Category: SSB

New Facilities Part of $100 Million Manufacturing Investment

HOUSTON (October 6, 2017) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, has opened a new manufacturing plant, relocating from a former site in Houston.

The new plant allows for more operational capacity and is part of SSB’s recently announced plan to expand its manufacturing footprint and support increased consumer demand.

“SSB’s new Houston plant is an important part of our strategy to increase manufacturing capacity,” said Michael Traub, CEO of Serta Simmons Bedding. “By introducing new technology, adding headcount where necessary and expanding certain facilities, SSB intends to position itself to meet increased demand from customers across North America.”

The plant, which is four times the size of the previous Houston facility, employs approximately 100 people and produces more than 1,000 mattresses per day. The mattresses made in the Houston facility are built and shipped throughout the southwest region, fulfilling orders generally in less than 72 hours.

In addition to Houston, SSB plans to open new plants in Seattle; Moreno Valley, California; and Windsor Locks, Connecticut. SSB also plans to relocate to a new headquarters in Doraville, Georgia by early 2019. The move will bring 500 Serta, Beautyrest and SSB corporate employees together under one roof for the first time.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow Sleep, a direct-to-consumer mattress brand. The company operates 39 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

 

Company, industry veteran will lead the new plant’s manufacturing operations

ATLANTA (Aug. 28, 2017) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, has announced that David Culy will lead the company’s Phoenix manufacturing plant as Operations Manager.

David is responsible for the plant’s supply management, manufacturing process and implementation of change initiatives. He will also ensure implementation of operating methods and procedures to ensure product quality and safety for SSB’s Beautyrest® brand.

“We are thrilled to have Dave lead our Phoenix operations,” said Tony Guerra, Vice President of Operations-West, for SSB. “Dave is a proven leader who will champion our plant employees and ensure we meet customer demands.”

David previously served as Production Manager at the Phoenix plant, and brings more than 25 years of experience to the plant’s manufacturing operations.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow Sleep, a direct-to-consumer mattress brand. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

 

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Company, industry veteran will lead the plant’s manufacturing operations

ATLANTA (Aug. 28, 2017) – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, has announced that John Eberly will lead the company’s Moreno Valley, CA, manufacturing plant as Operations Manager. In his new role, John will be responsible for leading the operations of the current Moreno Valley plant and overseeing the start-up of the company’s new, larger Moreno Valley plant, scheduled to open later this year to meet increased demand in the West region.

John will be responsible for the plant’s supply management, manufacturing process and implementation of change initiatives. He will also ensure implementation of operating methods and procedures to ensure product quality and safety for SSB’s two leading brands, Serta® and Beautyrest®.

“We are thrilled to have John lead our current and, eventually, our new Moreno Valley operations as part of our multi-year investment to expand our manufacturing footprint and support areas of the country with the greatest growth and demand,” said Tony Guerra, Vice President of Operations-West, for SSB. “John is a proven leader who will champion our plant employees and ensure we meet the needs of our customers.”

John previously served as Operations Manager at SSB’s Waycross, Ga., plant. He brings more than 30 years of production and operations experience to the Moreno Valley plant, a consistent record of process improvement, and world-class performance achievement with companies such as Texas Instruments, Hewlett-Packard, and Philips.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow Sleep, a direct-to-consumer mattress brand. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

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(ATLANTA – July 27, 2017) – The Beautyrest® brand, one of the industry’s leading mattress brands, is pleased to be promoting its new consumer advertising campaign at the upcoming Las Vegas Market, which begins July 30th. Positioning Beautyrest mattresses as the ultimate equipment for high-performance sleep, the campaign builds upon the growing belief that personal performance is based on three basic pillars of health – exercise, nutrition and sleep – and that to achieve success in daily life, one must perform optimally in all three areas.

Beautyrest is using a mix of broadcast, digital, social media and public relations to expose millions of consumers to the campaign’s key message, which juxtaposes scenes of personal athletic performance, such as biking, boxing, yoga and swimming, with the high-quality sleep attained on a Beautyrest mattress.

“As consumers, we all understand the important role equipment plays in our everyday success,” said Beautyrest Executive Vice President of Marketing Jim Gallman. “Whether we are striving for success at work, on the athletic field or during the pursuit of a personal passion, the right equipment is key to performance, and high-performance sleep is no different. Our new campaign drives home this idea and communicates that the right mattress with the right technology is essential to achieving optimal sleep.”

Partnership with Dr. Rebecca Robbins

In connection with the launch of its new campaign, Beautyrest has partnered with Dr. Rebecca Robbins, a sleep researcher and co-author of “Sleep for Success.” Dr. Robbins primarily conducts research on the link between sleep and performance as well as strategies for optimal rest and recovery. Her role is to help the brand educate consumers about ideal sleep habits and the impact of quality sleep on their waking success, including how high-quality sleep can give them an edge to perform more effectively.

“Rest plays a pivotal role in nearly all areas of our waking lives; yet in our society, sleep is unfortunately viewed as a luxury rather than a necessity,” said Dr. Robbins. “Research must be shared with the population to make a true difference, so it is wonderful when a brand like Beautyrest wants to engage with the academic community to promote the benefits of sleep.”

Beautyrest will showcase consumer-oriented content from Dr. Robbins on Beautyrest.com, on its Under the Covers blog and on the brand’s social media channels. Dr. Robbins will also be featured on SleepSells, the brand’s online training destination for retail sales associates (RSAs) and other industry insiders.

“Dr. Robbins has spent years studying the science of sleep, and she is dedicated to educating society about the clear link between quality sleep and success during the day, which is a topic that perfectly aligns with the performance-focused message of our new campaign,” said Beautyrest Vice President of Marketing Communications Michelle Montgomery. “We are thrilled that she’ll be working with Beautyrest to help people understand the important role sleep plays in making us perform more effectively.”

To view examples from the brand’s new campaign, visit the Beautyrest YouTube® channel.

Mattress-in-a-Box Preview

Las Vegas Market also marks the premiere of a new lineup of mattress-in-a-box offerings, which are the result of a strategic partnership with Sinomax USA, a leading global manufacturer and distributor that specializes in innovative memory foam technology products.

Launching during the fourth quarter of 2017, the mattress-in-a-box offerings will be sold in-store and online via the brand’s dealer network. The collection includes the 10-inch Beautyrest ST (Smart Technology) High Performance Memory Foam Mattress, which comes bundled with a Beautyrest® Sleeptracker® monitor. In addition, the collection features 8-inch and 10-inch memory foam models sold under the Simmons® BeautySleep® name. All three products will be assembled in the United States at Sinomax’s new facility in Nashville, Tenn.

“Consumers possess a variety of preferences regarding the mattress shopping process, so we strive to offer a range of purchasing experiences through our dealers,” said Beautyrest Vice President of Brand Management Cara Finger. “The introduction of Beautyrest and Simmons BeautySleep mattress-in-a-box products is a first for our brand, and we’re excited to preview this new category in Las Vegas.”

SleepSells and National Training Month

Throughout Market, Beautyrest will continue to tout the success of its SleepSells program and its second annual National Training Month, which focused on educating retail sales associates about key industry topics prior to the summer selling season. During National Training Month, SleepSells users were able to access new training-specific content and win prizes via the SleepSweeps Sweepstakes, a daily trivia competition. As a result of these efforts, SleepSells’ pageviews increased by 98 percent over the previous month; plus, the site experienced a significant jump in new registrations, with almost 55 percent more new users joining SleepSells during National Training Month 2017 than in 2016.

“The growth and engagement SleepSells saw during National Training Month demonstrates how valuable RSAs find educational mattress- and sleep-related content – especially at this crucial point in the year,” said Montgomery. “We’re seeing what yields the greatest feedback and interactions from users and are developing future SleepSells content with these factors in mind.”

Overall, SleepSells continued to grow in its second year, and a comparison of key year-over-year figures shows 46 percent growth in new registrations and pageviews along with a 54 percent increase in the number of sessions. The program followed up this success with the launch of a new site design this past June. Featuring enhanced functionality, the updated site is driving additional recruitment and engagement through a simplified registration process, more robust profile capabilities, site speed improvements and comment notifications.

To learn more, visit www.sleepsells.com.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow Sleep, a direct-to-consumer mattress brand. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

HOFFMAN ESTATES, IL (June 30, 2017) – Serta, the leading mattress manufacturer, is unveiling a new mattress-in-a-box program for retailers at the upcoming Las Vegas Market trade show. The program, designed to help retailers grow sales in this rapidly-growing segment, includes a new collection of all-foam mattresses that are 100% USA assembled. Turnkey digital support for retailers carrying the line is also part of the offering.

The new mattress-in-a-box collection includes five models featuring distinctive aesthetics that visually communicate the product benefit of comfort and premium, attention-grabbing packaging. Three of the models will be sold under the Serta Perfect Sleeper® Express brand and feature advanced gel-infused memory foam with enhanced cooling technology. The other two models will be offered under the Serta brand and feature premium gel infused memory foam. The complete collection, ranging in suggested retail price points from $599 – $999, will be available for shipping to retailers this Fall.

“The mattress-in-a-box segment is growing rapidly and projected to have up to 15% of category share by 2020,” says Andrew Gross, Executive Vice President of Marketing, Serta. “Our new program will help our retail partners grow with the segment by bringing the comfort and quality of Serta to consumers seeking a simplified shopping experience.”

In addition to the new mattress-in-a-box offerings, Las Vegas Market attendees can see the recently launched iComfort® Memory Foam and Perfect Sleeper collections – both of which have already delivered strong results for Serta and its retail partners.

“We are seeing significant growth over prior year with retailers carrying our new Perfect Sleeper and iComfort Memory Foam lines,” says Gross. “Plus, our new Declare Peace campaign launched in May and is exceeding our goals for motivating consumers to consider purchasing our brands. We plan to carry this momentum to the new mattress-in-a-box program and help our retailers end 2017 with strong second half sales.”

Las Vegas Market attendees can visit Serta’s showroom to see the new mattress-in-a-box collection, as well as the current iComfort and Perfect Sleeper collections, in A-701 at the World Market Center building.

About Serta

Serta, Inc. (“Serta”), through its licensees, is the #1 mattress manufacturer in the United States.  Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System and the exclusive Bellagio at Home® mattress collection.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas.  In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB also owns Tomorrow Sleep, a direct-to-consumer mattress brand. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

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Fully integrated campaign includes REM Cycle fitness class with Crunch Gyms and sleep advice from expert Dr. Rebecca Robbins

ATLANTA, June 28, 2017 /PRNewswire/ — This summer, Beautyrest® brand, one of the industry’s leading mattress brands, is reminding consumers that its Beautyrest Black® mattress is the ultimate equipment for high-performance sleep. Last week, the new ad campaign launched nationally, juxtaposing scenes of athletic performance with high-quality sleep achieved on a Beautyrest mattress. The brand will also host a series of online and offline events to underscore the importance of sleep to fuel success in our daily lives.

Starting in July, the brand is collaborating with Crunch Gyms to educate fitness enthusiasts on the best way to get a good night’s sleep, and the critical intersection of sleep and fitness performance. Beautyrest and Crunch have developed a series of activities to highlight sleep, including the first-ever REM Cycle class designed to promote peak performance and better sleep through a series of exercises that help people prepare, perform, power down, and restore the body for the best sleep ever.

“We are thrilled to be partnering with Beautyrest and introducing this new, fun REM Cycle class to Crunch,” said Marc Santa Maria, National Group Fitness Director at Crunch. “Our members are always looking for different ways to workout at the gym and we are excited to introduce a class that encourages members to think about their sleep patterns as much as they do their fitness regiments.”

“Consumers recognize that having the right equipment can help you perform more effectively – whether it’s at work, the gym or in our homes,” said Beautyrest Executive Vice President of Marketing Jim Gallman. “With this integrated campaign, we intend to show millions of consumers that the right mattress with the right technology is an essential investment and the ultimate equipment for high-performance sleep.”

Beautyrest will also continue to serve as a resource for consumers, offering a deeper understanding of sleep science and helpful sleep advice through a partnership with Dr. Rebecca Robbins, a sleep researcher and co-author of “Sleep for Success.” Dr. Robbins primarily conducts research on the link between sleep and performance as well as strategies for optimal rest and recovery. Her role will be to help the brand educate consumers about ideal sleep habits and the impact of quality sleep on their waking success, including how high-quality sleep can give them an edge to perform more effectively.

“Rest plays a pivotal role in nearly all areas of our waking lives; yet in our society, sleep is unfortunately viewed as a luxury rather than a necessity,” said Dr. Robbins. “Research must be shared with the population to make a true difference, so it is wonderful when a brand like Beautyrest wants to engage with the academic community to promote the benefits of sleep.”

Content from Dr. Robbins will also be featured on Beautyrest.com, on its Under the Covers blog and on the brand’s social media channels. She also will be featured on SleepSells, the brand’s online training destination for retail sales associates and other industry insiders.

“We see an increasingly strong cultural link between achieving high performance in active lifestyle sports and bettering ourselves and our overall well-being,” said Patrick Scissons, Global Chief Creative Officer of KBS. “Beautyrest is putting sleep on the same playing field, drawing a powerful parallel to its importance.”

For more information about Beautyrest, visit www.beautyrest.com. To view examples from the brand’s new campaign, visit the Beautyrest YouTube® channel.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

About Crunch

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together.  Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members.  Headquartered in New York City, Crunch serves over 900,000 members with over 200 gyms worldwide in 21 states, Puerto Rico and 4 countries.  Crunch is rapidly expanding across the U.S. and around the globe. Go to www.crunch.com for more information.

Media Contact:
Drew Farrar
212-679-6600
dfarrar@hunterpr.com

NEW YORK, June 27, 2017/PRNewswire/ — Tomorrow, a new brand powered by Serta Simmons Bedding, LLC (“SSB”), launched today to deliver a system of innovative sleep products at an incredible value via a direct-to-consumer model.

Leveraging the knowledge and research of SSB, the largest manufacturer and distributor of mattresses in the United States, Tomorrow has created the first truly connected sleep system with smart technology designed to transform the sleep experience, helping people achieve deep and restorative rest.

“We created Tomorrow because we believe a better tomorrow is powered by a sleep-conscious life,” said Bryan Murphy, Founder and President of Tomorrow Sleep. “We saw that people are increasingly becoming aware of the importance of sleep as a cornerstone of wellness and there wasn’t a great solution to address that need in the direct-to-consumer space. We’re excited to bring a truly integrated sleep system to market that will help customers achieve their best sleep possible.”

Tomorrow is able to invest in the highest quality materials and offer unmatched products at the best value controlling its entire supply chain and manufacturing its mattresses in SSB-owned American factories.

“We are excited to launch a unique direct-to-consumer brand that will be independently run and managed, while still leveraging the strong technology, innovation and manufacturing resources within SSB,” said Michael Traub, SSB Chief Executive Officer. “Tomorrow is a fantastic addition to our best-selling portfolio of brands that will address the consumer segment which prefers an online shopping experience.”

All elements of the sleep system that are available include:

The Hybrid Mattress – Tomorrow’s new hybrid mattress combines premium temperature regulating memory foam with a gently stabilizing, wrapped coil system that provides the perfect balance of comfort and support. Expertly designed and tirelessly tested, every coil in the Tomorrow mattress flexes separately to give the user unparalleled head-to-toe support, while the patented ventilated rail system maintains a well-balanced climate all night long. Tomorrow’s mattress is available in two distinct feels, firm and plush.

The SleepTracker® Monitor – Equipped with bio sensors to monitor and record sleep cycles, body movements and heart rate, the SleepTracker monitor delivers personalized suggestions for better sleep.

Pillows – Available in Plush with fluffy hypoallergenic Memorelle® fill and a silky sateen feel, and cool-coated premium Memory Foam with two-sided construction, the pillows are designed to help the user rest easy.

Sheets – Made with 100% USA grown Supima cotton, the 500 thread count sheets are luxuriously soft while keeping the user comfortable and cool.

Comforter – In addition to sheets, Tomorrow offers a modern comforter to help keep the user comfy and keep temperatures under control all year long.

Drapes – Designed to keep unwanted light out of any sleeping area, the drapes create an ideal environment for rest.

Mattress Protector – Tomorrow has created a waterproof cover that works with the mattress to keep temperatures in check and protect from wear and tear

Tomorrow products are sold individually, with mattresses starting at $550, and entire sleep systems starting at $1,300. All items are available for purchase at TomorrowSleep.com.

About Tomorrow Sleep, LLC

Tomorrow Sleep, LLC (“Tomorrow”) is the first sleep company that combines a direct-to-consumer ethos with 100 years of American manufacturing expertise. Leveraging the knowledge and research of industry leader Serta Simmons Bedding, Tomorrow created its innovative, holistic system—hybrid mattress and protector, sheets, pillows, comforter, blackout curtains and digital sleep monitor— designed to help people sleep more efficiently and effectively. For more information on Tomorrow, visit www.tomorrowsleep.com.

 

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

 

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New campus will house SSB corporate, Serta and Beautyrest employees

Headquarters in Doraville, Georgia to open in early 2019

ATLANTA, June 19, 2017 — Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in the United States, has finalized plans to combine all company locations into a single headquarters location at Assembly in Doraville, Georgia. The new campus will house 500 employees, for SSB and its two leading brands, Serta® and Beautyrest®, starting in early 2019.

“Co-locating SSB’s headquarters and our brands on the same campus is an investment in our employees and our company as we continue to expand and strengthen our market leadership,” said Michael Traub, SSB Chief Executive Officer. “An integrated and unified work environment that will foster better collaboration, innovation and teamwork, will better support our growth trajectory. This is what our new location will deliver.”

The approximately 210,000-square foot facility, which will be built and designed specifically for SSB, will span five acres and feature an Innovation Center and multi-brand showrooms. Additionally, Serta and Beautyrest will each have their own separate and distinct spaces on the new campus to maintain brand differentiation.

“We are delighted to welcome Serta Simmons Bedding to Assembly and the Doraville community,” said Mayor Donna Pittman of Doraville. “We appreciate their confidence and investment, and we look forward to a long and fruitful partnership.”

Holder Properties is the selected developer for the new headquarters and Rule Joy Trammell + Rubio are the lead base building architects. Hendrick and Associates will design the headquarters’ interior and JLL serves as the real estate advisor for SSB. Integral is the master developer of Assembly.

“We are thrilled we will be calling Doraville ‘home’,” said Traub. “SSB is pleased to contribute to the growth and development of the Doraville community and we look forward to further expanding our business and joining our teams together here.”

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC (“SSB”) is the largest distributor and manufacturer of mattresses in the United States. The Atlanta-based company owns and manages two of the largest bedding brands in the mattress industry, Serta®, which has five other independent licensees, and Beautyrest®. The two brands are distributed through national, hospitality, and regional and independent channels throughout North America. SSB operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. For more information about SSB and its brands, visit www.sertasimmons.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. All statements other than statements of historical fact or relating to present facts or current conditions included in this press release are forward-looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate,” “estimate,” “expect,” “project,” “seek,” “plan,” “intend,” “believe,” “will,” “may,” “could,” “continue,” “likely,” “should,” and other words. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from the results projected, expressed or implied by these forward-looking statements. Any forward-looking statement made by SSB in this press release speaks only as of the date on which it is made. SSB does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Investors Contact:
Serta Simmons Bedding
D. Paul Dascoli, CFO
pdascoli@sertasimmons.com
770-673-2625

Media Contacts:
Serta Simmons Bedding
Noreen Pratscher, VP of Corporate Communications
npratscher@sertasimmons.com
770-730-1822