Category: Beautyrest

Serta Simmons Bedding Unveils Limited-Edition Sleep Collection with Nate Berkus

By Taylor Beckstead, Vice President of Beautyrest, Serta Simmons Bedding (SSB)

At Beautyrest, we strongly believe consumers should not have to choose between comfort and style. On the heels of the launch of our luxury Beautyrest Black® lineup, today we are unveiling our latest design-led sleep collaboration – the Beautyrest® by Nate Berkus Collection.

Celebrity interior designer Nate Berkus has transformed countless homes around the world through his approachable and elevated design philosophy. Today, he is extending his design vision to his new sleep collection which includes an assortment of mattresses, mattress protectors and down pillows, marking Nate’s first foray in these categories.

The new Beautyrest by Nate Berkus Collection features:

– Nate’s Signature Design – Nate is known for his timeless design style. He created an exclusive print for the Beautyrest sleep collection which is a fresh take on a classic herringbone pattern. The mattresses, which are available in varying levels of firmness, feature a white and gray design with black accents. Similarly, the waterproof mattress protector and down pillows lean into that same aesthetic in all white with black accents.

– Conscious Design – We are always looking for ways to incorporate materials that are better for the environment. Every item in the Beautyrest by Nate Berkus collection incorporates SEAQUAL™ Fabric technology, which upcycles recovered plastics from the ocean into a durable and luxurious fabric. For example, each queen mattress includes 50 plastic bottles recovered from the ocean.

– Elevated Performance and Technology – The Beautyrest by Nate Berkus mattresses also feature the latest innovations in support, comfort, and cooling that work together in harmony to offer a better night of sleep. For more information on the specific features and technology, visit Beautyrest.com.

As a busy designer and parent, Nate shares our company’s mission to help people sleep better so they can live healthier lives. We are excited to bring his design aesthetic to Beautyrest as our latest in a series of design-led launches and collaborations from the Serta Simmons Bedding portfolio of brands.

Black is the New Black – Serta Simmons Bedding Introduces New Design-Led Mattress Collection with Latest Beautyrest Black® Launch

By Taylor Beckstead, Vice President of Beautyrest, Serta Simmons Bedding (SSB)

With the essential nature of sleep being recognized now more than ever, at SSB we are focused every day on offering high quality and innovative sleep solutions across our portfolio that help people sleep better so they can live healthier lives. And, with style continuing to climb the ranks as a top reason consumers pick their mattress, we are similarly focused on marrying industry-leading comfort with high-impact design. 

With that in mind, today we are excited to announce our latest Beautyrest Black® Collection which takes luxury mattress design and aesthetics to the next level. 

The new Beautyrest Black line features: 

  • Trend-Right Design – We approached the design process for Beautyrest Black as if it was a fashion launch. In fact, our in-house design team is led by Lauren Lauricella who has a background in fashion design. Lauren and her team leveraged trends in luxury home furnishings as well as fashion to inform the collection’s bold, all-black aesthetic, geometric accents and subtle pops of color (which delineate the different options in the line).  
  • Luxury Materials – Luxury isn’t just in the look, it’s also in the feel. For the first time, we incorporated luxury materials, such as cashmere, in the mattress cover. We also included a new comfort layer in our higher-end models, which is infused with alpaca, cashmere and silk fibers, for airflow and breathability.  
  • Premium Performance and Support – The performance of the mattress matches the line’s premium aesthetic. Beautyrest Black features our new targeted, zoned support system leveraging the brand’s patented T3 Pocketed Coil® Technology which absorbs energy to reduce motion transfer for more uninterrupted sleep, and helps provide up to 21% more support where people need it most (in the center of their mattress).* The collection also features new plant-based cooling technology.** More information on specific product features can be found at Beautyrest.com. 

With the new Beautyrest Black launch, we are introducing our full line of traditional and hybrid models in tandem for the first time, offering consumers a full suite of options with a unified look. 

Beautyrest Black was first introduced in 2006. Over the past 16 years, the line has grown to become one of our most coveted collections. Our latest iteration leans into design like we never have before, offering consumers the perfect combination of premium comfort and luxury style. 

# # #

*In the center-third of mattress. Exact percentage varies by model. 

** Cooling technology is 94% plant-based. 

Say ‘I Do’ to the New Beautyrest® by Christian Siriano Wedding-Themed Mattress

Perfect for couples, the co-designed black-tie affair bed offers first-class technology and elegance

ATLANTA (June 1, 2021) – Beautyrest, a leader in premium sleep technology, today announced its first-ever custom collaboration in partnership with acclaimed designer Christian Siriano just in time for the summer wedding season. Dreamed up by Siriano himself, the Beautyrest® by Christian Siriano mattress offers luxurious sleep and the elevated life that comes with it. Inspired by Siriano’s bridal collections, the mattress was designed with couples in mind, for those who don’t want to compromise elegance for an undisturbed, luxurious night’s sleep. 

“I’m a firm believer that a good night’s sleep is critical to looking and feeling your best. My creative process wouldn’t be possible without it,” said Siriano. “I’m excited to work with Beautyrest to bring my own style to their first-class sleep technology and help others feel invigorated, inspired and ready to take on the day.”

The Beautyrest by Christian Siriano mattress, with an elegant and unique top panel designed by Siriano and thematically inspired by a ‘black-tie affair’, is the must-have wedding registry item this summer. Perfect for couples, the bed utilizes Beautyrest’s innovative T3 pocketed coil technology to isolate motion and provide undisturbed sleep when your partner moves in bed. The mattress has a medium tight top feel and is available on Beautyrest.com for $2,699 (queen).

“We’ve found that roughly a quarter of couples purchase a new mattress when getting married, and with the Beautyrest by Christian Siriano bed, we wanted to provide couples a great foundation for a healthy sleep relationship,” said Taylor Beckstead, Senior Director of Marketing for Beautyrest. “This limited-edition bed combines Christian’s exclusive design with our innovative sleep technology to promise couples first-class sleep.”

The Beautyrest by Christian Siriano mattress is now available at Beautyrest.com.

About Beautyrest

The ultimate in first-class sleep luxury, Beautyrest has been a leader in sleep innovation for more than 90 years. From its sustainable Harmony® line to the indulgent Beautyrest Black® collection, every Beautyrest® bed is engineered for an invigorating night’s sleep to help you make the most out of each day. In addition to its consumer collections, Beautyrest is also a leading provider of beds for the hospitality industry. Beautyrest is proudly part of the Serta Simmons Bedding family of brands. For more information, visit Beautyrest.com. 

About Christian Siriano

CFDA designer Christian Siriano launched his eponymous collection in 2008 following his studies in London under Vivienne Westwood and Alexander McQueen. Known for whimsical and show-stopping design, the collection is shown each season at New York Fashion Week and to global retailers. In 2012, the first flagship Christian Siriano store opened in NYC and his latest retail venture, “The Curated NYC”, was located in the heart of midtown. Siriano’s designs have been worn by current FLOTUS Dr. Jill Biden, former FLOTUS Michelle Obama, Angelina Jolie, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B, Amy Adams, Kelly Clarkson, Scarlett Johansson and Helen Hunt to name but a few. Siriano was named among Time’s 100 Most Influential People for his leading contributions on body diversity on the runway and red carpet. Most recently Christian has been heralded for leading the PPE charge during the COVID-19 pandemic. His atelier shifted entirely from clothes to masks and to date he and his team have shipped one million masks to frontline workers in the New York area. 2020 also saw Siriano launch his own digital BRAVO talk show called “SO SIRIANO” which saw him break down all things fashion and pop culture with guests ranging from Drew Barrymore, Leslie Jones, Billy Porter, Ashley Graham, Sarah Michelle Gellar and Sia. And Christian fulfilled a longtime passion when he added interior designer to his impressive list of credits with the debut of his newest venture, Siriano Interiors. With over a decade of fashion experience, the Siriano design studio will create uniquely bold spaces that are modern, playful, warm and luxurious.

Beautyrest® Debuts Sustainable Harmony Lux™ Hybrid Including Fabric Made with Recovered Plastic Water Bottles

To celebrate the ocean-friendly launch, Beautyrest is hosting a one-night-only overnight luxury aquarium experience

ATLANTA (June 1, 2021) – Beautyrest, a leader in premium sleep technology, today announced its new Harmony Lux Hybrid mattress, the third iteration in its sustainable Harmony collection that utilizes luxury fabric made with recovered ocean plastics. To celebrate the launch, Beautyrest is creating a best for both worlds aquatic experience made possible with the luxury and sustainability of the Harmony collection. Beginning on June 8 for World Ocean Day, guests will have the opportunity to book an exclusive, one-night-only overnight experience at Long Island Aquarium to test out the Harmony Lux Hybrid while immersed in the marine life that the mattress helps support.

“We’re proud to provide another option to help people find their best fit for a good night’s sleep that provides both luxury and sustainability,” said Jessica Goldberg, senior brand manager for Beautyrest. “This overnight experience provides the perfect opportunity to enjoy all that the Harmony Lux Hybrid has to offer in a once-in-a-lifetime environment.”

Only Beautyrest’s Harmony Lux Hybrid mattress, available now at Beautyrest.com, combines proprietary hybrid construction with safe, sustainable fabrics to deliver truly restorative and sustainable sleep. Top features include: 

  • Exclusive ContourFit® Design features layers of memory and HD foams directly under the top panel, allowing the body to get closer to the pressure relieving foams to enable contouring, adaptive comfort.
  • Precision Support System™, powered by Beautyrest’s patented T2 Pocketed Coil® Technology delivers, up to 18% more support* in the center of the mattress where your body needs it most.
  • * Results on Empress™ Series Medium; other results vary by model

The Harmony Lux Hybrid provides all this luxurious comfort while helping protect the world’s oceans. Each mattress is wrapped in SEAQUAL™ fabric that recovers 50 plastic bottles from the ocean per queen mattress.

On World Ocean Day, June 8, 2021, a limited number of bookings will be made available for the one-night-only experience hosted at Long Island Aquarium on August 19 through August 20, 2021. Guests will enjoy: 

  • An overnight stay at the aquarium on a Harmony Lux Hybrid mattress
  • A private penguin meet-and-greet
  • A private shark dive (medical waiver will be needed)
  • A private, guided aquarium tour
  • A champagne dinner while taking in the marine life
  • A seaweed wrap pedicure station
  • Breakfast on the water
  • A private, guided kayaking tour of Peconic River 

 

Visit the link here to reserve first-come-first-served tickets for you and a guest. Only one booking will be available.

Beautyrest launched its Harmony collection in partnership with SEAQUAL™ last year to help promote cleaner oceans. Since then, it’s become the top-selling line (by unit count) within the Beautyrest portfolio, converting more than 3.8 million plastic bottles from the ocean into luxury fabric in 2020 alone. The brand expects to recover and use over 23 million more bottles from the ocean across the collection in 2021.

For more information on the Harmony Lux Hybrid, visit Beautyrest.com.

About Beautyrest

The ultimate in first-class sleep luxury, Beautyrest has been a leader in sleep innovation for more than 90 years. From its sustainable Harmony™ collection to the indulgent Beautyrest Black® collection, every Beautyrest® bed is engineered for an invigorating night’s sleep to help you make the most out of each day. In addition to its consumer collections, Beautyrest is also a leading provider of beds for the hospitality industry. Beautyrest is proudly part of the Serta Simmons Bedding family of brands. For more information, visit Beautyrest.com. 

About Long Island Aquarium 

This privately-owned aquarium provides an interactive and exciting educational experience by capturing the visitors’ imaginations and emphasizing the importance of marine life and environmental preservation. Featuring one of the largest all-living coral reef displays in the country, a 120,000-gallon shark tank, year-round sea lion shows, numerous touch tanks, butterflies from all over the world, and more than 100 exhibits and interactive experiences, including Shark Dive, Penguin Encounter, Snorkel Adventure and more! Located in Riverhead, on the east end of Long Island at the gateway to the famed Hamptons on the South Fork and the farms, breweries and vineyards on the North Fork. Guests are encouraged to learn about what lives within the local waters, with exhibits showcasing local flora and fauna, as well as exotic, tropical displays.

 

Named a Top 10 Aquarium for Children by Parents Magazine, the Long Island Aquarium is open daily year-round (Closed Christmas & Thanksgiving Days). For more information, please visit www.LongIslandAquarium.com.

Beautyrest Unveils Harmony, Its New, Affordable Luxury Mattress Line

Beautyrest’s Harmony product line features the latest technology in safety, comfort and sustainability for a more luxurious sleep under $1,000

ATLANTA (September 16, 2020) – Beautyrest, owned by top U.S. bedding producer Serta Simmons Bedding, today announced its brand-new Harmony™ line, featuring a suite of luxury innovations at an affordable price point. With safety and sustainable comfort at the forefront, the Beautyrest Harmony line offers antimicrobial, eco-friendly fabrics that help you fall asleep and ensure a great night’s sleep. Following the introduction of Beautyrest’s Harmony™ Lux line earlier this year, the new Harmony line will be available for purchase online in October 2020 and in stores January 2021.

“As a legacy, industry-leading mattress brand, we know that people look to Beautyrest to provide consumer-driven innovations and luxurious sleep,” said Dan Hennessy, Beautyrest senior vice president and general manager. “We believe in making our trusted mattresses accessible to everyone, which is why we’re thrilled to announce this new line. Beautyrest Harmony offers enhanced comfort and safety at the sub-$1,000 price point.”

Serta Simmons Bedding recently announced an exclusive partnership with HeiQ V-Block™ to bring antimicrobial technology to the Beautyrest portfolio. With the retail launch of Beautyrest Harmony in early 2021, V-Block will be available to consumers on Harmony’s Cayman Series mattresses and Emerald Day Series mattresses at no additional cost.

All models in the Harmony line will offer: 

  • SEAQUAL® sustainable fabric
    • Beautyrest is partnering with SEAQUAL to capture ocean plastics and transform them into luxurious, eco-friendly fabrics. Each queen-sized Beautyrest Harmony mattress helps recover and upcycle up to 25 water bottles from the ocean.
  • Targeted support powered by T1 Pocketed Coil® Technology
    • Beautyrest’s best-in-class support system is powered by a unique and patented coil that has over 50% more steel in the center of the mattress to provide additional support under heavier compression.
  • Upgraded comfort and cooling
    • TENCEL® is a natural, eco-friendly cooling fabric that makes each Harmony mattress cool to the touch.
    • Some Harmony mattresses feature a full layer of premium memory foam with charcoal and GelTouch® HD foams for ultimate comfort.

 

Earlier this year, Beautyrest launched a new marketing campaign, “Sleep First Class,” inspired by the upgraded level of sleep and life that a Beautyrest mattress can provide. Beautyrest is working on a Harmony extension of this campaign to illustrate its premium, yet affordable features.

 

Beautyrest will debut the Harmony line at Serta Simmons Bedding’s first-of-its-kind virtual tradeshow taking place Sept. 23 – 25, 2020. The event, themed “Leading the Way,” will be hosted by celebrity chef and TV host G. Garvin and streamed live from SSB’s headquarters in Atlanta. Online registration and the event agenda can be accessed here. Visit www.beautyrest.com for more information about the brand.

 

About Serta Simmons Bedding LLC
Serta Simmons Bedding, LLC is a leading sleep company and one of the largest manufacturers, marketers and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

 

About HeiQ

Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies on the market today. HeiQ’s purpose is to improve the lives of billions of people by perfecting an everyday product: Textiles. Combining three areas of expertise – scientific research, specialty materials manufacturing and consumer ingredient branding – HeiQ is the ideal innovation partner to create differentiating and sustainable textile products and capture the added value at the point of sale. With a total capacity of 35,000 tons per year HeiQ manufactures in the USA, Switzerland and Australia serving its chemical specialties in over 60 countries worldwide. For more information about HeiQ, visit www.heiq.com.

 

About SEAQUAL

The SEAQUAL Initiative challenges plastic pollution and helps to clean our oceans of Marine Litter, helping society move towards a circular economy. The SEAQUAL Initiative is a unique collaborative model involving NGOs, Fishermen, Researchers, Scientists, Authorities and Private Stakeholders to clean the Ocean floor and surface, rivers and estuaries, beaches and coastlines. For more information, visit seaqual.com.

 

###

 

Media Contact:

Jessica Weimer

jessica.weimer@icfnext.com 

BEAUTYREST® OFFERS SUSTAINABLE COMFORT WITH NEW HARMONY LUX™ LINE

Newest Beautyrest innovation features a blend of comfort, support and cooling technologies and SEAQUAL™ sustainable fabric, helping to promote cleaner oceans

Atlanta, GA. (January 26, 2020) – Beautyrest® is introducing the new Harmony Lux™ line, featuring the latest innovations in support, comfort and cooling that work in harmony to unlock the best sleep. The line also offers sustainable comfort, with the inclusion of SEAQUAL™ fabric technology. SEAQUAL is the leader in ocean plastic recovery and upcycling efforts, and this partnership will help promote cleaner oceans with every mattress sold.

“As one of the industry’s leading mattress brands, we’ve adopted a consumer-centric approach to thoughtfully curate our product lines,” said Andrew Long, Senior Director, Beautyrest Marketing. “We’ve heard consumers’ interest in more sustainable offerings and are pleased to deliver an innovative product to meet that desire. Each queen mattress in the Beautyrest Harmony Lux line helps recover and upcycle the equivalent of 50 water bottles from our oceans, while also helping people get a great night’s rest.”

The line features a new support system with the brand’s latest unique coil design precisely positioned to deliver extra support where it is needed most. It offers a suite of advanced comfort technologies, including a new carbon fiber foam for consistent support, gel memory foam directly below the quilted sleep surface for immediate pressure relief, and a premium memory foam featuring actual diamond particles to help conduct heat away from the body. Plus, each mattress includes new cooling technologies to help people fall asleep and stay asleep. 

In addition to SEAQUAL fabric technology, all models feature consumer-driven innovations, including:

  • Precision Support System™ powered by T2 Pocketed Coil™ Technology
    • Beautyrest’s new Precision Support System™ delivers extra support where your body needs it most.  Patented T2 Pocketed Coil Technology™, an exclusive dual-strand coil design invented by Beautyrest, is located within the center of the mattress to provide additional support.
  • RightTemp™ Wave Foam
    • RightTemp™ Wave Foam features ultra-strong, highly conductive carbon fibers for a consistently supportive feel and cool sleep, night after night.
  • InfiniCool™ Lux
    • InfiniCool™ Lux provides a cool sleep environment, including a cool-to-the-touch sleep surface, to help you fall asleep and stay asleep.

Beautyrest recently launched its new brand campaign to support all of its mattresses, Sleep First Class. Sleep First Class reminds people that there’s a next level of sleep, and life, that awaits them when they upgrade to a Beautyrest mattress. Beautyrest Black® is the hero product of the Sleep First Class campaign which will run across digital media channels, including Spotify and Pandora, and out of home.

Beautyrest will showcase the Harmony Lux™ line at Las Vegas Market. Attendees can visit Beautyrest at A-525 to sample and experience the full assortment of Serta Simmons Bedding 2020 products.

For more information about the Beautyrest® brand, visit www.beautyrest.com.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. SSB also owns and manages the Simmons brand and Tuft & Needle®, the original direct to consumer mattress brand. SSB operates nearly 30 manufacturing plants throughout the United States and Canada and makes its brands available internationally via licensing partners. For more information about SSB and its brands, visit www.sertasimmons.com.

About Seaqual 4U

Seaqual 4U was established in 2016 by three key players in the textile industry: the ECOALF foundation, textile group SANTANDERINA and the ANTEX spinning mill. Its objective is to produce a recycled polyester fibre created by upcycling deep sea plastic waste. To achieve this, Seaqual 4U now uses a fleet of 400 fishing boats and 1,500 fishermen who clear the sea depths of pollution as they fish the seas. The waste recovered is processed to create a fibre, which is then transformed into continuous and staple yarns, capable of meeting the requirements of the entire textile industry. Fabrics and garments manufactured using these yarns make a genuine contribution to the ethical economy. www.seaqual.com

###

Media Contact:

Courtney Hammerle

courtney.hammerle@icfnext.com

312-854-7520

Beautyrest® Launches New Products at Las Vegas Market

New lines offer simplified brand architecture, build on Beautyrest’s legacy of innovation

(ATLANTA – Jan. 25, 2019) – The Beautyrest® brand, one of the industry’s leading mattress brands, is excited to premier its new products at this month’s Las Vegas Market. Featuring a simplified brand architecture, the 2019 Beautyrest portfolio will include new offerings within the Beautyrest Black®, Beautyrest Silver® and Beautyrest CompleteTM lines as well as the launch of the new Beautyrest Hybrid line and a new promotional Beautyrest line.

“Our goal for 2019 is to have a major impact on the retail landscape by being more consumer-centric in our overall approach, and this is evident in both our new product introductions and our marketing messages,” said Vice President, Beautyrest Marketing, Cara Finger. “We’ve structured our new lines with easy-to-understand step-up stories and model names that reinforce the benefits that each line offers; plus, we’re adopting an omnichannel marketing program so customers will have a consistent experience each time they encounter the brand. By pairing these efforts with benefits-driven messaging, we are making it simpler than ever for customers to realize how Beautyrest helps them Be More Awake.”

BEAUTYREST BLACK
Since its inception, Beautyrest Black has represented the culmination of Beautyrest’s greatest achievements in innovation and design, and 2019 marks the launch of a new Beautyrest Black line that continues this tradition. The new collection includes 12 new models offered in three luxury classes – dubbed L-ClassTM, C-ClassTM and K-ClassTM – with distinctive appearance, highly sophisticated engineering and unparalleled cooling and comfort.

With prices ranging from $1,799 to $3,899, the new Beautyrest Black line showcases T3 Pocketed Coil® Technology, an exclusive design that weaves three steel strands into one coil to absorb energy, reduce motion and provide exceptional resilience for support, durability and undisturbed sleep. The line also features BlackICETM 4.0 Technology, which uses four cooling methods in the brand’s most advanced temperature-management system for cooler, better sleep, as well as specially curated memory foams to reduce pressure points in the hips and shoulders. Select models include the new RightTempTM Memory Foam infused with highly conductive and strong carbon fiber for temperature management and durability.

Beautyrest Black continues to visually distinguish itself on the retail floor with a new sophisticated charcoal gray double-channel quilted border and a modern chevron pattern on the top of the mattress, which adds interest by creating the illusion of motion. L-Class models feature this top panel in a white background with gray pattern while C-Class and K-Class beds display the design in a gray background with white lines. All models also feature an updated medallion design with a simplified logo for a more modern look.

BEAUTYREST HYBRID
Beautyrest Hybrid is a new line designed with one goal in mind: a more conforming mattress. While Beautyrest established the hybrid mattress category in 2008, the 2019 Beautyrest Hybrid line will be the first stand-alone hybrid collection for the brand.

Priced from $999 to $2,299, the new Beautyrest Hybrid line leverages Beautyrest’s history within the hybrid category and features eight models, which rely on key technologies to help sleepers obtain their best rest. Beautyrest Hybrid features the world’s premier support system – its 1000 Series Beautyrest Pocketed Coil

Technology provides motion separation for undisturbed sleep, along with enhanced conforming properties and individualized back support. The exclusive ContourFitTM Design offers a superior stretch and recovery surface, which allows sleepers to engage more closely with pressure-relieving memory foams for deeper, easier sleep.

Models also incorporate one of three hybrid cooling technologies – InfiniCoolTM, a cool-to-the-touch fabric on the mattress sleeping surface; InfiniCool-Plus, which features two cool-to-the-touch layers, on the cover and just below the cover, to offer a cool sensation while falling asleep; or InfiniCool MAX, which pairs the cooling power of InfiniCool-Plus with a layer of RightTemp Memory Foam to pull heat away from the body during the night.

Select models include additional pressure-relieving comfort and support layers, including HD Memory Foam, Beautyrest Gel Memory Foam, Comfort ResponseTM Latex, or BackCare® 3X, a layer of 2,000 additional micro coils that provide triple the number of supporting coils for enhanced pressure relief and conforming comfort.

All Beautyrest Hybrid models are guaranteed to offer lasting comfort, with the line’s warranty reflecting a 3⁄4” impression tolerance. Aesthetically, models feature a chevron pattern on the top panel that ties it to the new Beautyrest Black line but uses lighter gray and yellow tones for a distinct look.

NEW BEAUTYREST SILVER LINE
Premiering this January are 13 Beautyrest Silver models ranging in price from $699 to $1,099. All mattresses in the line focus on offering increased durability, a fresh and cool sleep environment, and pressure-relieving comfort.

Designed to be 15 percent more durable than previous Beautyrest Silver mattresses, the 2019 Beautyrest Silver line includes the world’s premier support system with 900 Series Beautyrest Pocketed Coil Technology, which is paired with either DualCoolTM or DualCool Plus Technologies to maintain comfort during sleep. DualCool Technology keeps the mattress fresh and cool through an antimicrobial performance layer that moves heat and moisture away, while DualCool Plus Technology adds a moisture-wicking technology to the cover to create a comfortable sleeping environment.

Select models also feature Dynamic ResponseTM Memory Foam, which has a supportive and unique feel to optimize every move with conforming back support, or GelTouch® Foam for soothing comfort with exceptional surface contouring and conformability.

BEAUTYREST COMPLETE ADJUSTABLE BASES
For 2019, Beautyrest is introducing three new adjustable bases in its Beautyrest Complete product line, building upon the collection’s original pillow, pillow cover and mattress cover offerings. This new adjustable base lineup enables customers to complete their sleep system at any price point with distinct feature sets.

Priced at $499, $799 and $1,699, the Beautyrest Complete adjustable bases are distinctly different, catering to specific customer needs. Base offerings include:

  • The Beautyrest Simple Motion Base provides basic motion functions, such as head and foot elevation, which are controlled via wireless remote. This $499 model features a slim profile with single-height legs as well as an attractive performance mesh fabric.
  • The Beautyrest Advanced Motion Base pairs motion with convenience. This $799 model has a slim profile, massage, USB charging ports and Zero-G preset position. Choose from one of three leg heights or remove the legs for use in a platform bed for added flexibility.
  • The Beautyrest Black Luxury Base includes beautiful styling along with modern luxury extras. Featuring a furniture-like sleek profile and upholstery-like woven fabric, this $1,699 base marries perfectly with any Beautyrest Black mattress. Natural movements like full head tilt, adjustable lumbar and extended recline are designed to cradle and support more naturally than other bases in any lounge position. The Beautyrest Black Luxury Base is also smart home-enabled, so all of its features, like under-bed lighting, can be controlled through Amazon Echo and Google Home.

BEAUTYREST
The new Beautyrest line offers the peaceful, undisturbed rest that accompanies Pocketed Coil Technology to those who desire value along with quality sleep. Priced at $399 to $699, the line’s seven models offer the world’s premier support system at attainable price points, with 800 Series Pocketed Coil Technology that reduces partner disturbance up to 40 percent when compared with an open-coil mattress.

All models include DualCool Technology to maintain an ideal sleep temperature, while Gel Memory Foam Lumbar Support or GelTouch Foam is available in certain models.

For more information about the Beautyrest brand and its 2019 product introductions, visit www.beautyrest.com.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Tomorrow® and Tuft & Needle® direct-to- consumer mattress brands. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Media Contact:
Cameron Purcell
cpurcell@simmons.com
770.206.2710

###

 

Beautyrest Urges Consumers to Be More Awake

ATLANTA, May 2, 2018 /PRNewswire/ — Beautyrest®, a leader in the mattress industry, will launch its new Be More Awake campaign on May 14th, which highlights the impact sleep has on our waking success and challenges consumers to rethink the role the mattress plays in our everyday lives. Each element in the campaign emphasizes the direct connection between the power of sleep and our ability to reach our full potential.

https://www.youtube.com/watch?v=t47Xs6guxQw

The new multi-media campaign, which includes national TV spots, social and digital content, showcases how people have become accustomed to accepting insufficient sleep. Through visceral elements and bold imagery, the new campaign underscores the value of a premium mattress in making you more present, focused and energized the next day. Building excellent mattresses is something Beautyrest has been perfecting for close to 150 years through its research, continued innovation and development of unparalleled mattress technologies.

“The Be More Awake campaign reminds consumers that in order to reach their full personal potential, they need a mattress with advanced technology, and one that fits their individual needs,” said Warren Kornblum, chief marketing officer at Serta Simmons Bedding. “The Beautyrest brand, along with our retail partners, is uniquely positioned to guide consumers through the purchase journey to find their own best mattress. We don’t believe that one mattress design fits all people. Ultimate restorative sleep can only be achieved by sleeping on the perfect mattress for you and that is likely not the same one that’s perfect for me. It’s time to talk about the elements that make up an exceptional sleep experience rather than one-size-fits-all.”

To further emphasize the impact an optimal sleep experience can have on one’s waking success, the brand has engaged in a partnership with renowned composer Max Richter. Beautyrest is bringing Max Richter’s SLEEP, an eight-hour lullaby that explores the restorative journey our bodies experience at night, to North America. The immersive, overnight concert experience developed in tandem with a neuroscientist premiered in the U.S. in Austin, TX in March, and now makes its way to New York City, May 4th and 5th. Attendees in both cities experience this one of-a-kind concert on Beautyrest mattresses, not concert seats, embarking on this unique musical journey from the comfort of a superb mattress.

“The opportunity to partner with Max Richter is a perfect fit for the Beautyrest brand,” said Kornblum. “We both recognize that sleep is an active state where restorative forces are at work overnight preparing us to be our best selves the next day, and what better way to communicate our unrivaled mattress technology than by allowing people to experience it first-hand…for eight hours.”

In addition to the break-through Be More Awake campaign and Max Richter SLEEP partnership, Beautyrest will continue to elevate the sleep conversation through its continued partnership with Dr. Rebecca Robbins, a sleep researcher at NYU, whose career is centered around generating awareness about the importance of sleep and its impact on the next day. “My personal career mission is to promote awareness about the link between our sleep and waking success – in all aspects of life,” said Dr. Robbins. “Studies show that optimal sleep has a plethora of benefits, including increased productivity and resilience during the day, an ability to retain more information and much more, which is why the story Beautyrest is telling about being more awake is so important.”

Beautyrest is also committed to supporting charitable organizations, because the brand believes quality sleep should be accessible to everyone. Along with partner Universal Music Group, Beautyrest will be donating upwards of 300 mattresses after all three shows to people in need. In New York City, the mattresses will be donated to the Pajama Program to support families and children in the five boroughs. In Austin, the mattresses were donated to both SAFE Austin and the Austin Disaster Relief Network.

For more information about Beautyrest, visit www.beautyrest.com. If interested in purchasing tickets to Beautyrest Presents: Max Richter’s SLEEP in New York City visit https://www.eventbrite.com/e/beautyrest-presents-sleep-by-max-richter-at-spring-tickets-45081204095.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow™, a direct-to-consumer mattress brand. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

Media Contact:
Jackie Dyer
Hunter Public Relations
Email: jdyer@hunterpr.com

SOURCE Beautyrest

Related Links

http://www.beautyrest.com

Beautyrest Presents: Max Richter’s Sleep Set To Make Its North American Debut At SXSW

The entire album will be made available for the first time to digital streaming partners on March 16, “World Sleep Day”

“Many of these pieces conjure dreamy states, where ideas seem fluid and flexible and the world around you seems somehow softer.”

-Pitchfork

“The music is at times so soft and trance-inducing that you can’t help but slip into a relaxed state.””

-Wall Street Journal

March 9, 2018 (New York, NY) – Composer Max Richter will give the North American debut concert of SLEEP made possible by premiere sponsor Beautyrest® and secondary sponsor Philips on March 12 at SXSW in Austin, TX. Beautyrest mattresses will replace traditional concert seating so attendees can immerse themselves into the eight-hour overnight SLEEP experience. Doors open at 11pm on March 12 at Bass Hall and the concert ends at 8:30AM on March 13. Admission is open to SXSW Platinum and Music badges only.

The landmark work SLEEP was released on Deutsche Grammophon in 2015 to great critical acclaim. The eight-hour long piece is intended to send the listener to sleep; “the music is at times so soft and trance-inducing that you can’t help but slip into a relaxed state,” commented the Wall Street Journal. Scored for piano, strings, electronics and vocals, it’s Richter’s “personal lullaby for a frenetic world,” he explains, and “a manifesto for a slower pace of existence.”

After being performed in Berlin, London, Sydney, Madrid, Zürich, Paris and Amsterdam, SLEEP will finally receive its North American concert premiere at SXSW. Universal Music Group and Brands (UMGB), the brand activation unit of Universal Music Group, brought together top-tier brands to elevate this traditional concert experience.

“One of the most pervasive misconceptions of sleep is that it’s simply our bodies ‘turning off,’” said Warren Kornblum, interim Chief Marketing Officer, Serta Simmons Bedding. “Together with Max Richter, Beautyrest is celebrating sleep as an active state, when we restore and repair our bodies overnight in order to reach our full potential tomorrow. At Beautyrest we are dedicated to continued innovation and have been researching sleep and developing unparalleled mattress technology for close to 150 years. And we know that only when we achieve optimal sleep can we be our best awake selves.”

Following the event, Universal Music Group and Beautyrest will donate all mattresses to local Austin-based charities SAFE and Austin Disaster Relief Network.

Additional experiential enhancements will come courtesy of Philips, a global leader in health technology with nearly 40 years of deep clinical expertise in sleep. “We’re particularly interested in what Max has achieved with SLEEP because it aligns with our latest sleep innovations,” says Dr. David White, Chief Scientific Officer at Philips. “Sound and tone interventions during the deepest stage of sleep (called slow-wave sleep) have been shown to enhance slow wave activity, leading to better quality sleep and improved daytime alertness. We’re making strides in this area of research to continue the advancement of our sleep solutions.”

Max Richter stands as one of the most influential figures on the contemporary music scene, producing ground-breaking work as a recording artist, composer, pianist, and collaborator. He is best known for his genre-defining solo albums including The Blue Notebooks, Memoryhouse, Songs From Before, Infra, Three Worlds: Music from Woolf Works and the eight-hour epic SLEEP. His 2012 record Recomposed By Max Richter: Vivaldi, The Four Seasons topped the Classical charts in 22 countries.

Richter has written widely for ballet, opera, and film, his recent projects including Three Worlds: Music from Woolf Works for The Royal Ballet, Hostiles, directed by Scott Cooper, Miss Sloane, directed by John Madden, Black Mirror’s ‘Nosedive’ directed by Joe Wright and Taboo for Tom Hardy, which earned him an Emmy nomination. His music is also featured in Damon Lindelof’s cult HBO series The Leftovers, Martin Scorsese’s Shutter Island, Ari Folman’s Waltz With Bashir and as the opening and end theme in Denis Villeneuve’s Oscar-winning film Arrival.

In celebration of “World Sleep Day” on March 16th, SLEEP will be made available for the first time to digital streaming partners. SLEEP is released by the legendary classical label Deutsche Grammophon, which is distributed by Verve Label Group in the United States. The Verve Label Group (VLG), a division of Universal Music Group based in New York City, is home to many of the most acclaimed artists in Jazz and Classical music, while also strongly focused on championing emerging talent across all genres.

About Deutsche Grammophon
One of the most prestigious names in global classical music since its foundation in 1898, Deutsche Grammophon has always stood for the highest standards of artistry and sound quality. Home to the greatest artists of all time, the famous yellow label is a beacon to which music lovers all over the world look for outstanding recordings and interpretations.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow™, a direct-to-consumer mattress brand. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips’ health technology portfolio generated 2017 sales of EUR 17.8 billion and employs approximately 74,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

About SXSW
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2018 will take place March 9-18, 2018.

Media Contacts:

Max Richter / SLEEP inquiries
Julia Casey
Verve Label Group
Julia.casey@umusic.com
212.331.2078

Sacks & Co.
Carla Sacks, Krista Williams, Chris Schimpf
carla@sacksco.com , krista@sacksco.com , chris.schimpf@sacksco.com
212.741.1000

Beautyrest
Jackie Dyer
Hunter PR
jdyer@hunterpr.com
212.679.6600

SXSW
Elizabeth Derczo
musicpress@sxsw.com

Beautyrest® Launches New Beautyrest Platinum™ And Beautyrest Complete™ Lines

 

ADDS ADDITIONAL MODELS TO EXISTING COLLECTIONS AT LAS VEGAS MARKET

Leading mattress brand offers dealers a preview of its 2018 advertising campaign 

(ATLANTA – Jan. 25, 2018) – The Beautyrest® brand, one of the industry’s leading mattress brands, is excited to introduce two new lines – the Beautyrest Platinum™ and Beautyrest Complete™ collections – at this month’s Las Vegas Market, along with key additions to its Beautyrest Black® and Beautyrest Silver™ offerings. Beautyrest will also provide dealers with a look at the brand’s new “Be More Awake” marketing campaign, which will launch to consumer audiences later this year. Together, the new introductions and new marketing campaign position the brand for success in advance of the 2018 selling season.

“This year is an exciting one for Beautyrest with respect to both our new products and our marketing initiatives,” said Beautyrest Executive Vice President of Marketing Jim Gallman. “We’re introducing 24 new mattress models in Las Vegas, with the majority of those in our Beautyrest Platinum line, and expanding our accessories program with the exciting Beautyrest Complete collection. With innovative products and our new breakthrough marketing campaign, we will energize dealers about our plans for 2018, illustrating how we will stand out to consumers in a very competitive marketplace.”

NEW BEAUTYREST PLATINUM LINE

Featuring a contemporary aesthetic with simple yet sophisticated patterns, the new Beautyrest Platinum line comprises 16 innerspring and hybrid models ranging in price from $1,299 to $2,999 that focus on regulating the nuances of temperature and support to offer smarter, restorative rest.

The 11 Beautyrest Platinum innerspring models and five hybrid models incorporate temperature-management technologies, such as the new InfiniCool™ Surface and InfiniCool HD Surface, which are enhanced with cooling materials to help move heat away from the body. Select innerspring models include BackCare® 3X, a support layer engineered with over 2,000 pressure-relief microcoils, while all hybrid models offer the new PressureSense™ Hybrid Support System, which features alternating Pocketed Coil® springs and Pocketed Memory Foam™ in the center third of the bed that conform to the body for the right balance of pressure relief and support.

Furthermore, the brand will include a complimentary Beautyrest Sleeptracker® monitor with all Beautyrest Platinum mattresses in 2018, adding extra value to each purchase while giving consumers the unique smart bed benefits of monitoring and improving their sleep with any Beautyrest Platinum bed.

NEW BEAUTYREST COMPLETE LINE

Designed to work with Beautyrest mattresses as a comprehensive system, the Beautyrest Complete collection features pillows, mattress covers and pillow covers that help customers transform their sleep from mere rest to renewal. The seven pillows in the collection include memory-foam and non-memory-foam options, as well as an array of comfort levels and price points that will fit any customer’s sleep needs. While a set of machine-washable fiber pillows priced at $35 serves as a promotional offering, the collection’s pillow portfolio features an $89 opening price point and provides consumers with a choice of memory foam or moisture-wicking fiber technologies – both of which provide temperature-management benefits. Luxury options include two Beautyrest Black-branded pillows priced at $149 – one composed of memory foam with an AllerPur™ Technology cover to keep the sleep environment clean and fresh, while the other is 100 percent goose down with a 400-thread-count Supima® cotton cover.

Featuring a cutting-edge design that is unlike anything in the marketplace, Beautyrest Black AirCool™ mattress and pillow covers wick away moisture, enhance comfort, relieve pressure and increase breathability. Thanks to their unique 3-D construction, the covers allow a sleeper to experience the true feel of a mattress or pillow and eliminate any concerns about diminished comfort, which can be an issue in other cover products. With a pillow cover price point of $69 and a mattress cover price point of $299, consumers can choose to purchase either product in one of two technologies – the InfiniCool Technology option is designed to move heat away from the body, while the AllerPur Technology option is infused with natural humidity-absorbing microcapsules that can reduce allergens found in the sleep environment.

BEAUTYREST BLACK AND BEAUTYREST SILVER ADDITIONS

Four new Beautyrest Black Special Edition models will be added to the current Beautyrest Black collection in 2018. Offering a choice of feels at $3,299 and $3,699, the new models pair Advanced Pocketed Coil™ Technology with a layer of 2,200 contouring nanocoils for refined support and spinal alignment. Each Special Edition bed also includes a new HD Performance Knit fabric cover that is designed to wick moisture away from the sleep surface. Beginning in 2018, Beautyrest will include a complimentary Beautyrest Sleeptracker® monitor with the purchase of any Beautyrest Black mattress, enabling customers to transform their Beautyrest Black bed into a smart bed.

This January also marks the premiere of three new Beautyrest Silver models, which are designed to emphasize key price points and allow dealers to promote them more deeply. The introductions include two euro top models that offer a choice of feels at $799, along with a pillow top option that when paired with the existing Beautyrest Silver portfolio provides a triple choice at the $999 price point.

THE “BE MORE AWAKE” ADVERTISING CAMPAIGN

Las Vegas Market attendees will get a preview of Beautyrest’s upcoming 2018 marketing campaign, which conveys how the brand’s unparalleled science and technology helps consumers explore the boundaries of sleep. Building on the theme “Be More Awake,” the campaign pairs visceral elements with live action and bold copy to reframe the conversation around sleep. Rather than focusing on the need for better sleep, the campaign demonstrates what it means to be truly awake, with Beautyrest mattresses providing the energy and clarity you need to unlock your full personal potential during the day.

“Historically, the mattress industry has focused its marketing efforts on how consumers can obtain the best sleep. In 2018, our campaign is a departure from this traditional message,” said Gallman. “The ‘Be More Awake’ campaign shifts the conversation from telling consumers how to sleep to sharing why they need it.”

BEAUTYREST BLACK DIAMOND DEALER PROGRAM

In addition, the Beautyrest brand is honoring select dealers at its Market showroom as part of the new Beautyrest Black Diamond Dealer program. The initiative recognizes top-performing Beautyrest Black dealers, who have demonstrated excellence by achieving specific thresholds in sales and selection. Dealers who attain Diamond Dealer status will receive several benefits, including early access to the new Beautyrest Black Special Edition, enhanced marketing assets and priority on the Beautyrest Black dealer locator.

“We developed the Beautyrest Black Diamond Dealer program to acknowledge the role key dealers play in the success of our Beautyrest Black line,” said Beautyrest Vice President of Channel Marketing Andrew Long. “While the program rewards those dealers that have shown their dedication to the Beautyrest Black line, it also encourages others to increase their engagement with the brand, and we look forward to growing our Diamond Dealer roster in the future.”

2017 SLEEPSELLS SUCCESS

This Market, the Beautyrest brand is also sharing the continued success of the SleepSells program, an online destination featuring education and training elements for retail sales associates (RSAs). Over the past year, the number of total registered RSAs grew by 21 percent. A comparison of 2016 and 2017 figures revealed that last year, total SleepSells sessions grew by 11 percent, page views grew by 21 percent, and the average user spent more time on the site than in 2016.

“Our goal for SleepSells is to arm RSAs with the information they need to be successful, and while we certainly post Beautyrest-related news, much of the content centers on sales tips, consumer insights and general industry knowledge – everything an RSA needs to confidently sell to customers,” said Beautyrest Vice President of Marketing Communications Michelle Montgomery.

For more information about Beautyrest, visit www.beautyrest.com. To learn more about SleepSells, visit www.sleepsells.com.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®, Sertapedic® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world’s leading hotel groups and resort properties.

 

###