Tuft & Needle Opens New Retail Store in Durham, North Carolina

By Daniel Sanchez, Head of Retail, Serta Simmons Bedding

Our Tuft & Needle brand is centered on the belief that everyone deserves a good night’s rest and to wake up awake. Our retail shops across the U.S. bring this brand mission to life, enabling sleepers to fully experience all aspects of Tuft & Needle.  

Today, we are excited to announce the grand opening of our latest retail store.

Located in Durham, NC, the new shop features:

  • Tuft & Needle Sleep Vignettes – We have created vignettes around our award-winning mattresses – the Original, Mint (which was relaunched this year) and Hybrid. Each vignette also features Tuft & Needle bedframes as well as bedding and sleep solutions.

The new Tuft & Needle store (7001 Fayetteville Road, Suite 101 in Durham) is one of eight that we have in the U.S. And, we’re making it easier than ever for Durham residents to shop this holiday season with up to 30% off select bedding, furniture and giftable sleep essentials, and up to 20% off mattresses. We can’t wait to hear what you think.  

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