Category: SSB

NEW YORK, June 27, 2017/PRNewswire/ — Tomorrow, a new brand powered by Serta Simmons Bedding, LLC (“SSB”), launched today to deliver a system of innovative sleep products at an incredible value via a direct-to-consumer model.

Leveraging the knowledge and research of SSB, the largest manufacturer and distributor of mattresses in the United States, Tomorrow has created the first truly connected sleep system with smart technology designed to transform the sleep experience, helping people achieve deep and restorative rest.

“We created Tomorrow because we believe a better tomorrow is powered by a sleep-conscious life,” said Bryan Murphy, Founder and President of Tomorrow Sleep. “We saw that people are increasingly becoming aware of the importance of sleep as a cornerstone of wellness and there wasn’t a great solution to address that need in the direct-to-consumer space. We’re excited to bring a truly integrated sleep system to market that will help customers achieve their best sleep possible.”

Tomorrow is able to invest in the highest quality materials and offer unmatched products at the best value controlling its entire supply chain and manufacturing its mattresses in SSB-owned American factories.

“We are excited to launch a unique direct-to-consumer brand that will be independently run and managed, while still leveraging the strong technology, innovation and manufacturing resources within SSB,” said Michael Traub, SSB Chief Executive Officer. “Tomorrow is a fantastic addition to our best-selling portfolio of brands that will address the consumer segment which prefers an online shopping experience.”

All elements of the sleep system that are available include:

The Hybrid Mattress – Tomorrow’s new hybrid mattress combines premium temperature regulating memory foam with a gently stabilizing, wrapped coil system that provides the perfect balance of comfort and support. Expertly designed and tirelessly tested, every coil in the Tomorrow mattress flexes separately to give the user unparalleled head-to-toe support, while the patented ventilated rail system maintains a well-balanced climate all night long. Tomorrow’s mattress is available in two distinct feels, firm and plush.

The SleepTracker® Monitor – Equipped with bio sensors to monitor and record sleep cycles, body movements and heart rate, the SleepTracker monitor delivers personalized suggestions for better sleep.

Pillows – Available in Plush with fluffy hypoallergenic Memorelle® fill and a silky sateen feel, and cool-coated premium Memory Foam with two-sided construction, the pillows are designed to help the user rest easy.

Sheets – Made with 100% USA grown Supima cotton, the 500 thread count sheets are luxuriously soft while keeping the user comfortable and cool.

Comforter – In addition to sheets, Tomorrow offers a modern comforter to help keep the user comfy and keep temperatures under control all year long.

Drapes – Designed to keep unwanted light out of any sleeping area, the drapes create an ideal environment for rest.

Mattress Protector – Tomorrow has created a waterproof cover that works with the mattress to keep temperatures in check and protect from wear and tear

Tomorrow products are sold individually, with mattresses starting at $550, and entire sleep systems starting at $1,300. All items are available for purchase at TomorrowSleep.com.

About Tomorrow Sleep, LLC

Tomorrow Sleep, LLC (“Tomorrow”) is the first sleep company that combines a direct-to-consumer ethos with 100 years of American manufacturing expertise. Leveraging the knowledge and research of industry leader Serta Simmons Bedding, Tomorrow created its innovative, holistic system—hybrid mattress and protector, sheets, pillows, comforter, blackout curtains and digital sleep monitor— designed to help people sleep more efficiently and effectively. For more information on Tomorrow, visit www.tomorrowsleep.com.

 

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

 

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New campus will house SSB corporate, Serta and Beautyrest employees

Headquarters in Doraville, Georgia to open in early 2019

ATLANTA, June 19, 2017 — Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, has finalized plans to combine all company locations into a single headquarters location at Assembly in Doraville, Georgia. The new campus will house 500 employees, for SSB and its two leading brands, Serta® and Beautyrest®, starting in early 2019.

“Co-locating SSB’s headquarters and our brands on the same campus is an investment in our employees and our company as we continue to expand and strengthen our market leadership,” said Michael Traub, SSB Chief Executive Officer. “An integrated and unified work environment that will foster better collaboration, innovation and teamwork, will better support our growth trajectory. This is what our new location will deliver.”

The approximately 210,000-square foot facility, which will be built and designed specifically for SSB, will span five acres and feature an Innovation Center and multi-brand showrooms. Additionally, Serta and Beautyrest will each have their own separate and distinct spaces on the new campus to maintain brand differentiation.

“We are delighted to welcome Serta Simmons Bedding to Assembly and the Doraville community,” said Mayor Donna Pittman of Doraville. “We appreciate their confidence and investment, and we look forward to a long and fruitful partnership.”

Holder Properties is the selected developer for the new headquarters and Rule Joy Trammell + Rubio are the lead base building architects. Hendrick and Associates will design the headquarters’ interior and JLL serves as the real estate advisor for SSB. Integral is the master developer of Assembly.

“We are thrilled we will be calling Doraville ‘home’,” said Traub. “SSB is pleased to contribute to the growth and development of the Doraville community and we look forward to further expanding our business and joining our teams together here.”

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Investors Contact:
Serta Simmons Bedding
D. Paul Dascoli, CFO
pdascoli@sertasimmons.com
770-673-2625

Media Contacts:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications
npratscher@sertasimmons.com
770-730-1822

 

 

Enters into strategic partnership with Sinomax USA

New products will be available across all distribution channels for retailer partners

ATLANTA (June 6, 2017) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, announced today a three-year strategic partnership with Sinomax USA to develop new mattress-in-a-box offerings for SSB’s Serta® and Beautyrest® brands. These new products will be offered for sale through current and prospective retailer channels.

The new offerings, which will be manufactured and assembled in the United States, will be a first in the category for Beautyrest nationally and will replace, and make more widely available, the current Serta mattress-in-a-box offering.

“As the industry leader, it’s critical that we proactively provide our retail partners with innovative products that are available across all distribution channels,” said Michael Traub, SSB Chief Executive Officer. “Our partnership with Sinomax USA will provide mattress-in-a-box offerings, with compelling value and at various prices, for consumers who seek differentiated shopping experiences with our retail partners.”

Sinomax USA is a leading global manufacturer and distributor that specializes in innovative memory foam technology products. The company will provide the foam for the mattress-in-a-box mattresses, pillows and toppers, all of which will be manufactured at the company’s new automated facility in Nashville, Tennessee. The offerings will be available as early as July 2017.

“We are pleased to partner with the leading bedding company in the United States on this exciting growth opportunity,” said Frank Chen, Sinomax USA Chief Executive Officer. “Sinomax looks forward to supporting the Serta and Beautyrest brands’ growth with these new mattress-in-a-box offerings that are manufactured in our Nashville facility, which has been recognized by the state of Tennessee for significant new job creation.”

“SSB will continue to collaborate and innovate with our strategic partners as part of our unwavering commitment to our retail partners,” said Traub. “These new offerings from the country’s best-selling mattress brands will continue to help retailers succeed and grow their business.”

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

About Sinomax USA

SINOMAX USA is a leading global manufacturer and distributor of polyurethane comfort products, specializing in memory foams that include innovative technology created for the consumer. Its mattresses, pillows and mattress toppers are sold in over 6,000 stores across the globe by the world’s largest retailers. Its supply chain includes four world-class manufacturing plants, and it maintains a competitive advantage of being a vertically integrated, high-value producer of consumer products in the industry.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB or Mattress Firm in this press release speaks only as of the date on which it is made. Neither SSB nor Mattress Firm undertakes any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Investors Contact:

Serta Simmons Bedding

Paul Dascoli, CFO

pdascoli@sertasimmons.com

770-673-2625

 

Media Contacts:

Serta Simmons Bedding

Noreen Pratscher, VP of Corporate Communications

npratscher@sertasimmons.com

770-730-1822

 

Sinomax USA

Maria Sigmond, SVP of Marketing & Ecommerce

maria.sigmond@sinomax-usa.com

713-333-6737

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Nearly half of Americans claim they spend less than one hour per day feeling at peace and relaxed.

HOFFMAN ESTATES, Ill. (May 17, 2017) – Living in an always-on culture and with the ongoing stressors of everyday life, Americans are in a state of record-level unrest and discomfort. Now more than ever, it’s impacting their ability to sleep comfortably. In their new campaign, Serta is encouraging people to take some time out of their busy lives and “Declare Peace.” With nearly half of Americans claiming they spend less than one hour per day feeling at peace and relaxed, Serta is reminding everyone that there’s no better place than the bedroom to find complete comfort, whether it’s for 15 minutes or a full night’s sleep.

Now through June 16, fans can join Serta by visiting DeclarePeace.com and using #SertaPeace on Instagram or Twitter to share how they’ll take time out to relax and reclaim their bedroom. Those who join are also entered for a chance to win the grand prize of a serene, tranquil bedroom makeover, as well as weekly comforting prizes including mattresses, pillows, blankets, sheets and more.

“It’s no surprise that we are busier and more stressed out than ever before and our ability to sleep is suffering as a result,” said Andrew Gross, Executive Vice President of Marketing, Serta. “We’re passionate about Declare Peace because the bedroom is the calmest place around, and the mattress is at the heart of it. At Serta, we work to bring technology and comfort together, so everyone can find a mattress that’s just right for them to create a bedroom sanctuary of their own.”

To kick off the campaign, Serta has teamed up with actress and mom Jamie-Lynn Sigler who is welcoming people to stop by the Serta Comfort Corner at Big Screen Plaza (851 6th Avenue between West 29th and 30th Streets) in New York City today from 8 a.m. – 3 p.m. (EST). Fans will be invited to join Serta in a relaxing bedroom setting amidst the city’s boisterous streets. There, people will be able to take time out to declare peace and be inspired to recreate their own comfort corner at home, all while trying out Serta’s latest technologically-advanced mattress offerings.

“Between work, travels and being a mom, my days are busy and overwhelming – and it can be really challenging to press pause and be in the moment,” said Sigler. “I am excited to partner with Serta to remind us that we all need to make time to find peace, relax and rejuvenate. And there’s no better place to do that than in the comfort of your own bed.”

Earlier this year, Serta reinvented its most popular mattress collections, offering a variety of models for everyone’s comfort preference and price point. Many models are compatible with Serta’s adjustable foundations – like the new Motion Essentials® base – for a completely customizable bedroom experience:

• Serta’s all-new iComfort Memory Foam Sleep System features new TempActiv™ technology, which is an advanced temperature regulation system that helps to comfortably cool while supporting every curve of the body.
• The Serta Perfect Sleeper has been designed with each model made with a unique set of comfort and support features to help solve five common sleep problems.

In addition to the New York City kickoff event and sweepstakes, the new “Declare Peace” advertising campaign debuts today and will run across broadcast and digital networks including select Spotify channels. Campaign content will also be published across Serta’s social channels.

For more information about the campaign, to find tips and inspiration and learn about Serta’s mattress offerings, visit DeclarePeace.com and follow along on Twitter, Instagram andFacebook.

About Serta Mattress Company

 

Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States.  Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels

Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas.  In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit Serta.com.

 

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Survey written by Serta, Inc. and conducted using Google Consumer Surveys, May 2017. The online survey was conducted with 1,010 U.S. general population, ages 18+, conducted between May 3-5 inquiring about their attitudes and behaviors towards stress, relaxation and sleep.

GFK Consumer Life, August 2016

 

See official rules and details on www.DeclarePeace.com

• Aligns Number One U.S. Mattress Retailer with Number One U.S. Mattress Manufacturer
• Mattress Firm and Serta Simmons to Co-invest $100 million in Incremental Advertising
• Serta Simmons Has Capacity to Immediately Fulfill Mattress Firm’s Requirements
• New Products Will Offer Consumers More Choice and Value Across All Segments

HOUSTON and ATLANTA, March 13, 2017 /BUSINESSWIRE/ — Mattress Firm, Inc., the nation’s largest specialty bedding retailer, and Serta Simmons Bedding, LLC (“SSB”), the largest bedding manufacturer in the United States, today jointly announced that the companies have entered into an initial five year strategic partnership agreement.

SSB is the largest bedding manufacturer in the United States, with a network of more than 30 production facilities. As SSB previously announced, the company continues to expand its U.S. capacity with strategically located new sites, and is ready to meet Mattress Firm’s product requirements in full.

To kick-off this multi-year partnership, Mattress Firm and SSB will launch new and exclusive products with an unprecedented incremental $100 million marketing investment over the next eighteen months, to drive consumer awareness and interest. This joint advertising investment is in addition to Mattress Firm’s annual advertising expenditure, and builds on significant investments that SSB is also making in driving awareness for its two iconic brands, Serta® and Beautyrest®.

The partnership builds on SSB’s success in both the memory foam and hybrid mattress product categories with Mattress Firm. In the last year, SSB products have become the fastest growing product lines for the retailer. In the near future, Mattress Firm will offer new and exclusive collections from Serta and Beautyrest. These products are expected to deliver compelling value for the consumer, incorporating advanced features and innovations.

“We are excited to announce the strategic expansion of our long-standing partnership with Serta Simmons Bedding,” said Ken Murphy, president and CEO of Mattress Firm. “With consumers more focused on sleep than ever before, they look to Mattress Firm as the leading specialty mattress retailer to offer innovative products at a compelling value. As a result of our recent partnership changes, we now have more flexibility than ever before to bring exciting and innovative products in all price bands to our customers. With the consolidation of all of our stores under the Mattress Firm banner nationally nearly complete, we can now focus fully on improving value for all consumers, while driving the business forward.”

“We strongly value our partnership with Mattress Firm and are excited about the additional marketing investment which we believe will drive further consumer demand and expand our leadership in the marketplace,” said Michael Traub, CEO of Serta Simmons Bedding. “With Serta and Beautyrest, we have two of the strongest sleep brands in the industry and we look forward to expanding our product presence in Mattress Firm stores this spring.”

About Mattress Firm

With more than 3,600 company-operated and franchised stores across 49 states, Mattress Firm has the largest geographic footprint in the United States among multi-brand mattress retailers. Founded in 1986, Houston-based Mattress Firm is the nation’s first and only border-to-border, coast-to-coast specialty bedding retailer. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. Mattress Firm offers a broad selection of both traditional and specialty mattresses, bedding accessories and other related products from leading manufacturers, including Serta, Simmons, Dream Bed, and Hampton & Rhodes.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, Sertapedic®, Bellagio® at Home® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest® Sleeptracker® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world’s leading hotel groups and resort properties.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB or Mattress Firm in this press release speaks only as of the date on which it is made. Neither SSB nor Mattress Firm undertakes any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

 

ATLANTA–February 13, 2017 – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, announced today that, in response to strong demand, the Company is making a $100+ million, multi-year investment to expand its manufacturing footprint and extend its advertising efforts.

“As the largest bedding manufacturer in the United States we are committed to meeting the needs of all of our retail partners and helping them grow their business”

SSB is expanding its capacity and will open four new, larger manufacturing facilities as part of its network of more than 30 plants in 2017. These new sites are strategically placed to support areas of greatest demand and will be located in Windsor Locks, Connecticut; Seattle, Washington; Houston, Texas; and Moreno Valley, California. While the physical plant structures are complete, the company is readying these facilities with state-of-the-art equipment and an experienced workforce to prepare for full production.

In addition to its Serta® and Beautyrest® national advertising campaigns, SSB also recently launched an innovative, cooperative marketing strategy known as the Advantage Marketing Program. This program offers SSB’s strong network of regional and independent retailers the opportunity to partner with the Company in an aggressive advertising effort where SSB matches their advertising investments on a dollar for dollar basis, to help drive awareness through SSB’s size and scale on a national level. The program builds on significant investments that SSB is making in product development for its two best-selling brands, offering retailers more depth and breadth across all facets of their marketing efforts.

“As the largest bedding manufacturer in the United States we are committed to meeting the needs of all of our retail partners and helping them grow their business,” said Michael Traub, SSB Chief Executive Officer. “Retailer response to our 2017 Serta and Beautyrest lines has been fantastic. We are excited to continue to invest in manufacturing in the United States, while also increasing consumer brand awareness to better support our retailers,” Traub added.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, Sertapedic®, Bellagio® at Home® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest® Sleeptracker® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world’s leading hotel groups and resort properties.

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ATLANTA – February 10, 2017 – Serta Simmons Bedding, LLC (“SSB”), the number one manufacturer and distributor of mattresses in the United States, today announced that it has launched an innovative, cooperative marketing strategy in partnership with its large independent retailer base, called the Advantage Marketing Program.

The Advantage Marketing Program (“AMP”) offers retailers the opportunity to partner with SSB in an aggressive advertising effort by leveraging SSB’s size and scale on a national level. AMP builds on significant investments that SSB is making in product development for its two best-selling brands, offering retailers more depth and breadth across all facets of their marketing efforts.

“In addition to making significant product portfolio investments in our market-leading Serta® and Beautyrest® brands, we are excited about engaging our participating retail partners in a new way to capture consumer attention in their specific markets, matching their advertising investments on a dollar-for-dollar basis,” said Michael Traub, Chief Executive Officer of SSB.

The campaign kicked off in January through a multi-million media buy funded by SSB to extend consumer awareness in lifestyle, business and general interest publications and local radio networks. To date, the AMP has generated more than 1.4 billion impressions for the Serta and Beautyrest brands.

“SSB is committed to helping our strong network of independent retailers grow, and this program gives us a way to further support their success,” said Traub. “We have seen a great response from our partners thus far and are proud to help them amplify their advertising efforts that connect with consumers and drive traffic into their stores.”

Retailers can sign up in specific locations or by store, which means that large retailers with multiple locations who join the program have the opportunity to significantly increase their awareness in target markets.

“It can be difficult for independent retailers to gauge whether ads are reaching target customers or if a creative message is effective,” said Traub. “Through this program, we are investing alongside our retailers, and we are also providing access to market research and promotional strategies that are typically reserved for companies making substantial national ad buys.”

AMP also extends the reach of SSB’s industry-leading Serta and Beautyrest brands. In addition to the AMP, Serta and Beautyrest will continue to actively promote their sub-brands and product lines throughout the year with national advertising campaigns featuring the iconic Counting Sheep for Serta and New England Patriots Quarterback Tom Brady for Beautyrest Black. Both brands will introduce new campaigns in 2017.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, Sertapedic®, Bellagio® at Home® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest® Sleeptracker® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world’s leading hotel groups and resort properties.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

 

Company adds new Beautyrest Silver™ models to its portfolio, creates clear step-up sub-brand story for consumers

(ATLANTA – January 22, 2017) – The Beautyrest Brand, one of the industry’s leading mattress brands, is launching two new mattress collections at this week’s Las Vegas Furniture Market, creating clear “better, best, luxury” categories within the Beautyrest brand family, while addressing the needs of consumers looking for the ideal balance of comfort and value. The Beautyrest Brand is also planning the retail debut of its new Beautyrest® Sleeptracker® sleep monitoring system.

“At Beautyrest, we’re constantly evaluating how to improve sleep performance and offer consumers the best support, comfort and temperature management possible,” said Jim Gallman, Beautyrest Executive Vice President, Marketing. “Our newest mattress collections encompass the innovation, research and technology that we’ve poured into this launch. We are excited to lead the conversation about the future of sleep.”

BEAUTYREST SILVER SOLIDIFIES BRAND STEP-UP STORY

This January, Beautyrest is replacing its successful Beautyrest Recharge® line with the new Beautyrest Silver collection, creating an easy-to-understand step-up story for consumers. With Beautyrest Platinum™ and Beautyrest Black® rounding out the “best” and “luxury” categories of the Beautyrest step-up story, Beautyrest Silver includes 11 quilted models and five hybrid models, and price points for the line range from $699 to $1,999. All Beautyrest Silver models can be paired with the Triton Foundation and include a 10-year limited warranty.

“In developing the Beautyrest Silver collection, we conducted a significant amount of research into who would be buying the line and what appeals most to this type of customer,” said Laura Brewick, Beautyrest Senior Brand Director. “As a result, we’ve targeted this line toward discerning consumers who expect premium elements in their day-to-day lives; plus, we’ve incorporated a new aesthetic that pairs blue and gray plaid visuals with diamond-pattern accents – a look that will stand out on the retail floor. We’re confident that the research put into the Beautyrest Silver collection has positioned it for success.”

Offering higher profiles along with the best feels ever, the Beautyrest Silver quilted models feature 815 Density Beautyrest Pocketed Coil® Technology to help deliver conforming back support, as well as DualCool™ Technology Fiber, which offers two key benefits of temperature management and preventing the growth of odor-causing bacteria, mold and mildew in the fiber to help keep your mattress fresh.

With proven feels, all Beautyrest Silver Hybrid models pair 1,000 Density Beautyrest Pocketed Coil Technology with DualCool Technology Memory Foam for an exceptional sleep experience. The DualCool Technology Memory Foam integrates natural silver into the foam to help move heat away from the surface of the mattress so you stay cool and comfortable while your body conforms to the top layers of the bed. Each Beautyrest Silver Hybrid model includes additional comfort layers, such as AirCool Memory Foam, AirCool Gel Memory Foam, Dynamic Response™ Memory Foam and GelTouch Foam. While the types of layers in the models vary, each combination offers a distinctive feel based on the specific properties of each component.

BEAUTYSLEEP® OFFERS IDEAL COMFORT AND VALUE

The new Simmons BeautySleep models premiere at Las Vegas Market this January. The BeautySleep line offers a wide selection of mattresses for individuals who desire outstanding comfort as well as outstanding value. The BeautySleep line contains key features designed to enhance the sleep experience, including SurfaceCool™ Fiber, GelTouch Foam and 725 Density Wrapped Coils. All BeautySleep models are compatible with Simmons’ Triton-Lite Foundation and most include a 5-year limited warranty. Pricing for the line ranges from $299 to $699.

BEAUTYREST SLEEPTRACKER DEBUTS AT RETAIL IN Q1

The Beautyrest Brand is excited to debut its new Beautyrest Sleeptracker monitor at retail in the coming months. This breakthrough device is the bedding industry’s first stand-alone solution that monitors a broad range of factors affecting high-quality sleep for two individuals simultaneously. The solution provides consumers with an in-depth analysis of each user’s sleep ecosystem patterns and provides personalized recommendations and expert insights.

“As one of the most trusted and recognizable bedding brands nationwide, we are proud to embrace the smart home movement with technology that provides a deeper understanding of how we sleep,” said Kevin Fairchild, Beautyrest Senior Director, Strategic Innovation. “The Beautyrest Sleeptracker monitor allows consumers to optimize their sleep habits and make improvements that can have dramatic implications for their overall quality of life.”

“The Sleeptracker artificial intelligence (AI) engine represents a dramatic improvement over other sleep monitoring devices, and is the result of significant resources invested in research and development,” said Arthur Kinsolving, Chief Technology Officer of Fullpower Technologies, Inc., the technology partner of the Beautyrest Brand. “With the power of AI and machine learning, the Beautyrest Sleeptracker monitor will continue to stretch its lead and deliver unprecedented deep insights into consumers’ sleep patterns.”

The Beautyrest Sleeptracker monitor is compatible with all mattresses and foundations and will retail for $299. The Sleeptracker app is available for download on the App Store and Google Play.

For more information about the Beautyrest brand, visit www.beautyrest.com. To learn more about the BeautySleep brand, visit www.simmons.com/beautysleep.

SLEEPSELLS PROGRAM CONTINUES ADOPTION

The SleepSells program, an online destination that provides retail sales associates (RSAs) with key education and training elements, carries its growth into the coming year, with RSA registrations increasing by 48 percent over the course of 2016. SleepSells also saw a 127 percent increase in the number of pageviews compared to end-of-2015 figures, signaling a deeper engagement by site visitors. RSA engagement through comments and participation in polls and contests has continued to thrive, while downloads of the SIMulator™ app grew by 53 percent in 2016.

“The SleepSells program is proving to be an ongoing success with both retailers and RSAs,” said Michelle Montgomery, Beautyrest Vice President, Marketing Communications. “The platform serves as an extremely effective way to communicate with the sales floor while delivering dynamic content to RSAs that yields results.”

In 2017, SleepSells will be updated with a new design for enhanced functionality and exploration. The updates will include simplified registration, more robust profile capabilities, and improved site speed. These changes are being implemented with the goals of driving further recruitment, engagement and retainment.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (SSB) owns and manages two of the largest bedding brands in the mattress industry ¬ National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 33 manufacturing plants in the United States, five in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®, Sertapedic® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States and one in Canada that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black® and BeautySleep®. Both companies also serve as key suppliers of beds to many of the world’s leading hotel groups and resort properties.

About Fullpower Technologies, Inc.
Fullpower offers B2B customers two AI-powered solutions as a PaaS: The Sleeptracker® and MotionX® platforms. Both are end-to-end, full-stack, designed for the PaaS business model worldwide. The Sleeptracker® platform is optimized for smart beds and digital sleep. The MotionX® platform is optimized for digital sports, connected objects and wearable. The Fullpower IP portfolio includes over 125 patents and covers end-to-end aspects of both the Sleeptracker® and the MotionX® platforms.

Forward-Looking Statements
This press release includes forward-looking statements that reflect our current views about future events. The forward-looking statements in this press release speak only as of the date of this press release and are expressed in good faith. However, these forward-looking statements are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations, including, but not limited to, operational pressures, including our ability to launch new products on a timely basis, the success of our new products and costs related thereto; our product liability, intellectual property and other litigation claims; and strategic decisions, including potential acquisitions and personnel realignments. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

ATLANTA, September 26, 2016 – Serta Simmons Bedding, LLC  (“SSB”), the number one manufacturer and distributor of mattresses in the United States, announced today that it is exploring alternatives to refinance all of its existing first lien term loan and unsecured notes.   There can be no assurance that SSB will be able to obtain new credit facilities on the terms acceptable to the company.

UBS and Goldman Sachs are expected to be Joint Lead Arrangers and Joint Bookrunners on the transaction, and will likely be joined by additional Lead Arrangers and Bookrunners as the transaction comes to market.

ATLANTA, August 4, 2016 – Serta Simmons Bedding, LLC (SSB) today announced the promotion of Jim Gallman to Executive Vice President, Marketing for Simmons Bedding Company, LLC (Simmons), effective immediately. Gallman previously served as Senior Vice President, Brand Management and succeeds Jeff Willard, who resigned to pursue a leadership role in the entertainment and lifestyle management space. Gallman, who brings more than 20 years of marketing experience to the role, oversees all aspects of Simmons’ marketing and brand functions. Gallman joined Simmons in 2014.

“Jim has been instrumental in building Simmons’s world-class marketing team, unifying processes between marketing and new product development and driving Beautyrest’s successful hybrid and luxury positioning in the market,” stated Michael Traub, Chief Executive Officer of SSB. “Jim’s depth of experience, proven track record and leadership capabilities made him a natural choice, and I am proud that we are able to promote from within.”

In addition to his contributions to the Simmons brand, Gallman has spearheaded product and marketing transformations for several industry-leading consumer brands. Gallman joined Simmons from NCH Corporations, where he served as Senior Vice President of Sales & Marketing. He was responsible for revitalizing the company’s retail products division and driving brand reinvention for the company’s largest retail brands, OUT! and Simple Solution, the top global leaders in pet waste management products. Prior to NCH, Gallman was Senior Vice President of Marketing at Hunter Fan Company, where he led innovative brand strategy and product development for the 125-year-old iconic brand. Additionally, he has held various positions at both Lexmark International and Spectrum Brands.

“I’m honored to lead our marketing team in this new position, as we continue to connect with our consumers through creative campaigns and impactful experiences with the brand,” said Gallman. “I look forward to executing the unified, strategic plan we have in place to support Simmons’ continued growth.”