Simmons Teams Up With Social Media Stars Charli and Dixie D’Amelio to Launch Custom-Designed, Special-Edition Mattress

To celebrate the collaboration, Simmons and the D’Amelios announce dreamy bedroom makeover contest

ATLANTA (April 19, 2021) – Simmons, the mattress brand made for both living and sleeping, is partnering with digital creators Charli and Dixie D’Amelio to launch a co-designed, must-have mattress. The Charli & Dixie x Simmons bed, available today, was created with their fans in mind. To celebrate the collaboration, Charli and Dixie will go head to head in a family-friendly showdown to turn two fans’ boring bedrooms into stunning creative studios in the Simmons Dream Room contest.

“Dixie and I are so excited to be working with Simmons on this mattress,” said Charli D’Amelio. “We spend more time than ever in our beds, which is why we wanted to help make sure that this mattress was created for more than just sleeping and dreaming. Our beds are the new offices for our generation, where we check messages in the morning, where we listen to music and podcasts, where we stay up late FaceTiming with our friends, scroll aimlessly on social media to get inspired and most importantly, it’s where we look forward to going after a busy day.”

For a chance to win a room refresh by Charli or Dixie, fans can post a TikTok showing their current bedroom and explain why they need an upgrade, and include #SimmonsDreamRoom and #Contest in the caption. Then visit to submit the video and complete the entry form by May 16, 2021, at 11:59 p.m. EDT.

After entry closes, Simmons will select the two entries most in need of a room refresh. Winners will get to share their vision with Charli or Dixie, who will work with Simmons to bring the designs to life. The centerpiece will be the new Charli & Dixie x Simmons mattress created as the perfect platform for sleeping, lounging, working, creating and more. Later this summer, the sisters will unveil the before-and-after on social media, letting their fans decide who flipped it best. 

“Simmons celebrates originality and creativity, which is exactly what Charli and Dixie bring to life through their content,” said Andrew Long, senior director of Simmons marketing. “Given their passion and entrepreneurial spirit, we knew they would be the perfect partners to help us champion that and create a mattress designed to reach and inspire younger Gen Z consumers.” 

The Charli & Dixie x Simmons mattress has the ideal amount of support and softness, with two inches of soothing gel memory foam and a motion separation layer for ultimate comfort and minimal interruption while you’re brainstorming your next big idea or aimlessly scrolling. The mattress cover, chosen specially by Charli and Dixie, features a dreamy crossover pattern in white and “Simmons Cerulean” to spur creativity so you wake up ready to conquer the day. The mattress is available now for $599 (Queen size) at

For more information on how to enter and full contest rules, visit Follow Simmons on TikTok, Instagram, Facebook and Twitter for brand updates, inspiring content and more. 


About Serta Simmons Bedding LLC

Serta Simmons Bedding, LLC is one of the largest manufacturers, marketers and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit



The relaunched brand presents a new collection of value-priced mattresses, infused with fun

Atlanta, GA. (January 26, 2020)Simmons® is showcasing an expanded collection of compressed and flat mattresses, geared toward Gen Z and young Millennial audiences, at Las Vegas Market. The new products are part of the reimagined 150-year old brand and are rooted in research and consumer insights.

Designed specifically for the way Gen Z and Millennials are buying and hanging out in beds today, Simmons mattresses aim to bring the fun back to sleep and prove that mattresses should be for more than just catching ZZZs.

“Our research shows that younger generations are craving simpler choices and more convenience to match their lifestyle,” said Laura Brewick, Vice President of Marketing for Simmons. “That’s why the newly expanded Simmons line offers quick-ship, value-priced products that are built for living and perfect for hanging out, streaming, scrolling and so much more.”

The compressed mattress products range in price from $399 to $549, and the four flat mattresses range from $199 to $499. All products are designed to look like a family and contain layers of cooling and supporting foam, with a special ingredient of extra comfy, soft gel memory foam.   

Simmons also unveiled its “Just for Fun-ZZZ’s” marketing campaign, which includes entertaining videos, catchy sleep phrases like “We’ve Got Foam-Oh” and “Keep Your Cool and Coil Up,” and engaging in-bed games to connect with consumers digitally and socially. In April 2020, Simmons plans to launch its own direct-to-consumer website to help bring the Fun-ZZZs back to sleep.

Simmons will showcase the expanded product lines at Las Vegas Market. Attendees can visit Simmons at A-525 to sample and experience an assortment of Simmons and Beautyrest 2020 products.

For more information about the Simmons brand, visit

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. SSB also owns and manages the Simmons brand and Tuft & Needle®, the original direct to consumer mattress brand. SSB operates nearly 30 manufacturing plants throughout the United States and Canada and makes its brands available internationally via licensing partners. For more information about SSB and its brands, visit


Media Contact:

Courtney Hammerle