Category: Tuft & Needle

By Taylor Beckstead, Vice President of Marketing, Serta Simmons Bedding  

At Serta Simmons Bedding, we are constantly evolving our product lines to add new features that meet sleepers’ needs. This year, across our portfolio of brands, we are bringing significant newness to the market. Today, we are excited to unveil our latest launch — the new Mint Hybrid Mattress from Tuft & Needle.

The Tuft & Needle Mint Hybrid Mattress, which is available on TuftandNeedle.com, at Tuft & Needle retail stores and through our retail partners, builds on the features of our award-winning Mint mattress, with the brand’s signature Adaptive foam technology infused with ceramic cooling gel and heat-wicking graphite, while integrating individually wrapped springs for motion control and nanocoils for support and pressure relief.

Highlight updates to the Mint Hybrid include:

• Our Coolest Tuft & Needle Mattress Yet – For those who sleep hot, we have enhanced the cooling technology in the Mint Hybrid by integrating a diamond-infused memory foam layer that pulls heat away from the body. This new layer, which works alongside the cooling gel in our adaptive foam to provide additional cooling relief, replaces the pillow top layer that was used in the previous model.

• Removeable and Washable Cover – In response to consumer demand, we are bringing the convenience of our machine washable top cover, first introduced by Tuft & Needle with the Mint mattress last year, to our hybrid model for the first time.

• New Aesthetics – The Mint Hybrid also mirrors the aesthetics of the other mattresses in the Tuft & Needle portfolio, incorporating the brand’s trademark mint accents for a more united look across the assortment.

The Tuft & Needle Mint Hybrid mattress has a medium plush feel and is designed for all sleep positions. It is available for $1,995 (Queen). Additional information on the Mint Hybrid and the other mattresses in our collection can be found at TuftandNeedle.com.

 

More and more, consumers are recognizing how sleep and wellness are intrinsically intertwined. We recently conducted a survey on Americans’ opinions on sleep and found that three-quarters of people note that sleep impacts their mood and overall outlook on life, while two-thirds also agree that sleep impacts their physical health and mental wellbeing.

However, despite acknowledging the importance of sleep, two thirds of Americans note that they don’t get enough of it, with seven out of ten people admitting they get less than seven hours of sleep per night.

At Tuft & Needle, we are focused on helping sleepers get better rest. This week, we are launching a new marketing campaign, Wake Up Awake, which reflects our relentless commitment to helping consumers reclaim the night and look forward to the day ahead. Our campaign celebrates what people wake up for – from a mom who gets up for her first meeting of the day (with her child), to a young professional enjoying 700 square feet to herself in her first place without roommates. The campaign will run on digital platforms and will be featured in Tuft & Needle’s eight retail stores, among other activations.

Timed to the launch of the new campaign, we are also unveiling an update to our award-winning Tuft & Needle Mint Mattress which now features a machine washable cover for the first time. We added the cover in direct response to consumer feedback after hearing from parents, pet parents and people with allergies, among others, who were simply looking for a way to clean their mattress on a more regular basis.

Designed with two sleepers in mind, the Mint Mattress is a 11.5-inch mattress comprised of three layers of foam to deliver medium-firm, responsive support for a deep, restful sleep. The top layer is constructed from patented T&N Adaptive™ foam, which is open cell for better air flow, and incorporates graphite and cooling gel for heat-wicking. Next is a second layer of T&N Adaptive foam, which is infused with cooling ceramic gel, that provides additional pressure relief and helps reduce motion transfer. Finally, the base layer offers 6.5″ of foundational support foam to prevent sinking and features reinforced edges that offer additional support.

At Serta Simmons Bedding, we continue to look for ways to drive forward our mission to help people sleep better so they can live healthier lives. Today’s update to the Mint mattress, coupled with our new advertising campaign, is one of many ways we are helping address consumer needs while also telling stories that celebrate what we wake up for.

*Tuft & Needle Sleep and Health Survey, 1,050 consumers surveyed in August 2021

PHOENIX, Oct. 18, 2021 /PRNewswire/ — Tuft & Needle, the digitally native sleep company that revolutionized the way mattresses are designed and sold, today announced an opportunity for wiped-out parents across the nation with its new Sleep Ambassador Program. Now open coast-to-coast, Tuft & Needle will select a cohort of parents for a six-week program filled with $75,000 worth of products, services and solutions to help them take back control of their sleep.

More than ever, the wellness benefits that quality sleep provides are critical to staying healthy as parents around the country continue living through pandemic fatigue. Nine in 10 parents don’t get the recommended amount of sleep, according to a study from mattress review authority Sleep Junkie. The research also found that new parents lose an average of three hours of sleep each night during their child’s first year — equating to an extra month and a half of staying awake by their child’s first birthday. The Tuft & Needle Sleep Ambassador Program is an open call for parents from all walks of life to prioritize their sleep wellness as an act of self-care.

“As new parents, we agonize over designing the perfect nursery so our babies feel more tranquil, are lulled to sleep more easily and hopefully stay asleep longer,” said Jen Daly, Chief Marketing Officer at Tuft & Needle and SVP/General Manager of Direct-to-Consumer for Serta Simmons Bedding. “Meanwhile, we’re quick to forget about our own sleep wellness. Becoming a mom rocked my world. I learned fast how vital sleep is to being at my best for my kids — and for all the rest — every day. And while the right mattress is a good starting point, unlocking better sleep doesn’t stop there. Making positive habit changes and creating your own sleep sanctuary are key to getting your best night’s sleep, something Tuft & Needle takes seriously. That’s why we launched the Tuft & Needle Sleep Ambassador Program — to bring the restorative power of our products plus the lasting benefits of sleep coaching to help some of our most sleep deprived customers — new parents.”

The Sleep Ambassador Program arrives as Americans — and parents, in particular — face growing sleep-health challenges amid COVID-19. More than half of Americans say their sleep has suffered during the pandemic, according to a study from the American Academy of Sleep Medicine. Moreover, the unique pressures faced by parents — working from home, caring for young ones, juggling virtual learning — only heighten the impact that quarantine life inflicts on sleep health. Over time, the ripple effects of subpar sleep can extend across a person’s overall wellness, impairing cognition, concentration, memory, mood, attention, immune response and more.

To help parents prioritize self-care, Tuft & Needle will provide each of its Sleep Ambassadors a curated set of sleep-enhancement tools including:

• A one-on-one sleep video consultation with JD Velilla, Senior Director of Sleep Experience and Technology — and resident Sleep Expert — at Tuft & Needle
• A Tuft & Needle Mint Mattress with premium bedding accessories
• A Tuft & Needle + SNOOZ White Noise Machine
• An Oura Ring personal health tracking device
• A one-year Calm subscription
• A one-year Storybook App subscription
• A Tuft & Needle swag bag
• A $500 babysitting award to help busy parents schedule time away to recharge

Through the program, the Tuft & Needle Sleep Ambassadors will learn why we need sleep, why new parents often struggle with sleep and how parents like them can “hack” their sleep. Following the program, each participant will be equipped with the tools to build healthy, consistent sleep environments. Additionally, they’ll be able to measure their progress as tracked by the Oura Ring provided through the program.

“Learning to prioritize my own sleep health was a game-changer for me,” Velilla said. “Our mission at Tuft & Needle is to be our customers’ partner in rest and recovery, and I can’t wait to share what I’ve learned about sleep — from cutting-edge science to practical tips anyone can apply — to help our Sleep Ambassadors improve their sleep wellness and quality of life for the whole family. After all, as part of caring for your kids, it’s important to take care of yourself, too.”

The Tuft & Needle Sleep Ambassador Program is accepting applications through Friday, Nov. 12. All program participants will gain immediate access to exclusive e-learning resources with easy tips anyone can harness to make lasting, positive changes to their sleep health. Winners will be notified by email the week of Nov. 19, with the chosen ambassadors beginning their dream gig on Nov. 30. Parents nationwide who are ready to take back control of their sleep are invited to submit an entry to participate in the program online at www.tuftandneedle.com/resources/sleep-ambassador/.

About Tuft & Needle

Tuft & Needle (“T&N” / TN.com) is a Phoenix-based company that is the pioneer and leader among direct-to-consumer mattress startups. The company was founded in 2012 by JT Marino and Daehee Park to create exceptional mattress and bedding products and revolutionize the customer sleep experience. T&N has served more than 1 million happy sleepers and was named as Entrepreneur’s Best Company Culture and one of TIME’s best inventions. T&N is proud to have earned the highest customer loyalty score (Net Promoter Score® of 74) in the mattress market, with over 95% of customers loving their mattress. In September of 2018, T&N merged with Serta Simmons Bedding (SSB), making the combined company the largest sleep brand in the world. T&N products can be purchased at Tuft & Needle stores across the U.S. or online at www.tn.com.

SOURCE Tuft & Needle

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