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Brand enlists actress and comedian Loni Love as ComfortSutra guru to help people get more comfortable

HOFFMAN ESTATES, Ill. (Aug. 25, 2016) – Much like Kamasutra reinvigorated intimacy in the bedroom, ComfortSutra, a new guide created by Serta, will transform the way people experience comfort in the bedroom. Serta knows that if you aren’t comfortable in bed, you aren’t going to be getting any—sleep that is. ComfortSutra is a provocative content series that will transform the way consumers get comfortable, providing new tips, tricks and positions to bring comfort back to the bedroom.

To help launch the series, Serta has partnered with comedian, actress and ComfortSutra Guru, Loni Love, who will offer honest and hilarious advice in her signature cheeky style on how consumers can have better bedroom performance by using ComfortSutra.

“We could all use more a more comfortable night’s sleep, which is why I’m so excited to team up with Serta to help develop ComfortSutra,” says Loni Love. “We’ll talk about everything from size, new positions and pillow talk—but not the way you’re thinking; this is all about getting comfortable so we can get some quality sleep!”

Serta is inviting consumers to celebrate the launch of ComfortSutra by participating in the ComfortSutra Selfie Contest leading up to Labor Day. Consumers are being asked to visit a retailer where Serta is sold, take a selfie on a Serta mattress, and share on Facebook, Twitter or Instagram with #SertaComfortSutra and #Entry and a caption detailing their favorite way to get comfortable between August 26 and September 6. One winner will be awarded Serta “Comfort for Life” with a full bedroom makeover complete with a new Serta mattress and other products to make it a comfort sanctuary. Also, the winner will be eligible to receive a new mattress, free of charge, for life (every 5-7 years). Other participants that submit their #SertaComfortSutra selfie will be eligible to win daily comfort-themed prizes like Serta sheets, pillows and even limited edition Serta Counting Sheep plush toys.

“We wanted to provide consumers with the resources to experience more comfort in the bedroom and we’re excited to deliver it in a fun and engaging manner through ComfortSutra,” said Andrew Gross, Executive Vice President of Serta. “We at Serta are devoted to helping consumers make comfort a priority in their lives – and that starts with understanding the role a mattress has in comfort which is why we’re giving away “Comfort for Life” as part of the ComfortSutra Selfie Contest.”

ComfortSutra content can be accessed on SertaComfortSutra.com, and will include topics such as How to Sleep with Anyone, Products to Help Spice it up in the Bedroom, What your Cuddle Style Says About You, and more. Through an assortment of quizzes, videos and other illustrations, the content is aimed to help solve comfort problems—big and small. To find a retailer or for more information visit www.serta.com.

(MAY 2, 2016) – Have you finally decided to put a new mattress at the top of your shopping list? Congratulations – you are taking the first step towards better sleep!

Shopping for a new mattress doesn’t have to be an overwhelming or confusing experience. Our mattress buying guide tips will help you become a mattress shopping expect expert so you can shop smarter – and find a new mattress that’s the right match for you.

1) Find Your Mattress Motivation.
Your mattress is one of the most – if not the most- important piece of furniture you will buy because it will directly impact your quality of sleep and, therefore, your quality of life. Embracing this will help you feel motivated to shop for a new mattress – and shop smarter.

Do you share a bed with a significant other?
75% of participants in a recent study done by Serta reported having fewer relationship issues because they were feeling well rested and less likely to pick a fight after sleeping on a new mattress. Is that enough Mattress Motivation for you?

2) Do Your Research.
Chances are, it’s been many years since you shopped for a new mattress. Just like cell phones and computers, the features used in today’s mattresses are newer – and better – than the features used 10 years ago. Trusted mattress manufacturers and retailers offer their own mattress buying guides on their websites to help you navigate through the mattress types available today, including memory foam and hybrid mattresses, as well as mattresses that are compatible with an adjustable foundation. A little bit of mattress education will go a long way in helping you understand your options and selecting the right mattress.

3) Know Your Unique Comfort Preference.
When it comes to comfort, one size doesn’t fit all. Instead of letting the many mattress options available today overwhelm you, make a list of what you and your partner like and don’t like when it comes to mattress comfort. Talk with the sales associate at your local mattress store about your comfort preferences so he or she can direct you to the mattress models that will work best for you. You’ll find that with a little effort, the options are no longer overwhelming.

Do you prefer online guidance before you shop? Some manufacturer and retailer websites have helpful tools, like a mattress selector quiz, that will gauge your comfort needs and recommend 2-3 specific mattress models for you.

4) Remember that Size Matters.
A little more room to stretch can go a long way when it comes to sleep comfort. While your full size mattress may seem like a perfectly snug fit for you and your partner, upgrading your mattress size to a queen or king mattress can be a game-changer. Plus, many couples prefer a larger mattress if they have pets that find their way onto the “human bed” in the middle of the night!

If you are shopping for a new mattress for your child, remember that a new mattress can stay with him or her through their teenage years. Their growing bodies also need room to stretch, so consider upgrading their mattress size to a full or queen mattress.

5) Shop with a Trusted Retailer.
Once you have done your research, identified your comfort preference and narrowed down your options, it’s time to visit your preferred local retailer to try out different mattresses in person. If you don’t have a preferred local retailer place in mind based on your past shopping experiences, you can find authorized retailers from manufacturer websites and then seek reviews from your friends, family members or online peer reviews. It’s important to know the retailer’s store policies around mattress returns and exchanges as manufacturer warranties only cover product defects (not comfort preferences). Many retailers offer a trial period where you can return or exchange the mattress after a set amount of time. Make sure you have all of this important information before you make your mattress purchase.

6) Take Your Time.
A new mattress is an investment in your sleep quality and wellbeing. So, don’t rush the shopping process. Take your time laying on various models in your usual sleep position and have your partner do the same. Don’t feel intimidated by the salesperson; he or she is there to help you have a comfortable shopping experience, so you can ask them for privacy while you try the models if that works better for you. Remember, you are going to sleep on this mattress for several years, so don’t be timid about asking questions along the way.

7) Consider an Adjustable Foundation.
Today’s adjustable foundations are designed to add customizable comfort and support to your mattress experience. These aren’t the hospital beds of the past; rather, these advanced foundations are the perfect solution for those who use their mattress for activities other than sleep such as watching television, getting caught up on emails or just lounging after a long day. Some adjustable foundation models have advanced features such as built-in massage technology and adjustable lumbar support. If you haven’t experienced the benefits of an adjustable mattress set, ask your local mattress retailer to show you what’s available so you can try it for yourself. It will cost more than a standard foundation, but it’s a worthwhile investment for those if you’re looking for optimal comfort and support in the bedroom.

8) Don’t Forget to Accessorize.
Old, worn out pillows and bedding can ruin the joy of a new mattress. Don’t let this happen to you! If you are truly ready to invest in better sleep, then you should consider upgrading your pillows and bedding when you purchase your new mattress. There are a variety of new and advanced pillows available today, including memory foam pillows with different models designed for every sleep position. Also, look for new quality bed sheets made from breathable materials that will help regulate your body temperature while you sleep. Finally, protect the investment you are making in your new mattress with a quality, liquid-resistant mattress protector. Keeping your mattress free from spills and stains not only keeps it healthier over time, it prevents the foams and fibers from sagging and compressing which can impact your sleep comfort and your warranty.

9) Know What to Expect.
Once the mattress is delivered and set up in your home, it’s time to enjoy your new investment. While you should start sleeping comfortably on the first night, there are some things to keep in mind when it comes to a brand new mattress. First, your new mattress has not been exposed to weight and wear like the model you tried at your local store. While the difference should not be significant, your new mattress may feel slightly firmer at first. Second, some bodies need several nights to adjust to a new mattress. This is especially true for those who slept on their previous mattress for many years. Not everyone experiences an adjustment period, and those who do typically adjust to the new mattress after several nights of sleep.

10) Take Care of Your Investment.
If you took our advice in Tip #8, you purchased a new mattress protector with your new mattress. This is the first, and most important, step in taking care of your mattress so you can enjoy it for years to come. There are other simple ways to keep your mattress in great shape over time. First, if you have to move the mattress from one room to another, avoid bending the mattress which can cause damage not covered by the warranty. Second, don’t let the kids jump on the mattress – no matter how much fun it may be. Not only can this damage what’s inside the mattress, it’s a danger that can be avoided. Third, while rotating the mattress isn’t required, it can help even out normal wear over time. Finally, regular vacuuming of the mattress can help keep it free from dust and allergens.

You will spend 1/3 of your life in your mattress, so you owe it to yourself to spend the time and effort needed to find your perfect match. Our mattress buying guide tips will help you identify what type of mattress comfort and size is right for you. With this knowledge, you will have the confidence needed to make the right selection and sleep better for years to come.

(MAY 2, 2016) – If you love accessorizing your home, dressing up your new mattress can be a lot of fun. Before you get too lost in thread counts and throw pillow color patterns, consider the most important accessory of them all – the mattress cover. Here are the reasons you should love this really important, but often overlooked, bed accessory.

It protects your investment.

Your new mattress is an investment in better sleep, which is vital in having the energy you need to get through your busy days. You should take care of that investment, and a mattress protector is the best and easiest way to do that. Spills and stains can impact the mattress fabric and sleep surface foams – and can also void the warranty. A waterproof mattress pad can prevent accidental spills from reaching the mattress, so you can sleep worry-free for years to come.

It keeps your mattress cleaner and healthier.

Mattress covers also help reduce dust and allergens from building up on the mattress over time, which can be a helpful solution for allergy sufferers. These are also great for pet owners because pet hair is prevented from getting directly on the mattress surface. Plus, like your bed linens, these are removable and washable for easy cleaning.

It won’t break the bank.

Before you drop hundreds of dollars on one designer throw pillow, think about how much more you will get out of a quality mattress protector. With price points ranging from $50 – $200, you will get more from this little accessory than any other.

Sometimes the most overlooked accessories are the ones you need the most. So, be sure to but a new waterproof mattress protector on your shopping list so you can enjoy the comfort and support of your new mattress for many, many nights to come.

Leading mattress manufacturer set out to understand how getting a more comfortable sleep can lead to improved interpersonal relationships

HOFFMAN ESTATES, Ill. (February 3, 2016) – Not feeling the love in your relationship? Before you make a decision you will regret, check your mattress. According to a new sleep study, “Sleep & Your Relationship,” released by Serta, the nation’s leading mattress manufacturer, a new mattress can improve quality of sleep, which positively affects interpersonal relationships. In fact, 75 percent of respondents reported having fewer relationship issues and being less likely to pick an argument with their other half when they were feeling well-rested after sleeping on a Serta Perfect Sleeper mattress.

“Poor sleep quality plagues many Americans, and in most cases people attribute their poor sleep to external factors such as stress. However, we know that age and quality of a mattress also has a significant impact on sleep and comfort,” said Andrew Gross, executive vice president of marketing for Serta. “Serta conducted the “Sleep & Your Relationship” study to demonstrate how a quality mattress, like a Serta Perfect Sleeper, can solve sleep problems, improve sleep quality and decrease relationship tension from lack of sleep.”

Serta’s study revealed that 82 percent of respondents have been in a bad mood due to poor sleep quality, which impacted their relationships and work, but that those with newer, better quality mattresses1 reported a higher level of sleep satisfaction. Serta then aimed to prove that investing in a new quality mattress leads to a better night’s sleep and therefore, better experiences between couples. Twelve lifestyle bloggers were provided new Serta Perfect Sleeper® mattresses, designed to address five common sleep problems that more than half of Americans face, per a survey conducted by Serta. With the benefits of a Perfect Sleeper mattress, the couples experienced astounding results that led to better sleep and more relationship satisfaction, as partners felt less tense, thanks to a good night’s sleep.

KEY FINDINGS FROM SERTA’S “SLEEP & YOUR RELATIONSHIP”

Serta surveyed 1,000 Americans on their sleep quality to kick off “Sleep & Your Relationship” and then challenged 12 bloggers to put the findings to the test. Through a series of posts over the course of four months, each blogger reported more comfortable sleep, with 92 percent reporting feeling better rested and more prepared for the following day. Overall, participants experienced a 37 percent increase in work productivity after using the Serta Perfect Sleeper and 75 percent of the bloggers reported having fewer relationship issues because they were feeling well-rested and less likely to pick an argument.

“When I don’t sleep well, I am often sluggish, not productive and I have a harder time being present. I know this affects not only me but also my family too,” said Ashley Phipps, Simply Designing blogger. “I attributed [my poor sleep] to things like not taking care of myself as well as I should and having young children [instead of poor mattress quality].

Lisette Harrington of Northern Belle Diaries attributed her poor sleep to her husband’s poor sleep quality: “If he doesn’t get any sleep, my sleep also suffers. Thankfully after I fall asleep I don’t wake easily, but he would tell me that I would complain under my breath (asleep) when he tossed and turned.”

Serta showcased the unique set of advanced comfort and support features found in their Perfect Sleeper mattress models, which are designed to address five common problems that often prevent people from getting a quality night’s sleep: tossing and turning, lack of support, sleeping too hot, partner disturbance and mattress roll-off or sagging. The latest Perfect Sleeper upgrades and innovations include Cool Action™ gel memory foam, an advanced individually wrapped coil innerspring system and compatibility with adjustable foundations in select models.

“I no longer wake up in the middle of the night due to getting too hot, we are sleeping better and waking refreshed in the morning. And I am a lot more patient with my whole family when I get a good night’s sleep,” said Phipps in a follow-up post about her experience with her Serta Perfect Sleeper mattress. “I am able to be a much more patient wife and mother now that I am sleeping better at night which I know improves our family relationships.”

Harrington shared similar sentiments in a follow-up post: “Let me start off with this little gem: my husband said he hasn’t had this many nights of good sleep in years. Years! For the first time in a long time, I haven’t woken up due to mattress movement thanks to [advances] that reduce transfer motion throughout the mattress.”

The Serta Perfect Sleeper mattress collection includes a variety of innerspring and memory foam mattresses at affordable prices ranging from $399 – $1,299 for a standard queen set, with options in both innerspring and memory foam. In addition, every Perfect Sleeper includes an exclusive booklet with suggestions, tips and resources to get the maximum benefit from the mattress.

New collection includes both all-foam and hybrid models with Serta’s most advanced technologies

Hoffman Estates, IL (January 24, 2016) – Serta, the leading mattress manufacturer in the industry, is unveiling a new collection of iComfort mattresses at the Winter 2016 Las Vegas Market. Every new iComfort mattress features Serta’s EverFeel® Triple Effects™ Gel Memory Foam, an advanced material infused with millions of gel beads that responds to the body’s individual needs for comfort, support and temperature regulation. Select models also feature Serta’s new SmartSupport® Memory Coil System, the world’s first memory coil support layer that brings the unique feel and response of memory foam to an advanced spring system.

For the first time ever, Serta will offer iComfort Hybrid models to create a full catalog of foam and hybrid products unified under the Serta iComfort brand. The new hybrid mattresses combine Serta’s EverFeel material with an advanced innerspring support system, creating an ideal solution for mattress shoppers interested in the benefits of Serta’s gel memory foam technology, but who prefer the support of a traditional innerspring.

The complete 2016 Serta iComfort collection offers a range of models across all comfort levels and price points:

• 8 all-foam models from $1,499 – $2,499 (MSRP for standard queen set) featuring Serta’s EverFeel® Triple Effects™ Gel Memory Foam and Ultimate Edge® Foam Support, with 3 models featuring the SmartSupport® Memory Coil System.
• 11 quilted hybrid models from $1,299 – $3,499 (MSRP for standard queen set) designed to look and feel like traditional mattresses and featuring Serta’s EverFeel® Triple Effects™ Gel Memory Foam and Duet® Coil System with Best Edge® Foam Encasement. 3 models feature the SmartSupport® Memory Coil System.
• 8 non-quilted hybrid models from $1,499 – $3,499 (MSRP for standard queen set) featuring Serta’s EverFeel® Triple Effects™ Gel Memory Foam and Duet® Coil System with Best Edge® Foam Encasement. 3 models feature the SmartSupport® Memory Coil System.”We are thrilled to take iComfort to the next level with new technologies designed to provide intelligent, individualized comfort to address the needs of today’s premium mattress shopper,” says Andrew Gross, executive vice president of marketing for Serta. “In addition to a better night’s sleep, we want to provide a more seamless shopping process for both our retailers and consumers, which is why we’ve unified foam and hybrid products under the Serta iComfort brand.”

The launch of the 2016 Serta iComfort products will be supported by a new advertising campaign set to launch for Memorial Day. It will include new commercials and a fully integrated digital program across all consumer touch points. The campaign will also introduce Serta’s new brand tagline, “Always Comfortable™”. According to Serta’s own consumer research, comfort is one of the most important qualities that consumers look for in a mattress, and an attribute already strongly associated with the Serta brand.

Serta will also introduce a new adjustable base program at the Las Vegas Market that includes its first true “smart bed” system. Serta SleepGPS™ with Sleeptracker® Technology is featured exclusively in the new Motion Custom® II model, allowing consumers to track and help improve the quality of their sleep through highly advanced sensor technology.

Las Vegas market attendees can visit Serta’s showroom to see the new iComfort collection A-701 at the World Market Center building. The new iComfort mattresses and Serta adjustable foundations will be available at select authorized Serta retailers starting in February, with national availability at all authorized Serta retailers offering iComfort in May.