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Brr…. It’s Cold Inside – Serta Announces the Nationwide Rollout of Serta Arctic, Introduction of New Arctic Accessories

By Laura Brewick, Senior Vice President of Brand Marketing, Serta Simmons Bedding

At Serta Simmons Bedding, we are committed to helping people sleep better so they can live healthier lives. And we know that one of the most common sleep disruptors is sleeping hot.

That’s exactly why our Serta brand launched Serta Arctic, which delivers all-night cooling relief so people can more easily fall, and more importantly, stay asleep. Today, we are excited to announce that the new mattresses, previously available on Serta.com and in select stores, are now rolling out to retailers nationwide, as well as the introduction of a complementary line of Serta Arctic accessories available both in stores and on Serta.com.

Serta Arctic mattresses feature an exclusive three-part cooling system called REACTEX which actively disperses heat away from the body, resulting in a bed with 15 times better cooling power than previous product lines* that feels up to five degrees cooler when compared to the leading cooling mattress.** Our new Serta Arctic accessories offer that same proprietary cooling technology. Specific items include:

  • New pillows ($149.99), with both memory foam and fiber options, that are up to 40 times cooler than a standard pillow.
  • Mattress protectors ($179.99 – $229.99) designed to be five times cooler than a standard alternative.

To round out the line, we are also introducing 400-thread count sheets ($179.99 — $279.99) made of a blend of luxury Tencel, cooling nylon and CoolMAX polyester.

At its core, the Serta brand is a champion of comfort for all. We have pioneered sleep innovation for more than 90 years to deliver on that promise. With Serta Arctic, we are changing the game when it comes to helping people stay cool at night, and we look forward to bringing this new technology to an even broader group of consumers this year.

*Results based on the difference in heat absorbed by Serta Arctic and Serta Perfect Sleeper Luminous Sleep mattresses while the phase change material is active.

**Serta Arctic feels up to five degrees cooler based on heat index results of Serta Arctic versus the leading cooling mattress.

Serta Simmons Bedding Names Shelley Huff Chief Executive Officer

David Swift to retire as Chairman and CEO after serving on the Board of Directors since 2013

Doraville, GA – Nov. 2, 2021 – Serta Simmons Bedding, LLC (SSB), one of North America’s largest sleep companies, announced today that Shelley Huff, Chief Operating Officer of SSB and Chief Executive Officer of Tuft & Needle, has been named Chief Executive Officer of SSB, effective Dec. 1, 2021. Huff succeeds David Swift, who will retire from his post after serving as Chairman of the Board of Directors of Dawn Holdings, Inc., SSB’s parent company, since 2013 and as Chairman and CEO since 2019. Huff will also join the Board of Directors of Dawn Holdings, Inc. on Dec. 1.

“When I stepped into the CEO role two and a half years ago, I had a clear objective – to set the foundation for the company’s transformation from a heritage mattress business into a digital-first, consumer-centric sleep company,” said Swift. “One key focus was on ensuring we had the right people in place to drive the business forward and, from day one, Shelley has been a critical addition to the team. Her outstanding track record and deep expertise in omnichannel retail, as well as her consumer-centric and team-first approach, is unmatched. She is uniquely qualified to lead Serta Simmons Bedding into the future.”

“It is a privilege to have the opportunity to lead the Serta Simmons Bedding team into the next phase of our company’s transformation,” said Huff. “Dave has put in place the critical building blocks to set the company up for growth. With this foundation, in addition to our unwavering commitment to quality craftsmanship and innovation, portfolio of power brands, top retail and supplier partners, and most importantly, incredible talent across the organization, we are well-positioned to become the trusted authority on sleep.”

In conjunction with Huff assuming the role of CEO, the company has appointed David Porter as non-executive Chairman of the Board. Porter is a retail executive with more than 30 years of leadership experience at companies including Walmart, DreamWorks Animation and Microsoft, where he currently serves as Corporate Vice President responsible for the company’s direct-to-consumer global retail business.

“It is an honor to join the Dawn Holdings Board at this dynamic time in the industry, as consumers increasingly prioritize sleep and wellness,” said Porter. “I look forward to partnering with Shelley, her leadership team and the existing board as the addressable market grows and consumer expectations evolve in the sleep industry.”

Huff joined SSB in July 2020 as Executive Vice President of Direct-to-Consumer of SSB and CEO of Tuft & Needle and was promoted to Chief Operating Officer in April 2021. She came to SSB from Hayneedle.com, a Walmart-owned online home furnishings destination, where she served as President and CEO. Prior to that, Huff held a variety of leadership roles within Walmart’s U.S. division and at Walmart eCommerce, including serving as the Vice President of Operations at Walmart eCommerce, General Manager of Home and Apparel at Walmart.com and Vice President of Housewares at Walmart U.S. Huff is Chair of the University of Arizona Alumni Association Governing Board, where she is an advisor to the Terry J. Lundgren Center for Retailing and the School of Family and Consumer Sciences. She earned her bachelor’s degree from the University of Arizona and her master’s degree from the Sam M. Walton College of Business at the University of Arkansas.

 

About Serta Simmons Bedding, LLC

 

Serta Simmons Bedding, LLC is one of the largest manufacturers, marketers, and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns the Simmons® brand and Tuft & Needle® direct-to-consumer mattress brand. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

 


Media Contact:

Gabrielle Braswell
Serta Simmons Bedding
470-303-1964
gbraswell@sertasimmons.com

 

 

Tuft & Needle Offers Wiped-Out Parents a ‘Sleep Ambassador Program’ to Reclaim Their Sleep

PHOENIX, Oct. 18, 2021 /PRNewswire/ — Tuft & Needle, the digitally native sleep company that revolutionized the way mattresses are designed and sold, today announced an opportunity for wiped-out parents across the nation with its new Sleep Ambassador Program. Now open coast-to-coast, Tuft & Needle will select a cohort of parents for a six-week program filled with $75,000 worth of products, services and solutions to help them take back control of their sleep.

More than ever, the wellness benefits that quality sleep provides are critical to staying healthy as parents around the country continue living through pandemic fatigue. Nine in 10 parents don’t get the recommended amount of sleep, according to a study from mattress review authority Sleep Junkie. The research also found that new parents lose an average of three hours of sleep each night during their child’s first year — equating to an extra month and a half of staying awake by their child’s first birthday. The Tuft & Needle Sleep Ambassador Program is an open call for parents from all walks of life to prioritize their sleep wellness as an act of self-care.

“As new parents, we agonize over designing the perfect nursery so our babies feel more tranquil, are lulled to sleep more easily and hopefully stay asleep longer,” said Jen Daly, Chief Marketing Officer at Tuft & Needle and SVP/General Manager of Direct-to-Consumer for Serta Simmons Bedding. “Meanwhile, we’re quick to forget about our own sleep wellness. Becoming a mom rocked my world. I learned fast how vital sleep is to being at my best for my kids — and for all the rest — every day. And while the right mattress is a good starting point, unlocking better sleep doesn’t stop there. Making positive habit changes and creating your own sleep sanctuary are key to getting your best night’s sleep, something Tuft & Needle takes seriously. That’s why we launched the Tuft & Needle Sleep Ambassador Program — to bring the restorative power of our products plus the lasting benefits of sleep coaching to help some of our most sleep deprived customers — new parents.”

The Sleep Ambassador Program arrives as Americans — and parents, in particular — face growing sleep-health challenges amid COVID-19. More than half of Americans say their sleep has suffered during the pandemic, according to a study from the American Academy of Sleep Medicine. Moreover, the unique pressures faced by parents — working from home, caring for young ones, juggling virtual learning — only heighten the impact that quarantine life inflicts on sleep health. Over time, the ripple effects of subpar sleep can extend across a person’s overall wellness, impairing cognition, concentration, memory, mood, attention, immune response and more.

To help parents prioritize self-care, Tuft & Needle will provide each of its Sleep Ambassadors a curated set of sleep-enhancement tools including:

  • A one-on-one sleep video consultation with JD Velilla, Senior Director of Sleep Experience and Technology — and resident Sleep Expert — at Tuft & Needle
  • A Tuft & Needle Mint Mattress with premium bedding accessories
  • A Tuft & Needle + SNOOZ White Noise Machine
  • An Oura Ring personal health tracking device
  • A one-year Calm subscription
  • A one-year Storybook App subscription
  • A Tuft & Needle swag bag
  • A $500 babysitting award to help busy parents schedule time away to recharge

Through the program, the Tuft & Needle Sleep Ambassadors will learn why we need sleep, why new parents often struggle with sleep and how parents like them can “hack” their sleep. Following the program, each participant will be equipped with the tools to build healthy, consistent sleep environments. Additionally, they’ll be able to measure their progress as tracked by the Oura Ring provided through the program.

“Learning to prioritize my own sleep health was a game-changer for me,” Velilla said. “Our mission at Tuft & Needle is to be our customers’ partner in rest and recovery, and I can’t wait to share what I’ve learned about sleep — from cutting-edge science to practical tips anyone can apply — to help our Sleep Ambassadors improve their sleep wellness and quality of life for the whole family. After all, as part of caring for your kids, it’s important to take care of yourself, too.”

The Tuft & Needle Sleep Ambassador Program is accepting applications through Friday, Nov. 12. All program participants will gain immediate access to exclusive e-learning resources with easy tips anyone can harness to make lasting, positive changes to their sleep health. Winners will be notified by email the week of Nov. 19, with the chosen ambassadors beginning their dream gig on Nov. 30. Parents nationwide who are ready to take back control of their sleep are invited to submit an entry to participate in the program online at www.tuftandneedle.com/resources/sleep-ambassador/.

About Tuft & Needle

Tuft & Needle (“T&N” / tuftandneedle.com) is a Phoenix-based company that is the pioneer and leader among direct-to-consumer mattress startups. The company was founded in 2012 by JT Marino and Daehee Park to create exceptional mattress and bedding products and revolutionize the customer sleep experience. T&N has served more than 1 million happy sleepers and was named as Entrepreneur’s Best Company Culture and one of TIME’s best inventions. T&N is proud to have earned the highest customer loyalty score (Net Promoter Score® of 74) in the mattress market, with over 95% of customers loving their mattress. In September of 2018, T&N merged with Serta Simmons Bedding (SSB), making the combined company the largest sleep brand in the world. T&N products can be purchased at Tuft & Needle stores across the U.S. or online at www.tuftandneedle.com.

SOURCE Tuft & Needle

Related Links

https://www.tuftandneedle.com/

 

Serta Simmons Bedding Announces New Supply Chain and Operations Roles

Doraville, GA – September 23, 2021 – Serta Simmons Bedding, LLC (“SSB”), one of the largest manufacturers and distributors of mattresses in North America, recently announced two organizational enhancements that will accelerate its industry-leading Supply Chain journey.

Heather Decker now serves as the company’s newly created Senior Vice President of Central Operations. Heather, who joined SSB in 2020, is responsible for centrally driving the processes, systems, capabilities, and investments across 27 plants in the U.S. and Canada. Additionally, she continues to serve as Chief of Staff for the company’s Direct-to-Consumer business and Operations organization and leads its Partnerships, Data Science and Analytics, and Transformation teams.

Heather has over 20 years of experience in merchandising, buying, product development, digital transformation, and direct-to-consumer operations. Prior to joining SSB, she served as Chief Merchant of Hayneedle, a digitally-native Home Specialty retailer that was acquired by Walmart in 2017.

Rory O’Kane joins SSB as its new Vice President of Operations for the Southeast. Rory is responsible for driving operational excellence, safety, quality, service, and cost across eight manufacturing facilities. He oversees continuous improvement, lean manufacturing initiatives, and talent development for the region.

Rory joins SSB with over 30 years of extensive Supply Chain experience in domestic and international supply chains for billion-dollar organizations. Rory recently served as Senior Vice President of Operations for Cornerstone Building Brands, where he was responsible for Supply Chain, Manufacturing and Engineering.

“The world continues to rapidly change and it’s critical we drive operational excellence in everything we do, which starts with great leadership and role models,” said Shelley Huff, COO, Serta Simmons Bedding and CEO, Tuft and Needle. “I’m confident Heather and Rory’s expertise and industry knowledge will help us deliver even better on our mission to provide innovative sleep solutions to our consumers, all while creating a great workplace where our employees can grow their careers.”

ABOUT SERTA SIMMONS BEDDING, LLC

Serta Simmons Bedding, LLC is one of the largest manufacturers, marketers, and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns the Simmons® brand and Tuft & Needle® direct-to-consumer mattress brand. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

Serta® Unveils Premium Arctic Sleep System Providing Ultimate Cooling Relief for Hot Sleepers

DORAVILLE, Ga., Aug. 10, 2021 /PRNewswire/ — Leading mattress brand Serta® announced today its latest category-disrupting innovation with the Arctic cooling sleep system. Built with 15x better cooling power*, the Serta Arctic mattress feels up to five degrees cooler than the leading cooling mattress, and a full line of accessories help provide all-night cooling comfort.

“Sleeping hot can happen to anyone,” said Laura Brewick, Senior Vice President of Marketing for Serta. “If you are sleeping hot, it could be because your mattress is actually trapping heat around your body. The Serta Arctic sleep system does the opposite — pulling heat away from the body for a restful, uninterrupted night’s sleep.”

Studies have shown that sleeping hot can noticeably impede the body’s ability to rest, causing a ripple effect across a person’s quality of life. Interrupted sleep can negatively impact a person’s health through irritability, increased stress, decreased creativity and more. The new Serta Arctic sleep system is designed to provide a lifeline to wellness for hot sleepers whose needs haven’t been met by existing cooling mattresses available on the market.

Built with advanced cooling technology exclusive to Serta, the state-of-the-art sleep system is backed by rigorous product testing. Unlike many competing products, the Serta Arctic mattress is not merely a mattress that supplies “cool touch,” but rather one that provides all-night cooling relief.

The Arctic sleep system’s cutting-edge technology is powered by Reactex®, part of Soft-Tex International, Inc. The system features three layers of cooling technology that work together to pull heat deep into the mattress and away from the body, helping sleepers stay cool. The result is a mattress with 15x better cooling power* than previous product lines that feels up to five degrees cooler than the leading cooling mattress.

Complementary cooling accessories including memory foam pillows, mattress protectors and sheets work together to wrap hot sleepers in cooling comfort all night long. Through this full assortment of cooling accessories, the Serta Arctic sleep system puts unprecedented power in consumers’ hands to take control of their sleep health and self-care.

“Solving our consumers’ needs is what drives Serta to deliver meaningful innovations to help people sleep better,” Brewick said. “The Arctic sleep system is just one way we’re striving to pioneer fully curated sleep solutions. Harnessing groundbreaking technologies, we’re expanding beyond the mattress so consumers can access their full potential of health and wellness benefits from their sleep.”

The Serta Arctic sleep system is available now at www.serta.com as well as from select retailers nationwide. The mattress is available in foam and hybrid models, starting at $3,499 for a queen size. The foam model comes in plush and firm varieties, and the hybrid model comes in medium and plush varieties. All mattress versions come with a risk-free, 120-night trial.

*15x benefit exists while the phase change material is active. Results based on the difference in heat absorbed by Serta Arctic and Serta Perfect Sleeper Luminous Sleep mattresses while the phase change material is active.

ABOUT SERTA
A champion of comfort for all, Serta, Inc. (“Serta”), through its licensees, has pioneered sleep innovation for more than 90 years, bringing quality products to over 150 countries worldwide. From Perfect Sleeper® to iComfort®, Serta’s award-winning mattress collections are designed to provide superior comfort through support and breathability. In addition to the consumer-facing business, Serta is a leading provider of beds in the hospitality industry, including several of the world’s largest hotel chains. The brand’s mascot, the Serta Sheep, has garnered numerous advertising accolades, including Madison Avenue Icon of the Year, and remains the face of the company today.  For more information, visit Serta.com.

SOURCE Serta Simmons Bedding

Say ‘I Do’ to the New Beautyrest® by Christian Siriano Wedding-Themed Mattress

Perfect for couples, the co-designed black-tie affair bed offers first-class technology and elegance

ATLANTA (June 1, 2021) – Beautyrest, a leader in premium sleep technology, today announced its first-ever custom collaboration in partnership with acclaimed designer Christian Siriano just in time for the summer wedding season. Dreamed up by Siriano himself, the Beautyrest® by Christian Siriano mattress offers luxurious sleep and the elevated life that comes with it. Inspired by Siriano’s bridal collections, the mattress was designed with couples in mind, for those who don’t want to compromise elegance for an undisturbed, luxurious night’s sleep. 

“I’m a firm believer that a good night’s sleep is critical to looking and feeling your best. My creative process wouldn’t be possible without it,” said Siriano. “I’m excited to work with Beautyrest to bring my own style to their first-class sleep technology and help others feel invigorated, inspired and ready to take on the day.”

The Beautyrest by Christian Siriano mattress, with an elegant and unique top panel designed by Siriano and thematically inspired by a ‘black-tie affair’, is the must-have wedding registry item this summer. Perfect for couples, the bed utilizes Beautyrest’s innovative T3 pocketed coil technology to isolate motion and provide undisturbed sleep when your partner moves in bed. The mattress has a medium tight top feel and is available on Beautyrest.com for $2,699 (queen).

“We’ve found that roughly a quarter of couples purchase a new mattress when getting married, and with the Beautyrest by Christian Siriano bed, we wanted to provide couples a great foundation for a healthy sleep relationship,” said Taylor Beckstead, Senior Director of Marketing for Beautyrest. “This limited-edition bed combines Christian’s exclusive design with our innovative sleep technology to promise couples first-class sleep.”

The Beautyrest by Christian Siriano mattress is now available at Beautyrest.com.

About Beautyrest

The ultimate in first-class sleep luxury, Beautyrest has been a leader in sleep innovation for more than 90 years. From its sustainable Harmony® line to the indulgent Beautyrest Black® collection, every Beautyrest® bed is engineered for an invigorating night’s sleep to help you make the most out of each day. In addition to its consumer collections, Beautyrest is also a leading provider of beds for the hospitality industry. Beautyrest is proudly part of the Serta Simmons Bedding family of brands. For more information, visit Beautyrest.com. 

About Christian Siriano

CFDA designer Christian Siriano launched his eponymous collection in 2008 following his studies in London under Vivienne Westwood and Alexander McQueen. Known for whimsical and show-stopping design, the collection is shown each season at New York Fashion Week and to global retailers. In 2012, the first flagship Christian Siriano store opened in NYC and his latest retail venture, “The Curated NYC”, was located in the heart of midtown. Siriano’s designs have been worn by current FLOTUS Dr. Jill Biden, former FLOTUS Michelle Obama, Angelina Jolie, Ariana Grande, Julianne Moore, Lady Gaga, Tiffany Haddish, Billy Porter, Cardi B, Amy Adams, Kelly Clarkson, Scarlett Johansson and Helen Hunt to name but a few. Siriano was named among Time’s 100 Most Influential People for his leading contributions on body diversity on the runway and red carpet. Most recently Christian has been heralded for leading the PPE charge during the COVID-19 pandemic. His atelier shifted entirely from clothes to masks and to date he and his team have shipped one million masks to frontline workers in the New York area. 2020 also saw Siriano launch his own digital BRAVO talk show called “SO SIRIANO” which saw him break down all things fashion and pop culture with guests ranging from Drew Barrymore, Leslie Jones, Billy Porter, Ashley Graham, Sarah Michelle Gellar and Sia. And Christian fulfilled a longtime passion when he added interior designer to his impressive list of credits with the debut of his newest venture, Siriano Interiors. With over a decade of fashion experience, the Siriano design studio will create uniquely bold spaces that are modern, playful, warm and luxurious.

Beautyrest® Debuts Sustainable Harmony Lux™ Hybrid Including Fabric Made with Recovered Plastic Water Bottles

To celebrate the ocean-friendly launch, Beautyrest is hosting a one-night-only overnight luxury aquarium experience

ATLANTA (June 1, 2021) – Beautyrest, a leader in premium sleep technology, today announced its new Harmony Lux Hybrid mattress, the third iteration in its sustainable Harmony collection that utilizes luxury fabric made with recovered ocean plastics. To celebrate the launch, Beautyrest is creating a best for both worlds aquatic experience made possible with the luxury and sustainability of the Harmony collection. Beginning on June 8 for World Ocean Day, guests will have the opportunity to book an exclusive, one-night-only overnight experience at Long Island Aquarium to test out the Harmony Lux Hybrid while immersed in the marine life that the mattress helps support.

“We’re proud to provide another option to help people find their best fit for a good night’s sleep that provides both luxury and sustainability,” said Jessica Goldberg, senior brand manager for Beautyrest. “This overnight experience provides the perfect opportunity to enjoy all that the Harmony Lux Hybrid has to offer in a once-in-a-lifetime environment.”

Only Beautyrest’s Harmony Lux Hybrid mattress, available now at Beautyrest.com, combines proprietary hybrid construction with safe, sustainable fabrics to deliver truly restorative and sustainable sleep. Top features include: 

  • Exclusive ContourFit® Design features layers of memory and HD foams directly under the top panel, allowing the body to get closer to the pressure relieving foams to enable contouring, adaptive comfort.
  • Precision Support System™, powered by Beautyrest’s patented T2 Pocketed Coil® Technology delivers, up to 18% more support* in the center of the mattress where your body needs it most.
  • * Results on Empress™ Series Medium; other results vary by model

The Harmony Lux Hybrid provides all this luxurious comfort while helping protect the world’s oceans. Each mattress is wrapped in SEAQUAL™ fabric that recovers 50 plastic bottles from the ocean per queen mattress.

On World Ocean Day, June 8, 2021, a limited number of bookings will be made available for the one-night-only experience hosted at Long Island Aquarium on August 19 through August 20, 2021. Guests will enjoy: 

  • An overnight stay at the aquarium on a Harmony Lux Hybrid mattress
  • A private penguin meet-and-greet
  • A private shark dive (medical waiver will be needed)
  • A private, guided aquarium tour
  • A champagne dinner while taking in the marine life
  • A seaweed wrap pedicure station
  • Breakfast on the water
  • A private, guided kayaking tour of Peconic River 

 

Visit the link here to reserve first-come-first-served tickets for you and a guest. Only one booking will be available.

Beautyrest launched its Harmony collection in partnership with SEAQUAL™ last year to help promote cleaner oceans. Since then, it’s become the top-selling line (by unit count) within the Beautyrest portfolio, converting more than 3.8 million plastic bottles from the ocean into luxury fabric in 2020 alone. The brand expects to recover and use over 23 million more bottles from the ocean across the collection in 2021.

For more information on the Harmony Lux Hybrid, visit Beautyrest.com.

About Beautyrest

The ultimate in first-class sleep luxury, Beautyrest has been a leader in sleep innovation for more than 90 years. From its sustainable Harmony™ collection to the indulgent Beautyrest Black® collection, every Beautyrest® bed is engineered for an invigorating night’s sleep to help you make the most out of each day. In addition to its consumer collections, Beautyrest is also a leading provider of beds for the hospitality industry. Beautyrest is proudly part of the Serta Simmons Bedding family of brands. For more information, visit Beautyrest.com. 

About Long Island Aquarium 

This privately-owned aquarium provides an interactive and exciting educational experience by capturing the visitors’ imaginations and emphasizing the importance of marine life and environmental preservation. Featuring one of the largest all-living coral reef displays in the country, a 120,000-gallon shark tank, year-round sea lion shows, numerous touch tanks, butterflies from all over the world, and more than 100 exhibits and interactive experiences, including Shark Dive, Penguin Encounter, Snorkel Adventure and more! Located in Riverhead, on the east end of Long Island at the gateway to the famed Hamptons on the South Fork and the farms, breweries and vineyards on the North Fork. Guests are encouraged to learn about what lives within the local waters, with exhibits showcasing local flora and fauna, as well as exotic, tropical displays.

 

Named a Top 10 Aquarium for Children by Parents Magazine, the Long Island Aquarium is open daily year-round (Closed Christmas & Thanksgiving Days). For more information, please visit www.LongIslandAquarium.com.

Simmons Teams Up With Social Media Stars Charli and Dixie D’Amelio to Launch Custom-Designed, Special-Edition Mattress

To celebrate the collaboration, Simmons and the D’Amelios announce dreamy bedroom makeover contest

ATLANTA (April 19, 2021) – Simmons, the mattress brand made for both living and sleeping, is partnering with digital creators Charli and Dixie D’Amelio to launch a co-designed, must-have mattress. The Charli & Dixie x Simmons bed, available today, was created with their fans in mind. To celebrate the collaboration, Charli and Dixie will go head to head in a family-friendly showdown to turn two fans’ boring bedrooms into stunning creative studios in the Simmons Dream Room contest.

“Dixie and I are so excited to be working with Simmons on this mattress,” said Charli D’Amelio. “We spend more time than ever in our beds, which is why we wanted to help make sure that this mattress was created for more than just sleeping and dreaming. Our beds are the new offices for our generation, where we check messages in the morning, where we listen to music and podcasts, where we stay up late FaceTiming with our friends, scroll aimlessly on social media to get inspired and most importantly, it’s where we look forward to going after a busy day.”

For a chance to win a room refresh by Charli or Dixie, fans can post a TikTok showing their current bedroom and explain why they need an upgrade, and include #SimmonsDreamRoom and #Contest in the caption. Then visit Simmons.com/DreamRoom to submit the video and complete the entry form by May 16, 2021, at 11:59 p.m. EDT.

After entry closes, Simmons will select the two entries most in need of a room refresh. Winners will get to share their vision with Charli or Dixie, who will work with Simmons to bring the designs to life. The centerpiece will be the new Charli & Dixie x Simmons mattress created as the perfect platform for sleeping, lounging, working, creating and more. Later this summer, the sisters will unveil the before-and-after on social media, letting their fans decide who flipped it best. 

“Simmons celebrates originality and creativity, which is exactly what Charli and Dixie bring to life through their content,” said Andrew Long, senior director of Simmons marketing. “Given their passion and entrepreneurial spirit, we knew they would be the perfect partners to help us champion that and create a mattress designed to reach and inspire younger Gen Z consumers.” 

The Charli & Dixie x Simmons mattress has the ideal amount of support and softness, with two inches of soothing gel memory foam and a motion separation layer for ultimate comfort and minimal interruption while you’re brainstorming your next big idea or aimlessly scrolling. The mattress cover, chosen specially by Charli and Dixie, features a dreamy crossover pattern in white and “Simmons Cerulean” to spur creativity so you wake up ready to conquer the day. The mattress is available now for $599 (Queen size) at Simmons.com/products/charlidixie.

For more information on how to enter and full contest rules, visit Simmons.com/DreamRoom. Follow Simmons on TikTok, Instagram, Facebook and Twitter for brand updates, inspiring content and more. 

 

About Serta Simmons Bedding LLC

Serta Simmons Bedding, LLC is one of the largest manufacturers, marketers and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

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For The Children Partners With Serta, Relief Bed To Give Foster Children A Good Night’s Sleep

Leading bedding producer provides more than a bed to children in need

Temecula, CA – April, 2021 – For The Children, the non-profit that promotes physical, emotional and spiritual healing for child victims of neglect, abuse and abandonment through intervention programs, education and advocacy, announced today that they will host the first in a series of Bed Builds in partnership with Serta and Relief Bed for 50 foster children in need on May 1 in Temecula, CA. 

A material object that is transformational for a child’s wellbeing, beds represent so much more than a piece of furniture. A foster child’s lack of sleep can result in the inability to pay attention, a decreased appetite and hinder the forming of healthy social relationships, according to the Centers for Disease Control and Prevention. 

Health and safety codes require a child to have their own bed, yet many simply do not. For The Children, Serta and Relief Bed have identified that a good night’s sleep is a critical but often overlooked aspect of daily life that they are able to make an impact on. 

To that end, For The Children will host the first of several COVID-19 compliant Bed Build events this month, with collaboration support from Relief Bed, a nonprofit organization that provides beds to impoverished people and disaster victims around the world. Serta, the mattress brand dedicated to superior comfort for all, will provide 50 mattresses to complete the bed setup. In partnership with CarePortal, For The Children will identify 50 children in the region in need of a new bed and will distribute the completed bed frame and mattress sets to families following the event. The event will take place at 9am on May 1 at Crossroads Church, 26090 Ynez Rd. Suite A

Temecula, CA 92592.

This event marks the fourth time Serta and Relief Bed have partnered, most notably following the launch of the “Stay Home, Send Beds” program which facilitated bed donations for hospitals and temporary medical facilities nationwide during the COVID-19 pandemic. 

About For The Children 

For more than 30 years, For The Children has recognized that family-induced childhood trauma has resulted in intergenerational cycles of harm/damage for children, families and societies. Our network of over 20,000 vetted and trained volunteers intervene in the lives of children that have been neglected, abused and abandoned through advocacy, summer camps and yearlong mentoring programs. With over 150 million orphaned children around the world, and that number only rising, our more than 240 chapters across the globe are equipped to improve life outcomes and transform their communities.

About Relief Bed 

Relief Bed International provides strategically built beds to homeless shelters in the United States and to disaster relief victims in emerging countries through their network of international relief partners around the world. For more information and how to partner with Relief Bed International, please visit  www.reliefbed.com

About Serta

A champion of comfort for all, Serta, Inc. (“Serta”), through its licensees, has pioneered sleep innovation for more than 90 years, bringing quality products to over 150 countries worldwide. From Perfect Sleeper® to iComfort®, Serta’s award-winning mattress collections are are designed to provide superior comfort through support and breathability. In addition to the consumer-facing business, Serta is a leading provider of beds in the hospitality industry, including several of the world’s largest hotel chains. The brand’s mascot, the Serta Sheep, has garnered numerous advertising accolades, including Madison Avenue Icon of the Year, and remains the face of the company today.  For more information, visit Serta.com.

 

Serta Simmons Bedding Elevates Two Key Leaders, Streamlines Organizational Structure to Accelerate Growth and Transformation

Melanie Huet Named Chief Commercial Officer, Shelley Huff Named Chief Operating Officer
Sleep Company Aligns Sales, Marketing and Innovation Under Huet’s Leadership, Extends Huff’s Oversight to Also Include Supply Chain and Customer Experience

Doraville, GA (April 6, 2021) – Serta Simmons Bedding, LLC (“SSB”), one of North America’s largest sleep companies, recently announced organizational enhancements, including changes to its leadership team, as part of its transformation and growth strategy. Most notably, Melanie Huet (formerly Chief Marketing Officer and EVP of Marketing and Innovation) will take on the role of Chief Commercial Officer for SSB, and Shelley Huff (formerly CEO of Tuft & Needle, EVP of Direct to Consumer) will become SSB’s Chief Operating Officer. Huet and Huff will maintain their former titles of Chief Marketing Officer and CEO of Tuft & Needle, respectively, continue to serve on the company’s executive leadership team, and report to SSB Chairman and CEO David Swift.

“We are relentless in our pursuit of helping people sleep better through consumer-inspired innovation, a digital first mindset, our commitment to exceptional service and an outstanding team who always strives to set the bar higher,” said David Swift, Chairman and CEO of Serta Simmons Bedding. “Both Melanie and Shelley have made a tremendous impact on our business in their time with the company. I look forward to partnering with them as we continue in that pursuit and accelerate our strategy for growth.”

Huet has been instrumental in developing SSB’s portfolio of brands over the last two years and has led the company’s transformation to a consumer-centric organization. As Chief Commercial Officer, she will lead an expanded, unified team which brings together sales, marketing and innovation functions. She will work in partnership with Chief Sales Officer Derek Miller to accelerate eCommerce growth, strengthen SSB’s omnichannel approach and increase speed to market. Huet joined SSB in 2019 after spending time in a variety of marketing and sales roles with The Kraft Heinz Company, Kimberly-Clark and Unilever.

Huff has played a critical role in building the SSB’s direct to consumer (DTC) business across its portfolio of brands and growing the Tuft & Needle brand. As Chief Operating Officer, she will oversee the company’s supply chain and enterprise-wide customer experience teams, and will continue to lead the company’s (DTC) business and the Tuft & Needle brand. Under Huff’s leadership, this expanded Operations team will bolster the company’s digital-first mindset and better leverage data and technology to drive growth across the business. Huff joined SSB in July 2020 as CEO of Tuft & Needle and EVP of DTC after serving in a number of leadership roles across Walmart U.S. and Walmart eCommerce, including as President and CEO of Hayneedle.com.

Bob Hellyer, formerly Chief Supply Chain Officer, will take on a new role as EVP of Strategic Initiatives designed to leverage his deep industry expertise and strong relationships throughout SSB’s value chain. He will also support the Commercial team in accelerating breakthrough innovation.

The digital-first approach that underpins the company’s customer-focused growth strategy requires fostering, harnessing and elevating the talent of existing team members, as well as recruiting new talent in key roles. Two new executives will join Huff’s Operations team to continue to drive SSB’s digital transformation forward:

• Cream Pepito joins SSB as Senior Vice President and Chief Technology Officer for DTC responsible for leading the technology strategy for SSB’s DTC business, inclusive of platform and marketing technology.  Pepito most recently worked with Northwestern Mutual where she led high performing teams responsible for their technology solutions. Pepito has extensive experience leading various technology-enabled transformations for companies in financial services, fin tech, logistics and manufacturing.
• Bhavani Subramaniam joins SSB as Senior Vice President, Integrated Supply Chain, and is responsible for the company’s DTC supply chain, enterprise logistics and warehousing, as well as Sales & Operational Planning. Subramaniam joins SSB with more than 20 years’ experience in strategic and operational supply chain leadership roles in the retail and CPG industries, most recently with Walmart.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is a leading sleep company and one of the largest manufacturers, marketers and suppliers of mattresses and sleep solutions in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com

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Media Contact:
Casey Swanson
ICF Next for Serta Simmons Bedding
Casey.swanson@icfnext.com