Category: Serta

Serta Simmons Bedding Launches New Serta iComfortECO and Perfect Sleeper Collections

Introduces Enhanced Serta.com Experience for More Seamless Research and Shopping

New Marketing Campaigns Begin Running This Week

Doraville, Ga., April 19, 2023 – Serta Simmons Bedding, LLC (SSB) announced today the launch of its new Serta® Perfect Sleeper® and Serta iComfortECOTM collections. Timed to these new releases, which are rolling out now to retailers nationwide, the company is introducing enhancements to Serta.com that offer sleepers a more seamless research and shopping solution, and kicking off marketing campaigns tied to the new lines.

“At Serta, we are proud of our 90-year heritage in providing trusted sleep solutions. This year, we are bringing a tremendous amount of newness to the market across the SSB brand portfolio, including through the launches of our Serta iComfortECO and Serta Perfect Sleeper collections,” said Laura Brewick, President of Serta, Serta Simmons Bedding. “To support these launches and enhance the overall shopping experience for the Serta brand, we are introducing new features to our Serta.com channel as well as marketing campaigns that speak to the strong value proposition of our products.”

The updates to Serta.com offer sleepers a more seamless and comprehensive research and shopping solution. Highlight features include more robust content and imagery as well as a guided buying tool so sleepers can select options within a collection and better understand the consumer benefit of each choice. The site also features omnichannel touchpoints to enable sleepers to shop however they want to shop, whether that be online or by visiting one of Serta’s many retail partners.

“We are committed to serving sleepers at every part of their mattress shopping journey and, through our updates to Serta.com, are providing them with comprehensive product content that empowers sleepers to make the purchase decision that is right for them,” added Brewick. “We look forward to continuing to meet the evolving needs of sleepers and offering them tools to shop at both our retail partners and e-commerce platform.”

About Serta iComfortECO and Serta Perfect Sleeper

Serta iComfortECO is the next generation of the Serta iComfort line, first introduced to the market in 2011 and last updated in 2019. The new collection features the comfort, support, and cooling that iComfort is known for, while incorporating more sustainable materials, such as recycled fibers in both the CoolTemp™ cover and bottom support layer of the mattress, a 5-zone coil support system which is made from 85% recycled steel, and Terra FusionTM memory foam made from nearly 30% plant-based content that is USDA BioPreferred Certified.

Serta iComfortECO

The refreshed Serta Perfect Sleeper offers significant value to consumers. The line, which provides pressure relief through zoned support at every price level, is available starting at $599 (Queen), representing a 30 percent savings compared to the opening price point of the previous collection.

The refreshed Serta Perfect Sleeper

Launching New Marketing Campaigns

The new Serta collections will be supported by national advertising campaigns that began running this week. The iComfortECO campaign, which includes a 30 second video spot and will run across CTV platforms, digital and social channels, focuses on the line’s integration of more sustainable materials. Meanwhile, the Perfect Sleeper campaign, which includes short-form video content, will run on digital and social platforms, with messages on how the collection helps deliver perfect sleep every night for every type of sleeper.

For more information on the new Serta collections, visit Serta.com.

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta®, which has five other independent licensees, Beautyrest®, Tuft & Needle® and Simmons®. For more information about SSB and its brands, visit https://sertasimmons.com/.


Media Contact:

Eric Mangan
SSBCommunications@Sertasimmons.com

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Serta Partners with Shinola on the Serta 313 Mattress Collection


 

By Laura Brewick, Senior Vice President of Brand Marketing at Serta Simmons Bedding

At Serta, we have spent the past 90 years delivering industry-leading comfort to consumers. And while comfort is certainly king, we know mattress shoppers are increasingly selecting their product of choice based on its style.

Today, we are excited to announce a new brand collaboration with Shinola, the Detroit-based design brand with a mission to craft quality goods intended to last a lifetime. Shinola shares our uncompromising commitment to quality engineering and craftsmanship. Together, we are unveiling a first-of-its-kind mattress collection that marries Serta’s signature comfort with Shinola’s timeless style.

The 313 Mattress Collection – an ode to Shinola’s hometown – features several of the brand’s iconic design elements in a 10-inch memory foam mattress. The line incorporates Shinola’s trademark lightning bolt embroidered across the mattress’ cool-to-the-touch cover, as well as its brand stripe, which can be found on products ranging from watch bands to leather bags, across the edge of the mattress. The 313 Mattress Collection is available on Serta.com, Shinola.com and is on display at the Shinola flagship home store in Detroit.

This line also builds upon our existing partnership with the Shinola brand to exclusively provide mattresses to the Shinola Hotel. While the 313 Mattress Collection is an entirely new product, we are excited to be working alongside Shinola once again to bring our trademark comfort to consumers in a new (and stylish) way.

We firmly believe that consumers shouldn’t have to sacrifice comfort for style, and the 313 mattress line is our latest in a series of designer collaborations that demonstrate that point. Stay tuned. There is more to come.

 

Brr…. It’s Cold Inside – Serta Announces the Nationwide Rollout of Serta Arctic, Introduction of New Arctic Accessories


By Laura Brewick, Senior Vice President of Brand Marketing, Serta Simmons Bedding

At Serta Simmons Bedding, we are committed to helping people sleep better so they can live healthier lives. And we know that one of the most common sleep disruptors is sleeping hot.

That’s exactly why our Serta brand launched Serta Arctic, which delivers all-night cooling relief so people can more easily fall, and more importantly, stay asleep. Today, we are excited to announce that the new mattresses, previously available on Serta.com and in select stores, are now rolling out to retailers nationwide, as well as the introduction of a complementary line of Serta Arctic accessories available both in stores and on Serta.com.

Serta Arctic mattresses feature an exclusive three-part cooling system called REACTEX which actively disperses heat away from the body, resulting in a bed with 15 times better cooling power than previous product lines* that feels up to five degrees cooler when compared to the leading cooling mattress.** Our new Serta Arctic accessories offer that same proprietary cooling technology. Specific items include:

  • New pillows ($149.99), with both memory foam and fiber options, that are up to 40 times cooler than a standard pillow.
  • Mattress protectors ($179.99 – $229.99) designed to be five times cooler than a standard alternative.

To round out the line, we are also introducing 400-thread count sheets ($179.99 — $279.99) made of a blend of luxury Tencel, cooling nylon and CoolMAX polyester.

At its core, the Serta brand is a champion of comfort for all. We have pioneered sleep innovation for more than 90 years to deliver on that promise. With Serta Arctic, we are changing the game when it comes to helping people stay cool at night, and we look forward to bringing this new technology to an even broader group of consumers this year.

*Results based on the difference in heat absorbed by Serta Arctic and Serta Perfect Sleeper Luminous Sleep mattresses while the phase change material is active.

**Serta Arctic feels up to five degrees cooler based on heat index results of Serta Arctic versus the leading cooling mattress.

Serta® Unveils Premium Arctic Sleep System Providing Ultimate Cooling Relief for Hot Sleepers

DORAVILLE, Ga., Aug. 10, 2021 /PRNewswire/ — Leading mattress brand Serta® announced today its latest category-disrupting innovation with the Arctic cooling sleep system. Built with 15x better cooling power*, the Serta Arctic mattress feels up to five degrees cooler than the leading cooling mattress, and a full line of accessories help provide all-night cooling comfort.

“Sleeping hot can happen to anyone,” said Laura Brewick, Senior Vice President of Marketing for Serta. “If you are sleeping hot, it could be because your mattress is actually trapping heat around your body. The Serta Arctic sleep system does the opposite — pulling heat away from the body for a restful, uninterrupted night’s sleep.”

Studies have shown that sleeping hot can noticeably impede the body’s ability to rest, causing a ripple effect across a person’s quality of life. Interrupted sleep can negatively impact a person’s health through irritability, increased stress, decreased creativity and more. The new Serta Arctic sleep system is designed to provide a lifeline to wellness for hot sleepers whose needs haven’t been met by existing cooling mattresses available on the market.

Built with advanced cooling technology exclusive to Serta, the state-of-the-art sleep system is backed by rigorous product testing. Unlike many competing products, the Serta Arctic mattress is not merely a mattress that supplies “cool touch,” but rather one that provides all-night cooling relief.

The Arctic sleep system’s cutting-edge technology is powered by Reactex®, part of Soft-Tex International, Inc. The system features three layers of cooling technology that work together to pull heat deep into the mattress and away from the body, helping sleepers stay cool. The result is a mattress with 15x better cooling power* than previous product lines that feels up to five degrees cooler than the leading cooling mattress.

Complementary cooling accessories including memory foam pillows, mattress protectors and sheets work together to wrap hot sleepers in cooling comfort all night long. Through this full assortment of cooling accessories, the Serta Arctic sleep system puts unprecedented power in consumers’ hands to take control of their sleep health and self-care.

“Solving our consumers’ needs is what drives Serta to deliver meaningful innovations to help people sleep better,” Brewick said. “The Arctic sleep system is just one way we’re striving to pioneer fully curated sleep solutions. Harnessing groundbreaking technologies, we’re expanding beyond the mattress so consumers can access their full potential of health and wellness benefits from their sleep.”

The Serta Arctic sleep system is available now at www.serta.com as well as from select retailers nationwide. The mattress is available in foam and hybrid models, starting at $3,499 for a queen size. The foam model comes in plush and firm varieties, and the hybrid model comes in medium and plush varieties. All mattress versions come with a risk-free, 120-night trial.

*15x benefit exists while the phase change material is active. Results based on the difference in heat absorbed by Serta Arctic and Serta Perfect Sleeper Luminous Sleep mattresses while the phase change material is active.

ABOUT SERTA
A champion of comfort for all, Serta, Inc. (“Serta”), through its licensees, has pioneered sleep innovation for more than 90 years, bringing quality products to over 150 countries worldwide. From Perfect Sleeper® to iComfort®, Serta’s award-winning mattress collections are designed to provide superior comfort through support and breathability. In addition to the consumer-facing business, Serta is a leading provider of beds in the hospitality industry, including several of the world’s largest hotel chains. The brand’s mascot, the Serta Sheep, has garnered numerous advertising accolades, including Madison Avenue Icon of the Year, and remains the face of the company today.  For more information, visit Serta.com.

SOURCE Serta Simmons Bedding

For The Children Partners With Serta, Relief Bed To Give Foster Children A Good Night’s Sleep

Leading bedding producer provides more than a bed to children in need

Temecula, CA – April, 2021 – For The Children, the non-profit that promotes physical, emotional and spiritual healing for child victims of neglect, abuse and abandonment through intervention programs, education and advocacy, announced today that they will host the first in a series of Bed Builds in partnership with Serta and Relief Bed for 50 foster children in need on May 1 in Temecula, CA. 

A material object that is transformational for a child’s wellbeing, beds represent so much more than a piece of furniture. A foster child’s lack of sleep can result in the inability to pay attention, a decreased appetite and hinder the forming of healthy social relationships, according to the Centers for Disease Control and Prevention. 

Health and safety codes require a child to have their own bed, yet many simply do not. For The Children, Serta and Relief Bed have identified that a good night’s sleep is a critical but often overlooked aspect of daily life that they are able to make an impact on. 

To that end, For The Children will host the first of several COVID-19 compliant Bed Build events this month, with collaboration support from Relief Bed, a nonprofit organization that provides beds to impoverished people and disaster victims around the world. Serta, the mattress brand dedicated to superior comfort for all, will provide 50 mattresses to complete the bed setup. In partnership with CarePortal, For The Children will identify 50 children in the region in need of a new bed and will distribute the completed bed frame and mattress sets to families following the event. The event will take place at 9am on May 1 at Crossroads Church, 26090 Ynez Rd. Suite A

Temecula, CA 92592.

This event marks the fourth time Serta and Relief Bed have partnered, most notably following the launch of the “Stay Home, Send Beds” program which facilitated bed donations for hospitals and temporary medical facilities nationwide during the COVID-19 pandemic. 

About For The Children 

For more than 30 years, For The Children has recognized that family-induced childhood trauma has resulted in intergenerational cycles of harm/damage for children, families and societies. Our network of over 20,000 vetted and trained volunteers intervene in the lives of children that have been neglected, abused and abandoned through advocacy, summer camps and yearlong mentoring programs. With over 150 million orphaned children around the world, and that number only rising, our more than 240 chapters across the globe are equipped to improve life outcomes and transform their communities.

About Relief Bed 

Relief Bed International provides strategically built beds to homeless shelters in the United States and to disaster relief victims in emerging countries through their network of international relief partners around the world. For more information and how to partner with Relief Bed International, please visit  www.reliefbed.com

About Serta

A champion of comfort for all, Serta, Inc. (“Serta”), through its licensees, has pioneered sleep innovation for more than 90 years, bringing quality products to over 150 countries worldwide. From Perfect Sleeper® to iComfort®, Serta’s award-winning mattress collections are are designed to provide superior comfort through support and breathability. In addition to the consumer-facing business, Serta is a leading provider of beds in the hospitality industry, including several of the world’s largest hotel chains. The brand’s mascot, the Serta Sheep, has garnered numerous advertising accolades, including Madison Avenue Icon of the Year, and remains the face of the company today.  For more information, visit Serta.com.

 

Serta Simmons Bedding Elevates Two Key Leaders, Streamlines Organizational Structure to Accelerate Growth and Transformation

Melanie Huet Named Chief Commercial Officer, Shelley Huff Named Chief Operating Officer
Sleep Company Aligns Sales, Marketing and Innovation Under Huet’s Leadership, Extends Huff’s Oversight to Also Include Supply Chain and Customer Experience

Doraville, GA (April 6, 2021) – Serta Simmons Bedding, LLC (“SSB”), one of North America’s largest sleep companies, recently announced organizational enhancements, including changes to its leadership team, as part of its transformation and growth strategy. Most notably, Melanie Huet (formerly Chief Marketing Officer and EVP of Marketing and Innovation) will take on the role of Chief Commercial Officer for SSB, and Shelley Huff (formerly CEO of Tuft & Needle, EVP of Direct to Consumer) will become SSB’s Chief Operating Officer. Huet and Huff will maintain their former titles of Chief Marketing Officer and CEO of Tuft & Needle, respectively, continue to serve on the company’s executive leadership team, and report to SSB Chairman and CEO David Swift.

“We are relentless in our pursuit of helping people sleep better through consumer-inspired innovation, a digital first mindset, our commitment to exceptional service and an outstanding team who always strives to set the bar higher,” said David Swift, Chairman and CEO of Serta Simmons Bedding. “Both Melanie and Shelley have made a tremendous impact on our business in their time with the company. I look forward to partnering with them as we continue in that pursuit and accelerate our strategy for growth.”

Huet has been instrumental in developing SSB’s portfolio of brands over the last two years and has led the company’s transformation to a consumer-centric organization. As Chief Commercial Officer, she will lead an expanded, unified team which brings together sales, marketing and innovation functions. She will work in partnership with Chief Sales Officer Derek Miller to accelerate eCommerce growth, strengthen SSB’s omnichannel approach and increase speed to market. Huet joined SSB in 2019 after spending time in a variety of marketing and sales roles with The Kraft Heinz Company, Kimberly-Clark and Unilever.

Huff has played a critical role in building the SSB’s direct to consumer (DTC) business across its portfolio of brands and growing the Tuft & Needle brand. As Chief Operating Officer, she will oversee the company’s supply chain and enterprise-wide customer experience teams, and will continue to lead the company’s (DTC) business and the Tuft & Needle brand. Under Huff’s leadership, this expanded Operations team will bolster the company’s digital-first mindset and better leverage data and technology to drive growth across the business. Huff joined SSB in July 2020 as CEO of Tuft & Needle and EVP of DTC after serving in a number of leadership roles across Walmart U.S. and Walmart eCommerce, including as President and CEO of Hayneedle.com.

Bob Hellyer, formerly Chief Supply Chain Officer, will take on a new role as EVP of Strategic Initiatives designed to leverage his deep industry expertise and strong relationships throughout SSB’s value chain. He will also support the Commercial team in accelerating breakthrough innovation.

The digital-first approach that underpins the company’s customer-focused growth strategy requires fostering, harnessing and elevating the talent of existing team members, as well as recruiting new talent in key roles. Two new executives will join Huff’s Operations team to continue to drive SSB’s digital transformation forward:

• Cream Pepito joins SSB as Senior Vice President and Chief Technology Officer for DTC responsible for leading the technology strategy for SSB’s DTC business, inclusive of platform and marketing technology.  Pepito most recently worked with Northwestern Mutual where she led high performing teams responsible for their technology solutions. Pepito has extensive experience leading various technology-enabled transformations for companies in financial services, fin tech, logistics and manufacturing.
• Bhavani Subramaniam joins SSB as Senior Vice President, Integrated Supply Chain, and is responsible for the company’s DTC supply chain, enterprise logistics and warehousing, as well as Sales & Operational Planning. Subramaniam joins SSB with more than 20 years’ experience in strategic and operational supply chain leadership roles in the retail and CPG industries, most recently with Walmart.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is a leading sleep company and one of the largest manufacturers, marketers and suppliers of mattresses and sleep solutions in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com

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Media Contact:
Casey Swanson
ICF Next for Serta Simmons Bedding
Casey.swanson@icfnext.com

CHOICE HOTELS JOINS SERTA “STAY HOME, SEND BEDS” INITIATIVE, ENABLING LOYALTY MEMBERS TO DONATE POINTS TOWARDS HOSPITAL MATTRESS DONATIONS

ROCKVILLE, Md. (April 15, 2020) – Choice Hotels International, Inc. (NYSE: CHH) is teaming up with Serta, Inc., the nation’s leading mattress brand, to contribute to its “Stay Home, Send Beds” initiative, which is providing bed donations to help address nationwide shortages at hospitals and temporary medical facilities caused by the COVID-19 pandemic. Beginning today, members of Choice Hotels’ award-winning Choice Privileges® loyalty program can donate their points towards beds for hospitals in need, and Choice will increase the impact by matching 100 percent of donated Choice Privileges points for a limited time. All Serta mattress donations are being facilitated through Relief Bed International, a nonprofit organization that provides beds to impoverished people and disaster victims around the world.

“We are so grateful to our nation’s tireless healthcare workers and recognize the increased needs and demands hospitals are facing to support and treat those affected by COVID-19,” said Robert McDowell, chief commercial officer, Choice Hotels. “We want to do our part to help those on the front lines and facilitate care for those in need, and right now, every bed counts. Our customers are looking for ways to safely give back during this pandemic, and we’re proud to give them a way to do just that by supporting communities in need and contributing to this important cause.”

This is the latest example of the ongoing efforts by Choice and its franchisees to support those impacted by COVID19 and local communities, including:

  • American Red Cross: Choice Hotels is a member of the Red Cross Disaster Responder Program, which ensures the American Red Cross is prepared to respond to disasters and meet the needs of those affected anytime and anywhere across the United States. Guests can aid this life-saving organization by redeeming Choice Privileges® points that convert to a cash donation.

  • Operation Homefront: Due to COVID-19 social distancing restrictions, family members of ill or injured service members are being displaced from their current housing. Choice is providing Choice Privileges points donations towards hotel rooms to help these families during this transition. Choice Privileges loyalty members are also able to donate points to benefit this cause. 

  • International Franchise Association: Choice is supporting the association’s Franchising Gives Back program, which provides education, resources and direct financial support to small businesses and local non-profit partners across the country. Choice Privileges members can donate points to the program to help fund initiatives contributing to communities and families in need, and Choice is currently matching the first 5 million points donated.

Choice hotels are also offering discounted hotel rates to essential workers and volunteers serving communities across the country during the COVID-19 crisis. The company’s Choice Cares rate is available at participating locations to all workers and volunteers identified by the Department of Homeland Security as Essential Critical Infrastructure Workers.

“Our franchisees are some of the most dedicated and inspiring people on the frontlines, putting their staff and communities at the forefront of their action,” added McDowell. “We applaud the commitment of our owners in opening their doors to essential workers, providing care packages and supplies to the individuals who need them, and making a difference in numerous other ways for their hotels and communities during this time of need.”

Choice hotels across the nation are housing members of the National Guard, first responders, essential healthcare staff and various other groups affected by the pandemic. For example, a Sleep Inn in Harrisonburg, Virginia, has donated all of its rooms for medical professionals to quarantine and protect their families. Countless franchisees are also supporting their communities in other practical and creative ways. Some hotels, such as the Ascend Esquire Hotel in Gastonia, North Carolina, are using their restaurants to provide free meals or vouchers to furloughed and essential workers. The Cambria Hotel & Suites in Traverse City, Michigan, thanked local healthcare professionals by contributing to goody bags as part of the local “Community Care Project” and donated sheets to “Seamstresses for Safety,” which were used to make gowns and masks for healthcare workers. In addition, the WoodSpring Suites hotel in Allentown, Pennsylvania donated a dozen handmade superhero masks to healthcare workers currently staying at the hotel. Many hotels flying the Choice flag are also participating in the American Hotel and Lodging Association’s Hospitality for Hope program, which connects hotels with essential workers looking for safe housing and support during the pandemic.

To donate Choice Privileges points toward beds for hospitals or other causes, interested members can visit https://www.choicehotels.com/choice-privileges/redeem-points/donations. For more information on recent travel policy changes due to the impact of COVID-19, visit www.choicehotels.com.

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About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, providing business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is America’s leading mattress brand. Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System.

As the leading provider of mattresses to the hospitality industry, Serta partners with many hotel groups. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

© 2020 Choice Hotels International, Inc. All Rights Reserved

Serta Launches “Stay Home, Send Beds” Program to Facilitate Bed Donations for U.S. Hospitals

Leading bedding producer takes on hospital-bed shortage

ATLANTA (April 3, 2020) – As U.S. hospitals race to find beds for the surge of coronavirus patients, Serta today announced a plan to build on its earlier commitment to donate 10,000 mattresses.

Today, the nation’s leading mattresses brand launched “Stay Home, Send Beds,” a program that will facilitate bed donations for hospitals and temporary medical facilities nationwide during the COVID-19 pandemic. Visitors to www.SertaReliefBed.com can purchase up to 10,000 beds to be distributed in the city of their choosing.

For every 25 beds donated through “Stay Home, Send Beds,” Serta will donate an additional bed on top of the 10,000 mattresses it committed to New York City hospitals on March 26, 2020. Those beds are currently in production and will begin shipping this week.

The need for hospital beds is significant. According to the Institute for Health Metrics and Evaluation and the University of Washington, 41 states will require more hospital beds than they currently have available due to the spread of coronavirus.

“At times like these, we all have to ask ourselves what we can do to help,” said Serta Simmons Bedding Chairman and CEO David Swift. “Serta Simmons Bedding understands the importance of giving back to those in need with the resources we have available, and we hope to encourage our fellow citizens and our fellow bedding manufacturers to do the same.”

All donations are being facilitated through a collaboration with Relief Bed International, a nonprofit organization that provides beds to impoverished people and disaster victims around the world. To learn more and to contribute to the cause, please visit www.SertaReliefBed.com.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is America’s leading mattress brand. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

About Serta Simmons Bedding LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 28 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About Relief Bed International
Relief Bed International provides strategically built beds to homeless shelters in the United States and to disaster relief victims and emerging countries through their network of international relief partners around the world. For more information and how to partner with Relief Bed, please visit www.reliefbed.com.

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SERTA® INTRODUCES iCOMFORT® HYBRID COLLECTION AT LAS VEGAS MARKET

Atlanta, GA. (January 26, 2020) – Serta® is debuting its new iComfort® Hybrid mattress line featuring groundbreaking foam technology and an advanced coil system to offer sleepers a wider range of feel and support options. The Hybrid is the brand’s latest innovation designed to keep consumers uniquely cool during sleep while meeting their diverse comfort needs.

“When research from our consumer insights team showed more than half of people have a difficult time sleeping because mattresses can get too hot, we knew we needed to continue to innovate,” said Onney Crawley, Vice President of Marketing for Serta. “The new iComfort by Serta Hybrid line is designed to provide the perfect cooling temperature for sleep and it exemplifies our commitment to better understanding the preferences of mattress buyers.”

The new self-cooling hybrid mattresses combine exclusive carbon fiber-infused memory foam from the successful iComfort foam line with an innerspring system of individually wrapped coils for customized comfort and support, starting at $1199. The iComfort Hybrid also utilizes the same snowflake iconography as the iComfort Foam line to help shoppers find the perfect level of cooling for them.

The iComfort by Serta Hybrid line offers a truly customizable experience with added features by price point including:

  • Gel Active® Max Memory Foam (in $1,499 beds): Open celled memory foam helps promote airflow, so you don’t have that hot, stuffy feeling when falling asleep.
  • UltraCold System (in $1,799+ beds): A layer of Carbon Fiber Memory Foam that’s engineered to work hard at absorbing excess heat from your body, then channel it away, all while you sleep comfortably.
  • Max Cold Cover (in $1,799+ beds): Made from super cool high-performance fibers for an instant cool-to-the-touch sensation.

Serta will showcase four new offerings under the new line at Las Vegas Market. Attendees can visit Serta at A-701 to sample and experience the full assortment of 2020 products.

For more information, visit www.Serta.com or follow along online at www.facebook.com/sertamattress, www.twitter.com/sertamattresses and www.instagram.com/sertamattress.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States.  Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. SSB also owns and manages the Simmons brand and Tuft & Needle®, the original direct to consumer mattress brand. SSB operates nearly 30 manufacturing plants throughout the United States and Canada and makes its brands available internationally via licensing partners. For more information about SSB and its brands, visit www.sertasimmons.com.

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Media Contact:

Courtney Hammerle

courtney.hammerle@icfnext.com

312-854-7520

Serta Announces Significant Innovation Pipeline at Las Vegas Market Starting with iComfort® Relaunch

All new foam line that leverages consumer-centric insights to deliver better solutions for customer needs

Atlanta, GA. (July 28, 2019) – Serta announced today at the July Las Vegas Market Show the next generation of its iComfort by Serta foam line of premium mattresses. Born from in-depth research and testing – led by a recently established consumer insights team, the relaunch is the first significant innovation under new leadership.

“We know consumer insights are critical given how the retail landscape has shifted,” said Melanie Huet, Chief Marketing Officer. “Insights from our segmentation study, coupled with our newly established consumer insights team, provide us with information to help us deliver products consumers actually want. And we’ll bring innovation as often as the consumer needs it – accelerating our previous process of going to market – starting with the iComfort relaunch.”

Next Level Cooling and Support: iComfort Relaunch

The brand’s first and most anticipated innovation features a first-of-its-kind memory foam layer infused with carbon fiber for cooling as well as strength and resiliency. This system channels heat away from your body and provides exceptional strength for back and neck support.

Added features at higher price points include:

“Our new iComfort line was born from in-depth consumer research that has shown top purchase intent and appeal scores suggesting this will be a category leader. In fact, through this research we found that more than half want a mattress that prevents them from waking up feeling hot and keeps them at the perfect temperature for sleeping,” said Huet. “Our goal is to retain market share and return to growth, and we’re confident we’re on the right track to do this especially with an exceptional and experienced team in place along with a full arsenal of support behind us.”  

The iComfort line will be launched in October, starting at $1,199 for a Standard Queen and running up to $2,199 as additional product features are added. The brand will support the launch with a significant investment, including a full new advertising campaign across TV, digital and social channels along with PR and consumer-driven activations, strongly focusing on targeting the millennial audience.

Las Vegas market attendees can follow the brand online using designated hashtag #SertaTakesVegas and visit Serta at A-701 to sample and experience the full assortment of new iComfort models.

For more information on Serta, visit www.Serta.com or follow along online at https://www.facebook.com/sertamattress, https://twitter.com/sertamattresses and https://www.instagram.com/serta.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is the No. 1 mattress manufacturer in the United States. Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.Serta.com.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns the Tuft & Needle® original direct-to-consumer mattress brand. SSB operates more than 30 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

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