Author: ssb_it_admin

SERTA® INTRODUCES iCOMFORT® HYBRID COLLECTION AT LAS VEGAS MARKET

Atlanta, GA. (January 26, 2020) – Serta® is debuting its new iComfort® Hybrid mattress line featuring groundbreaking foam technology and an advanced coil system to offer sleepers a wider range of feel and support options. The Hybrid is the brand’s latest innovation designed to keep consumers uniquely cool during sleep while meeting their diverse comfort needs.

“When research from our consumer insights team showed more than half of people have a difficult time sleeping because mattresses can get too hot, we knew we needed to continue to innovate,” said Onney Crawley, Vice President of Marketing for Serta. “The new iComfort by Serta Hybrid line is designed to provide the perfect cooling temperature for sleep and it exemplifies our commitment to better understanding the preferences of mattress buyers.”

The new self-cooling hybrid mattresses combine exclusive carbon fiber-infused memory foam from the successful iComfort foam line with an innerspring system of individually wrapped coils for customized comfort and support, starting at $1199. The iComfort Hybrid also utilizes the same snowflake iconography as the iComfort Foam line to help shoppers find the perfect level of cooling for them.

The iComfort by Serta Hybrid line offers a truly customizable experience with added features by price point including:

  • Gel Active® Max Memory Foam (in $1,499 beds): Open celled memory foam helps promote airflow, so you don’t have that hot, stuffy feeling when falling asleep.
  • UltraCold System (in $1,799+ beds): A layer of Carbon Fiber Memory Foam that’s engineered to work hard at absorbing excess heat from your body, then channel it away, all while you sleep comfortably.
  • Max Cold Cover (in $1,799+ beds): Made from super cool high-performance fibers for an instant cool-to-the-touch sensation.

Serta will showcase four new offerings under the new line at Las Vegas Market. Attendees can visit Serta at A-701 to sample and experience the full assortment of 2020 products.

For more information, visit www.Serta.com or follow along online at www.facebook.com/sertamattress, www.twitter.com/sertamattresses and www.instagram.com/sertamattress.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States.  Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. SSB also owns and manages the Simmons brand and Tuft & Needle®, the original direct to consumer mattress brand. SSB operates nearly 30 manufacturing plants throughout the United States and Canada and makes its brands available internationally via licensing partners. For more information about SSB and its brands, visit www.sertasimmons.com.

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Media Contact:

Courtney Hammerle

courtney.hammerle@icfnext.com

312-854-7520

BEAUTYREST® OFFERS SUSTAINABLE COMFORT WITH NEW HARMONY LUX™ LINE

Newest Beautyrest innovation features a blend of comfort, support and cooling technologies and SEAQUAL™ sustainable fabric, helping to promote cleaner oceans

Atlanta, GA. (January 26, 2020) – Beautyrest® is introducing the new Harmony Lux™ line, featuring the latest innovations in support, comfort and cooling that work in harmony to unlock the best sleep. The line also offers sustainable comfort, with the inclusion of SEAQUAL™ fabric technology. SEAQUAL is the leader in ocean plastic recovery and upcycling efforts, and this partnership will help promote cleaner oceans with every mattress sold.

“As one of the industry’s leading mattress brands, we’ve adopted a consumer-centric approach to thoughtfully curate our product lines,” said Andrew Long, Senior Director, Beautyrest Marketing. “We’ve heard consumers’ interest in more sustainable offerings and are pleased to deliver an innovative product to meet that desire. Each queen mattress in the Beautyrest Harmony Lux line helps recover and upcycle the equivalent of 50 water bottles from our oceans, while also helping people get a great night’s rest.”

The line features a new support system with the brand’s latest unique coil design precisely positioned to deliver extra support where it is needed most. It offers a suite of advanced comfort technologies, including a new carbon fiber foam for consistent support, gel memory foam directly below the quilted sleep surface for immediate pressure relief, and a premium memory foam featuring actual diamond particles to help conduct heat away from the body. Plus, each mattress includes new cooling technologies to help people fall asleep and stay asleep. 

In addition to SEAQUAL fabric technology, all models feature consumer-driven innovations, including:

  • Precision Support System™ powered by T2 Pocketed Coil™ Technology
    • Beautyrest’s new Precision Support System™ delivers extra support where your body needs it most.  Patented T2 Pocketed Coil Technology™, an exclusive dual-strand coil design invented by Beautyrest, is located within the center of the mattress to provide additional support.
  • RightTemp™ Wave Foam
    • RightTemp™ Wave Foam features ultra-strong, highly conductive carbon fibers for a consistently supportive feel and cool sleep, night after night.
  • InfiniCool™ Lux
    • InfiniCool™ Lux provides a cool sleep environment, including a cool-to-the-touch sleep surface, to help you fall asleep and stay asleep.

Beautyrest recently launched its new brand campaign to support all of its mattresses, Sleep First Class. Sleep First Class reminds people that there’s a next level of sleep, and life, that awaits them when they upgrade to a Beautyrest mattress. Beautyrest Black® is the hero product of the Sleep First Class campaign which will run across digital media channels, including Spotify and Pandora, and out of home.

Beautyrest will showcase the Harmony Lux™ line at Las Vegas Market. Attendees can visit Beautyrest at A-525 to sample and experience the full assortment of Serta Simmons Bedding 2020 products.

For more information about the Beautyrest® brand, visit www.beautyrest.com.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. SSB also owns and manages the Simmons brand and Tuft & Needle®, the original direct to consumer mattress brand. SSB operates nearly 30 manufacturing plants throughout the United States and Canada and makes its brands available internationally via licensing partners. For more information about SSB and its brands, visit www.sertasimmons.com.

About Seaqual 4U

Seaqual 4U was established in 2016 by three key players in the textile industry: the ECOALF foundation, textile group SANTANDERINA and the ANTEX spinning mill. Its objective is to produce a recycled polyester fibre created by upcycling deep sea plastic waste. To achieve this, Seaqual 4U now uses a fleet of 400 fishing boats and 1,500 fishermen who clear the sea depths of pollution as they fish the seas. The waste recovered is processed to create a fibre, which is then transformed into continuous and staple yarns, capable of meeting the requirements of the entire textile industry. Fabrics and garments manufactured using these yarns make a genuine contribution to the ethical economy. www.seaqual.com

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Media Contact:

Courtney Hammerle

courtney.hammerle@icfnext.com

312-854-7520

SleepScore Labs and Serta Simmons Bedding Partner to Put Consumers at the Center of Mattress Innovation

Groundbreaking Collaboration Unlocks Research and Development in Mattress Sector  

CARLSBAD, Calif. — January 6, 2020 — SleepScore Labs, the company behind the world’s most comprehensive suite of data-backed sleep solutions, today announced its partnership with Serta Simmons Bedding (SSB), the world’s leading bedding company providing great sleep experiences. The two companies, which are committed to positively impacting the way the world sleeps, partnered on a first–of–its–kind sleep study, exploring the effects of sleeping on the iComfort by Serta® CF4000 mattress and its ability to create comfortable and restful sleep.  

SleepScore Labs and SSB partnered to put consumers at the center of mattress research and development. Leveraging SleepScore technology powered by ResMed, the SleepScore Labs study provided SSB with objective and self-reported sleep data on how these materials impacted sleepers throughout the night – a key component of consumer-focused innovation. Based on self-reported data, 80% of study participants felt sleeping on the iComfort mattress improved their overall sleep. Participants also reported falling asleep faster and achieving better sleep throughout the night without waking up compared to their original foam mattress. Factors such as feeling cool when getting into bed contributed to the iComfort’s high scores.  

Throughout this sleep study, SleepScore Labs utilized SleepScore technology powered by ResMed to track and analyze non-contact measurements from participants’ sleep. This allowed participants to remain sleeping in the comfort of their own homes on the new iComfort CF4000 mattress which features AirSupport™ Foam that smartly contours around your body to help alleviate aches and pains caused by pressure points.  

“A study like this opens a lot of doors for further research and development of not only mattresses, but other bedding products in the market,” said Colin Lawlor, CEO at SleepScore Labs. “We’re thrilled to partner with Serta Simmons Bedding on future studies to bring this type of research into their future product development.”  

 As SleepScore Labs and SSB aim to enhance the lives of millions of people around the world through sleep, the two brands will continue partnering to measure the impact of varying mattresses on sleep in an effort to bring future sleep enhancing products to market.  

“Research and development in the bedding industry has been strong in material science and self-reported customer experience, but often failed to include objective sleep measures, for the simple reason that traditional sleep measurement is specialized, costly and cumbersome to implement,” said Roy Raymann, Chief Scientific Officer at SleepScore Labs. “With our proprietary technology and research services, we delivered the objective sleep measurement that Serta Simmons Bedding was looking for.”  

“As the leading bedding company, we’ve always been focused on providing better sleep, and we want to understand how to take that further with our products to unlock the true potential behind a great night of rest,” said JD Velilla, Head of Sleep Experience at Serta Simmons Bedding. “It’s about understanding and exploring new ways to really impact someone’s sleep health and recovery.”   

SleepScore Labs is backed by over a decade of research and millions of hours of sleep data and is committed to helping the world’s biggest brands develop new products and determine their efficacy even before going to market. SSB continues to put consumers at the forefront of their innovation and invested over one million dollars in research and development to bring the new iComfort by Serta® line to market in October 2019. The new iComfort foam line can be found at furniture and bedding retailers nationwide, and on serta.com. SSB will be making an appearance at CES alongside SleepScore Labs and can be found at booth 44149 in the Sands Expo Hall.  

About SleepScore Labs 

We’re the sleep company changing the world by improving sleep, based on science and leading-edge technology. SleepScore Labs was founded in 2016 by a team of sleep experts from companies, institutions and organizations such as ResMed, Apple, Philips, and Harvard. Together, we enable leading companies and organizations to strengthen their health and wellness offerings, proven through better sleep. After studying millions of hours of sleep for over a decade, we created the world’s most comprehensive suite of services which help consumers improve their sleep and companies to improve their offerings in the space. Initially a Joint Venture between ResMed, Dr. Mehmet Oz, and Pegasus Capital Advisors L.P, the company has grown to include other strategic partners and investors. Headquartered in Carlsbad, CA, with an office in Dublin, Ireland, we’ve developed SleepScore™ technology powered by ResMed to offer the world’s most accurate sleep app. SleepScore Labs’ ecosystem also provides data insights, product evaluation tools, and technology licensing opportunities for companies developing products and solutions in the sleep industry. 

SleepScore does not provide medical advice, diagnosis, or treatment through its service or its available functions. The content and service provided are intended solely as a resource and informational tool to improve your sleep. Always seek the advice of a physician or qualified health provider for any questions you may have regarding a medical condition. 

About Serta Simmons Bedding, LLC  

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns the Tuft & Needle® original direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com. 

Serta Simmons Bedding Names Chief Financial Officer

Top finance executive brings extensive transformation experience to leading bedding company

Atlanta (August 1,  2019) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the appointment of Barry Canipe as chief financial officer, following an extensive search.  The appointment is effective August 26.  Canipe will report to SSB Chairman and CEO Dave Swift.

Canipe brings 30 years of finance experience to SSB, including a strong track record of value creation and driving large-scale transformation.  He most recently served as chief administrative officer and chief financial officer of Carestream Health, an international medical imaging systems company.

 “Barry is a great fit for SSB and I look forward to working with him as a strategic partner as we transform to become a truly consumer-centric company,” Swift commented in making the announcement.  “I look forward to his contributions in retaining and growing SSB’s market leading position,” he added.

“SSB’s brands have a strong history respected for quality and innovation.  The company is led by an experienced team with supportive owners, all of whom are passionate about driving the company forward.  I am excited to join such a dynamic group of leaders,” Canipe said.

In addition to Canipe’s role with Carestream Health, other experience includes increasingly progressive finance roles with Allied Signal, Honeywell and American Standard Brands, among other organizations. He earned a bachelor’s degree in Business Administration from James Madison University and a

Master of Business Administration from the Darden Graduate Business School at the University of Virginia.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tuft & Needle®, the original direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

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Media Contact:

Serta Simmons Bedding

Noreen Pratscher, VP of Corporate Communications

npratscher@sertasimmons.com

770-730-1822



Serta Announces Significant Innovation Pipeline at Las Vegas Market Starting with iComfort® Relaunch

All new foam line that leverages consumer-centric insights to deliver better solutions for customer needs

Atlanta, GA. (July 28, 2019) – Serta announced today at the July Las Vegas Market Show the next generation of its iComfort by Serta foam line of premium mattresses. Born from in-depth research and testing – led by a recently established consumer insights team, the relaunch is the first significant innovation under new leadership.

“We know consumer insights are critical given how the retail landscape has shifted,” said Melanie Huet, Chief Marketing Officer. “Insights from our segmentation study, coupled with our newly established consumer insights team, provide us with information to help us deliver products consumers actually want. And we’ll bring innovation as often as the consumer needs it – accelerating our previous process of going to market – starting with the iComfort relaunch.”

Next Level Cooling and Support: iComfort Relaunch

The brand’s first and most anticipated innovation features a first-of-its-kind memory foam layer infused with carbon fiber for cooling as well as strength and resiliency. This system channels heat away from your body and provides exceptional strength for back and neck support.

Added features at higher price points include:

“Our new iComfort line was born from in-depth consumer research that has shown top purchase intent and appeal scores suggesting this will be a category leader. In fact, through this research we found that more than half want a mattress that prevents them from waking up feeling hot and keeps them at the perfect temperature for sleeping,” said Huet. “Our goal is to retain market share and return to growth, and we’re confident we’re on the right track to do this especially with an exceptional and experienced team in place along with a full arsenal of support behind us.”  

The iComfort line will be launched in October, starting at $1,199 for a Standard Queen and running up to $2,199 as additional product features are added. The brand will support the launch with a significant investment, including a full new advertising campaign across TV, digital and social channels along with PR and consumer-driven activations, strongly focusing on targeting the millennial audience.

Las Vegas market attendees can follow the brand online using designated hashtag #SertaTakesVegas and visit Serta at A-701 to sample and experience the full assortment of new iComfort models.

For more information on Serta, visit www.Serta.com or follow along online at https://www.facebook.com/sertamattress, https://twitter.com/sertamattresses and https://www.instagram.com/serta.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is the No. 1 mattress manufacturer in the United States. Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.Serta.com.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns the Tuft & Needle® original direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

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U.S. News & World Report’s 360 Reviews Names Serta Mattress Among Best of 2019

Serta iComfort® Hybrid Blue Fusion 100 Firm recognized for high-performing technology

ATLANTA (July 18, 2019) – The Serta iComfort® Hybrid Blue Fusion 100 Firm mattress has been recognized by U.S. News & World Report‘s Best Mattresses of 2019 rankings, distributed by the publication’s 360 Reviews team in June 2019.

In its review of the mattress, U.S. News & World Report touts Serta’s new system of individually pocketed springs that ensures proper alignment and durability, in addition to a one-inch layer of support foam that adds stability and reduces motion transfer. Another highlight is the mattress’ gel memory foam that helps dissipate heat and regulate temperature to keep sleepers cool through the night.

“Serta’s iComfort Hybrid Blue Fusion 100 Firm combines two foam layers providing a firmer feel with breathable, gentle cushioning with our Hybrid Coil™ support system to deliver the ideal trifecta of comfort, support and durability,” says Onney Crawley, Vice President of Brand Marketing for Serta. “The high-performing technology combined with a great value for the price is why it consistently receives positive consumer reviews.”

U.S. News’ new guide features in-depth information on choosing mattresses and covers a range of factors to consider, including different materials, budgets and specific consumer needs. U.S. News’ 360 Reviews team applied an unbiased methodology that includes:

  • A nationwide consumer survey
  • Opinions from independent mattress and sleep experts
  • Third-party reviews

“As a leader in the category for more than 85 years, we’re grateful consumers continue to trust our brand for exceptional comfort and a better sleep experience,” says Crawley.

For more information on Serta, visit www.Serta.com or follow along online at https://www.facebook.com/sertamattress, https://twitter.com/sertamattresses and https://www.instagram.com/serta.

Contacts:

John Newsome, Serta

jnewsome@SertaSimmons.com

(404) 534-4864

Christian Blatner, Zeno Group

Christian.Blatner@zenogroup.com

(312) 396-9771

ABOUT SERTA, INC.
Serta, Inc. (“Serta”), through its licensees, is the No. 1 mattress manufacturer in the United States. Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit Serta.com.

ABOUT U.S. NEWS & WORLD REPORT

U.S. News & World Report is the global leader in quality rankings that empower people to make better, more informed decisions about important issues affecting their lives. A digital news and information company focused on Education, Health, Money, Travel, Cars and Civic, USNews.com provides consumer advice, rankings and analysis to serve people making complex decisions throughout all stages of life. The 360 Reviews team brings the U.S. News approach to consumer guidance into a broad set of consumer product and service categories. More than 40 million people visit USNews.com each month for research and guidance. Founded in 1933, U.S. News is headquartered in Washington, D.C.

Serta Simmons Bedding Officially Opens North American Headquarters in Doraville

Event at New Assembly Development Included Governor Kemp, Doraville Mayor Pittman, Atlanta Business and Civic Leaders, Serta Simmons Bedding Employees

ATLANTA, MAY 7, 2019 — Serta Simmons Bedding (SSB), the largest manufacturer and distributor of mattresses in North America, has officially opened its new headquarters in Doraville, Georgia at the new Assembly Yards development. On Friday, May 3, Georgia Governor Brian Kemp and Doraville Mayor Donna Pittman joined SSB Chairman and CEO Dave Swift at the grand opening and welcomed the company’s Atlanta employees.

The new five acre, 210,000 square foot facility is the new workplace for approximately 500 Serta Simmons Bedding employees as the company combines its four U.S. office locations into one space. The new location allows room for expansive showrooms to showcase its products to retail partners and suppliers. The site features new, on-site innovation and product development facilities to create state-of-the-art products and deliver greater value to customers.

“We are excited to have our corporate and brand teams together in this beautiful new campus in Doraville,” said Serta Simmons Bedding CEO David Swift. “We expect to reap the benefits of better collaboration and building community within Serta Simmons Bedding, and with the broader Doraville area.  As the leading sleep company in North America, we are proud to be the first corporate resident in Assembly Yards, and confirm our commitment to Georgia.”

The 165-acre Assembly project is at the site of the former General Motors Assembly plant along I-285 near the I-85 exchange. SSB selected the location because of its access to public transportation and expansive space for both the corporate headquarters and the research and innovation facility. The mixed use development is already the home of Third Rail Studios and will eventually be the home of additional businesses, residential units, restaurants and parks.

“Serta Simmons Bedding bringing their leadership team to our state is proof that Georgia is open for business. I look forward to working with them in the future to provide more jobs for hardworking Georgians and more investment for local communities, and I thank them for their commitment to the Peach State.” said Georgia Governor Brian Kemp.

About Serta Simmons Bedding

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tuft & Needle® direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Contact:
Noreen Pratscher
Vice President, Corporate Communications
Serta Simmons Bedding, LLC
Mobile: 470-303-4937
npratscher@sertasimmons.com

Serta Simmons Bedding Announces CEO Transition

Michael Traub to Leave SSB, Executive Chairman Dave Swift to Assume CEO Role

ATLANTA, April 10, 2019 — Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced that Michael Traub will step down as Chief Executive Officer and member of the Board of Directors, effective April 17, 2019. Effective April 18, 2019, David L. Swift, Executive Chairman of SSB’s parent Board of Directors, will assume the role of SSB Chairman and Chief Executive Officer.

Swift is Executive Business Partner at Advent International and has served as Chairman of the Board of Directors for Serta Simmons Bedding since April 2013. He has more than 30 years of experience leading private equity-owned and public entities.

“On behalf of the Company’s Board of Directors, I want to thank Michael for his many contributions to SSB,” said Swift. “Since joining SSB as president of Serta, Inc. in 2014 and becoming CEO of SSB in 2016, Michael has led the company through a period of unprecedented market disruption and transformation. He has positioned SSB for future growth and value creation through the integration of the Serta and Simmons brands, modernizing our manufacturing network and spearheading our merger with Tuft & Needle.”

“While the Board is grateful to Michael for his many contributions, we believe the time is right for this transition,” Swift continued. “We remain committed to creating new growth opportunities for employees and partners, delivering innovative products and a great sleep experience for our consumers, and creating long term value for our shareholders.”

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tuft & Needle®, the original direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Media Contact:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications npratscher@sertasimmons.com
770-730-1822

Serta Simmons Bedding Names Derek Miller Chief Sales Officer

Atlanta (April 3, 2019) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the appointment of Derek Miller as chief sales officer. Miller reports to SSB CEO Michael Traub.

In this role, Miller directs all sales channels, leads and develops the Sales organization and drives SSB’s sales strategy to expand relationships with retail partners and customers. A 20+ year veteran of SSB, Miller first joined the company in 1998 in its Dallas, Texas factory. He became part of the SSB Sales organization in 2000 and rose through the ranks in various account management roles. Most recently, Miller served as Senior Vice President of Sales, responsible for the company’s national account channel.

“With increasing competitiveness in the bedding market, it’s more important than ever before that our sales strategy is focused on win-win partnerships that ultimately benefit end consumers,” said SSB CEO Michael Traub. “Derek brings an enormous amount of energy and passion to this role, and I am extremely confident in his ability to work with our valued retailers to position SSB for continued growth.”

Miller earned a Bachelor of Arts degree in Communication Studies from the University of North Texas.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tomorrow® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Media Contact:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications
npratscher@sertasimmons.com
770-730-1822

Serta® Showcases New and Simplified Product Collections at Las Vegas Market

Continuing to Underscore Its “Not Just Sorta Comfortable. Serta Comfortable.” Advertising Campaign.

Hoffman Estates, Illinois (January 27, 2019) – Following a successful launch of the 2018 iComfort Hybrid collection, Serta maintains its number one position as industry sales leader and is unveiling a variety of products at the Winter 2019 Las Vegas Market. The mattress manufacturer is offering new products to meet every comfort need and budget across all its lines – Serta iComfort, Serta Perfect Sleeper and Serta SleepTrue, a new promotional line.

“We know consumer shopping needs have shifted when it comes to buying a mattress both online and in retail,” says Onney Crawley, Vice President of Brand Marketing for Serta. “To address these expectations, we’re making broad product introductions this year that build on our long-standing focus on comfort and simplifying collections to remain competitive in the marketplace and benefit our retailers.”

Key announcements include:

  • Serta® Perfect Sleeper® (Standard Queen SRP: $499 – $1,099 for innerspring, hybrid and memory foam models) – a new collection designed to deliver pressure-relief with an upgraded support system. New features include its HyperTouchTM Comfort System built right into the mattress surface for improved pressure point relief, individually wrapped coils extended to the edge of the bed for more support and durability, and advanced temperature management from engineered fabric designed to work with the body’s natural cooling system.
  • Serta® iComfort® (Standard Queen SRP: $1,119 -$1,499 for iComfort Blue 100 CT Gentle Firm and iComfort Blue CT 300 Plush and Firm respectively) – the two opening memory foam models have been redesigned with the manufacturer’s TempActivTM Touch cover, which provides an instant cool-to-the-touch feeling.
  • Serta® Sleep True™ (Standard Twin and Queen SRP: $129 – $599 for innerspring and all-foam models) – a new promotional collection that will offer premium features at value price points, including individually wrapped coil support systems and premium foams.
  • Updated Adjustable Base Portfolio with more competitive price points ranging from $499 – $1,499 (suggested queen retail prices). This includes an all-new promotional $499 Motion SlimTM model, an updated version of the popular $799 Motion Essentials® model now featuring massage and USB ports and the premium $1,499 Motion Perfect® model with new seat extension technology.

The latest product collections from Serta will be supported with its “Not Just Sorta Comfortable. Serta Comfortable.” advertising campaign, with a focus on digital in its second year to better intercept and engage with consumers, and strengthened national promotions focused on key holiday periods.

“As a pioneer in comfort, we’re grateful consumers continue to trust our brand for exceptional comfort and a better sleep experience,” says Crawley. “We’ve generated more than 7,000 five-star reviews for products online and will continue to focus on generating these positive reviews through ongoing consumer communications and incentives.”

Las Vegas market attendees can visit Serta at A-701 to sample and experience the full assortment of 2019 products.

For more information, visit www.Serta.com or follow along online at www.facebook.com/sertamattress, www.twitter.com/sertamattresses and www.instagram.com/sertamattress.

About Serta, Inc.
Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States. Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tomorrow® and Tuft & Needle®, direct-to-consumer mattress brands. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Contact:
Kelly Ellis for Serta
kellis@serta.com
847-747-0460