Category: SSB

Beautyrest® Launches New Beautyrest Platinum™ And Beautyrest Complete™ Lines

 

ADDS ADDITIONAL MODELS TO EXISTING COLLECTIONS AT LAS VEGAS MARKET

Leading mattress brand offers dealers a preview of its 2018 advertising campaign 

(ATLANTA – Jan. 25, 2018) – The Beautyrest® brand, one of the industry’s leading mattress brands, is excited to introduce two new lines – the Beautyrest Platinum™ and Beautyrest Complete™ collections – at this month’s Las Vegas Market, along with key additions to its Beautyrest Black® and Beautyrest Silver™ offerings. Beautyrest will also provide dealers with a look at the brand’s new “Be More Awake” marketing campaign, which will launch to consumer audiences later this year. Together, the new introductions and new marketing campaign position the brand for success in advance of the 2018 selling season.

“This year is an exciting one for Beautyrest with respect to both our new products and our marketing initiatives,” said Beautyrest Executive Vice President of Marketing Jim Gallman. “We’re introducing 24 new mattress models in Las Vegas, with the majority of those in our Beautyrest Platinum line, and expanding our accessories program with the exciting Beautyrest Complete collection. With innovative products and our new breakthrough marketing campaign, we will energize dealers about our plans for 2018, illustrating how we will stand out to consumers in a very competitive marketplace.”

NEW BEAUTYREST PLATINUM LINE

Featuring a contemporary aesthetic with simple yet sophisticated patterns, the new Beautyrest Platinum line comprises 16 innerspring and hybrid models ranging in price from $1,299 to $2,999 that focus on regulating the nuances of temperature and support to offer smarter, restorative rest.

The 11 Beautyrest Platinum innerspring models and five hybrid models incorporate temperature-management technologies, such as the new InfiniCool™ Surface and InfiniCool HD Surface, which are enhanced with cooling materials to help move heat away from the body. Select innerspring models include BackCare® 3X, a support layer engineered with over 2,000 pressure-relief microcoils, while all hybrid models offer the new PressureSense™ Hybrid Support System, which features alternating Pocketed Coil® springs and Pocketed Memory Foam™ in the center third of the bed that conform to the body for the right balance of pressure relief and support.

Furthermore, the brand will include a complimentary Beautyrest Sleeptracker® monitor with all Beautyrest Platinum mattresses in 2018, adding extra value to each purchase while giving consumers the unique smart bed benefits of monitoring and improving their sleep with any Beautyrest Platinum bed.

NEW BEAUTYREST COMPLETE LINE

Designed to work with Beautyrest mattresses as a comprehensive system, the Beautyrest Complete collection features pillows, mattress covers and pillow covers that help customers transform their sleep from mere rest to renewal. The seven pillows in the collection include memory-foam and non-memory-foam options, as well as an array of comfort levels and price points that will fit any customer’s sleep needs. While a set of machine-washable fiber pillows priced at $35 serves as a promotional offering, the collection’s pillow portfolio features an $89 opening price point and provides consumers with a choice of memory foam or moisture-wicking fiber technologies – both of which provide temperature-management benefits. Luxury options include two Beautyrest Black-branded pillows priced at $149 – one composed of memory foam with an AllerPur™ Technology cover to keep the sleep environment clean and fresh, while the other is 100 percent goose down with a 400-thread-count Supima® cotton cover.

Featuring a cutting-edge design that is unlike anything in the marketplace, Beautyrest Black AirCool™ mattress and pillow covers wick away moisture, enhance comfort, relieve pressure and increase breathability. Thanks to their unique 3-D construction, the covers allow a sleeper to experience the true feel of a mattress or pillow and eliminate any concerns about diminished comfort, which can be an issue in other cover products. With a pillow cover price point of $69 and a mattress cover price point of $299, consumers can choose to purchase either product in one of two technologies – the InfiniCool Technology option is designed to move heat away from the body, while the AllerPur Technology option is infused with natural humidity-absorbing microcapsules that can reduce allergens found in the sleep environment.

BEAUTYREST BLACK AND BEAUTYREST SILVER ADDITIONS

Four new Beautyrest Black Special Edition models will be added to the current Beautyrest Black collection in 2018. Offering a choice of feels at $3,299 and $3,699, the new models pair Advanced Pocketed Coil™ Technology with a layer of 2,200 contouring nanocoils for refined support and spinal alignment. Each Special Edition bed also includes a new HD Performance Knit fabric cover that is designed to wick moisture away from the sleep surface. Beginning in 2018, Beautyrest will include a complimentary Beautyrest Sleeptracker® monitor with the purchase of any Beautyrest Black mattress, enabling customers to transform their Beautyrest Black bed into a smart bed.

This January also marks the premiere of three new Beautyrest Silver models, which are designed to emphasize key price points and allow dealers to promote them more deeply. The introductions include two euro top models that offer a choice of feels at $799, along with a pillow top option that when paired with the existing Beautyrest Silver portfolio provides a triple choice at the $999 price point.

THE “BE MORE AWAKE” ADVERTISING CAMPAIGN

Las Vegas Market attendees will get a preview of Beautyrest’s upcoming 2018 marketing campaign, which conveys how the brand’s unparalleled science and technology helps consumers explore the boundaries of sleep. Building on the theme “Be More Awake,” the campaign pairs visceral elements with live action and bold copy to reframe the conversation around sleep. Rather than focusing on the need for better sleep, the campaign demonstrates what it means to be truly awake, with Beautyrest mattresses providing the energy and clarity you need to unlock your full personal potential during the day.

“Historically, the mattress industry has focused its marketing efforts on how consumers can obtain the best sleep. In 2018, our campaign is a departure from this traditional message,” said Gallman. “The ‘Be More Awake’ campaign shifts the conversation from telling consumers how to sleep to sharing why they need it.”

BEAUTYREST BLACK DIAMOND DEALER PROGRAM

In addition, the Beautyrest brand is honoring select dealers at its Market showroom as part of the new Beautyrest Black Diamond Dealer program. The initiative recognizes top-performing Beautyrest Black dealers, who have demonstrated excellence by achieving specific thresholds in sales and selection. Dealers who attain Diamond Dealer status will receive several benefits, including early access to the new Beautyrest Black Special Edition, enhanced marketing assets and priority on the Beautyrest Black dealer locator.

“We developed the Beautyrest Black Diamond Dealer program to acknowledge the role key dealers play in the success of our Beautyrest Black line,” said Beautyrest Vice President of Channel Marketing Andrew Long. “While the program rewards those dealers that have shown their dedication to the Beautyrest Black line, it also encourages others to increase their engagement with the brand, and we look forward to growing our Diamond Dealer roster in the future.”

2017 SLEEPSELLS SUCCESS

This Market, the Beautyrest brand is also sharing the continued success of the SleepSells program, an online destination featuring education and training elements for retail sales associates (RSAs). Over the past year, the number of total registered RSAs grew by 21 percent. A comparison of 2016 and 2017 figures revealed that last year, total SleepSells sessions grew by 11 percent, page views grew by 21 percent, and the average user spent more time on the site than in 2016.

“Our goal for SleepSells is to arm RSAs with the information they need to be successful, and while we certainly post Beautyrest-related news, much of the content centers on sales tips, consumer insights and general industry knowledge – everything an RSA needs to confidently sell to customers,” said Beautyrest Vice President of Marketing Communications Michelle Montgomery.

For more information about Beautyrest, visit www.beautyrest.com. To learn more about SleepSells, visit www.sleepsells.com.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®, Sertapedic® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world’s leading hotel groups and resort properties.

 

###

Serta® Unveils New iComfort® Mattress Collection Using Latest Hybrid Technology at Las Vegas Market

Leading Mattress Manufacturer Also Showcases New “Not Just Sorta Comfortable. Serta Comfortable.” Advertising Campaign

Hoffman Estates, IL (January 28, 2018) – Serta – a pioneer in comfort for more than 85 years and the number one mattress manufacturer in the U.S. – is launching its newest iComfort Hybrid mattress collection at the Winter 2018 Las Vegas Market. Now designed from the inside out with the brand’s most advanced technologies, the new collection is designed to deliver cooling comfort and support using the same TempActiv™ cooling technologies used in the brand’s successful iComfort Foam line and the new Hybrid Coil® Support System, a breakthrough innerspring system.

“The iComfort Hybrid collection represents a significant breakthrough in Serta’s hybrid technology that we’re pleased to introduce at the Las Vegas Market,” says Andrew Gross, executive vice president of marketing for Serta. “Every model is built with advanced comfort and support features, including the advanced Hybrid Coil® Support System featuring strategically placed coils that provide a trifecta of comfort, support and durability from top to bottom.”

The new iComfort Hybrid collection offers a variety of models ranging in price from $1,299 – $2,999 (MSRP for a standard queen mattress set). In addition to the iComfort Hybrid collection debut, Serta will be showcasing their new simplified adjustable base program, which includes a new Motion Plus™ model, along with an iComfort Accessories line of pillows and mattress protectors and its already released Serta® and Serta® Perfect Sleeper® Express Mattress-In-a-Box lines.

“In an effort to streamline the selling story for our retailers and provide customers with a better, more simplified shopping experience, the iComfort Hybrid collection offers a reduced number of models while still maintaining a wide range of feels from luxuriously plush to extra firm,” says Gross.

New Campaign Focused on Comfort

The brand’s product launches will also be supported by a new and exciting advertising campaign “Not just sorta comfortable. Serta comfortable,” building on Serta’s long-standing delivery of unmatched comfort. The campaign will roll out with digital support on February 4 and television starting February 19, aiming to extend Serta’s position as the best-selling U.S. mattress brand and raising the bar when it comes to comfort through its product offerings and benefits.

Las Vegas market attendees can visit Serta at A701 to sample and experience the full assortment of 2018 products. Serta will be accepting orders on the new products at market with the goal of having all retailers placed by the end of April.

For more information, visit www.Serta.com or follow along online at www.facebook.com/sertamattress, www.twitter.com/sertamattresses and www.instagram.com/sertamattress.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States. Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

Serta Simmons Bedding Issues Outlook For 2018 U.S. Sleep Market

Predicts continued growth for the almost $9 billion bedding industry

Serta and Beautyrest to Present New Product Innovations and New Campaign Messaging at Las Vegas Market Show

ATLANTA — January 25, 2018 –– Serta Simmons Bedding, LLC (“SSB”), the number one manufacturer and distributor of mattresses in the U.S., provided this year’s predictions for the bedding industry in advance of the Las Vegas Winter Market Show.

Chief Executive Officer Michael Traub expects the almost $9 billion bedding industry’s growth to continue throughout 2018. “Despite facing several challenges in 2017, including the rising costs in raw materials, and physical stores witnessing dramatic consumer shifts to online and direct-to-consumer purchasing, the U.S. bedding industry will remain a stable consumer product sector with moderate growth in 2018.”

Traub continued, “One of the most critical turning points for key players in the industry will be adapting to the evolution of consumer purchasing preferences. E-commerce is growing in our industry, meaning that consumers have even more options for purchasing a mattress. Bedding retailers will need to explore omni-channel strategies by increasing their e-commerce capabilities, and adding in-store offerings to drive more foot traffic.”

Last year, to better serve the needs of its retail partners, SSB added Serta and Beautyrest mattress-in-a-box products to its lineup, that can be sold in retailers’ physical stores or through their online channels. SSB also launched its own direct-to-consumer brand, Tomorrow, which is aimed at the growing segment of consumers who prefer to purchase online.

Traub concluded, “SSB’s portfolio of market leading brands allows our company to offer products across multiple channels and with a range of price points to meet consumer needs. In 2018, we will continue to invest in our brands and introduce new solutions that position our retail partners for success.”

SSB’s most recent product launches include an all-new line of Serta’s iComfort® Hybrid mattresses and new Beautyrest Platinum line. The unveiling of these products will be supported by new brand campaigns for Serta and Beautyrest, who both announced new lead agencies in 2017. Both brands will introduce their new campaign messaging, along with their latest product innovations, at the 2018 Las Vegas Winter Market, January 28 — February 1.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®, Sertapedic® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world’s leading hotel groups and resort properties.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

 

A Look at Hurricane Maria from Our Puerto Rico Employees

During the calm before Hurricane Maria, employees at our Simmons Caribbean Bedding plant in Puerto Rico knew what to do. 96 hours ahead of impact: review hurricane plan with regional vice president, finance, and corporate HR and IT teams. 72 to 48 hours: protect raw materials and equipment; 24 hours: secure facility shut down power and servers. Go home and hope for the best.

Unfortunately, nothing could’ve prepared them for what came next.

Hurricane Maria came ashore as a Category Five storm, decimating the island, leaving power and all communications down. Some fared better than others, but nobody escaped damage. When the storm finally passed, Celestino Torres, Operations Manager, Puerto Rico, surveyed the aftermath. “I can see our plant from my house and it looked OK,” he says. “But once we cleared the road and drove over the next day, we were shocked by the damage.”

The plant infrastructure was damaged and large fans had blown off the roof, leaving gaping holes and major flooding. Despite being well protected, raw materials and equipment were also damaged. Even more concerning was the welfare of our 26 employees. “It took about two weeks to contact everyone,” says Raquel Rodriguez, HR business partner, Puerto Rico. “Some had lost everything they owned, but thank goodness, we were all ok.”

Meanwhile, employees and contractors began coming to the plant to repair and restore. Working hard around the clock, they brought the plant back online, using generators for power, in just 10 days. “People were happy to get back to work, just to have some sense of normalcy,” says Celestino.

But living conditions were abysmal, with no power, no communications and an alarming shortage of fuel, food and water. Thanks to quick brainstorming and support from a local dealer, the group got a refrigerator/freezer, washer, dryer and stove for the plant, taking advantage of generator power to set up a community center of sorts.

Early on, Hilda Soto, the plant’s controller, realized there was a reason cars were parked on the highway…they’d found a pocket of cell service. Despite the broken toes she’d sustained during Hurricane Irma and a house full of storm refugees, Hilda worked from the side of the highway several hours each day, processing payroll, managing now cash-based systems and coordinating with the corporate team in the U.S.

“It took a couple of days to get word from the plant, but once we did, our Corporate office, plus our sister plants and several suppliers quickly gathered supplies, using Waycross as a staging area to fill a shipping container,” says Bob Brown, Vice President of Finance for the South region. “We placed huge orders with Amazon and Sam’s Club, and after three hurricanes in the south, we had to source generators from California. Our West Palm site also gathered supplies, filling extra space in another shipping container bound for Puerto Rico.”

Our Puerto Rico employees couldn’t have been more grateful. “The response from our company was overwhelming. They sent a generator for each employee, water, food, batteries, flashlights, satellite phones, toiletries, diapers, even games for our kids,” says Raquel.  “When you receive that kind of love, it’s difficult to express the gratitude you feel.”

Celestino couldn’t agree more. “Our employees were going through a bad time, but thanks to our company’s commitment to all of us, we received relief. The company brought the light back to our lives.”

Today, 60 percent of the island, including our plant, is without power; water service isn’t fully restored and damage remains widespread. “Culturally, Puerto Ricans are very resilient and when adversity strikes, we strike back harder,” says Raquel. “Maria took away a lot, but she was not able to take away our fighting spirit, which means Puerto Rico will rise stronger and more beautiful than ever!”

#PuertoRico se levanta

Beautyrest Names Anomaly As Its New Agency Of Record

ATLANTA, Oct. 10, 2017 – Simmons Bedding Company, LLC, a subsidiary of Serta Simmons Bedding, LLC (SSB) and maker of the Beautyrest® premium brand mattress, announced its selection of Anomaly as the company’s new lead agency, and will partner with the company on strategy and creative development.

The move comes after an agency review and is part of SSB’s overall efforts to expand and refresh its advertising and marketing activities to further reach and engage consumers.

“After a thoughtful and thorough review, we determined that Anomaly is an outstanding fit for the Beautyrest brand, based on their understanding of our business and creative vision,” said Warren Kornblum, Interim Chief Marketing Officer for SSB. “We expect that Anomaly will bring unique, creative ideas and campaigns that will propel the brand forward. Their past work speaks for itself, and I am fully confident that their future work will be a breakthrough for the Beautyrest brand.”

“We look forward to creating a new partnership with Anomaly to accelerate our current momentum,” said Jim Gallman, Executive Vice President, Marketing for the Simmons Beautyrest brand.   Kirshenbaum Bond Senecal + Partners (KBS) previously led the Simmons Beautyrest creative account. “We would like to thank KBS for their past partnership,” Gallman added.

“We’re excited to partner with the Beautyrest team on their next chapter,” said Franke Rodriguez, Partner and CEO of Anomaly. “The Beautyrest line of mattresses is one of the best in the industry — anchored by a long history of developing great products and driving product innovation — so the chance to really strengthen the brand and drive relevance with consumers is an exciting one.”

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other licensees who manufacture mattresses in the United States, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow, a direct-to-consumer mattress brand. The company operates 39 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About Anomaly
Founded just over 10 years ago, Anomaly is a difficult to define, but exciting to work at ‘new model’ agency. Driven by a passionate and entrepreneurial culture encompassing a diverse, elastic set of skills, Anomaly has offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Clients include: Anheuser-Busch InBev, Beats, The Campbell Soup Company, Carnival Cruises, Converse, Diageo, Electrolux, Google, Hershey’s, Lego, MINI, Nike, Sally Hansen, The Coca-Cola Company and Vroom.com. Anomaly has been recognized for a very wide range of work and IP, covering both effectiveness and craft excellence including: Ad Age’s 2017 Agency of the Year, Cannes Lions, Effies, Fast Company’s Most Innovative, Jay Chiat, Digiday Awards and the Mashies – among the usual suspects. Anomaly has also been honored with a few less conventional accolades as well, such as being named one of Time Magazine’s Best Inventions of 2016 for hmbldt, Toy of The Year for Mighty Jaxx, plus two Emmys for a television series, all of which the agency created and co-owns. www.anomaly.com.

Serta Simmons Bedding Opens New Manufacturing Plant in Houston

New Facilities Part of $100 Million Manufacturing Investment

HOUSTON (October 6, 2017) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, has opened a new manufacturing plant, relocating from a former site in Houston.

The new plant allows for more operational capacity and is part of SSB’s recently announced plan to expand its manufacturing footprint and support increased consumer demand.

“SSB’s new Houston plant is an important part of our strategy to increase manufacturing capacity,” said Michael Traub, CEO of Serta Simmons Bedding. “By introducing new technology, adding headcount where necessary and expanding certain facilities, SSB intends to position itself to meet increased demand from customers across North America.”

The plant, which is four times the size of the previous Houston facility, employs approximately 100 people and produces more than 1,000 mattresses per day. The mattresses made in the Houston facility are built and shipped throughout the southwest region, fulfilling orders generally in less than 72 hours.

In addition to Houston, SSB plans to open new plants in Seattle; Moreno Valley, California; and Windsor Locks, Connecticut. SSB also plans to relocate to a new headquarters in Doraville, Georgia by early 2019. The move will bring 500 Serta, Beautyrest and SSB corporate employees together under one roof for the first time.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow Sleep, a direct-to-consumer mattress brand. The company operates 39 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

 

Serta, Inc. Names Leo Burnett Group As Its New Creative Agency

ATLANTA and HOFFMAN ESTATES, Ill., Oct. 3, 2017 — Serta, Inc., a subsidiary of Serta Simmons Bedding, LLC (SSB), announced its selection of Leo Burnett Group as the company’s new lead creative agency, following a review process.

“The agency appointment was made after a rigorous review. On behalf of Serta, I would like to thank all of the participating agencies who demonstrated a high level of thinking and creative approaches.  We selected Leo Burnett based on their understanding of our business and creative vision,” said Warren Kornblum, Interim Chief Marketing Officer for SSB.  “We look forward to partnering with the team at Leo Burnett to deliver bold, innovative ideas and creative campaigns that will extend Serta’s position as the best-selling brand in the United States.”

“We look forward to creating a new partnership with Leo Burnett,” said Andrew Gross, Executive Vice President, Marketing for the Serta brand. Doner previously led Serta’s creative account.  “We would like to thank Doner for their many years of service with us and for their past contributions in making Serta the top-selling brand,” Gross added.

“We are thrilled to be partnering with Serta. The brand has a storied history of product and marketing innovation that has defined comfort and sleep for generations,” said Rich Stoddart, CEO, Leo Burnett Worldwide. “Our focus, in close partnership with the Serta team, is to help evolve the brand with a relentless focus on reaffirming Serta’s position as the undisputed category leader.”

About Serta, Inc.
Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States.  Serta’s product portfolio includes the Perfect Sleeper®,  and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection. As a leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas.  In addition, Serta is distributed internationally in more than 100 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

About Serta Simmons Bedding, LLC 
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other licensees who manufacture mattresses in the United States, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow, a direct-to-consumer mattress brand. The company operates 39 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Serta Simmons Bedding Announces New Phoenix Operations Manager

Company, industry veteran will lead the new plant’s manufacturing operations

ATLANTA (Aug. 28, 2017) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, has announced that David Culy will lead the company’s Phoenix manufacturing plant as Operations Manager.

David is responsible for the plant’s supply management, manufacturing process and implementation of change initiatives. He will also ensure implementation of operating methods and procedures to ensure product quality and safety for SSB’s Beautyrest® brand.

“We are thrilled to have Dave lead our Phoenix operations,” said Tony Guerra, Vice President of Operations-West, for SSB. “Dave is a proven leader who will champion our plant employees and ensure we meet customer demands.”

David previously served as Production Manager at the Phoenix plant, and brings more than 25 years of experience to the plant’s manufacturing operations.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow Sleep, a direct-to-consumer mattress brand. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

 

###

Serta Simmons Bedding Announces New Moreno Valley, California Operations Manager

Company, industry veteran will lead the plant’s manufacturing operations

ATLANTA (Aug. 28, 2017) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, has announced that John Eberly will lead the company’s Moreno Valley, CA, manufacturing plant as Operations Manager. In his new role, John will be responsible for leading the operations of the current Moreno Valley plant and overseeing the start-up of the company’s new, larger Moreno Valley plant, scheduled to open later this year to meet increased demand in the West region.

John will be responsible for the plant’s supply management, manufacturing process and implementation of change initiatives. He will also ensure implementation of operating methods and procedures to ensure product quality and safety for SSB’s two leading brands, Serta® and Beautyrest®.

“We are thrilled to have John lead our current and, eventually, our new Moreno Valley operations as part of our multi-year investment to expand our manufacturing footprint and support areas of the country with the greatest growth and demand,” said Tony Guerra, Vice President of Operations-West, for SSB. “John is a proven leader who will champion our plant employees and ensure we meet the needs of our customers.”

John previously served as Operations Manager at SSB’s Waycross, Ga., plant. He brings more than 30 years of production and operations experience to the Moreno Valley plant, a consistent record of process improvement, and world-class performance achievement with companies such as Texas Instruments, Hewlett-Packard, and Philips.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow Sleep, a direct-to-consumer mattress brand. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

###

 

Beautyrest Promotes New Ad Campaign, Mattress-in-a-Box Offerings and SleepSells Success at Las Vegas Market

(ATLANTA – July 27, 2017) – The Beautyrest® brand, one of the industry’s leading mattress brands, is pleased to be promoting its new consumer advertising campaign at the upcoming Las Vegas Market, which begins July 30th. Positioning Beautyrest mattresses as the ultimate equipment for high-performance sleep, the campaign builds upon the growing belief that personal performance is based on three basic pillars of health – exercise, nutrition and sleep – and that to achieve success in daily life, one must perform optimally in all three areas.

Beautyrest is using a mix of broadcast, digital, social media and public relations to expose millions of consumers to the campaign’s key message, which juxtaposes scenes of personal athletic performance, such as biking, boxing, yoga and swimming, with the high-quality sleep attained on a Beautyrest mattress.

“As consumers, we all understand the important role equipment plays in our everyday success,” said Beautyrest Executive Vice President of Marketing Jim Gallman. “Whether we are striving for success at work, on the athletic field or during the pursuit of a personal passion, the right equipment is key to performance, and high-performance sleep is no different. Our new campaign drives home this idea and communicates that the right mattress with the right technology is essential to achieving optimal sleep.”

Partnership with Dr. Rebecca Robbins

In connection with the launch of its new campaign, Beautyrest has partnered with Dr. Rebecca Robbins, a sleep researcher and co-author of “Sleep for Success.” Dr. Robbins primarily conducts research on the link between sleep and performance as well as strategies for optimal rest and recovery. Her role is to help the brand educate consumers about ideal sleep habits and the impact of quality sleep on their waking success, including how high-quality sleep can give them an edge to perform more effectively.

“Rest plays a pivotal role in nearly all areas of our waking lives; yet in our society, sleep is unfortunately viewed as a luxury rather than a necessity,” said Dr. Robbins. “Research must be shared with the population to make a true difference, so it is wonderful when a brand like Beautyrest wants to engage with the academic community to promote the benefits of sleep.”

Beautyrest will showcase consumer-oriented content from Dr. Robbins on Beautyrest.com, on its Under the Covers blog and on the brand’s social media channels. Dr. Robbins will also be featured on SleepSells, the brand’s online training destination for retail sales associates (RSAs) and other industry insiders.

“Dr. Robbins has spent years studying the science of sleep, and she is dedicated to educating society about the clear link between quality sleep and success during the day, which is a topic that perfectly aligns with the performance-focused message of our new campaign,” said Beautyrest Vice President of Marketing Communications Michelle Montgomery. “We are thrilled that she’ll be working with Beautyrest to help people understand the important role sleep plays in making us perform more effectively.”

To view examples from the brand’s new campaign, visit the Beautyrest YouTube® channel.

Mattress-in-a-Box Preview

Las Vegas Market also marks the premiere of a new lineup of mattress-in-a-box offerings, which are the result of a strategic partnership with Sinomax USA, a leading global manufacturer and distributor that specializes in innovative memory foam technology products.

Launching during the fourth quarter of 2017, the mattress-in-a-box offerings will be sold in-store and online via the brand’s dealer network. The collection includes the 10-inch Beautyrest ST (Smart Technology) High Performance Memory Foam Mattress, which comes bundled with a Beautyrest® Sleeptracker® monitor. In addition, the collection features 8-inch and 10-inch memory foam models sold under the Simmons® BeautySleep® name. All three products will be assembled in the United States at Sinomax’s new facility in Nashville, Tenn.

“Consumers possess a variety of preferences regarding the mattress shopping process, so we strive to offer a range of purchasing experiences through our dealers,” said Beautyrest Vice President of Brand Management Cara Finger. “The introduction of Beautyrest and Simmons BeautySleep mattress-in-a-box products is a first for our brand, and we’re excited to preview this new category in Las Vegas.”

SleepSells and National Training Month

Throughout Market, Beautyrest will continue to tout the success of its SleepSells program and its second annual National Training Month, which focused on educating retail sales associates about key industry topics prior to the summer selling season. During National Training Month, SleepSells users were able to access new training-specific content and win prizes via the SleepSweeps Sweepstakes, a daily trivia competition. As a result of these efforts, SleepSells’ pageviews increased by 98 percent over the previous month; plus, the site experienced a significant jump in new registrations, with almost 55 percent more new users joining SleepSells during National Training Month 2017 than in 2016.

“The growth and engagement SleepSells saw during National Training Month demonstrates how valuable RSAs find educational mattress- and sleep-related content – especially at this crucial point in the year,” said Montgomery. “We’re seeing what yields the greatest feedback and interactions from users and are developing future SleepSells content with these factors in mind.”

Overall, SleepSells continued to grow in its second year, and a comparison of key year-over-year figures shows 46 percent growth in new registrations and pageviews along with a 54 percent increase in the number of sessions. The program followed up this success with the launch of a new site design this past June. Featuring enhanced functionality, the updated site is driving additional recruitment and engagement through a simplified registration process, more robust profile capabilities, site speed improvements and comment notifications.

To learn more, visit www.sleepsells.com.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow Sleep, a direct-to-consumer mattress brand. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.