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Beautyrest Unveils Harmony, Its New, Affordable Luxury Mattress Line

Beautyrest’s Harmony product line features the latest technology in safety, comfort and sustainability for a more luxurious sleep under $1,000

ATLANTA (September 16, 2020) – Beautyrest, owned by top U.S. bedding producer Serta Simmons Bedding, today announced its brand-new Harmony™ line, featuring a suite of luxury innovations at an affordable price point. With safety and sustainable comfort at the forefront, the Beautyrest Harmony line offers antimicrobial, eco-friendly fabrics that help you fall asleep and ensure a great night’s sleep. Following the introduction of Beautyrest’s Harmony™ Lux line earlier this year, the new Harmony line will be available for purchase online in October 2020 and in stores January 2021.

“As a legacy, industry-leading mattress brand, we know that people look to Beautyrest to provide consumer-driven innovations and luxurious sleep,” said Dan Hennessy, Beautyrest senior vice president and general manager. “We believe in making our trusted mattresses accessible to everyone, which is why we’re thrilled to announce this new line. Beautyrest Harmony offers enhanced comfort and safety at the sub-$1,000 price point.”

Serta Simmons Bedding recently announced an exclusive partnership with HeiQ V-Block™ to bring antimicrobial technology to the Beautyrest portfolio. With the retail launch of Beautyrest Harmony in early 2021, V-Block will be available to consumers on Harmony’s Cayman Series mattresses and Emerald Day Series mattresses at no additional cost.

All models in the Harmony line will offer: 

  • SEAQUAL® sustainable fabric
    • Beautyrest is partnering with SEAQUAL to capture ocean plastics and transform them into luxurious, eco-friendly fabrics. Each queen-sized Beautyrest Harmony mattress helps recover and upcycle up to 25 water bottles from the ocean.
  • Targeted support powered by T1 Pocketed Coil® Technology
    • Beautyrest’s best-in-class support system is powered by a unique and patented coil that has over 50% more steel in the center of the mattress to provide additional support under heavier compression.
  • Upgraded comfort and cooling
    • TENCEL® is a natural, eco-friendly cooling fabric that makes each Harmony mattress cool to the touch.
    • Some Harmony mattresses feature a full layer of premium memory foam with charcoal and GelTouch® HD foams for ultimate comfort.

 

Earlier this year, Beautyrest launched a new marketing campaign, “Sleep First Class,” inspired by the upgraded level of sleep and life that a Beautyrest mattress can provide. Beautyrest is working on a Harmony extension of this campaign to illustrate its premium, yet affordable features.

 

Beautyrest will debut the Harmony line at Serta Simmons Bedding’s first-of-its-kind virtual tradeshow taking place Sept. 23 – 25, 2020. The event, themed “Leading the Way,” will be hosted by celebrity chef and TV host G. Garvin and streamed live from SSB’s headquarters in Atlanta. Online registration and the event agenda can be accessed here. Visit www.beautyrest.com for more information about the brand.

 

About Serta Simmons Bedding LLC
Serta Simmons Bedding, LLC is a leading sleep company and one of the largest manufacturers, marketers and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

 

About HeiQ

Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies on the market today. HeiQ’s purpose is to improve the lives of billions of people by perfecting an everyday product: Textiles. Combining three areas of expertise – scientific research, specialty materials manufacturing and consumer ingredient branding – HeiQ is the ideal innovation partner to create differentiating and sustainable textile products and capture the added value at the point of sale. With a total capacity of 35,000 tons per year HeiQ manufactures in the USA, Switzerland and Australia serving its chemical specialties in over 60 countries worldwide. For more information about HeiQ, visit www.heiq.com.

 

About SEAQUAL

The SEAQUAL Initiative challenges plastic pollution and helps to clean our oceans of Marine Litter, helping society move towards a circular economy. The SEAQUAL Initiative is a unique collaborative model involving NGOs, Fishermen, Researchers, Scientists, Authorities and Private Stakeholders to clean the Ocean floor and surface, rivers and estuaries, beaches and coastlines. For more information, visit seaqual.com.

 

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Media Contact:

Jessica Weimer

jessica.weimer@icfnext.com 

Serta Simmons Bedding Closes Previously Announced Deleveraging and Liquidity Enhancing Transaction

Reduces Existing Debt by More Than $400 Million

Provides $200 Million of New Money, Increasing Cash on Balance Sheet to More Than $300 Million

Increases Company’s Financial Flexibility and Supports Acceleration of Business Transformation Plan

ATLANTA, June 22, 2020 /PRNewswire/ — Serta Simmons Bedding, LLC (“SSB” or the “Company”), one of the largest manufacturers and distributors of mattresses in North America, today announced the close of a Priority Term Loan and amendments to the Company’s First and Second Lien Term Loans.

The transaction includes $200 million of new capital and the exchange of approximately $1 billion in First Lien Debt and $300 million in Second Lien Debt, and will reduce the Company’s debt held by participating lenders by over $400 million, increasing the Company’s liquidity and financial strength, while supporting the acceleration of SSB’s business transformation plan.

“We are pleased to complete this transaction and are appreciative of the majority of our lenders for their support and confidence in our business,” said SSB Chairman and CEO David Swift. “I am confident that this transaction will position the Company for continued success and enable us to execute on our growth strategy while we continue to offer our customers the leading products they have come to expect from SSB.”

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is one of the largest manufacturers, marketers and suppliers of mattresses in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com

Forward Looking Statements
Certain statements herein are “forward-looking statements” made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements reflect current expectations or beliefs concerning future events, and actual results of operations may differ materially from historical results or current expectations. Any such forward-looking statements are subject to various risks and uncertainties, including risks related to the terms of and potential transactions contemplated by the transaction support agreement and the definitive documents implementing the transaction contemplated therein (the “Transaction Agreements”), the ability to comply with the terms and conditions of the Transaction Agreements, the financial condition or results of operations of the Company, the actions and decisions of creditors that may be inconsistent with the Company’s operational and strategic plans, litigation commenced by creditors to challenge the transactions setout in the Transaction Documents, the ability of the Company to continue as a going concern, financing and operational relationships and to retain key executives. Forward-looking statements are also subject to various risks and uncertainties related to the Company’s business, such as its ability to anticipate and timely respond to changes in trends and consumer preferences, the strength of the global economy, competitive market conditions, its ability to attract and retain key personnel, its ability to successfully develop, launch and grow its newer concepts and execute on strategic initiatives, product offerings, sales channels and businesses, its ability to implement its growth strategy, material disruption to its information systems, compromises to its data security, its ability to maintain the value of its brands and protect its trademarks, its ability to implement its real estate strategy, changes in demographic patterns, adverse or unseasonable weather or other interruptions in its foreign sourcing, customer call, order fulfillment or distribution operations, increases in the demand for or prices of raw materials used to manufacture its products, trade restrictions or disruptions, the impact of potential global health emergencies such as COVID-19 (coronavirus) pandemic, including potential negative impacts on the global economy, product demand, foreign sourcing and operations generally. Because of the factors described above and the inherent uncertainty of predicting future events, the Company cautions you against relying on forward-looking statements. The Company does not undertake to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts
Ed Trissel / Kate Thompson / Sophie Throsby
Joele Frank, Wilkinson Brimmer Katcher
212-355-4449

SOURCE Serta Simmons Bedding, LLC

Serta Simmons Bedding Enters Into Agreement with Majority of Lenders on Deleveraging and Liquidity Enhancing Transaction

Transaction Expected to Reduce Net Debt by Approximately $400 Million

Provides $200 Million in New Capital to Increase Financial Strength and Support Acceleration of Business Transformation Plan

ATLANTA – June 8, 2020 – Serta Simmons Bedding, LLC (“SSB” or the “Company”), the largest manufacturer and distributor of mattresses in North America, today entered into a transaction support agreement with a majority of its First Lien and Second Lien Term Loan Holders to recapitalize the Company. The transaction is expected to reduce net debt by approximately $400 million, and further provides for $200 million in new capital to increase its financial strength and support the acceleration of SSB’s business transformation plan.

“The agreement with our lenders announced today is further validation of our business and transformation strategy as well as our leadership team,” said SSB Chairman and CEO David Swift. “The transaction set out in this agreement will deliver value to our stakeholders and provide the Company with increased financial flexibility as we continue to navigate the current macroeconomic challenges, implement our ongoing growth initiatives, and offer customers the leading products they have come to expect from SSB. We are appreciative of our lenders for their support and confidence in our long-term success.”

The transaction, once finalized, will amend certain existing loan documents to permit the following:

  • New Money Tranche: $200 million of newly funded super-priority “first out” debt ranking ahead of the Existing First Lien Term Loans.
  • Exchange Tranche: $875 million of super-priority “second out” debt ranking ahead of the Existing First Lien Term Loans in exchange for certain Existing First Lien Term Loans and Existing Second Lien Term Loans:

    • Exchange ratio of $74 of new super-priority “second out” debt in exchange for each $100 of Existing First Lien Term Loans; and
    • Exchange ratio of $39 of new super-priority “second out” debt in exchange for each $100 of Existing Second Lien Term Loans.
  • An additional basket for super-priority “third out” debt that would rank ahead of the Existing First Lien Term Loans that can be used for future exchanges of Existing First Lien Term Loans and Existing Second Lien Term Loans.
  • The use of certain assets for future liquidity enhancing and/or liability management transactions.

The transaction will be subject to certain closing conditions including the implementation of the agreed terms pursuant to definitive documents.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 28 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com

Forward Looking Statements

Certain statements herein are “forward-looking statements” made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements reflect current expectations or beliefs concerning future events, and actual results of operations may differ materially from historical results or current expectations. Any such forward-looking statements are subject to various risks and uncertainties, including risks related to the terms of and potential transactions contemplated by the Transaction Support Agreement (“TSA”), the ability to comply with the terms and conditions of the TSA, the ability to satisfy all the requirements necessary to finalize the Transaction, the ability to successfully execute the Transaction contemplated by the TSA, financial condition or results of operations of the Company, the actions and decisions of creditors that may be inconsistent with the Company’s operational and strategic plans, the ability of the Company to continue as a going concern, financing and operational relationships and to retain key executives. Forward-looking statements are also subject to various risks and uncertainties related to the Company’s business, such as its ability to anticipate and timely respond to changes in trends and consumer preferences, the strength of the global economy, competitive market conditions, its ability to attract and retain key personnel, its ability to successfully develop, launch and grow its newer concepts and execute on strategic initiatives, product offerings, sales channels and businesses, its ability to implement its growth strategy, material disruption to its information systems, compromises to its data security, its ability to maintain the value of its brands and protect its trademarks, its ability to implement its real estate strategy, changes in demographic patterns, adverse or unseasonable weather or other interruptions in its foreign sourcing, customer call, order fulfillment or distribution operations, increases in the demand for or prices of raw materials used to manufacture its products, trade restrictions or disruptions, the impact of potential global health emergencies such as COVID-19 (coronavirus) pandemic, including potential negative impacts on the global economy, product demand, foreign sourcing and operations generally. Because of the factors described above and the inherent uncertainty of predicting future events, the Company cautions you against relying on forward-looking statements. The Company does not undertake to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contacts

Ed Trissel / Kate Thompson / Sophie Throsby Joele Frank, Wilkinson Brimmer Katcher

212-355-4449

Relief Bed International Teams up with Serta Simmons Bedding to Donate Thousands of Pillows to US Relief Organizations

SEATTLE (PRWEB) May 22, 2020

Relief Bed International announces its continued collaboration with Serta Simmons Bedding (SSB) to donate more than 12,000 pillows to major U.S. relief organizations during the COVID-19 pandemic. These donations follow the two organizations’ earlier collaboration to donate Serta Relief Beds to hospitals and other medical facilities across the country.

Facilitated by Relief Bed International, Serta Simmons Bedding suppliers, including GBS Enterprises/Healthy Sleep, Softex and Hollander Sleep Products, generously donated the pillows for distribution to hospitals, veteran homes, homeless shelters and other relief organizations across the country.

“We are pleased to have the opportunity to help these critically important relief organizations with pillow donations and could not have done it without the generous support of our supply partners,” said Melanie Huet, Chief Marketing Officer for Serta Simmons Bedding. “We are grateful to Relief Bed International for helping connect us with these deserving charities.”

The donations were purposefully focused on some of the hardest hit areas in the U.S. and benefitted organizations like The Bowery Mission, who serves the homeless and hungry in the heart of New York City, The Union Rescue Mission, one of the largest missions in the country located in downtown Los Angeles, and World Vision, a humanitarian organization focused on both domestic and international relief efforts.

“Homeless shelters are some of the hardest hit organizations in the country due to the close proximity of their guests and vulnerable health conditions,” said Scott Smalling, founder of Relief Bed International. “Shelters were forced to significantly expand their operations to comply with distancing regulations which puts a further strain on their limited resources. This valuable collaboration between Relief Bed International and Serta Simmons Bedding is an enormous boost to their efforts.”

About Relief Bed International

Relief Bed International provides strategically built beds to homeless shelters in the United States and to disaster relief victims in emerging countries through their network of international relief partners around the world. For more information and how to partner with Relief Bed, please visit http://www.reliefbed.com

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit https://www.sertasimmons.com.

Serta Simmons Bedding Appoints Shelley Huff as CEO of Tuft & Needle and EVP of Direct to Consumer

Seasoned retail business executive brings extensive industry background to a newly broadened role for
Serta Simmons Bedding (“SSB”) and Tuft & Needle (“T&N” / tuftandneedle.com)

ATLANTA – May 4, 2020 – Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, has announced the appointment of Shelley Huff as CEO of Tuft & Needle (“T&N” / tuftandneedle.com) and Executive Vice President of Direct to Consumer (DTC) for SSB. Huff will assume the role effective July 1 and report to SSB Chairman and CEO David Swift. She will be based in Phoenix where Tuft & Needle is headquartered.

Huff brings more than 15 years of experience in retail business and a passion for consumers and emerging trends in digital integration, building and leading high-performing teams and delivering financial results. She previously served as President and CEO of Hayneedle.com, a Walmart-owned online home furnishings retailer. Prior to her role with Hayneedle.com, she started and spent much of her career with Walmart, serving in a number of leadership roles across both Walmart U.S. and Walmart eCommerce.

In this newly broadened role, Huff will lead T&N as CEO while also serving as a critical member of SSB’s executive leadership team, overseeing the ongoing digital transformation of the total enterprise.

“Shelley brings a unique perspective to both SSB and Tuft & Needle and will foster an even stronger connection between our Phoenix operations and Atlanta headquarters, helping our entire portfolio of brands become more consumer-facing,” said SSB chairman and CEO David Swift. “This appointment is a direct reflection of the important role of direct to consumer to our business—now more than ever—and also highlights how critical the Phoenix DTC team is to our future success.”

“We couldn’t be more excited to welcome Shelley to the Tuft & Needle and SSB family,” said JT Marino, co-founder of Tuft & Needle and chief disruption officer for SSB. “Nearly eight years ago, we started this company to bring high-quality products and an exceptional experience to customers. Her addition to the team will bring the strategy and perspective we need to continue this journey of digital and direct to consumer growth.”

In addition to her previous roles with Walmart, Huff also served as director of home for J.C. Penney & Co. She earned her bachelor’s degree with a technology emphasis in retailing and consumer sciences from the University of Arizona in Tucson, and her master’s degree from the Sam M. Walton School of Business at the University of Arkansas.

About Serta Simmons Bedding, LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 28 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com

About Tuft & Needle
Tuft & Needle (“T&N” / tuftandneedle.com) is a Phoenix-based company that is the pioneer and leader among direct-to-consumer mattress startups. The company was founded in 2012 by JT Marino and Daehee Park to create exceptional mattress and bedding products and revolutionize the customer sleep experience. T&N has served more than 1 million happy sleepers and was named as Entrepreneur’s Best Company Culture in 2017 and one of TIME’s best inventions. T&N is proud to have earned the highest customer loyalty score (Net Promoter Score® of 74) in the mattress market, with over 95% of customers loving their mattress. In September of 2018, T&N merged with Serta Simmons Bedding (SSB), making the combined company the largest sleep brand in the world. T&N stores are available in Scottsdale, Gilbert, Seattle, Kansas City, Raleigh and Portland. For more information, visit www.tuftandneedle.com.

CHOICE HOTELS JOINS SERTA “STAY HOME, SEND BEDS” INITIATIVE, ENABLING LOYALTY MEMBERS TO DONATE POINTS TOWARDS HOSPITAL MATTRESS DONATIONS

ROCKVILLE, Md. (April 15, 2020) – Choice Hotels International, Inc. (NYSE: CHH) is teaming up with Serta, Inc., the nation’s leading mattress brand, to contribute to its “Stay Home, Send Beds” initiative, which is providing bed donations to help address nationwide shortages at hospitals and temporary medical facilities caused by the COVID-19 pandemic. Beginning today, members of Choice Hotels’ award-winning Choice Privileges® loyalty program can donate their points towards beds for hospitals in need, and Choice will increase the impact by matching 100 percent of donated Choice Privileges points for a limited time. All Serta mattress donations are being facilitated through Relief Bed International, a nonprofit organization that provides beds to impoverished people and disaster victims around the world.

“We are so grateful to our nation’s tireless healthcare workers and recognize the increased needs and demands hospitals are facing to support and treat those affected by COVID-19,” said Robert McDowell, chief commercial officer, Choice Hotels. “We want to do our part to help those on the front lines and facilitate care for those in need, and right now, every bed counts. Our customers are looking for ways to safely give back during this pandemic, and we’re proud to give them a way to do just that by supporting communities in need and contributing to this important cause.”

This is the latest example of the ongoing efforts by Choice and its franchisees to support those impacted by COVID19 and local communities, including:

  • American Red Cross: Choice Hotels is a member of the Red Cross Disaster Responder Program, which ensures the American Red Cross is prepared to respond to disasters and meet the needs of those affected anytime and anywhere across the United States. Guests can aid this life-saving organization by redeeming Choice Privileges® points that convert to a cash donation.

  • Operation Homefront: Due to COVID-19 social distancing restrictions, family members of ill or injured service members are being displaced from their current housing. Choice is providing Choice Privileges points donations towards hotel rooms to help these families during this transition. Choice Privileges loyalty members are also able to donate points to benefit this cause. 

  • International Franchise Association: Choice is supporting the association’s Franchising Gives Back program, which provides education, resources and direct financial support to small businesses and local non-profit partners across the country. Choice Privileges members can donate points to the program to help fund initiatives contributing to communities and families in need, and Choice is currently matching the first 5 million points donated.

Choice hotels are also offering discounted hotel rates to essential workers and volunteers serving communities across the country during the COVID-19 crisis. The company’s Choice Cares rate is available at participating locations to all workers and volunteers identified by the Department of Homeland Security as Essential Critical Infrastructure Workers.

“Our franchisees are some of the most dedicated and inspiring people on the frontlines, putting their staff and communities at the forefront of their action,” added McDowell. “We applaud the commitment of our owners in opening their doors to essential workers, providing care packages and supplies to the individuals who need them, and making a difference in numerous other ways for their hotels and communities during this time of need.”

Choice hotels across the nation are housing members of the National Guard, first responders, essential healthcare staff and various other groups affected by the pandemic. For example, a Sleep Inn in Harrisonburg, Virginia, has donated all of its rooms for medical professionals to quarantine and protect their families. Countless franchisees are also supporting their communities in other practical and creative ways. Some hotels, such as the Ascend Esquire Hotel in Gastonia, North Carolina, are using their restaurants to provide free meals or vouchers to furloughed and essential workers. The Cambria Hotel & Suites in Traverse City, Michigan, thanked local healthcare professionals by contributing to goody bags as part of the local “Community Care Project” and donated sheets to “Seamstresses for Safety,” which were used to make gowns and masks for healthcare workers. In addition, the WoodSpring Suites hotel in Allentown, Pennsylvania donated a dozen handmade superhero masks to healthcare workers currently staying at the hotel. Many hotels flying the Choice flag are also participating in the American Hotel and Lodging Association’s Hospitality for Hope program, which connects hotels with essential workers looking for safe housing and support during the pandemic.

To donate Choice Privileges points toward beds for hospitals or other causes, interested members can visit https://www.choicehotels.com/choice-privileges/redeem-points/donations. For more information on recent travel policy changes due to the impact of COVID-19, visit www.choicehotels.com.

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About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world, providing business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is America’s leading mattress brand. Serta’s product portfolio includes the Perfect Sleeper®, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System.

As the leading provider of mattresses to the hospitality industry, Serta partners with many hotel groups. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

© 2020 Choice Hotels International, Inc. All Rights Reserved

Serta Launches “Stay Home, Send Beds” Program to Facilitate Bed Donations for U.S. Hospitals

Leading bedding producer takes on hospital-bed shortage

ATLANTA (April 3, 2020) – As U.S. hospitals race to find beds for the surge of coronavirus patients, Serta today announced a plan to build on its earlier commitment to donate 10,000 mattresses.

Today, the nation’s leading mattresses brand launched “Stay Home, Send Beds,” a program that will facilitate bed donations for hospitals and temporary medical facilities nationwide during the COVID-19 pandemic. Visitors to www.SertaReliefBed.com can purchase up to 10,000 beds to be distributed in the city of their choosing.

For every 25 beds donated through “Stay Home, Send Beds,” Serta will donate an additional bed on top of the 10,000 mattresses it committed to New York City hospitals on March 26, 2020. Those beds are currently in production and will begin shipping this week.

The need for hospital beds is significant. According to the Institute for Health Metrics and Evaluation and the University of Washington, 41 states will require more hospital beds than they currently have available due to the spread of coronavirus.

“At times like these, we all have to ask ourselves what we can do to help,” said Serta Simmons Bedding Chairman and CEO David Swift. “Serta Simmons Bedding understands the importance of giving back to those in need with the resources we have available, and we hope to encourage our fellow citizens and our fellow bedding manufacturers to do the same.”

All donations are being facilitated through a collaboration with Relief Bed International, a nonprofit organization that provides beds to impoverished people and disaster victims around the world. To learn more and to contribute to the cause, please visit www.SertaReliefBed.com.

About Serta, Inc.

Serta, Inc. (“Serta”), through its licensees, is America’s leading mattress brand. Serta’s product portfolio includes the Perfect Sleeper®, which is the Only Official Mattress of the National Sleep Foundation, and the iComfort® Sleep System, both named Consumers Digest Best Buys. Serta through its licensees also manufactures the iSeries® Hybrid Sleep System.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Worldwide, Marriott International, Intercontinental Hotels Group, Choice Hotels International, Best Western International, Omni Hotels and Resorts, as well as Bellagio Las Vegas. In addition, Serta is distributed internationally in more than 150 other countries.

With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality. For more information, visit www.serta.com.

About Serta Simmons Bedding LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 28 plants in the U.S. and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About Relief Bed International
Relief Bed International provides strategically built beds to homeless shelters in the United States and to disaster relief victims and emerging countries through their network of international relief partners around the world. For more information and how to partner with Relief Bed, please visit www.reliefbed.com.

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Serta Simmons Bedding to Donate 10,000 Mattresses to New York Hospitals

Top U.S. bedding producer acts as healthcare system prepares to confront capacity shortage

ATLANTA (March 25, 2020) – Serta Simmons Bedding (SSB), the nation’s largest bedding manufacturer, will donate 10,000 mattresses to New York City hospitals and temporary medical facilities fighting the COVID-19 pandemic, and it is calling on its peers to do the same.

While the healthcare system’s shortages of masks and ventilators have been heavily publicized, bedding is also expected to soon be dangerously scarce as the coronavirus spreads and hospitalizations surge. That is particularly the case in New York, where Gov. Andrew Cuomo on Tuesday said the state would soon require as many as 140,000 additional hospital beds; it currently has 53,000 in use.  

Beyond its 10,000 mattress donation, SSB also offered additional assistance, noting that its factories and expansive distribution network are capable of producing up to 20,000 beds per day at the lowest possible cost if needed.

“As the largest American producer of mattresses, Serta Simmons Bedding is committed to ensuring those who are hospitalized have a bed available where they can receive care and heal,” SSB Chairman and CEO David Swift said. “We’re calling on our peers in the bedding industry to join us in addressing this need.”

SSB’s donation, which is valued at $2 million, is being facilitated through its relationship with Relief Bed International, a nonprofit organization that provides beds to impoverished people and disaster victims around the world.

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About Serta Simmons Bedding LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 28 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About Relief Bed International
Relief Bed International provides strategically built beds to homeless shelters in the United States and to disaster relief victims and emerging countries through their network of international relief partners around the world. For more information and how to partner with Relief Bed please visit www.reliefbed.com.

Serta Simmons Bedding to Donate 10,000 Mattresses to New York Hospitals

Top U.S. bedding producer acts as healthcare system prepares to confront capacity shortage

ATLANTA (March 25, 2020) – Serta Simmons Bedding (SSB), the nation’s largest bedding manufacturer, will donate 10,000 mattresses to New York City hospitals and temporary medical facilities fighting the COVID-19 pandemic, and it is calling on its peers to do the same.

While the healthcare system’s shortages of masks and ventilators have been heavily publicized, bedding is also expected to soon be dangerously scarce as the coronavirus spreads and hospitalizations surge. That is particularly the case in New York, where Gov. Andrew Cuomo on Tuesday said the state would soon require as many as 140,000 additional hospital beds; it currently has 53,000 in use.  

Beyond its 10,000 mattress donation, SSB also offered additional assistance, noting that its factories and expansive distribution network are capable of producing up to 20,000 beds per day at the lowest possible cost if needed.

“As the largest American producer of mattresses, Serta Simmons Bedding is committed to ensuring those who are hospitalized have a bed available where they can receive care and heal,” SSB Chairman and CEO David Swift said. “We’re calling on our peers in the bedding industry to join us in addressing this need.”

SSB’s donation, which is valued at $2 million, is being facilitated through its relationship with Relief Bed International, a nonprofit organization that provides beds to impoverished people and disaster victims around the world.

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About Serta Simmons Bedding LLC
Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 28 manufacturing plants throughout the United States and Canada. For more information about SSB and its brands, visit www.sertasimmons.com.

About Relief Bed International
Relief Bed International provides strategically built beds to homeless shelters in the United States and to disaster relief victims and emerging countries through their network of international relief partners around the world. For more information and how to partner with Relief Bed please visit www.reliefbed.com.

SIMMONS® LAUNCHES NEW PRODUCTS TARGETING GEN Z & MILLENNIALS AT LAS VEGAS MARKET

The relaunched brand presents a new collection of value-priced mattresses, infused with fun

Atlanta, GA. (January 26, 2020) – Simmons® is showcasing an expanded collection of compressed and flat mattresses, geared toward Gen Z and young Millennial audiences, at Las Vegas Market. The new products are part of the reimagined 150-year old brand and are rooted in research and consumer insights.

Designed specifically for the way Gen Z and Millennials are buying and hanging out in beds today, Simmons mattresses aim to bring the fun back to sleep and prove that mattresses should be for more than just catching ZZZs.

“Our research shows that younger generations are craving simpler choices and more convenience to match their lifestyle,” said Laura Brewick, Vice President of Marketing for Simmons. “That’s why the newly expanded Simmons line offers quick-ship, value-priced products that are built for living and perfect for hanging out, streaming, scrolling and so much more.”

The compressed mattress products range in price from $399 to $549, and the four flat mattresses range from $199 to $499. All products are designed to look like a family and contain layers of cooling and supporting foam, with a special ingredient of extra comfy, soft gel memory foam.   

Simmons also unveiled its “Just for Fun-ZZZ’s” marketing campaign, which includes entertaining videos, catchy sleep phrases like “We’ve Got Foam-Oh” and “Keep Your Cool and Coil Up,” and engaging in-bed games to connect with consumers digitally and socially. In April 2020, Simmons plans to launch its own direct-to-consumer website to help bring the Fun-ZZZs back to sleep.

Simmons will showcase the expanded product lines at Las Vegas Market. Attendees can visit Simmons at A-525 to sample and experience an assortment of Simmons and Beautyrest 2020 products.

For more information about the Simmons brand, visit www.simmons.com/.

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. SSB also owns and manages the Simmons brand and Tuft & Needle®, the original direct to consumer mattress brand. SSB operates nearly 30 manufacturing plants throughout the United States and Canada and makes its brands available internationally via licensing partners. For more information about SSB and its brands, visit www.sertasimmons.com.

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Media Contact:

Courtney Hammerle

courtney.hammerle@icfnext.com

312-854-7520