedding
Paul Dascoli, CFO
pdascoli@sertasimmons.com
770-673-2625

Media Contacts:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications
npratscher@sertasimmons.com
770-730-1822